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Columbus 12.5.09 Sponsorship Information CelebratingCompassion.com

P.O. Box 363 Columbus, OH 43216 3712 N. Broadway, Ste 560 Chicago, IL 60613 866-632-6446 MercyForAnimals.org Thank you for your interest in supporting the crucial work of Mercy For Animals through a special corporate sponsorship of our upcoming Celebrating Compassion Gala. I hope you will join hundreds of valued supporters in celebrating compassion toward animals and the vital efforts of those working to build a kinder tomorrow at our unforgettable Gala event. The inspiring Gala will also honor celebrities, elected officials, volunteers and supporters who have made an outstanding contribution to the animal advocacy movement. To view photographs from last year s Gala event, please visit www.celebratingcompassion.com. This year s Gala will be held at the Landmark Gateway Theatre on December 5 and will exemplify the outstanding work of advocates and raise funds to support the important work of Mercy For Animals. The Gala will feature an award ceremony, high-ticket silent auction, extraordinary live entertainment, music and dancing, superb wine and spirits, decadent vegan hors d oeuvres and much more. I am contacting you today to offer your company the opportunity to support the Gala as a special corporate sponsor. Celebrating Compassion Gala sponsors are the backbone of this momentous event and your support is crucial to the life-saving work of our organization. In becoming a sponsor you are extending compassion to abused and neglected farmed animals that are all too often forgotten victims. As a sponsor, you will show that you are a progressive business that shares the goals and values of our supporters - ending needless cruelty to animals. In addition to supporting MFA s mission, sponsorship comes with great benefits that allow your company to promote itself not only to animal advocates, but to a large base of health-conscious and environmentally-conscious consumers. This mutually beneficial opportunity will further establish your company as an admirable company of conscience. In this packet you will find information about the work of MFA, our breathtaking Gala venue, our audience and various sponsorship packages. We hope that your company will join us in honoring those individuals working to build a kinder future for all animals. Thank you for your time and consideration. If you have any questions, or would like additional information, please contact Alicia Boemi, MFA s Director of Membership Development, at (847) 917-3660 or by email at AliciaB@MercyForAnimals.org. Sincerely, Nathan Runkle Executive Director

About Mercy For Animals For Animals About Mercy For Animals Mercy For Animals is a national 501(c)(3) nonprofit animal advocacy organization. Founded in 1999 and over 35,000 members strong, MFA works to create a society where animals are treated with the respect and compassion they so rightly deserve. I MFA Believes non-human animals are irreplaceable individuals with morally significant interests and hence rights. These include the right to live free from unnecessary suffering and exploitation. I MFA is Dedicated to establishing and defending the rights of all animals. Over 99% of cruelty to animals in the United States occurs at the hands of the meat, dairy, and egg industries - which confine, mutilate, and slaughter over 9 billion animals each year. Due to the enormous scale of farmed animal cruelty, MFA primarily focuses on farmed animal advocacy and promoting cruelty-free food choices. I MFA Works to be a voice for animals through proactive consumer education and advertising campaigns, research and undercover investigations, rescues, working with news media, and grassroots activism. What People Say About Say MFA About MFA One of today s most effective advocacy groups. VegNews Magazine MFA is one of the most passionate, effective, and outspoken voices in the movement. I m a proud member and supporter; you should be, too. Rory Freedman, co-author of the #1 New York Times best-selling book, Skinny Bitch Mercy For Animals is one of the most effective grassroots animal protection organizations in the country. Dr. Michael Greger, Director of Public Health and Animal Agriculture at The Humane Society of the United States Mercy For Animals continually demonstrates that it s possible for a grassroots animal protection group to produce big-time results. Their campaigns have been some of the most effective I ve ever witnessed. Nonprofit of the Year Erik Marcus, Publisher of Vegan.com and author of The Ultimate Vegan Guide Mercy For Animals is, hands down, one of the most tireless, dedicated, and effective organizations working to protect animals. Erin Williams, co-author of Why Animals Matter

MFA s Audience Our Audience is Your Audience MFA would like to ensure that sponsors know our audience is their audience. As an MFA sponsor, our audience recognizes your compassionate gift as one that enhances the mission of many individuals and groups. Therefore, we wish to provide you with everything you need in order to expand and strengthen your customer base through MFA. Promotional materials for our sponsors will reach over 45,000 people through emails, Gala invitations, web traffic and more. MFA s audience is comprised of rapidly expanding markets, such as earth-friendly, health-conscious and humane. As a sponsor your company will be associated with the compassionate ethics of many of today s consumers. Mercy For Animals Membership Statistics 85% Female 15% Male 32% Vegetarian 59% Vegan 13.6% 18 or Younger 39.6% 19-26 22.3% 27-35 24.5% 36 or Older Our audience s broad age range means that your company will have the opportunity to establish itself with younger advocates while further establishing itself with older advocates. Your logo, website and mission will be viewed by groups and individuals across the nation who value companies that align with their interests and ideals.

Gala Venue Landmark s Gateway Theatre Columbus, Ohio Held at the Landmark s Gateway Theatre in the Columbus Short North art district, this trendy space features elegant floor-toceiling windows. The space is complete with a 25-foot multimedia screen, cash bar, dance floor, stage, and other modern amenities.

Sponsorship Levels Levels Premier - $5,000 Full-page advertisement in Gala program with priority placement. 14 free tickets to the event, VIP seating. Vocal recognition during Gala. Website recognition on CelebratingCompassion.com, consisting of your logo and link to company s website. Logo on all Gala mail materials, including Gala invites and emails that will go out to over 45,000 members and supporters. Logo has priority placement and size on all Gala promotional materials (posters, fliers, advertisments, etc). Major - $2,500 Half-page advertisement in Gala program. 8 free tickets to the event. Website recognition on CelebratingCompassion.com, consisting of your logo and link to company s website. Logo has second priority placement and size on Gala promotional materials. Associate - $1,000 Quarter-page advertisement in Gala program. 6 free tickets to the event. Website recognition on CelebratingCompassion.com, consisting of your logo and link to company s website. Logo has third priority placement and size on Gala promotional materials. Supporting - $500 Business card-sized advertisement in Gala program. Website recognition. 4 free tickets to the event. Friend - $250 Recognition in Gala program (including company name and website). 2 free tickets to the event. Ally - $100 Recognition in Gala program (including company name and website). 1 free ticket to the event.

Sponsorship Information Information Please contact Alicia Boemi to confirm your sponsorship. Alicia Boemi Director of Membership Development (847) 917.3660 AliciaB@MercyForAnimals.org Please make checks payable to: Mercy For Animals 3712 N Broadway, Ste 560 Chicago, IL 60613 For additional information please do not hesitate to call or email Alicia Boemi. We hope that you will partner with us to make the Galas a grand success for Mercy For Animals, the greater animal advocacy movement, and your company. Finally, MFA would like to thank you for your time and consideration in creating this mutually beneficial event that will open hearts and minds to the billions of abused and neglected farmed animals who are counting on their human advocates to end their suffering.

CelebratingCompassion.com