Background Arbonne s current healthy living, weight loss, health, fitness, longevity, remedy, supplement, balance and detox products are currently marketed under various brands, with various positionings and messages. 2
Current Product Mix FIGURE 8 BIO-NUTRIA HYBRIDS BALANCE Go Easy Protein Powders (4) Ready to Drink Protein Shakes (2) Go Anywhere Fiber Booster Daily Detox Tea NRG GO3 Fizzing Beverage Tablets (2) On The Go! Weight Loss Chews Going, Going, Gone! Supplement Herbal Colon Cleanse Omega-3 Plus Joint Formula Herbal Muscle Massage Gel Leg Vein Formula Heart Formula Lip Service Dietary Supplement Herbal Vapor Rub Herbal Vapor Soak Get Well Soon Supplement Herbal Lip Ointment Daily Power Punch For Kids Daily Nutritional Chews for Teens Daily Power Packs for Women Daily Power Packs for Men Prolief PhytoProlief 12 SKUs 11 SKUs 4 SKUs 2 SKUs 3
Research Nutrition Business Journal Industry Sales Reports Competitive Review (branding, claims, pricing and product mix) Arbonne sales and product mix analysis Supportable claims review and global regulatory screening Consumer insights pantry check and concept testing (5 total) 4
Developing the Positioning Understand category drivers Appeal, interest, uniqueness, believability, relevance and point-ofdifference Consultant Health & Pantry Check Consultant and Consumer Health and Nutrition Focus Groups 350 Arbonne Consultants per concept (250 U.S. and 100 CA) 450 Consumers (200 U.S., 150 CA and 100 Hispanic) 5
Just What Every Body Needs Winning concept from Focus Groups and Positioning Research Many people are confused by all the information and misinformation out there With today s on-the-go lifestyles and diets, our bodies are not getting the right foods and nutrients Individuals are not sure if they are getting the vitamins and minerals they need each day Every body is different and has unique needs 6
Feeling Great Starts Here Every body is different so finding the right products that fit your life is key Arbonne Essentials helps you accomplish your goals and gets you on the path to healthier living Products that are individually targeted to your body s needs Nutrition solutions that are just right for you 7
Keep It Simple Arbonne Essentials addresses the nutritional needs of every body Formulated to maximize absorption and effectiveness Easier way to approach everyday nutrition that will help you feel better and live better Make it easy and keep it simple with two product categories Daily Essentials and Fit Essentials 8
Ingredients Working Together Pure Robust Active botanicals Carefully selected to deliver the results your body needs 9
Maximizing Absorption & Effectiveness High-quality ingredients are only half the story Integrative approach makes our ingredients work better together Increase nutrition uptake Optimum absorption and effectiveness 10 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Nothing To Hide Formulated without gluten No artificial colors, flavors or sweeteners No cholesterol, saturated fats or trans fats No animal products 11
Strategy Most nutrition companies sell and train on systems We want a nutrition line that s: Easy to understand Easy to communicate Easy for the consumer to choose the right products for them Simple and duplicate-able 12
Arbonne Essentials Two product categories align with two selling paths to create an easy-to-replicate product selling platform Daily Essentials Fit Essentials 13
Daily Essentials 14
Daily Essentials Products to address your daily needs Formulated with highest quality ingredients: Vitamins Minerals Botanicals Superfood antioxidants Enzymes Prebiotics Probiotics 15
Daily Power Packs for Men & Women Reformulated and repackaged Men s #2052 and Women s #2053 Replaces: ASN Hybrids Men s #511 and Women s #512 5 pills 1 pack, once a day (30 packs total) Before: 6 pills (2 x ea day) = 12 total pills (60 packs total) $99 SRP NCFP and 100/20 s Before: $129 SRP Convenient bird-feeder carton that fits easily in your medicine cabinet 30-packs/30-day supply 16
Smart Nutritional Hybrids vs. Daily Power Packs Smart Nutritional Hybrids: 60 a.m. and p.m. packs 12 supplements per day No probiotics 400 mg Antioxidant blend Men s: 320 mg of Saw Palmetto per pack Women s: 300 mcg of Folic Acid per pack Essentials Power Packs: 30 packs (1 each day) 5 supplements per pack 2 probiotics 750 mg Antioxidant blend Men s: 640 mg of Saw Palmetto per pack Women s: 400 mcg of Folic Acid per pack 17
Pill reduction from 12 to 5 Increased the amount of vitamins / minerals per tablet Reduced the amount of enzymes New! Digestion Plus now delivers high level of enzymes New! Daily Power Packs contains probiotics for digestion support Reduced calcium from 1,060 mg to 500 mg per day New! Calcium Plus offers 600 mg calcium or 1,100 mg total when taken with Daily Power Packs Eliminated various fruit and vegetable extracts Increased Antioxidant blend by 350 mg (750 mg total) 18
Daily Power Packs Promotes complete nutrition with 20 essential vitamins and minerals Delivers a broad spectrum of antioxidants, minerals and superfruits Essential minerals and nutrients to support healthy bone tissue Promotes energy vitality and longevity Supports eye health Promotes nutrient uptake 19 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Purchase with Purchase PwP Save 50% Purchase the Daily Power Packs for Men (item #2052P) or Women (item #2053P) through Arbonne Special Delivery, then qualify to purchase an additional Men or Women s Power Pack for only $49.50 SRP Regularly $99 SRP Available only through Arbonne Special Delivery 20
Super Chews for Kids & Teens Reformulated and repackaged 30 delicious, cherry-flavored chews Item #2054; $24 SRP Replaces: ASN Power Punch for Kids #513; $22 SRP ASN Chews for Teens #516: $24 SRP Excellent source of 15 vitamins and minerals Calcium amount = 1 glass (8 oz.) of milk 30 chews/30-day supply 21
Calcium Plus New product Item #2062; $29 SRP Adequate calcium and vitamin D throughout life, as part of a well-balanced diet, may reduce the risk of osteoporosis Contains calcium citrate Studies show that this ingredient is one of the most absorbable forms of calcium 90 tablets/30-day supply 22
Omega-3 Plus Repackaged Item #2066; $39 SRP Replaces: item #1996; $38 Good source of vegan omega-3 essential fatty acids (1,000 mg) from plants, grains and fruits 60 capsuls/30-day supply 23
Digestion Plus New Item #2063; $49 SRP Provides prebiotics, probiotics and enzymes to help support optimal digestive health Mild-flavored powder that can be added to any cold or room temperature liquid 30 stick packets/30-day supply 24 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Herbal Colon Cleanse Repackaged Item #2055; $24 SRP Misprint: Not $34, but $24 SRP Product Catalogue pg. 66 Brochure pg. 11 Replaces: item #1859; $20 SRP Robust blend of cleansing and detoxifying herbs plus beneficial microflora to support colon health 60 tablets/30-day supply 25 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Antioxidant & Immunity Booster New product Item #2065; $69 SRP (34.50 RV) Delicious 3 fl. oz. drink shot containing Juices from pomegranate, blueberry, acai, grape, cranberry and other superfruits Infused with powerful antioxidant, immunity and energy ingredients Promotes a strong, active and healthy immune system 24 bottles/3 fl. oz. each Best served cold The statements made in this presentation have not been evaluated by the Food and Drug Administration. The products featured in this presentation are not intended to diagnose, treat, cure or prevent any disease. 26
Antioxidant & Immunity Booster YOU WOULD NEED 1.5 oranges to equal the vitamin C 16 oz. milk to equal the vitamin D 1 cup almonds to equal the riboflavin 10 eggs to equal the B12 2 cups lima beans to equal the zinc 3.5 cups white rice to equal the selenium + ANTIOXIDANT LEVEL OF 3 apricots 5 zucchini 1 kiwi 1 cup watermelon 1 cup cucumber = About 4,700 calories or, 40 calories in our shot = 27
Prolief Balancing Cream Repackaged product Item #777; $34 SRP Replaces: item #805; $34 SRP Light, greaseless, botanically based cream convenienty packaged with an easy, premetered pump 2.5 fl. oz. 28
PhytoProlief Balancing Cream Repackaged product Item #778; $34 SRP Replaces: item #800; $34 SRP Technologically advanced formula is light and greaseless, free of colors and frangrance 2.5 fl. oz. 29
Women s Balance Menopause Support New product Item #1995; $34 SRP Provides support in managing symptoms associated with menopause including: Hot flashes Night sweats Mood swings Irritability Clinically tested - reduction of severity and frequency of these symptoms within three weeks! 60 capsules/30-day supply 30 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Fit Essentials 31
Fit Essentials Address your fit needs Whether that s to: Feel more fit Manage your weight Fuel your day Incorporate healthier eating habits Choose individual products and customize your own regimen Or start with the 30-Day Feeling Fit Kit 32
Protein Shake Mix (Powder) Repackaged Item #2069 (Chocolate); $59 SRP Replaces: item #1968; $56 SRP Item #2070 (Vanilla); $59 SRP Replaces: item #1970; $56 SRP Delivers 20 grams of vegan protein, plus 20 essential vitamins and minerals per serving Great way to start your day or replenish your muscles after exercising Pea protein is one of the most absorbable forms of protein available today 30 servings 33
Protein Shakes (Ready-to-Drink) Repackaged Item #2071 (Chocolate); $34 SRP (17 RV)* Replaces: item #1946; $33 SRP (16.50 RV) Item #2072 (Vanilla); $34 SRP (17 RV)* Replaces: item #1947; $33 SRP (16.50 RV) 12-pack Straws are attached to each shake *Item is subject to an additional $3 shipping and handling charge 34
Protein Shake Mix Packs (Powder) New product Item #2073 (Chocolate); $24 SRP (12 RV) Item #2074 (Vanilla); $24 SRP (12 RV) 10-pack; 1 serving each pack 35
Protein Shaker Cup Repackaged Item #2083; $7 SRP Replaces: Item #1845 (Figure 8 Shaker Cup); $1 SRP and item #4305 (Figure 8 Chill Cup); $7 SRP Holds up to 14 oz. of liquid Stainless steel wire whisk ball to break up shake mix easily no clumping BPA free Dishwasher safe Recyclable 36
Daily Fiber Boost Repackaged product Item #2075; $34 SRP Replaces: item #1960; $32 SRP Provides 12 grams of fiber, nearly half of daily recommended amount Perfect boost to the Chocolate or Vanilla Protein Shakes Flavorless and soluble powder can be added to all foods and beverages 30 servings 37
Joint Support Enhanced formula Item #2057; $34 SRP Replaces: item #1861; $29 SRP Bi-layer tablet that promotes joint flexibility and comfort while supporting healthy connective tissue and cartilage between joints Did you know? Glucosamine is commonly derived from the exoskeletons of sea animals. Arbonne s joint formula features a vegan form of glucosamine. 90 tablets/30-day supply 38 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Fit Chews Repackaged product Item #2068 (Chocolate); $19 SRP Replaces: item #1962; $19.50 SRP Ideal on-the-go snack to control cravings while keeping energy levels sustained Great snack for in-between meals and for those with a sweet tooth 30 chews per bag 39 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Fit Chews New product Item #2067 (Caramel); $19 SRP Available 1/19-4/30/11, while supplies last 30 chews per bag 40
Herbal Detox Tea Repackaged product Item #2076; $14 SRP Replaces: item #1844; $14 SRP Delicious, mild, decaffeinated herbal tea with 9 botanicals that support the liver and kidneys for overall health Great way to start you morning without caffeine or end your day without staying up all night 20 tea bags 41 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
7-Day Body Cleanse Repackaged products Item #2082; $49 SRP Replaces: item #7213 $49 SRP Helps cleanse and detoxify the system and support gastrointestinal (GI) tract Assists with gentle elimination of toxins Great way to prepare the body for a new weight management regimen 7 bottles; 1 fl. oz. each 42 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Energy Fizz Tabs Repackaged products Item #2077 (Citrus); $29 SRP Replaces: item #6461; $28 SRP Item #2079 (Pomegranate); $29 SRP Replaces: item #1956; $28 SRP High-energy fizz tabs help boost and sustain energy with clinically proven ingredients help increase metabolism Great alternative to coffee in the morning Perfect pick-me-up for workouts or when feeling sluggish throughout the day 20 tablets (10 tablets in 2 tubes) 43 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
30-Day Feeling Fit Kit New set/kit #2046 $276 SRP Replaces item # s 4590 and 4591; $126 SRP Includes 9 products: 2 Protein Shake Mixes (Chocolate or Vanilla you choose) 2 Energy Fizz Tabs (Pomegranate or Citrus you choose) They choose their flavor 2 Fit Chews (Chocolate) 2 Herbal Detox Teas 1 Daily Fiber Boost Also includes FREE Feeling Fit Guide: Daily meal plan, sample shake recipes, healthy whole food options and much more 44
30-Day Feeling Fit Kit Not sure what to do or what products you need? Everything you need to get started on the path to feeling fit whether that s to: Lose weight Get in better shape Have more energy Incorporate healthier eating habits Customize your kit with the flavors you want 45
Purchase with Purchase PwP Save 50% With every purchase of the 30-Day Feeling Fit Kit, qualify to purchase the 7-Day Body Cleanse A $49 value for only $24.50 SRP Item #2082P Great way to prepare the body for a new weight management regimen 46 These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Arbonne Special Delivery Replaces Autoship Functionality does not change, but name does 01/19/11 Enhanced features COMING SOON!!! Reachout program for those currently enrolled Highlighted features: Exclusive product offers and savings throughout the year Easy to set up your order(s) with only a few click of the mouse Flexibility of 30, 45, 60 and 90-day shipping options (COMING SOON!) Convenience of maintaining your order(s) 24/7 47
Arbonne Essentials Brochure New brochure Item #2131; $3 SRP Replaces: item #2510 (Figure 8); $2.50 SRP Replaces: item #2588 (Hybrids); $2 SRP 28-page full color brochure Arbonne Essentials overview and point of difference Detailed product information Approved product claims Fast facts and did-you-know callouts 48
Arbonne Essentials DVD New DVD Great way to learn about the products and hear from people who have used them Useful tool for Presentations and 1-on-1s Includes 4 videos: Introducing Arbonne Essentials Product Training with Dr. Peter Matravers 30 Days to Fit Testimonials from Arbonne Independent Consultants 49
Sample Packs New sample packs Item #2080 (Citrus); $14 SRP Item #2081 (Pomegranate); $14 SRP 10 convenient samples in each carton 50
Packaging All cartons, bottles and canisters are recyclable All cartons and printed materials are FSC certified All bottles have a convenient flip-top for easy access All packaging includes approved claims, weights, supplement facts and directions for use 51
Product Knowledge Product Knowledge Sheets Supplement Facts Panel as seen on packaging Overview of product Recommended for Directions for use Product Knowledge Manual www.arbonne.com/ic/pk/manual.asp 52
Web Arbonne Essentials Product Details www.arbonne.com/essentials The Products > Health & Wellness > Arbonne Essentials 53
Brand New Products Calcium Plus Digestion Plus Antioxidant & Immunity Booster Women s Balance Menopause Support Protein Shake Mix Packs Single serving Energy Fizz Tabs Sample Packs 54
Reformulated Products Daily Power Packs for Women Daily Power Packs for Men Super Chews for Kids & Teens Joint Support Protein Shaker Cup 55
Repackaged Products Protein Shakes 30 Servings and RTDs Energy Fizz Tabs Daily Fiber Boost Herbal Detox Tea Fit Chews Herbal Colon Cleanse Omega-3 Plus Prolief PhytoProlief 7-Day Body Cleanse 56
Discontinued When Sold (DWS) Figure 8 > Go Easy! Protein Shakes (15 servings) Chocolate #1950 Figure 8 > Go Easy! Protein Shakes (15 servings) Vanilla #1952 Bio-Nutria > Muscle Massage Gel #1805 Bio-Nutria > Get Well Soon #1810 Bio-Nutria > Lip Service Supplement #1818 Bio-Nutria > Herbal Lip Ointment #1817 Bio-Nutria > Herbal Vapor Rub #1815 Bio-Nutria > Herbal Vapor Soak #1816 Bio-Nutria > Leg Vein Formula #1862 ASN Hybrids > Power Punch for Kids #513 ASN Hybrids > Chews for Teens #516 57