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Nevada Tobacco Quitline October 19, 2017
Origins of Our Tobacco Cessation Program In 1899 National Jewish Health began as a refuge for destitute tuberculosis patients. At that time, tuberculosis was the #2 cause of morbidity and mortality in the US. Ranked the top Respiratory Hospital in America since 1998 by U.S. News & World Report, our focus today is on delivering preventive, personalized medicine. Our tobacco wellness program continues our heritage by focusing on the #1 cause of preventable death today tobacco use.
National Jewish Health As an organization Largest non-profit provider of tobacco cessation services in the US. Our services are medically-oriented and build on our expertise as the leading respiratory center in the US for 118 years. Our faculty and staff continue to advance prevention and treatment of chronic disease through their published research. We collaborate with other non-profits to obtain funding to pursue customized cessation programs and research (e.g., pregnancy and post-partum program, American Indian program). Every dollar we earn is reinvested into medical research and program enhancements.
NJH State Quitline Partners Washington Montana Oregon Idaho Wyoming Nevada Utah Colorado California New Mexico Arizona State quitline clients North Dakota South Dakota Nebraska Kansas Oklahoma Texas Minnesota Iowa Wisconsin Missouri Arkansas Illinois Louisiana Michigan Indiana Kentucky Tennessee Ohio Mississippi Alabama Georgia Vermont New Hampshire Massachusetts New York Rhode Island Connecticut Pennsylvania West Virginia North Carolina South Carolina Florida Maine New Jersey Delaware Maryland Virginia Arkansas Colorado Idaho Iowa Kentucky Massachusetts Michigan Montana Nevada New Hampshire North Dakota Ohio Pennsylvania Rhode Island Vermont Wyoming
Nevada Tobacco Quitline Launched with NJH: September 2014 In 2015, the NJH Quitline served our one millionth caller
The Toll of Tobacco in Nevada tobaccofreekids.org The Toll of Tobacco in Nevada High school students who smoke 7.5% (10,600) Male high school students who smoke cigars (female use much lower) 8.6% High school students who use e-cigarettes 25.6% Kids (under 18) who become new daily smokers each year 1,000 Adults in Nevada who smoke 16.5% (373,300) Proportion of cancer deaths in Nevada attributable to smoking 30.9%
The Toll of Tobacco in Nevada tobaccofreekids.org Deaths in Nevada from Smoking Adults who die each year from their own smoking Kids now under 18 and alive in Nevada who will ultimately die prematurely from smoking 4,100 41,000 Smoking kills more people than alcohol, AIDS, car crashes, illegal drugs, murders, and suicides combined and thousands more die from other tobacco-related causes such as fires caused by smoking (more than 1,000 deaths/year nationwide) and smokeless tobacco use.
The Toll of Tobacco in Nevada tobaccofreekids.org Smoking-Caused Monetary Costs in Nevada Annual health care costs in Nevada directly caused by smoking Medicaid costs caused by smoking in Nevada Residents' state & federal tax burden from smoking-caused government expenditures Smoking-caused productivity losses in Nevada $1.08 billion $148.9 million $746 per household $1.09 billion Amounts do not include health costs caused by exposure to secondhand smoke, smoking-caused fires, smokeless tobacco use, or cigar and pipe smoking. Tobacco use also imposes additional costs such as workplace productivity losses and damage to property.
Nevada Tobacco Quitline Overview
Program Overview Participants can enroll by Calling 1-800-QUIT-NOW Telephonic Counseling is offered to the participant Fax-referred by a health care provider Enroll online at www.nevada.quitlogix.org NJH uses a tagline on the website reflecting the State of Nevada as a funding source for the program, we do not specify the CDC as a funding source Local resources are listed and are available for viewer s access Open Monday-Sunday (5am-11pm MST), all languages Closed on Thanksgiving and Christmas, early closure on some additional holidays
Program Overview Nevada uses a 5 Call Program 1 intake call (Inbound); Up to 5 Coaching Calls (Outbound-scheduled times) Unlimited inbound calls for support. Text Messaging About 66% of Nevada participants have opted into the text messaging program Email Program Quitline Materials Personalized content sent via mail or email Specialty Programs Pregnancy & Post-Partum Program Incentives available American Indian Program
Nicotine Replacement Therapy Nevada Tobacco Quitline NRT All participants medically screened- some conditions require a medical consent Patch, gum and lozenge are offered- GSK product Ability to offer combination therapy Shipped directly to the participant s home No cost to the participant Must be enrolled in coaching to receive NRT Nevada is currently offering NRT to uninsured and participants in the Pregnancy/Post-Partum & AI programs
Call Center Operations
NJH Call Center Operations Inbound calls: 12,000-27,000 calls per month across all clients. Outbound calls: 19,000-39,000 per month During the CDC TIPS campaign, Nevada s volume doubles or almost triples compared to volume outside of the campaign NJH processes approximately 5,000 provider referrals each month On average, 25% of all provider referrals result in an intake or enrollment. This number varies by state and referral type. Across all clients, our agents typically convert approximately 84% of intakes into coaching. This varies by clients based on different eligibility requirements for each state.
Year over year CDC TIPS volume to NJH Quitline Call volume trends
Referring to the Quitline
Quitline Referrals 1. Provider Web Referrals - 5% of provider referrals 2. ereferrals - 10% of provider referrals 3. Fax Referrals - 85% of provider referrals Nevada averages 50 total referrals to the Quitline each month+
Quitline Referrals Fax Referrals 85% of referrals are fax referrals Status updates via fax-backs 1-800-261-6259
Quitline Referrals Provider Web Referrals 5% of referrals are provider web referrals via www.nevada.quitlogix.org Status updates via faxbacks Provide patient and clinic information then submit
Additional Provider Resources Health Care Provider Resources How the program works FAQs AAR Model How to talk to patients about tobacco How to refer patients About NJH
2016 Outcomes Report
2016 Outcomes Below are the retention rates of Quitline participants and the corresponding quit rates. The longer they remain engaged, the higher the quit rate.
Six-Month Quit Rate Analysis Quit rates refer to respondent answers and do not include participants who did not complete the survey This utilizes data from participants who agreed to be contacted for a follow up survey 6 months post intake 26.88% Quit Rate 2016 Outcomes
Questions & Discussion
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