Drink Well & Evidence Base 12.00 12.30 Birds Eye: helping consumers achieve healthier diets Julie Watson, Head of Nutrition, Iglo Foods Group Limited Peter Lack, Head Chef, Iglo Foods Group Limited Supported by:
Birds Eye: Helping consumers achieve healthier diets Julie Watson Head of Nutrition, BSc. RNutr Peter Lack Head Chef
3
Our commitment: 4
How we define healthy choices Nutrient Profiling Model 1 Energy density, saturated fat, sugar and sodium Fruit, veg, nut content, fibre and protein Minimum score for product to be considered healthier / healthy choice 1 Rayner M, Scarborough P, Boxer A, Stockley L. Nutrient profiles: Development of final model. London: Food Standards Agency, 2005. 5
Rising Rates of Obesity UK More than 6 out of 10 men are overweight or obese (66.2%) 24% obese More than 5 out of 10 women are overweight or obese (57.6%) 25.3% obese BMI 30-35 reduces life expectancy by an average of 3 years BMI 40-50 reduces life expectancy by 8-10 years (equivalent to a lifetime of smoking) (Health Survey for England 1993-2011) National Obesity Observatory, 2013
Prevalence of overweight among English children One in five children age 5 years is overweight or obese (boys 23.5%, girls 21.6%) One in three children age 11 years is overweight or obese (boys 35.4%, girls 32.4%) Child overweight (including obesity)/ excess weight: BMI 85 th centile of the UK90 growth reference National Child Measurement Programme 2011/12 National Obesity Observatory, 2013
Why we want to help consumers.compelling evidence that we all need to make changes to our diet to improve our health.eating a healthy balanced diet, high in fruit, veg & fibre and low in saturated fat, sugar and salt, alongside being more active will help maintain a healthy weight and lower your risk of developing heart disease, type 2 diabetes and some cancers.. Dr Alison Tedstone Chief Nutritionist, PHE May 2014 PHE 14 May 2014 Press Release NDNS shows UK population is eating too much sugar, saturated fat and salt 8
Why we want to help consumers Food/nutrient Recommendation Children (11-18 yrs) Adults (19-64 yrs) Older adults (65+) Fruit and veg At least 5 A DAY Oily fish 1 portion/week Total fat No more than 35% food energy Saturated fatty acids No more than 11% food energy Trans fatty acids No more than 2% food energy Non-milk extrinsic sugars No more than 11% food energy Dietary fibre At least 18g/day https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/310995/ndns_y1_to_4_uk_report.pdf. Table compiled by BNF Nov 2014 9
What do consumers want? It has to taste great, and be nutritious IGD s Shopper Vista revealed that in the UK: For 49% of shoppers, health is one of the top five drivers for choosing a product. 35% are looking to buy foods that are lower in saturated fat. 31% say they will buy products that are lower in salt over the coming year. Strong interest in health in Iglo markets. Source: Mintel (2013) Health foods and chocolate with healthy claims. IGD Shopper Vista July 2013
and they also want it Fresh! Peas Broccoli Location No of days No of days Field to store (chilled) 3 2 9 On shelf in store (ambient) 3 4 2 4 Home storage 2 3 2 3 Total 8-10 6-16 IFR Extra. 2010. Frozen and fresh vegetables: The effect of consumer usage patterns on the nutritional benefits 11
Vitamin C retention in Vegetables By day 7 fresh peas had 30% less Vitamin C than frozen peas. By day 6 fresh broccoli had 30% less vitamin C than frozen broccoli. DJ Favell measured the Vitamin C retention in vegetables harvested from the same field then subjected to different conditions: frozen ambient chill/ambient chill Favell, DJ.1998. A comparison of the vitamin C content of fresh and frozen vegetables. Food Chemistry 62 (1): 59-64 12
How Birds Eye can help: Introducing Steam Fresh 13
Steam Fresh: Natural Vegetables Garden veg big bag shot 14
Steam Fresh: Vegetables & Flavour 15
Steam Fresh: Vegetables & Rice Mexican Rice big bag shot 16
Steam Fresh: Vegetables & Pasta Med Pasta big bag shot 17
How Birds Eye can help < 25% en fat < 10% en sat fat 0.9 kcal /g 1 of 2 fish a week 2 of 5 a day 18
To summarise Over half the UK population is overweight / obese National healthy eating advice is not being met: too little fruit, vegetables, (oily) fish and fibre too much salt, saturated fat and sugar increase in energy density Birds Eye will offer new product innovations to help consumers make healthy choices 19
Mexican Rice 20
THANK YOU! 21