Product Sales Training Guide BounceBack Capsules

Transcription

1 Product Sales Training Guide BounceBack Capsules The BounceBack Capsules Product Sales and Training Guide has been created to assist you in understanding the product s intended use and to help you identify the different markets for which this product can be targeted. Once you ve determined the correct market segment (customer type), the guide will direct you in your communications and sales approach. This includes use of the most compelling language and benefits for each particular group. The content of this guide is based on extensive market and product research, so we encourage you to familiarize yourself with its content and include the information in your current sales strategy. This sales training guide is not intended as an advertising, marketing or promotional piece, and therefore should not be shared with your prospects. Mannatech provides other product materials suited to this purpose.

2 Product Sales Training Guide BounceBack Capsules 2 Table of Contents: SECTION: TITLE: PAGE: 1. BounceBack Capsules Overview 3 2. Who Is Our Target? 6 3. What Do They Want? 8 4. What Are They Taking Now? 9 5. What Makes BounceBack Capsules Better? BounceBack Capsules Packaging & Pricing Overcoming Objections FAQs 15

3 Product Sales Training Guide BounceBack Capsules 3 1 BounceBack Capsules Overview What are BounceBack capsules? BounceBack capsules contain a proprietary combination of select ingredients that, when taken daily over time, have been shown to: Reduce muscle pain and soreness typically associated with overexertion and physical activity* Aid the body s natural muscle recovery process associated with overexertion or physical activity* Provide optimal joint and cartilage support* Provide antioxidant support* The effectiveness of BounceBack capsules is backed by a recent human double-blind, placebo-controlled, crossover pilot study conducted by Udani et.al of Medicus Research, a leading clinical research organization (CRO). Dr. Udani is also affiliated with the UCLA School of Medicine.** In order to maximize the integrity of the study results, the following methods were used: Study participants were generally healthy, but otherwise un-trained; A random process was used to select participants who received BounceBack capsules versus those that were given a placebo; Neither the study participants nor the study technicians were told what product (BounceBack capsules or placebo) they were receiving/administering (i.e., double-blind); All study participants experienced the effects of both BounceBack capsules and the placebo (at different times, after a two-week washout period) to normalize for any differences between subjects. **Effect of a combination dietary supplement product (BounceBack capsules) on the signs and symptoms of delayed onset muscle soreness after eccentric exercise: a randomized, double-blind, placebo-controlled, crossover pilot study Allow 4-6 weeks for optimal benefits

4 Product Sales Training Guide BounceBack Capsules 4 The following is a summary of the study protocol:** Study participants ages ranged between 18 and 45 years old. Study participants were given a placebo or BounceBack capsules for 33 days. Study participants also wore an armband activity monitor (Figure 1) during days to track their pre-exercise activity levels. Study participants returned on day 30 to undergo a standardized exercise protocol. Study participants underwent a series of pain and tenderness evaluations, and had their blood drawn, at distinct time intervals: o Just before the exercise test o Immediately following the exercise test o At 6, 24, 48 and 72 hour intervals following the exercise test A Visual Analog Scale (VAS) was used to grade pain and tenderness (Figure 2). Figure 1 NO Pain MILD Pain MODERATE Pain Figure 2 MODERATE Pain SEVERE Pain WORST Pain POSSIBLE **Effect of a combination dietary supplement product (BounceBack capsules) on the signs and symptoms of delayed onset muscle soreness after eccentric exercise: a randomized, double-blind, placebo-controlled, crossover pilot study

5 Product Sales Training Guide BounceBack Capsules 5 The following is a summary of the clinical study results:** As shown in Figure 3, pain scores at 48 hours after exercise were significantly lower than placebo group* As shown in Figure 4, measured activity energy expenditure was considerably higher than placebo group* As shown in Figure 5, blood markers that correlate to muscle damage were lower than placebo group* Figure 3 Figure 5 Figure 4 **Effect of a combination dietary supplement product (BounceBack capsules) on the signs and symptoms of delayed onset muscle soreness after eccentric exercise: a randomized, double-blind, placebo-controlled, crossover pilot study

6 Product Sales Training Guide BounceBack Capsules 6 2 Who Is Our Target Market? Targeting Prospective Customers and Associates: As a business owner, your most valuable asset is your TIME. 1) Look for the signs that someone is either READY to buy, OPEN to buy, or think they might be interested. 2) Don t spend time on the 55% of people who are either not even thinking about your product, or will never be interested. Spend your time with these prospects Ready to buy 5% Open to buy 30% 15% Think they might be interested Not even thinking about product Not interested and never will be 25% 25% Illustration

7 Product Sales Training Guide BounceBack Capsules 7 Target Prospects: Target Market BounceBack capsules are aimed at men and women 40+ years old living or wanting to live an active lifestyle, weekend warriors or anyone susceptible to vigorous physical activity. They prefer to take natural dietary supplements to relieve muscle pain and soreness typically experienced as a result of overexertion or physical activity.* BounceBack capsules are NOT intended to treat acute pain associated with an injury. Rather, BounceBack capsules are intended for people who are generally healthy, and regularly participate in activities that may result in muscle pain, delayed muscle soreness, or joint soreness.* Here are just a few examples of people who would be an ideal candidate for BounceBack capsules: A 50-year-old male who plays golf a couple of times a week and experiences muscle soreness. A 65-year-old grandmother who maintains a beautiful home garden. She walks 3 5 times a week and loves to spend quality time with her grandchildren. A 45-year-old weekend warrior who still likes to play pick-up basketball with his friends, and show he still as the same moves and speed as he did in high school. A 42-year-old small business owner and full-time mom who is a recreational runner and training to run her 3 rd charity marathon.

8 Product Sales Training Guide BounceBack Capsules 8 3 What Do They Want? Customer Purchase Drivers So what are these target prospects looking for? In a word: FREEDOM! Freedom to enjoy life without limits I want to do the things I want to do when I want to do them BounceBack customer I take BounceBack capsules daily because, without it, I don t think I d be able to get through all my workouts. And I don t think I d be able to get through my long days as a personal trainer. Team Mannatech SM Athlete Freedom from muscle pain and soreness due to overexertion or physical activity* Freedom to select products that contain natural dietary ingredients BounceBack capsules offer consumers these freedoms!

9 Product Sales Training Guide BounceBack Capsules 9 4 What Are They Taking Now? Today, it is common for people to take various products for muscle relief and joint support. While some of these products may be effective, consumers may experience side effects including: Nausea, vomiting, diarrhea, constipation, decreased appetite, rash, dizziness, headache, and drowsiness While not intended to provide immediate relief, or relief from acute or chronic conditions, BounceBack capsules are an excellent, natural dietary supplement and a proactive method to help reduce muscle pain and soreness due to overexertion or physical activity. They also provide optimal joint and cartilage support.* What makes BounceBack capsules better than alternative remedies? First of all, BounceBack capsules work. In a recent human clinical trial, participants who took BounceBack capsules experienced considerably less pain after exercise, expended more energy during physical exercise, and showed a significant reduction in blood markers associated with muscle damage than participants who were given a placebo.* Essentially, Less Pain + Recovered Muscles = A More Active Lifestyle!* Second, BounceBack capsules are for everyday use with no negative side effects. 2 So we re talking about a proactive approach to muscle pain and joint support versus a reactive approach.* Third, BounceBack capsules main dietary ingredients are natural. The plantbased ingredients are more soluble and bio-available to the body.* 2 Participants in the Effect of a combination dietary supplement product (BounceBack capsules) on the signs and symptoms of delayed onset muscle soreness after eccentric exercise: a randomized, double-blind, placebo-controlled, crossover pilot study reported no adverse events during study period. Allow 4-6 weeks for optimal benefits

10 Product Sales Training Guide BounceBack Capsules 10 you have to be concerned about everything that you put in your body. I decided, well, let s give BounceBack a try and see what happens. I discovered that it helped me. I could feel that energy level I had in the past start to come back. Butch Johnson, Team Mannatech And finally, BounceBack capsules proprietary formula offers benefits greater than the sum of its parts. When Mannatech designed BounceBack capsules, we selected individual ingredients that would, on their own, help reduce muscle pain and stiffness, support optimal joint health and deliver antioxidant support.* When we conducted the human clinical study, we were delighted to find that the main dietary ingredients, when combined, provided additional benefits like reduced pain and tenderness associated with Delayed Onset Muscle Soreness (DOMS) that soreness in your muscles typically experienced 1 3 days after intense physical activity, improved muscle recovery following physical activity, and increased active energy expenditure levels.* No other dietary supplements offer comparable benefits!*

11 Product Sales Training Guide BounceBack Capsules 11 5 What Makes BounceBack Capsules Better? Key Benefits: Summary of Product Benefits BounceBack capsules have been clinically shown to: Increase active energy expenditure levels, the energy the body is able to expend during physical activities. You recover faster and are not inhibited by nagging muscle pain or stiffness.* Reduce pain and tenderness in muscles and joints associated with overexertion or physical activity.* Reduce the signs and symptoms of Delayed Onset Muscle Soreness (DOMS). DOMS is the soreness and stiffness felt in muscles after intensive physical activities, and is caused by microscopic tears in the muscle fibers. Improve muscle recovery. The sooner you recover, the sooner you can resume physical activities at your normal or expected level.* How to Use: Easy to follow: Take 2 capsules once daily with 8 fl. oz. of water on an empty stomach at least 45 minutes before or two hours after a meal. Allow 4 to 6 weeks for optimal benefits.

12 Product Sales Training Guide BounceBack Capsules 12 Main Dietary Ingredients: Proprietary Protease Blend (Aspergillus oryzae and Aspergillus melleus) a proteolytic enzyme that breaks down protein. Take BounceBack capsules on an empty stomach, so these proteases don t bind to food, rendering them less effective. Bromelain a proteolytic enzyme extracted from the root and stem of the pineapple that helps relieve minor discomforts due to overexertion or physical activity.* Phytosterols from unsaponifiable avocado and soy oil extract plant sterols that help to support optimal joint health. BounceBack capsules are Mannatech s only dietary supplement to contain these three plant sterols, betasitosterol, campesterol and stigmasterol in a specific ratio designed to help reduce pain issues associated with overexertion or physical activity.* Turmeric rhizome (95% Curcumin) a member of the ginger family that helps reduce soreness and stiffness due to overexertion or physical activity.* The bright orange color lets you know our product is the natural form of curcumin. Resveratrol a phytoalexin from Japanese knotweed, red grape skins and other berries. Known for its antioxidant effects, resveratrol also adds to the synergistic effect of helping the other ingredients work together. One serving of BounceBack capsules has about the same amount of resveratrol as two glasses of high-quality Italian wine.

13 Product Sales Training Guide BounceBack Capsules 13 6 Packaging, Pricing & Online Tools Packaging: BounceBack Brochure 10-Pack BounceBack DVD 5-Pack BounceBack Capsules 2 Bottles BounceBack Business Builder Insert BounceBack Business Builder Kit Pricing: BounceBack Capsules Retail Price: $ BounceBack Capsules Member Price: $ BounceBack Capsules Associate Price: $ BounceBack Business Builder Kit: $ BounceBack Brochure 10-pack: $2.50 Online Tools: My Mannatech/Product/Product Catalog /Optimal Health/BounceBack Capsules BounceBack Capsules Clinical Study Summary Poster What I Can Say about BounceBack Capsules BounceBack Brochure English (downloadable pdf) BounceBack Brochure Spanish (downloadable pdf) BounceBack Video (full length) Dr. Sinnott s presentation on BounceBack Capsules Webcast

14 Product Sales Training Guide BounceBack Capsules 14 7 Overcoming Objections Objection: I m skeptical that BounceBack capsules will do what you say it can do. Response: Try it for 4 6 weeks for optimal results. Show clinical study results Show BounceBack capsules DVD Objection: What if I don t experience the benefits you claim? Response: Mannatech offers a 100% Satisfaction Guarantee! If you try our products and are not completely satisfied for any reason, you may return them within 180 days of purchase for either an exchange of like products or a 100% refund. 1 1 Mannatech guarantees your full satisfaction. If not completely satisfied, contact Customer Service and return the product within 180 days for a full refund. See section 5.13 of the Associate Policies & Procedures for details.

15 Product Sales Training Guide BounceBack Capsules 15 8 FAQs Q: What is the difference between Mannatech s SPORT capsules and BounceBack capsules? A: While SPORT capsules are still a popular performance dietary supplement product, they were intended as a post-exercise supplement that helps maintain existing normal blood sugar levels and support carbohydrate utilization.* BounceBack capsules are intended for anyone living an active lifestyle to help reduce muscle pain and soreness due to overexertion or physical activity.* For certain people, both products may be appropriate. Q: What are the beneficial dietary ingredients that make this product work? A: The combination of a proteolytic enzyme blend, phytosterol blend and turmeric extract work together to help aid the body s natural recovery process associated with overexertion or physical activity.* Allow 4-6 weeks for optimal benefits