Learn the Signs. Act Early. Materials 101: Getting the Most Out of Campaign Materials

Transcription

1 Getting the Most Out of Campaign Materials Katie K. Green, MPH, CHES Health Communication Specialist National Center on Birth Defects and Developmental Disabilities Division of Birth Defects and Developmental Disabilities, Prevention Research Branch

2 Overview Purpose To improve early identification of autism and other developmental disabilities so children and their families can get the services and support they need

3 Overview Program Components Health education campaign Act Early initiative Research and evaluation

4 Overview Program Component 1: Health Education Campaign Aims to change perceptions about the importance of identifying developmental concerns early Gives parents, professionals free tools to help track development Promotes awareness

5 Overview Communication Objectives Parents of young children Know that developmental milestones exist Monitor their child s development Recognize some early warning signs of delay Know the importance of acting early Initiate discussion with provider about development

6 Overview Communication Objectives Health Care Providers who serve young children Initiate discussion with parent about development Encourage developmental monitoring Are receptive to parental concern (and take action!) Have and use campaign materials (reinforce msg)

7 Overview Communication Objectives Early Educators/ Child Care Providers Know that developmental milestones exist Know the early warning signs of delay Have self-efficacy to talk with parents about development Aid in monitoring development Have and use campaign materials (reinforce msg)

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9 Campaign materials are FREE! Research-based, audience-tested Designed for parents (mostly) Useful for all those working with young children Written in plain language Focused on milestones, when to act early, what to do if concerned

10 Campaign materials are Reproducible (no copyright) Easily customizable Available in Spanish (and a few in other languages) Available to print immediately (most) Popular!

11 Print Materials The Milestones Collection Milestones Card Milestones Brochure Milestone Moments Booklet Growth Chart Parent Kit

12 Print Materials Amazing Me It s Busy Being 3! Children s book Milestones highlighted throughout story Parent section includes 3 year-old milestones, tips, when to act early Limited availability Fotonovela coming soon!

13 Ready-to-Print Materials Milestones Checklists 2 months 5 years of age Condition-Specific Fact Sheets Lay introduction to disability ASD, Asperger s Syndrome, ADHD, FASD, CP, Intellectual Disability, Vision Loss, Hearing Loss, Duchene s Muscular Dystrophy Developmental Screening Fact Sheet National Resource List

14 Outreach Materials Flyers Half sheet General/Parent, Early Educator, Health Professional Card Stand Displays Milestones Cards and/or Milestones Brochures Exhibit Table Topper Public Service Announcements TV & Rad io Baby Steps video Web banner ads Web buttons

15 E-Resources Milestones Quiz Widget Interactive Milestones Checklists Milestone Moments Fun Facts Health-E-Card (links to milestones page)

16 Materials for Professionals Early Educators/Child Care Providers Go Out & Play Kit (ready-to-print) Tips for Talking with Parents (ready-to-print) Suggested links Health Care Professionals Autism Case Training (ACT) Curriculum (ready-to-print, view online) Suggested links Including links to MCHAT, and other info about screening

17 Materials for Professionals Milestones materials have multiple professional uses Early educators: milestone checklists or Milestone Moments booklet >> track milestones & communicate with parents Home visitors : Milestone Moments booklet >> tool to help parents track milestones and try new activities between visits College instructors/ Professional trainers: Milestone Moments booklet>> used to teach about development Academic detailers: Milestone Moments booklet>> offering of booklets for patients helped them gain access to practices

18 Making the Materials Your Own Customize! Help parents get help for their child sooner customize LTSAE materials with local contact information and resources. Promote customization among your partners. Nearly all campaign materials can be customized with your organization s local contact information and logo. 1. Contact us and we will provide access to our file sharing site and the editable file (Adobe InDesign). 2. You add your contact information and/or logo. 3. You take the files to a local printer.

19 Putting the Materials to Work Exam p le s: Display brochures in pediatric waiting or exam rooms Include a campaign flyer in mailings to parents (i.e. birth certificates) Include Milestone Moments booklets in new patient welcome packets/ or new mom gift bags (encourage them to bring to every well-child visit) Incorporate Milestone Checklists into the home visit or WIC certification visit (encourage staff to guide parent through checklist during visit)

20 Putting the Materials to Work Exam p le s: Encourage child care resource and referral agencies to offer a milestones brochure when parents call with questions about development//share cond-specific disability fact sheets with child care professionals Ask partners to add the LTSAE web button to their homepages Have colleagues show the Milestone Moment Fun Facts during break times at trainings or presentations Add the Baby Steps video or TV PSA to waiting room video programming

21 Putting the Materials to Work Exam p le s: Share Go Out & Play kit with child care trainers Ask local day cares to celebrate kids birthdays by sending an E- card to mom and dad Add the campaign table topper to all planned exhibits Share materials through new parent classes, breastfeeding support groups, toddler play groups/classes

22 Putting the Materials to Work Get Creative! Think impact! Share your message in surround-sound!

23 Get the Most from Materials Remember: These materials are just the introduction to our messages How the materials are delivered, who delivers them, and how often are all critical to the message making a difference Parent, early educators, and health professionals need support to take the next step; tap into supports that are already in place

24 Contact us! Contact me!