100 Beard Sawmill Road, Sixth Floor Shelton, CT USA 06484-6259 Phone: +1 203.447.2800 Fax: +1 203.447.2900 A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Worldwide, BPA audits 2,600+ media properties including over 1,500 B-to-B publications, more than 350 consumer magazines, 150 newspapers, 550+ web sites, 40 events, email newsletters, databases, wireless and other advertiser-supported media as well as 2,700 advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. BUSINESS MAGAZINE CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED JUNE 2011 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report. ADVANCE FOR PHYSICAL THERAPY AND REHAB MEDICINE Merion Matters 2900 Horizon Drive King of Prussia, PA 19406-2651 Tel. No.: 610.278.1400 FAX No.: 610.278.1421 Website: www.advanceweb.com/pt E-mail: kmiller@advanceweb.com Official Publication of: None Established: 1990 Issues Per Year: 26 (See Additional Data) FIELD SERVED ADVANCE for Physical Therapy and Rehab Medicine serves numerous facilities including hospitals, networked health systems, managed care organizations, PT practices, aquatic therapy practices and rehabs, orthopedics, sports medicine, therapeutic exercise clinics, and group practices on a nationwide basis. DEFINITION OF RECIPIENT QUALIFICATION recipients are licensed physical therapists or professionals in the field of rehabilitation, from senior students and entry level physical therapy assistants, licensed physical therapy assistants, certified athletic trainers, director of special education and youth services; and management including administrator of rehabilitation, director of rehab services, director of physical therapy, manager of rehab medicine, supervisor of physical medicine and rehab, rehab agency administrators, practice owners. Also included medical directors, physiatrists, orthotists, prosthetists, pedorthists, educators, school program directors, students and others allied to the field. No. 999/06-11 AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation - Advertiser and Agency 703 Rotated or Occasional - *Allocated for Trade Shows and Conventions 119 - All Other 780 TOTAL 1,602 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2011 Issue 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Non-Paid Paid QUALIFIED CIRCULATION Copies Copies Copies Individual 43,858 50.8 43,858 50.8 - - Sponsored Individually Addressed - - - - - - Membership Benefit - - - - - - Multi-Copy Same Addressee - - - - - - Single Copy Sales - - - - - - Non- 42,399 49.2 42,399 49.2 - - TOTAL QUALIFIED CIRCULATION 86,257 100.0 86,257 100.0 - - Both & * Non- January 10 62,120 1,513 22,923 44,858 41,698 86,556 January 24 62,078 1,580 23,023 45,108 41,573 86,681 February 7 61,996 1,579 23,248 44,236 42,587 86,823 February 21 61,827 1,613 23,416 44,479 42,377 86,856 March 7 61,496 1,675 23,546 43,615 43,102 86,717 March 21 61,368 1,690 23,685 43,845 42,898 86,743 April 4 60,150 1,715 23,892 43,109 42,648 85,757 April 18 59,968 1,713 24,039 43,327 42,393 85,720 May 2 59,780 1,806 24,250 43,022 42,814 85,836 May 16 59,519 1,825 24,481 43,517 42,308 85,825 **May 30 59,385 1,856 24,634 43,811 42,064 85,875 June 13 59,280 1,941 24,734 43,419 42,536 85,955 June 27 59,000 1,986 25,007 43,809 42,184 85,993 **Analyzed Issue 1
3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 30, 2011 continuous circulation for this issue is 0.1% or 51 copies below the average of the other 12 issues reported in Paragraph two. non-continuous circulation for this issue is 0.9% or 363 copies below the average of the other 12 issues reported in Paragraph two. BUSINESS AND INDUSTRY Field Professionals TOTAL QUALIFIED PERCENT OF TOTAL Both & Non- Physical Therapist (Note 1) 53,961 62.7 39,147 966 13,848 22,987 30,974 PTA 13,713 16.0 8,399 208 5,106 8,540 5,173 Senior/Chief PT 1,600 1.9 518 80 1,002 1,599 1 Athletic Trainer Certified 821 1.0 488 20 313 821 - Managerial Professionals Field Professionals 70,095 81.6 48,552 1,274 20,269 33,947 36,148 ADM/DIR/MGR/SUPV of Rehab Services 5,614 6.5 3,068 210 2,336 5,470 144 Director of PT 3,068 3.6 2,071 74 923 1,697 1,371 Physiatrist 1,339 1.6 1,306 2 31 250 1,089 Private Practice Owner 3,704 4.3 3,648 8 48 392 3,312 Schools Managerial Professionals 13,725 16.0 10,093 294 3,338 7,809 5,916 Senior Student/Entry Level PT 457 0.5 178 24 255 457 - Senior Student/Entry Level PTA 484 0.6 163 6 315 484 - Students 346 0.4 20 210 116 346 - Educator/School Program Director (Note 2) 447 0.5 115 44 288 447 - Schools 1,734 2.0 476 284 974 1,734 - Others Allied to the Field (Note 3) 321 0.4 264 4 53 321 - TOTAL QUALIFIED CIRCULATION 85,875 100.0 59,385 1,856 24,634 43,811 42,064 Note 1: Includes PTs in private practice Note 2: Includes Extra Copies to Schools Note 3: Includes Orthotist, Prosthetist and Perdorthist Note: ADVANCE for Physical Therapy and Rehab Medicine serves numerous facilities including hospitals, networked health systems, managed care organizations, PT practices, aquatic therapy practices and rehabs, orthopedics, sports medicine, therapeutic exercise clinics, and group practices on a nationwide basis. 2
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CONTINUOUS CIRCULATION FOR ISSUE OF MAY 30, 2011 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Both & I. Direct Request: 20,035 12,772 10,782 17,099 1,856 24,634 43,589 99.5 II. Request from recipient s company: - - - - - - - - III. Membership Benefit: - - - - - - - - IV. Communication from recipient or recipient s company (other than request): - - - - - - - - V. TOTAL Sources other than above (listed alphabetically): 222 - - 222 - - 222 0.5 Association rosters and directories - - - - - - - - Business directories - - - - - - - - Manufacturer s, distributor s, and wholesaler s lists - - - - - - - - Other sources 222 - - 222 - - 222 0.5 VI. Single Copy Sales: - - - - - - - - TOTAL QUALIFIED CIRCULATION 20,257 12,772 10,782 17,321 1,856 24,634 43,811 100.0 PERCENT 46.2 29.2 24.6 39.5 4.2 56.3 100.0 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED NON-CONTINUOUS CIRCULATION FOR ISSUE OF MAY 30, 2011 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Both & I. Direct Request: - - - - - - - - II. Request from recipient s company: - - - - - - - - III. Membership Benefit: - - - - - - - - IV. Communication from recipient or recipient s company (other than request): - - - - - - - - V. TOTAL Sources other than above (listed alphabetically): 42,064 - - 42,064-42,064 42,064 100.0 Association rosters and directories - - - - - - - - *Business directories 1,524 - - 1,524-1,524 1,524 3.6 Manufacturer s, distributor s, and wholesaler s lists - - - - - - - - *Other sources 40,540 - - 40,540-40,540 40,540 96.4 VI. Single Copy Sales: - - - - - - - - TOTAL QUALIFIED CIRCULATION 42,064 - - 42,064-42,064 42,064 100.0 PERCENT 100.0 - - 100.0-100.0 100.0 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 30, 2011 MAILING ADDRESS Both & Non- Individuals by name and title and/or function 59,385 1,856 24,634 43,811 42,064 85,875 100.0 Individuals by name only - - - - - - - Titles or functions only - - - - - - - Company names only - - - - - - - Multi-Copy Same Addressee copies - - - - - - - Single Copy Sales - - - - - - - TOTAL QUALIFIED CIRCULATION 59,385 1,856 24,634 43,811 42,064 85,875 100.0 3
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 30, 2011 State A) Both & Non- Maine 273 8 121 253 149 402 New Hampshire 625 17 196 346 492 838 Vermont 180 7 55 114 128 242 Massachusetts 2,578 49 728 1,340 2,015 3,355 Rhode Island 100 12 102 178 36 214 Connecticut 771 38 435 816 428 1,244 NEW ENGLAND 4,527 131 1,637 3,047 3,248 6,295 7.3 New York 2,596 162 3,701 5,828 631 6,459 New Jersey 1,813 99 1,879 3,116 675 3,791 Pennsylvania 2,965 93 1,570 2,869 1,759 4,628 MIDDLE ATLANTIC 7,374 354 7,150 11,813 3,065 14,878 17.3 Ohio 1,866 43 774 1,518 1,165 2,683 Indiana 1,039 22 500 961 600 1,561 Illinois 3,710 56 1,085 1,988 2,863 4,851 Michigan 1,828 53 725 1,348 1,258 2,606 Wisconsin 745 21 384 701 449 1,150 EAST NO. CENTRAL 9,188 195 3,468 6,516 6,335 12,851 15.0 Minnesota 2,044 18 255 500 1,817 2,317 Iowa 564 17 177 371 387 758 Missouri 847 20 369 624 612 1,236 North Dakota 61 4 42 80 27 107 South Dakota 131 6 63 129 71 200 Nebraska 609 3 104 198 518 716 Kansas 669 11 163 311 532 843 WEST NO. CENTRAL 4,925 79 1,173 2,213 3,964 6,177 7.2 Delaware 89 10 128 200 27 227 Maryland 1,304 43 674 1,122 899 2,021 Washington, DC 132 4 28 57 107 164 Virginia 2,907 47 632 1,115 2,471 3,586 West Virginia 175 9 146 258 72 330 North Carolina 1,693 63 856 1,473 1,139 2,612 South Carolina 1,477 18 323 603 1,215 1,818 Georgia 1,127 40 509 891 785 1,676 Florida 5,177 97 1,836 3,134 3,976 7,110 SOUTH ATLANTIC 14,081 331 5,132 8,853 10,691 19,544 22.8 Kentucky 752 14 284 498 552 1,050 Tennessee 1,100 22 434 753 803 1,556 Alabama 686 13 191 360 530 890 Mississippi 160 10 146 226 90 316 EAST SO. CENTRAL 2,698 59 1,055 1,837 1,975 3,812 4.4 Arkansas 430 3 130 237 326 563 Louisiana 482 8 181 363 308 671 Oklahoma 475 16 178 322 347 669 Texas 4,695 87 1,180 2,136 3,826 5,962 WEST SO. CENTRAL 6,082 114 1,669 3,058 4,807 7,865 9.2 Montana 108 5 68 147 34 181 Idaho 196 7 67 146 124 270 Wyoming 60 1 33 71 23 94 Colorado 841 30 320 607 584 1,191 New Mexico 410 8 111 211 318 529 Arizona 356 32 285 499 174 673 Utah 133 19 87 162 77 239 Nevada 160 9 117 207 79 286 MOUNTAIN 2,264 111 1,088 2,050 1,413 3,463 4.0 Alaska 126 6 27 90 69 159 Washington 491 21 286 522 276 798 Oregon 1,063 18 157 339 899 1,238 California 6,409 110 1,626 2,897 5,248 8,145 Hawaii 99 9 63 122 49 171 PACIFIC 8,188 164 2,159 3,970 6,541 10,511 12.2 UNITED STATES 59,327 1,538 24,531 43,357 42,039 85,396 99.4 U.S. Territories 32 5 86 116 7 123 Canada - 41-41 - 41 Mexico - 8-8 - 8 Other International - 263-263 - 263 APO/FPO 26 1 17 26 18 44 TOTAL QUALIFIED CIRCULATION 59,385 1,856 24,634 43,811 42,064 85,875 100.0 4
ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served of a recipient's qualification, as reported. copies are distributed via postal services or other carriers. Recipients who request the digital versions are notified via email when the version is available. Copies are distributed to individuals on a continuous basis (at least three consecutive months) and non-continuous (up to three months service). and non-continuous circulation are reported separately throughout this report. STATEMENT OF CONTENT PLATFORM: Replica - Editorial and design are unchanged from the original print edition. TRADE SHOWS AND CONVENTIONS: APTA-CSM, American Physical Therapy Association-Combined Sections, 2/10-2/12/2011, New Orleans, LA AOTA, American Occupational Therapy Association, 4/14-4/16/2011, Philadelphia, PA APTA, American Physical Therapy Association, 6/8-6/11/2011, National Harbor, MD NATA, National Athletic Trainers Association, 6/19-6/22/2011, New Orleans, LA CHANGE IN FREQUENCY: Effective with the January 10, 2011 issue, ADVANCE FOR PHYSICAL THERAPY AND REHAB MEDICINE changed its frequency from 27 to 26 issues per year. PARAGRAPH 2: Non-continuous circulation copies were sent to individuals on the CA and other State Licensure Lists. PARAGRAPH 3b - NON-CONTINUOUS: Business directories include 1 source of circulation for quantity of 1,524 copies or 3.6%. Other sources include 44 sources of circulation for quantities of 73 copies or 0.2% to 4,975 copies or 11.8%, including CA and Other State Licensure Lists. 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD PRINT VERSION ONLY Non-Paid Paid QUALIFIED CIRCULATION Copies Copies Copies Individual 18,214 30.0 18,214 30.0 - - Non- 42,399 70.0 42,399 70.0 - - TOTAL QUALIFIED CIRCULATION 60,613 100.0 60,613 100.0 - - 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD DIGITAL VERSION ONLY Non-Paid Paid QUALIFIED CIRCULATION Copies Copies Copies Individual 1,730 100.0 1,730 100.0 - - Non- - - - - - - TOTAL QUALIFIED CIRCULATION 1,730 100.0 1,730 100.0 - - 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD BOTH PRINT & DIGITAL VERSION Non-Paid Paid QUALIFIED CIRCULATION Copies Copies Copies Individual 23,914 100.0 23,914 100.0 - - Non- - - - - - - TOTAL QUALIFIED CIRCULATION 23,914 100.0 23,914 100.0 - - PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Ann Wiest Kielinski, Publisher W. M. "Woody" Kielinski, General Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed August 11, 2011 State Pennsylvania County Montgomery Received by BPA Worldwide August 11, 2011 Type PJ ID Number A520P0J1 Copyright 2011 BPA Worldwide. All rights reserved. Recycled Paper