If we make people aware, they won t share. LOCK YOUR MEDS NATIONAL CAMPAIGN

Transcription

1 If we make people aware, they won t share. LOCK YOUR MEDS NATIONAL CAMPAIGN TM

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3 National Ad Campaign NO. 1 TARGET AUDIENCE: Adults, 20 80

4 Creative She gets her hair from her mom. His t-shirts Her eyes from at her the mall. dad. And her drugs from her grandma s medicine cabinet. purse. 70% of children who abuse prescription drugs get them from family or friends. Prevent your 70% of children who abuse prescription drugs children get from abusing your own prescription them from family or friends. Prevent your medication children from by securing your meds in places abusing your own medication by securing your child meds cannot in access. places your child cannot access. BE AWARE. DON T SHARE. BE AWARE. DON T SHARE. For more info, go to For more information, go to He gets his music online. And his drugs from his mom s He gets his She gets her hair from music her online. mom. His t-shirts Her at the eyes mall. from her dad. And And her his drugs from her his mom s grandma s medicine cabinet. purse. 70% 70% of children of children who abuse who abuse prescription prescription drugs drugs get them get from them family from or family friends. or Prevent friends. your Prevent children your from abusing children your own from medication abusing your by own securing prescription your meds in places medication your child by cannot securing access. your meds in places your child cannot access. BE AWARE. DON T SHARE. For more BE information, AWARE. go to DON T SHARE. For more info, go to He gets his music online. He gets his music His t-shirts from online. her mom. His t-shirts at the at the mall. And his her drugs drugs And from his his drugs mom s purse. from 70% his of children who mom s abuse prescription drugs get them from family or friends. Prevent your 70% of children who abuse prescription drugs get children from abusing your own prescription medication by securing your meds in places purse. your places child your cannot child access. cannot access. She gets her hair Her eyes from her dad. from her grandma s medicine cabinet. them from family or friends. Prevent your children from abusing your own medication by securing your meds in BE AWARE. DON T DON T SHARE. SHARE. 70% of children For For more more who info, information, go abuse to go to prescription drugs get them from family or friends. Prevent your children from abusing your own prescription medication by securing your meds in places your child cannot access. BE AWARE. DON T SHARE. For more info, go to

5 Ads, Posters

6 70% of people over 12 who abuse prescription drugs get them from friends and family. They think these drugs are safe. But in the wrong hands, they re not.

7 4000 More than children and young adults begin experimenting with prescription and over the counter drugs every day.

8 WHAT CAN WE DO? AWAKEN the sleeping giant: Inform the innocent people who unwittingly share their drugs.

9 We have created the most powerful weapon: communication. Help us get the word out. We ll help you get your word out.

10 Remove the blindfold. Open their eyes. Knowledge is power.

11 Deliverables Print ads and posters Add your logos and messages Radio and TV PSAs Localize with taglines Interactive web campaign Links, social media, contests PR, media campaign Meducation kit, events, stories Outreach Partners, speakers, trade shows Webinars Implementation, media, sharing

12 Start Voting August 1, 2010 Follow us on Facebook, Twitter

13 Parent Network Set common guidelines for children Monitor their behavior and establish consequences Share information, experiences, and tips Support each other and build a community An effective tool for parents to ban together. Gain valuable insight into your children s behavioral needs

14 Power of the Network Power of One Brand, Power of NFP More sponsor and partner incentives More impact on target audience Increased national and local exposure Leverage limited resources TM

15 If we make them aware, they won t share. Here s how you can Help: Adopt the campaign Generate internal buy in Board, staff, volunteers Create a two year plan Choose materials to use Displayed on web Ask us to localize Your logo, message Aim for October launch Coincide with Red Ribbon Share Best Practices Upcoming webinars 7/8, 7/29, 8/12 Contact: info@nfp.org facebook.com/lockyourmeds; Twitter.com/lockyourmeds