Supplement Users Favor Vitamins, Minerals
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1 Success begins with good health. Al Amatuzio President and CEO, AMSOIL INC. DECEMBER 2014 Supplement Users Favor Vitamins, Minerals The Council for Responsible Nutrition in October revealed key findings from the 2014 CRN Consumer Survey on Dietary Supplements, pointing to a high percentage of usage of, and a high percentage of confidence in, dietary supplements among U.S. adults. In the first installment of results released in late summer 2014, the survey found that 68 percent of U.S. adults report taking dietary supplements. More than 50 percent of respondents report being regular users. The majority of U.S. adults, 83 percent, express overall confidence in the safety, quality and effectiveness of dietary supplements. In October, another installment of results from the survey found that the Vitamins & Minerals category of supplements remains the most popular across all generations of supplement users. (See graphic on right.) The survey is just another indicator of the important role dietary supplements play for men and women of all ages who are trying to achieve a lifestyle of wellness, said Judy Blatman, senior vice president, communications, CRN. Although our industry received its fair share of bad publicity this year, we believe that confidence remains high because people realize there is a legitimate and responsible majority of companies in our industry whose top priority is to ensure product quality so that consumers can not only maintain good health, but also maintain brand loyalty. Smart consumers pay attention to finding the right companies and products for them. Throughout 2015, the Council for Responsible Nutrition will continue to publish findings of this study.
2 ALTRUM Ultra Multis Why multivitamins are important A healthy diet should provide the nutrients a person needs, but most diets fall short. That s why a daily multivitamin is a great nutritional insurance policy. Multivitamins are not meant to replace healthy food, but to fill in nutrient gaps. Why ALTRUM Ultra Multi is different Ultra Multi (with Iron) is much more than a standard multivitamin. Its 86 distinct ingredients give you more than 14 supplements in one formula. With more than 25 vitamins and minerals, antioxidants, phytonutrients, enzymes, herbs and amino acids, Ultra Multis is your foundation for well-being.* This unique formula is balanced and whole for optimum health and vitality.* Formulated to support: Heart health* Energy and mood* Immunity* Brain function* Don t compromise on quality; one tablet of Ultra Multis contains more nutrition than best-selling one-per-day multivitamins.* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. 25 Vitamins and Minerals All 8 B Vitamins 12 Vegetables Ultra Multi contains no preservatives, sweeteners, artificial colors, added animal derivatives, yeast, wheat or corn. For more information or to order: visit or call , 7 a.m. to 5 p.m., M-F Free shipping on orders of $100 or more (except in Alaska and Hawaii) *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. **Please check with your physician when using prescription medications in combination with food supplements. All testimonials about ALTRUM nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or results and consuming the nutrients contained in the products described. Results are individual and will vary from person to person. 2 DECEMBER 2014 ALTRUM
3 with ALTRUM Ultra Probiotics What are probiotics? Probiotics are healthy bacteria that help maintain the natural balance of organisms, or microflora, in the digestive system. Probiotics fight bad bacteria in our systems* Probiotics aid in digestion and absorption of nutrients* Bacteria process the food we eat and manufacture vitamins needed by our bodies* Healthy bacteria can help inhibit the growth of harmful bacteria that cause digestive stress* Feel Your Best With ALTRUM Ultra Probiotics ALTRUM Ultra Probiotics helps maintain the healthy balance associated with digestive health and overall wellness. Probiotics come in many different strains and each contributes to digestive health in its own way. ALTRUM Ultra Probiotics offers broad-spectrum probiotic benefits with nine different strains, including lactobacillus bulgaricus.* ALTRUM Ultra Probiotics is a convenient way to get the health benefits of yogurt without the fat, sugar and calories. ALTRUM Ultra Probiotics supports your digestive and immune systems so you can stay balanced and feel your best.* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. 9 premium kinds of bacteria to support overall health. 70 percent of the immune system is in the digestive tract 26.5 billion live cells at time of manufacture Research shows probiotics significantly reduce the duration of respiratory illnesses, the number of days of illness and the number of missed work days vs. placebo. (British Journal of Nutrition, April 2014) For more information or to order: visit or call , 7 a.m. to 5 p.m., M-F Free shipping on orders of $100 or more (except in Alaska and Hawaii) *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. **Please check with your physician when using prescription medications in combination with food supplements. 3 DECEMBER 2014 ALTRUM
4 the oil your body needs ALTRUM Omega-3 How Omega-3 works Omega-3 fats are known as good fats. The human body can t produce them though, so we must obtain them through diet and supplementation. Omega-3 fats have been shown to protect the heart, normalize cholesterol, support the immune system and improve skin and hair.* The American Heart Association recommends eating at least two servings a week of fatty fish, such as salmon, lake trout or tuna. However, supplements can be a good option for people who don t eat enough fish.* ALTRUM Ultra Omega-3 Ultra Omega-3 is a concentrated omega-3 formula that provides the highest-quality essential fatty acids from premium fish oils. Our patented cold process of distillation uses no heat and guarantees removal of impurities while maintaining quality. These essential fatty acids, or EFAs, can help keep your body finely tuned and running efficiently.* ALTRUM Ultra Omega-3 is the oil your body needs to keep running its best.* ALTRUM Ultra Omega-3 costs $0.71 a day for a dose of 1,050 mg. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Each capsule has a special enteric coating to help prevent fishy burps It takes 10 gallons of premium fish oil to produce 1 gallon of Ultra Omega-3 Taking 1,000 mg of omega-3 per day can reduce the risk of having a coronary heart disease event by 6.9 percent (Frost & Sullivan) *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. **Please check with your physician when using prescription medications in combination with food supplements. 4 DECEMBER 2014 ALTRUM For more information or to order: visit or call , 7 a.m. to 5 p.m., M-F Free shipping on orders of $100 or more (except in Alaska and Hawaii)
5 Nutritional Drink Mix ALTRUM Nutritional Drink Mix delivers high-quality whey protein, fiber, vitamins and minerals, enzymes and more. It has a rich chocolate flavor. Simply combine one scoop with 8 ounces of cold milk or water for a delicious nutrition boost any time of the day, or combine with fruit and ice for a delicious smoothie. Ingredients in Nutritional Drink Mix Protein 10 g of protein an excellent source Fiber 5 g of fiber an excellent source Enzyme blend protease (digest protein), amylase (digest carbs) and lipase (digest fats) to help assimilate nutrients in the formula HMB helps maintain muscle mass Proprietary fruit blend antioxidant powder a blend of healthy fruits and vegetables Non-fat milk contains a form of niacin (niacinamide riboside) that may help maintain a healthy weight Vitamins and minerals 30 percent of daily value Flavor Chocolate Stevia natural sweetener Beet sugar natural sweetener Nutritional Drink Mix Stock# Units Wt. Lbs. Wholesale Price Catalog Price DPS01 EA (1) DPS01 CA (4) ALTRUM Vitamin Organizer The new ALTRUM Vitamin Organizer (G3300) provides customers with a convenient way to keep track of daily supplements. It features large compartments that can hold up to seven days of ALTRUM supplements. With snap-tight lids and molded lettering, the 7-inch by 1.25-inch Vitamin Organizer is perfect for traveling. It also features Braille markings to designate days of the week. Each compartment holds up to seven Ultra Multis, four Nutritional Oils capsules or nine Ultra Daily Enzymes. Vitamin Organizer Stock# Units Wholesale Price Catalog Price G3300 (US) EA (1) G3300 (Can) EA (1) ^ At time of manufacture. *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. ** Check with your physician when using prescription medications along with food supplements. ^At the time of manufacture. All testimonials about ALTRUM nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or results. Order online at 5 DECEMBER 2014 ALTRUM
6 CHANGE SERVICE REQUESTED PRSRT STD US POSTAGE PAID AMSOIL Feel Your Best With ALTRUM Nutritional Supplements ALTRUM Auto-Ship Program REORDER AUTOMATICALLY ALTRUM is published by the ALTRUM Division of AMSOIL INC. ALTRUM product and Dealer Information is available from your independent AMSOIL/ALTRUM Dealer, or write to AMSOIL INC., 925 Tower Ave., Superior, WI Order ALTRUM products quickly and easily. Call and use your VISA/MASTER/DISCOVER CARD. Recycled Paper Become a Preferred Customer today and pay wholesale prices. *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease. **Please check with your physician when using prescription medications in combination with food supplements. All testimonials about ALTRUM nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or results. 6 DECEMBER 2014 ALTRUM
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