Manulife Vitality. Condensed brand guidelines

Transcription

1 Manulife Vitality Condensed brand guidelines October 2016

2 Table of contents Use of Vitality in text...3 When to use Vitality in italics...3 When italics are not required...3 Disclaimers...4 Trademarks...5

3 Use of Manulife Vitality in text WHEN TO USE VITALITY IN ITALICS When referring to the program name in text, the brands should be visually distinct by showing Vitality in italics. When referring to the product in text, the brands should be separated and visually distinct with Vitality in italics. Manulife Vitality Manulife Vitality is a program that rewards you for healthy living Celebrate your healthy success with the Manulife Vitality program Manulife (product) with Vitality Manulife Term 20 with Vitality Manulife life insurance with Vitality makes getting rewarded for healthy choices seem like a walk in the park literally WHEN ITALICS ARE NOT REQUIRED When referring to Vitality offerings or features using licensed Vitality trademarks*, italics are not required. * See Trademarks section for the current list of licensed Vitality trademarks. Vitality Age, Vitality Institute, Vitality Active Rewards Your Vitality Age gives you a snapshot of your overall health When referring to Vitality as a company, italics are not required.** ** One way to determine whether Vitality is being used to refer to the company is to consider whether the word Vitality could be substituted with The Vitality Group without changing the meaning of the sentence. Manulife and The Vitality Group will be introducing Canadians to an innovative, new kind of life insurance Vitality and Manulife share a commitment to improving the lives of our customers 3 MANULIFE VITALITY

4 Use of Manulife Vitality in text HOW TO USE VITALITY When referencing the product or the program, Vitality must be used with Manulife in a sentence. Vitality cannot be used alone unless referencing the company (The Vitality Group) Incorrect use With Vitality, your life insurance has the potential to save you money. Correct use With Manulife Vitality, your life insurance has the potential to save you money 4 MANULIFE VITALITY

5 Disclaimers VITALITY DISCLAIMER EXAMPLES These disclaimers are examples only. Legal disclaimers will vary depending on product, and material. All disclaimers need to be reviewed by legal and compliance. When using the Manulife logo on Vitality marketing material For pieces without the Four Cube Design For pieces with the Four Cube Design Manulife and the Block Design are trademarks of The Manufacturers Life Insurance Company, and are used by The Vitality Group and its affiliates under license. Le nom Manuvie et le logo qui l accompagne sont des marques de commerce de La Compagnie d Assurance-Vie Manufacturers que The Vitality Group et ses sociétés affiliées utilisent sous licence. Manulife, the Block Design, the Four Cube Design, and Strong Reliable Trustworthy Forward-thinking are trademarks of The Manufacturers Life Insurance Company, and are used by The Vitality Group and its affiliates under license. Le nom Manuvie, le logo qui l accompagne, les quatre cubes et les mots «solide, fiable, sûre, avant-gardiste» sont des marques de commerce de La Compagnie d Assurance-Vie Manufacturers que The Vitality Group et ses sociétés affiliées utilisent sous licence. When using the Vitality logo on Manulife marketing material Product disclaimers Vitality is a trademark of Destiny Health Inc., and is used by The Manufacturers Life Insurance Company and its affiliates under license. Le nom Vitalité est une marque de commerce de Destiny Health Inc. que La Compagnie d Assurance-Vie Manufacturers et ses sociétés affiliées utilisent sous licence. Insurance products are issued by The Manufacturers Life Insurance Company. The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program. The Manulife Vitality program is available with select policies. Please consult your financial representative to learn more and find out if you qualify for this product. Les produits d assurance sont établis par La Compagnie d Assurance-Vie Manufacturers. The Vitality Group Inc., en collaboration avec La Compagnie d Assurance-Vie Manufacturers, offre le programme Manuvie Vitalité. Le programme Manuvie Vitalité peut être greffé à certains contrats seulement. Veuillez consulter un représentant financier pour en savoir plus ou pour déterminer si vous êtes admissible à ce produit. 5 MANULIFE VITALITY

6 Trademarks Listed are and Vitality offerings or features (italics are not required). TM ( MC for ) is required on each of these on their first use in a piece. Subsequent use within that piece doesn t need TM or MC. Vitality Vitality Institute Vitality Active Rewards Vitality Age Vitality Points Vitality Goals Vitality Health Review Vitality Squares Vitality Wheel The Vitality Group Vitality Check Vitality Status Vitality HealthyFood Vitality HealthyCare Vitalité Institut Vitalité récompenses activité Vitalité âge Vitalité points Vitalité objectifs Vitalité analyse santé Vitalité carrés Vitalité roue de Vitalité The Vitality Group bilan Vitalité niveau Vitalité aliments santé Vitalité soins santé Vitalité 6 MANULIFE VITALITY Personal Pathway trajectoire personnelle

7 Manulife, the Block Design, the Four Cube Design, and Strong Reliable Trustworthy Forward-thinking are trademarks of The Manufacturers Life Insurance Company, and are used by The Vitality Group and its affiliates under license. Vitality is a trademark of Destiny Health Inc., and is used by The Manufacturers Life Insurance Company and its affiliates under license. CS3358E 10/16