How to develop successful awareness raising campaigns
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- Silvia Booker
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1 How to develop successful awareness raising campaigns Prof. Mohammad Ali Secretary General National Liver Foundation of Bangladesh
2 Successful Awareness Raising campaigns (Basic considerations) Target group (population) to be identified and addressed first. Awareness raising merchandise must be within reach to the people Creation of events of public attraction Language & educational status to be honored. Social, cultural & religious believes can be utilized Understanding choice of people: popular game/drama Celebrity of choice: actor/actress/sports man/ devoted social worker Parliamentarians can be engaged by different ways Media: Electronics & print to be used in mass scale. Success stories of treatment of viral hepatitis patients will be highly encouraging. (Experience from 1999 and incorporation with WHA since 2007)
3 Area : 55, 598 Sq. miles Population: > 162 million
4 Bangladesh: URBAN 35% RURAL 65%
5 Rural Population 65% (mass population) Educationally rearward Health education & Hygienic status not adequate Minimum knowledge about viral hepatitis (don t know?) Inadequate available treatment facilities(doctors & others) Beyond the reach of treatment during their urgent need. Traditional healers/superstitions drawback Difficult to reach this mass community
6 Aware the mass people : (Sketch poster) Since 1999 Prevent Hep B &C : say NO to the followings
7 Advocacy to head of religious congregation (viral hepatitis) Message during religious congregations
8 Awareness of students Proposing for incorporation of viral hepatitis in the school text.
9 Aware the mass people
10 Aware the mass people Sanga kara The Global Cricket HEPATITIS Partnership Sakib Al - Hasan
11 Aware the mass people WHO good will ambassador Rock band : Art cell: 2008,2009,2010,2012
12 Aware the mass people Excellent for rural community
13 Our awareness program WHA theme based awareness event World Hepatitis Day Regional Hepatitis Days Free Screening Program Student Awareness Program Access trip to remote areas Television Program/Print media Free Vaccination Program Roundtable Discussion Hepatitis B &C Patients Conference Website, Apps, Leaflet, Posters etc
14 Awareness program
15 WHA theme based awareness event 2008 to 2017
16 WHA theme based awareness event
17 World Hepatitis Alliance appreciation WHD 2008,2009 & Wrap Up
18 Roller Skate Rally
19 World Hepatitis Day
20 World Hepatitis Day (WHO country Representatives)
21 Advocacy to Govt.: Viral Hepatitis Action Plan Minister, Ministry of Health and Family Welfare, Government of the People's Republic of Bangladesh
22 Advocacy to Govt.: Viral Hepatitis Control Strategy Secretary, Ministry of Health and Family Welfare, Government of the People's Republic of Bangladesh
23 Advocacy to Govt. : Implementation of Hepatitis B Birth Dose in EPI programme
24 Regional Hepatitis Days :(Division/District) Awareness rally : Public/students/Govt.officials /Health administration Free screening & vaccination of orphan children of Govt. children home Engagement of People s representative/member of parliament. Public seminar Seminar at academic institute & Poster to head of the institute. Moveable booths/ Audio slogans Banner,Poster,distribution leaflet among public
25 Regional Hepatitis Days in Bangladesh
26 Regional Hepatitis Days Sylhet Chittagong Khulna Mymensingh Pabna
27 Free Vaccination Program (orphan children) Govt. Children home n = 6200
28 Free Screening Program for Students (School/college /University)
29 Free Screening Program (n= 1130) for Pregnant Women (HBV-2.5% HCV-0.8%) Free vaccine & Immunoglobulin to neonates
30 Nohep : Rohingya Refugees : n = 300 Oct.21,2017 HBV -3%, HCV -8%, Coinfection-1% ( free Vaccine & Immunoglobulin to newborn)
31 Television Program
32 Print media
33 Roundtable Discussion
34 Hepatitis B &C Patient s Conference (n=05) (Family & friends)
35 Student Awareness Program Schools/Colleges/Universities
36 Mobile Apps : ( Hepatitis to Liver Transplant) Uploaded: WHD 2016 Know Hepatitis & Stay well Seven ways to prevent hepatitis Bangla : 7 th spoken : > 200 million Web links: NLFB,WHA & No hep
37 Success story HBV Liver transplant Recipient > 6 yrs. Father of 2 nd child/studying Overseas University/ video clip WHA at web
38 Since 2016
39 Nohep Cricket
40 Nohep Drive Bangladesh ( July 10-21, 2017)
41 Bangladesh : NOhep Visionary for the SEARO
42 Pyramid of path to ELIMINATION Grass root to Govt.
43 Awareness at Grass root level achieves fundamental milestones for ELIMINATION Our ultimate Objective
44 Summary Awareness of mass people at grass root is fundamental Every occasion to be utilized for reaching the people. Awareness programme to be continued at different times of the year Decentralization of awareness campaign Civil societies should raise the voice together
45 Conclusion Nohep campaign is actively continuing: Motivation of common people to be continued Govt. to be pursued continuously for the Action Plan Pyramid from Grass root to Government may be followed It will act as Path to ELIMINATION
46 THANK YOU
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