Your OTC Product Merchandising Guide
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1 McKESSON FRONTEDGE PROGRAM Your OTC Product Merchandising Guide November 2016 Focus Category: Analgesics Must do s for the month: Review the updated Analgesics planogram guides to ensure your pain relieve section is current with the fastest moving items Be aware of the addition of feminine care pain relief products to the analgesics planogram guides Identify changes to all the categories detailed on the merchandising guide, order and cut-in new products to your category sets Order Label Set # for Your November Merchandising Guide Shelf Labels
2 Table of Contents Analgesics - Focus Category (New s)... Pg. 3 Analgesics (Category Adjustments)... Pg. 4 Analgesics (Category Adjustments).... Pg. 5 Diabetes Care (New s)... Pg. 6 Diabetes Care (Category Adjustments)... Pg. 6 Digestive Health (Category Adjustments)... Pg. 7 First Aid (Category Adjustments)... Pg. 7 Medical Compliance (Category Adjustments)... Pg. 8 Upper Respiratory (Category Adjustments)... Pg. 8 Non-Planogrammed s (Category Adjustments).... Pg. 9 NOVEMBER 2016 McKesson Corporation. All rights reserved. 2
3 Focus Category Analgesics NEW ITEM ALERT B Description Mfg Shelf Position B Description Mfg Shelf Position Advil Menstrual Pain Tablets 20 Pfizer Consumer Healthcare Feminine Pain Relief Pamprin Multi-Symptom Caplets 20 Chattem Feminine Pain Relief Height Width Depth # UPC Regular Cost Suggested Retail $3.36 $4.99 Temporarily relieves minor aches and pains due to menstrual cramps, backache, and headache Advil is the #3 brand in Analgesics Active ingredient: Ibuprofen 200mg New Launch # UPC Regular Cost Suggested Retail $2.84 $5.39 For complete relief of cramps, irritability, headache, backache, and bloating Pamprin is the #2 brand in the feminine pain relief segment Active ingredients: Acetaminophen 500mg; Pamabrom 25mg; Pyrilamine Maleate 15mg Height Width Depth New Launch = Health Mart = Sunmark = National Add Descriptions: Description: Removal Description: A and B items are stocked at all distribution centers. A = All Stores Planogram B = Large to Medium Stores Planogram C = available at select Distribution Centers CATEGORY ADJUSTMENTS ANALGESICS (Organized by ) DR = Direct Replacement Old item discontinued ( Change Same Product) RP = Removed based on Performance may still be available as a C item # UPC Description Removal CC SM URINARY PAIN REL TAB M/S 12 A 4X THERMAC 8HR MENSTRUAL 3 RP CC SM URINARY PAIN RELF TAB 30 A 4X BENGAY VANISHING SCENT 2OZ RP CC MIDOL CAPL MENSTR COMP M/S 24 A 4X ABSORBINE JR +PAIN LIQ 4OZ RP NOVEMBER 2016 McKesson Corporation. All rights reserved. 3
4 Focus Category Analgesics Add Descriptions: Description: Removal Description: A and B items are stocked at all distribution centers. A = All Stores Planogram B = Large to Medium Stores Planogram C = available at select Distribution Centers DR = Direct Replacement Old item discontinued ( Change Same Product) RP = Removed based on Performance may still be available as a C item CATEGORY ADJUSTMENTS ANALGESICS (Organized by ) # UPC Description Removal N ADVIL MENSTUAL TAB 20 B 8X ADVIL CHILD JR TAB SWALLOW 24 RP N ASPERCREME LIDOCAINE PATCH 5CT B 8X THERMAC 8HR MENSTRUAL 3 RP N ICY HOT CREAM W/LIDOCAINE 2.7Z B 8X MOBISYL CREME TUBE 3.5OZ RP N MIDOL CAPL TEEN MAX/STR 24 B 8X EXCEDRIN MIGRAINE GEL TB 20 RP N SALONPAS LIDO GEL-PATCH 6 B 8X FLEX-ALL 454 GEL MAX/STR 3OZ RP CC SM URINARY PAIN REL TAB M/S 12 A 8X EMERGEN-C ZZZ PEACH PM 24 RP CC SM URINARY PAIN RELF TAB 30 A 8X ADVIL DROP INF W/GRP D/F 0.5OZ RP CC MIDOL CAPL MENSTR COMP M/S 24 A 8X BAYER ASP TB X/S 500MG 100 RP CC AZO STANDARD TAB 30 B 8X ADVIL FILM COAT TAB 20 RP CC AZO TAB MAX/STR 12 B 8X BAYER BCK&BDY PAIN CAP X/S 100 RP CC PAMPRIN MULTI-SYMP CAPL 20 B 8X EXCEDRIN X-STR GEL TB 20 RP N ADVIL MENSTUAL TAB 20 B 8X HM ADULT CHW ASPIR CHRRY TB 36 RF N ASPERCREME LIDOCAINE PATCH 5CT B 8X WELLPATCH HEAT WARM PADS 4S RP N ICY HOT CREAM W/LIDOCAINE 2.7Z B 8X ASPERCREME HEAT GEL 2.5OZ RP N MIDOL CAPL TEEN MAX/STR 24 B 8X BAYER ASP CHEW TAB CHERRY 36 RF N SALONPAS LIDO GEL-PATCH 6 B 8X SALONPAS ARTHRITIS PAIN 5 RP NOVEMBER 2016 McKesson Corporation. All rights reserved. 4
5 CATEGORY ADJUSTMENTS ANALGESICS (Organized by ) # UPC Description Removal CC SM URINARY PAIN REL TAB M/S 12 A 8X HM ASPIRIN E/C LOW/DS TAB 180 RF CC SM URINARY PAIN RELF TAB 30 A 8X BAYER ASP REGIM TAB 81MG 200 RF CC MIDOL CAPL MENSTR COMP M/S 24 A 8X BAYER ASP CHEW 81MG ORNG 36 RF CC AZO CRANBERRY TAB 50 B 8X ST. JOS ASP E/C TAB 36 RF CC AZO STANDARD TAB 30 B 8X ADVIL FILM COAT TAB 20 RP CC AZO TAB MAX/STR 12 B 8X HM MIGRAINE CP 100 RF CC CYSTEX TAB BLISTER/PK 40 B 8X HM ASP ADL CHW TAB OR 81MG 36 RF CC MIDOL GELCAP MENSTR MAX/STR 24 B 8X HM ASPIRIN ADULT CHEW 81MG 36 RF CC PAMPRIN MULTI-SYMP CAPL 20 B 8X BAYER ASP REGIM TAB 81MG 32 RF N ADVIL MENSTUAL TAB 20 B 12X LEG CRAMP TAB HYL 50 RF N ASPERCREME LIDOCAINE PATCH 5CT B 12X BENGAY COLD THERAPY GEL 4OZ RP N ICY HOT CREAM W/LIDOCAINE 2.7Z B 12X ICY HOT GRSLSS RUB TUBE 1.25OZ RF N MIDOL CAPL TEEN MAX/STR 24 B 12X HM MOTION SICKNSS TAB LS/DRW 8 RF N SALONPAS LIDO GEL-PATCH 6 B 12X SALONPAS PAIN REL PTCH 60 RF CC SM URINARY PAIN REL TAB M/S 12 A 12X BAYER BCK&BDY PAIN CAPL X/S 50 RF CC SM URINARY PAIN RELF TAB 30 A 12X HM Z SLEEP LIQUIGEL 12 RF CC MIDOL CAPL MENSTR COMP M/S 24 A 12X SOMINEX FORMULA TAB 16 RF CC AZO CRANBERRY TAB 50 B 12X UNISOM SLEEPGEL 32 RF CC AZO STANDARD TAB 30 B 12X BAYER ASP REGIM TAB 81MG 32 RF CC AZO TAB MAX/STR 12 B 12X HM SLEEP AID NIGHT-T CAPL 24 RF CC ADVIL GELCAPL 24 B 12X ADVIL PM CAPL 20 RF CC CYSTEX TAB BLISTER/PK 40 B 12X UNISOM SLEEP AID TAB 16 RF CC MIDOL GELCAP MENSTR MAX/STR 24 B 12X HM STAY AWAKE TAB M/STR 16 RF CC PAMPRIN MULTI-SYMP CAPL 20 B 12X HM MOTION SICKNSS ORIG 50MG 12 RF NOVEMBER 2016 McKesson Corporation. All rights reserved. 5
6 Diabetes Care NEW ITEM ALERT A Description Mfg Shelf Position Contour Next Blood Glucose Test Strips 35 Ascensia Diabetes Care Blood Glucose Testing Products # UPC Regular Cost Suggested Retail $14.40 $19.99 New Contour Next 35 count test strips for cash paying patients Bonus pack with 40% more test strips free ($19.99 MSRP) For patients testing once per day - get a month s supply for less! Diabetes Care Category Insights According to the Center for Disease Control the diabetic population continues to grow at an alarming rate. From 2010 to 2014 the total number of adults and children suffering from diabetes grew from 25.8 % to 29.1%. This category is essential to any successful pharmacy and it is important to provide a complete assortment of products to accommodate the consumer needs of this very valuable pharmacy customer. Height Width Depth New Launch Now is a good time to review your Health Mart assortment and add any items that you may be missing. = Health Mart = Sunmark = National Add Descriptions: Description: Removal Description: A and B items are stocked at all distribution centers. A = All Stores Planogram B = Large to Medium Stores Planogram C = available at select Distribution Centers DR = Direct Replacement Old item discontinued ( Change Same Product) RP = Removed based on Performance may still be available as a C item CATEGORY ADJUSTMENTS DIABETES CARE (Organized by ) # UPC Description Removal N CONTOUR NEXT TEST STRIP 35 A 4X LANCET ULTR-FINE BD RP N CONTOUR NEXT TEST STRIP 35 A 4X72 SPACE EXISTS TO ADD ITEM WITHOUT ADDITIONAL ITEM REMOVAL SE NOVEMBER 2016 McKesson Corporation. All rights reserved. 6
7 Digestive Health Add Descriptions: Description: Removal Description: A and B items are stocked at all distribution centers. CATEGORY ADJUSTMENTS DIGESTIVE HEALTH (Organized by ) A = All Stores Planogram B = Large to Medium Stores Planogram C = available at select Distribution Centers NR TUMS ULTRA PPMNT 72 B DR = Direct Replacement Old item discontinued ( Change Same Product) RP = Removed based on Performance may still be available as a C item 8X72 & Larger # UPC Description Removal TUMS ULTRA TAB PEPPERMINT 72 DR First Aid CATEGORY ADJUSTMENTS FIRST AID (Organized by ) NR BACTINE CLEANSING SPRAY 5OZ B 8X54 & Larger # UPC Description Removal BACTINE CLEANSING SPRAY 5OZ DR NOVEMBER 2016 McKesson Corporation. All rights reserved. 7
8 Medical Compliance Add Descriptions: Description: Removal Description: A and B items are stocked at all distribution centers. CATEGORY ADJUSTMENTS MEDICAL COMPLIANCE (Organized by ) A = All Stores Planogram B = Large to Medium Stores Planogram C = available at select Distribution Centers DR = Direct Replacement Old item discontinued ( Change Same Product) RP = Removed based on Performance may still be available as a C item # UPC Description Removal CC EZY DOSE PORT PILL CUT W/STORE A 2X TABLET CUTTR EZ-CUT APOT D CC PILL REM 7D PULL/AP APOT A 2X PILL REMIN 7DAY XL APOT D CC EZY DOSE PORT PILL CUT W/STORE A 4X TABLET CUTTR EZ-CUT APOT D CC PILL REM 7D PULL/AP APOT A 4X PILL REMIN 7DAY XL APOT D Digestive Health Upper Respiratory CATEGORY ADJUSTMENTS UPPER RESPIRATORY (Organized by ) NR HM ALLER REL ANTIH TAB 25MG 24 A 4X54 & Larger # UPC Description Removal HM ALLER REL ANTIH TAB 25MG 24 DR NOVEMBER 2016 McKesson Corporation. All rights reserved. 8
9 Non-Planogrammed s Add Descriptions: Description: Removal Description: A = All Stores Planogram B = Large to Medium Stores Planogram C = available at select Distribution Centers ADD # UPC Description Removal CATEGORY ADJUSTMENTS FEMININE CARE NR KOTEX NAT/B OVRNT PD+WNG 14 8 C KOTEX NAT/B OVRNT PD+WNG DR CATEGORY ADJUSTMENTS FIRST AID NR AFTERBITE XTRA N&I BXD.7OZ C AFTER BITE XTR GEL 0.7OZ DR NR SPRAYZOI TINC BNZ SPRAY GER4OZ C SPRAYZOIN TINC BENZ SPRAY 4OZ DR CATEGORY ADJUSTMENTS NUTRITIONAL SUPPLEMENTS NR REPLETE+FIBR ULT/PK 1500ML CS4 C REPLETE+FIBR ULT/PK 1500ML CS4 DR CATEGORY ADJUSTMENTS SKIN CARE DR = Direct Replacement Old item discontinued ( Change Same Product) RP = Removed based on Performance may still be available as a C item NR HYDROCERIN CRM 16OZ C HYDROCERIN CRM 16OZ DR NR HYDROCERIN LOT 8OZ C HYDROCERIN LOT 8OZ DR NR LUBRI-SKIN LOT 8OZ C LUBRI-SKIN LOT 8OZ DR NOVEMBER 2016 McKesson Corporation. All rights reserved. 9
10 i Access the most current FrontEdge Planogram product information easily via McKesson Connect to view, download and share with your team. connect.mckesson.com Visit the My Pharmacy s Programs page and click on the FrontEdge pages on McKesson Connect for more resources. Health Mart is proud to be a member of the McKesson family, sharing in the collective industry knowledge and experience residing within all of the McKesson corporate affiliates. Since 1833, McKesson has been committed to the success of independent pharmacies through the delivery of innovative programs and reliable distribution services. Learn more at mckesson.com Health Mart. All rights reserved.
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