PATHWAY TO STOP DIABETES Corporate Benefits & Recognition Opportunities
Pathway to Stop Diabetes Corporate Benefits & Recognition Opportunities To sustain and grow this successful initiative, we need partners like you. 2
In 2013, the American Diabetes Association s Research Foundation partnered with three founding corporate sponsors and several generous philanthropic supporters to launch Pathway to Stop Diabetes, a bold initiative aimed at creating a new generation of brilliant scientists focused on diabetes. This unique program offers substantial funding, freedom, autonomy, mentorship and collaboration to early-career investigators and to those established in other fields, but who have never studied diabetes before. By bringing these creative perspectives to the field and providing them the resources and guidance they need to succeed, we are investing in a future of innovation for more than 30 million Americans and hundreds of millions more across the globe who live with diabetes. Our vision a life free of diabetes and all its burdens will be accomplished only through collective, continuous support of transformative research advances. To sustain and grow this successful initiative, we need partners like you. Please consider renewing your commitment or joining us for the first time to help us realize our shared vision through support of Pathway to Stop Diabetes. All Pathway to Stop Diabetes Corporate s receive the following benefits each year of sponsorship: Collective sponsor contributions fund an estimated 5-6 Pathway Scientists awarded annually. Recognition on Pathway to Stop Diabetes website indicating sponsorship level. Enhanced impact by showcasing sponsorship of Pathway to Stop Diabetes in company s advertising and corporate communications. Increased visibility, enhanced reputation and leadership within the type 1 and type 2 diabetes community (e.g. by including Pathway to Stop Diabetes sponsorship in company s summary sustainability report, demonstrating sponsor s corporate citizenship, engaging with diabetes community). Additional benefits and recognition opportunities for corporate sponsors are based on annual contribution level, as defined in this document. 3
Pathway to Stop Diabetes Benefits and Recognition Opportunities First right of refusal option to negotiate license with universities for any inventions filed by institutions arising from researchers who were named Pathway Scientists during the sponsorship term. Personal update from Chief Scientific, Medical & Mission Officer at sponsor s private meeting during ADA s Scientific Sessions. Option to feature a guest editorial in ADA s Mission Impact Newsletter (distribution: 14,000 ADA professional members). ship featured in ADA organizational Annual Report. Second limited option to negotiate license with universities for any inventions filed by institutions arising from researchers who were named Pathway Scientists during the sponsorship term. Annual award recognizing level of Pathway sponsorship, conferred at ADA Scientific Sessions Awards Ceremony. Opportunity for company employees to receive a dedicated presentation by a Pathway Scientist. Full-page thank-you advertisements featuring sponsor logo recognition in Diabetes (circulation: 1,700 scientists), Diabetes Care (circulation: 6,900 health care professionals), and Diabetes Forecast (circulation: 500,000 patients, families and providers). Recognition of company s sponsorship via signage at sponsor s ADA Scientific Sessions exhibit. Visionary $2.5M + (see first right of refusal) Accelerator $1.75M- <$2.5M Discovery $1.0M- <$1.75M 4x/year 2x/year 1x/year 3x/year 2x/year 1x/year Inclusion of the sponsor logo in Pathway to Stop Diabetes advertisements. Invitations for company staff to participate in annual invitation-only Pathway to Stop Diabetes Symposium where sponsors will interact with researchers, donors, and Mentor Advisory Group members. Inclusion in an annual press release and associated social media announcing new Pathway to Stop Diabetes awardees. 10 invitations Quote 6 invitations Quote 3 invitations Quote Initiator $500k- <$1.0M 1 invitation Company name listed Facilitation of connections between sponsor representatives and Pathway Scientists. Customized summary report enumerating sponsor benefits and recognition to be shared with sponsor annually. Certificate recognizing level of Pathway sponsorship, conferred at annual Pathway to Stop Diabetes Symposium. Corporate Contributor $100k- <$500K Mailed recognition Logo recognition on Pathway to Stop Diabetes website indicating sponsorship level. Collective contributions fund an estimated 5-6 Pathway Scientists awarded annually. Enhanced impact by showcasing sponsorship of Pathway to Stop Diabetes in company s advertising and corporate communications. Increased visibility, enhanced reputation and leadership within the type 1 and type 2 diabetes communities. 4
Corporate Benefits & Recognition Opportunities Annual Visionary s ($2.5 M + per year) First right of refusal option to negotiate license with universities for any inventions filed by institutions arising from researchers who were named Pathway Scientists during the sponsorship term. (This option will extend up to five years following the completion of each Pathway Scientist s grant funding.) Personal update from Chief Scientific, Medical & Mission Officer at sponsor s private meeting during ADA s Scientific Sessions. Option to feature a guest editorial in ADA s Mission Impact newsletter (distribution: 14,000 professional members of ADA). Opportunity for company employees to receive a dedicated presentation by a Pathway Scientist up to four times a year (e.g., via webinar, in-person meeting, additional networking event apart from Scientific Sessions); sponsor to select among all currently funded Pathway Scientists. Invitations for up to 10 company representatives to participate in annual invitation-only Pathway to Stop Diabetes Symposium at ADA s Scientific Sessions to interact with researchers, donors, and Mentor Advisory Group members. Inclusion in an annual press release announcing new Pathway to Stop Diabetes awardees with a quote from sponsor s representative. Facilitation of connections between sponsor representatives and Pathway Scientists, e.g. to discuss collaborations. Customized summary report enumerating sponsor benefits and recognition to be shared with sponsor annually. Visionary Recognition ship featured in ADA organizational Annual Report. Annual award recognizing Pathway Visionary sponsorship, conferred at ADA Scientific Sessions Awards Ceremony. Inclusion in full-page thank-you advertisements featuring sponsor logo recognition three times annually in ADA publications: Diabetes; Diabetes Care; Diabetes Forecast. Recognition of company s sponsorship of Pathway to Stop Diabetes provided at sponsor s ADA Scientific Sessions exhibit (exhibit signage and specialized badge/ribbon for sponsor staff). Inclusion of the sponsor logo in Pathway to Stop Diabetes advertisements. Certificate recognizing Pathway Visionary sponsorship, conferred at annual Pathway to Stop Diabetes Symposium. Logo recognition on Pathway to Stop Diabetes website as Pathway Visionary. 5
Pathway to Stop Diabetes Annual Accelerator s ($1.75 M <$2.5 M per year) After initial right of first refusal option expires for Visionary s, second limited option to negotiate license with universities for any inventions filed by institutions arising from researchers who were named Pathway Scientists during the sponsorship term. (This option will extend up to five years following the completion of each Pathway Scientist s grant funding.) Opportunity for company employees to receive a dedicated presentation by a Pathway Scientist up to twice a year (e.g., via webinar, in-person meeting, additional networking event apart from Scientific Sessions); sponsor to select among all currently funded Pathway Scientists. Invitations for up to 6 company representatives to participate in annual invitation-only Pathway to Stop Diabetes Symposium at ADA s Scientific Sessions to interact with researchers, donors, and Mentor Advisory Group members. Inclusion in an annual press release announcing new Pathway to Stop Diabetes awardees with a quote from sponsor s representative. Facilitation of connections between sponsor representatives and Pathway Scientists, e.g. to discuss collaborations. Customized summary report enumerating sponsor benefits and recognition to be shared with sponsor annually. Accelerator Recognition Annual award recognizing Pathway Accelerator sponsorship, conferred at ADA Scientific Sessions Awards Ceremony. Inclusion in full-page thank-you advertisement featuring sponsor logo recognition twice annually in ADA publications: Diabetes; Diabetes Care; Diabetes Forecast. Recognition of company s sponsorship of Pathway to Stop Diabetes at sponsor s ADA Scientific Sessions exhibit (exhibit signage and specialized badge/ribbon for sponsor staff). Inclusion of the sponsor logo in Pathway to Stop Diabetes advertisements. Certificate recognizing Pathway Accelerator sponsorship, conferred at annual Pathway to Stop Diabetes Symposium. Logo recognition on Pathway to Stop Diabetes website as Pathway Accelerator. 6
Corporate Benefits & Recognition Opportunities Pathway Scientist Sumita Pennathur, PhD 7
Pathway to Stop Diabetes Annual Discovery Annual s Discovery ($1 M s <$1.75 ($1 M M per year) <$1.75 M per year) Opportunity for company Opportunity employees for company to receive employees a dedicated to receive presentation a dedicated by presentation by a Pathway Scientist a Pathway up to once Scientist a year up (e.g., to once via webinar, a year (e.g., in-person via webinar, meeting, in-person meeting, additional networking additional event networking apart from event Scientific apart Sessions); from Scientific sponsor Sessions); to select sponsor to select among all currently among funded all currently Pathway funded Scientists. Pathway Scientists Invitations for up Invitations to 3 company for up representatives to 3 company to representatives participate in annual to participate in annual invitation-only Pathway invitation-only to Stop Pathway Diabetes to Symposium Stop Diabetes at ADA s Symposium Scientific at ADA s Scientific Sessions to interact Sessions with researchers, to interact with donors, researchers, and Mentor donors, Advisory and Mentor Group Advisory Group members. members. Inclusion in an annual Inclusion press in release an annual announcing press release new announcing Pathway to Stop new Pathway to Stop Diabetes awardees Diabetes with a awardees quote from with sponsor s a quote representative. from sponsor s representative. Facilitation of connections Facilitation between of connections sponsor between representatives sponsor and representatives Pathway and Pathway Scientists, e.g. to Scientists, discuss collaborations. e.g. to discuss collaborations. Customized summary Customized report enumerating summary report sponsor enumerating benefits sponsor and recognition benefits to and recognition be shared with sponsor to be shared annually. with sponsor annually. Discovery Discovery Recognition Recognition Inclusion in full-page Inclusion thank-you in full-page advertisement thank-you featuring advertisement sponsor featuring logo sponsor logo recognition once recognition annually in once ADA publications: annually in ADA Diabetes; publications: Diabetes Diabetes; Care; Diabetes Care; Diabetes Forecast. Diabetes Forecast. Recognition of company s Recognition sponsorship of company s of Pathway sponsorship to Stop of Pathway Diabetes to at Stop Diabetes at sponsor s ADA Scientific sponsor s Sessions ADA Scientific exhibit (exhibit Sessions signage exhibit (exhibit and specialized signage and specialized badge/ribbon for badge/ribbon sponsor staff). for sponsor staff). Inclusion of the sponsor Inclusion logo of the in Pathway sponsor to logo Stop in Pathway Diabetes to advertisements. Stop Diabetes advertisements. Certificate recognizing Certificate Pathway recognizing Discovery Pathway sponsorship, Discovery conferred sponsorship, at annual conferred at annual Pathway to Stop Pathway Diabetes to Symposium. Stop Diabetes Symposium. Logo recognition Logo on Pathway recognition to Stop on Pathway Diabetes to website Stop Diabetes as Pathway website Discovery as Pathway Discovery.. Our vision a life free of diabetes and all its burdens will be accomplished only through collective, continuous support of transformative research advances. 8
Corporate Benefits & Recognition Opportunities Annual Initiator s ($500,000 <$1 M per year) Invitation for one company representative to attend annual invitation-only Pathway to Stop Diabetes Symposium to interact with researchers, donors, and Mentor Advisory Group. Inclusion in an annual press release announcing new Pathway to Stop Diabetes awardees with company s name recognized as a program sponsor. Facilitation of connections between sponsor representatives and Pathway Scientists, e.g. to discuss collaborations. Customized summary report enumerating sponsor benefits and recognition to be shared with sponsor annually. Initiator Recognition Certificate recognizing Pathway Initiator sponsorship, conferred at annual Pathway to Stop Diabetes Symposium. Logo recognition on Pathway to Stop Diabetes website as Pathway Initiator. 9
Pathway to Stop Diabetes Pathway Scientist Celine Riera, PhD 10
Corporate Benefits & Recognition Opportunities Annual Corporate Contributors ($100,000 <$500,000 per year) Certificate recognizing company as Pathway Corporate Contributor, delivered via mail. Logo recognition on Pathway to Stop Diabetes website as Pathway Corporate Contributor. Recognizing Pathway to Stop Diabetes Founding s Three Founding s made it possible to launch Pathway to Stop Diabetes: As such, they are entitled to the enumerated benefits and opportunities based on annual contribution level as well as: Logo recognition on Pathway to Stop Diabetes website and materials as Founding Pathway s for the perpetuity of the program. 11
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