build a healthy business

Transcription

1 build a healthy business NUTRILITE SUPPLEMENT GUIDE BEST OF NATURE. BEST OF SCIENCE.

2 Table of Contents 04 The Nutrilite Brand 6 Best of Nature 7 Best of Science 8 Nutrilite Celebrates 80 Years 10 Why Supplement? 12 Why Phytonutrients? 14 Why Nutrilite? 20 Optimal Health 22 Eat a Healthy Diet 24 Exercise 26 Fill the Nutritional Gap 28 Selling Nutrilite 30 Get the Facts on Supplements 31 Know Your Customers 32 Nutrilite Selling Snapshot 34 Three Easy Steps to Selling Nutrilite 40 Create a Personal Testimonial 42 Using Door-Openers 44 Vitamins, Minerals, and Supplements 46 Foundational Nutrition 72 Bone Health 78 Healthy Aging 86 Heart Health 96 Digestion Health 102 Immunity Health 106 Men s and Women s Health 114 Kids Health 124 Weight Management 128 Beyond Supplements 130 BodyKey by Nutrilite 132 Sports Nutrition 134 XS Energy 136 Perfect Empowered Drinking Water 138 Social Media 140 The Learning Center Training 142 Glossary 2 *Source: Euromonitor International Limited,

3 Congratulations! Dear Amway Independent Business Owner, Through your business, you can impact the health of your friends, family members, customers, and prospects. Thank you for making Nutrilite an important part of your Amway business. What an amazing gift you have to offer! To help you learn more about supplements, and be confident selling Nutrilite products, we have created this comprehensive guide. Now you have the tools to know: How to build credibility for your business. How to connect with customers. How to sell Nutrilite products. This Nutrilite Supplement Guide will empower you to be a product of the product and feel confident that you offer the best healthy supplements money can buy. You ll learn everything there is to know about Nutrilite supplements why to take them, what makes them unique, and why Nutrilite is the number one selling brand in the world. * Thank you for all you do to spread optimal health! For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 3

4 4 Share the best of nature + the best of science.

5 a healthy business starts here. Here s how to tell the Nutrilite story: When it comes to supplements, Nutrilite is different and that s a good thing. They were using plant ingredients in supplements before anyone else. Today, they re the only brand to grow, harvest, and process plants on their own certified organic farms. By doing so, they capture phytonutrients, or nutrients from plants, at their peak. So when you take Nutrilite supplements, you re getting phytonutrients, which can help fill in for the fruits and vegetables you re likely not eating enough of every day. Plus, Nutrilite supplements are guaranteed give them a try, you ll see the difference. 5

6 best of nature. The Center for Optimal Health This amazing institute is a worldwide collaboration of experts dedicated to helping people achieve optimal health. Here you can: 1) Educate yourself about your own health and wellness. 2) Become informed about Nutrilite products and organic farming practices, cutting-edge research, and processing methods that go into their development and manufacturing. 3) Develop a plan for marketing and merchandising Nutrilite products. The Scientific Advisory Board Comprised of leading scientists in the fields of nutrition, health, and genetics from around the world, this board helps guide the future of the Nutrilite brand, lending their expertise and knowledge into the brands research and development. 6 Sam Rehnborg, Ph.D. President, Nutrilite Health Institute I ve been eating Nutrilite vitamins and food supplements longer than anyone else after all, my father (Nutrilite founder Carl Rehnborg) started giving them to me way back in I grew up with this business and I am proud to serve as this company s president because of the tremendous work we do in cutting-edge research and product development. *Source: Euromonitor International Limited,

7 best of science. Three ways Nutrilite is No. 1: Nutrilite is the world s number one selling vitamins and dietary supplements brand.* Nutrilite, the world s number one omega supplement brand, uses optimum omega oils from a range of fish from sustainable sources.* Nutrilite is the world s number one selling children s (pediatric) vitamins and dietary supplements brand.* For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 7

8 nutrilite celebrates As the maker of the first multivitamin/multimineral supplement sold in North America, Nutrilite has a long history to celebrate. In 1934, Carl F. Rehnborg introduces the first multivitamin/multimineral supplement marketed in North America. In 1942, Nutrilite pioneers growing and farming alfalfa without pesticides and other harmful chemicals. In 1948, Nutrilite Double X supplement is introduced, selling for $20. In 1949, future Amway founders Jay Van Andel and Rich DeVos become top distributors of Nutrilite products. In 1956, Nutrilite produces one of the first vitamin C supplements derived from a natural source: acerola cherries. In 1958, Nutrilite publishes the first document on nutrient deficiency in the population. In 1972, Nutrilite becomes part of Amway. In 1989, the C.F. Rehnborg Professorship in Disease Prevention is established at Stanford University School of Medicine. In 1998, our organic farms doubled in number. Each location is selectively chosen to deliver the highest quality and efficacy from seed to supplement. 8 *Source: Euromonitor International Limited,

9 80 years of growth In 2002, Nutrilite is recognized as the only global vitamin and mineral brand to grow, harvest, and process plants on their own certified organic farms.* In 2004, the Nutrilite Health Institute establishes the N.H.I. Scientific Advisory Board consisting of leading global scientists in the fields of nutrition and optimal health. Also in 2013, Nutrilite products are sold in more than 64 countries worldwide. In 2014, Nutrilite celebrates 80 years of helping people achieve better health through better nutrition. In 2012, Nutrilite research on the phytonutrient gap in American diets is published in the renowned Journal of the Academy of Nutrition and Dietetics. In 2013, the BodyKey by Nutrilite weight management system is introduced. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 9

10 why supplement? Supplements help fill nutritional gaps Eating fruits and vegetables every day is key to optimal health. You should take supplements if... Your diet doesn t have 5 9 servings of fruits and vegetables every day. You meet the 5 9, but don t get the wide variety that ensures full health benefits. You don t often have time to make healthy meals. You choose processed convenience foods over healthier options. FACT 8 out of 10 people do not eat the recommended 5 9 servings of fruits and vegetables every day. WATCH VIDEO Amway.com/WhySupplement 10

11 DID YOU KNOW... Quality supplements made from fruits and vegetables harvested at their peak help fill nutritional gaps. They also prevent environmental factors from reducing their nutritional value. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 11

12 why phytonutrients? Phytonutrients are a plant s secret weapon to boost health Each vibrant plant color represents a specific range of health benefits from whole plant concentrates. Nutrients from plants, called phytonutrients, offer specific health benefits based on their color. Nutrilite harvests plants at their peak to capture phytonutrients. Eating a wide variety of plants in different colors offers many protective health benefits for your whole body. FACT Majority of adults would have to eat at least double their current intake of fruits and vegetables to meet the World Health Organization s recommendation. Get more facts from the Global Phytonutrient Report at Amway.com/Nutrilite/Phyto-Report. WATCH VIDEO Amway.com/WhyPhytonutrients 12

13 Color Yourself Healthy White fruits and vegetables promote bone and joint health. Green fruits and vegetables promote cellular health. Orange fruits and vegetables promote eye health. Purple fruits and vegetables promote brain health. Red fruits and vegetables promote heart health. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 13

14 why nutrilite? Nutrilite has been an industry leader in nutritional science for 80 years 3 reasons Nutrilite is right for you: We re the only global vitamin and mineral brand to grow, harvest, and process plants on our own certified organic farms.* We control every step of the process from seed to supplement ensuring that every supplement is safe and effective. We stand behind our products with a 180-day 100% Customer Satisfaction Guarantee.** FACT Nutrilite is the world's number one selling brand of vitamins and dietary supplements.* WATCH VIDEO Amway.com/WhyNutrilite 14 *Source: Euromonitor International Limited, ** Restrictions apply. For complete details, visit Amway.com and search: Satisfaction Guarantee.

15 Phytonutrients Vitamins Minerals DID YOU KNOW... We formulate our products for consistent, significant levels of key phytonutrients. And we tell you how much of each phytonutrient you ll get on our labels. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 15

16 why nutrilite? 1 The best phytonutrients come from organic farms Nutrilite owns thousands of acres of certified organic farmland in Washington state, Mexico, and Brazil. Why go to the trouble and expense of organic farming? Plants produce phytonutrients as a defense mechanism against pests and disease. When crops are sprayed with chemicals that defend the plants, they don t have to work as hard to produce phytonutrients and the result is less-nutritious produce. Owning and maintaining control over our Nutrilite farms ensures that our supplements contain high-quality ingredients. Rancho El Petacal Jalisco, Mexico A perfect mix of sunshine and rainfall make perfect conditions for growing nutrient-rich plants for Nutrilite products. Primary crops include lemons, red grapefruit, mandarin oranges, watercress, parsley, spinach, garlic, and alfalfa. Trout Lake Farm Washington state, USA The largest certified organic herb farm in North America. Primary crops include Echinacea purpurea, horseradish, white kidney beans, dandelions, Echinacea angustifolia, valerian, peppermint, and nettles. Fazenda Nutriorganica Ubajara, Brazil A climate ideal for growing acerola cherries year-round. These cherries provide 100% of the natural ascorbic acid (vitamin C) used in Nutrilite products. Other crops include coconuts, passion fruit, guava, and cashews. 16

17 why nutrilite? The Nutricert certification program ensures that all farms supplying botanical materials to Nutrilite adhere to our farming philosophy. 17

18 why nutrilite? 2 From seed to supplement Nutrilite sets uncommon standards for quality every step of the way. Farming: There are over 6,300 acres of certified organic Nutrilite farmland. Plants are grown and harvested in accordance with nature using sustainable, chemical-free methods. Processing: Nutrilite plants are dehydrated and processed within hours of harvest, using special methods and state-of-the-art equipment to capture phytonutrients. HOW TO TALK ABOUT Science and Manufacturing I m confident taking Nutrilite supplements because of their commitment to test their products for safety and efficacy. Measurable Quality: Good manufacturing practices and a team of quality-assurance experts ensure high quality standards for the Nutrilite brand so that the supplements produced each month meet precise specifications for quality, potency, size, weight, and hardness. Nutrition Science Leaders: The search for new concentrates and better formulations remains a constant quest for Nutrilite scientists and researchers. Their innovative work remains the driving force that keeps Nutrilite products at the forefront. Just-in-time Freshness: Instead of storing our products for months in warehouses, they are carefully packaged and shipped soon after production, to maintain freshness. 18 *Source: Euromonitor International Limited, ** Restrictions apply. For complete details, visit Amway.com and search: Satisfaction Guarantee.

19 Harvest and process plants to ensure peak phytonutrients. Use whole plants, including seeds and skin, to obtain maximum nutrient levels. Start with a commitment to organic and sustainable farming. Seed Continue to be the No. 1 selling brand of vitamin and dietary supplements in the world.* Perform over 500,000 quality checks each year for safety, purity, and identity. Supplement Combine essential vitamins and minerals with phytonutrients from over 170 plants. Employ over 200 innovative scientists to elevate our natural ingredients. 3 Satisfaction Guaranteed We stand behind our products with a 180-day 100% Customer Satisfaction Guarantee.** If for any reason you re not completely satisfied with our products, you can return them within 180 days of purchase for an exchange or refund of the product price and applicable tax. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 19

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21 Optimal Health Achieving optimal health isn t easy. That s why good eating habits and regular exercise are so important. This section will show you simple ways you can begin living healthier every day. 22 Eat a Healthy Diet 24 Exercise 26 Fill the Nutritional Gap OPTIMAL HEALTH Raspberries from our farm in Washington state, USA. 21

22 Eat a healthy diet. It s simple. It hasn t changed much over the years. What has changed is a shift in what we consider food. Our love of convenience has led the way to processed, prepackaged, precooked, preservative-filled meals and ever-growing portions. The result? We eat too much, and much of what we eat isn t good for us. Your healthy eating mantra: I can eat more plants fruits and vegetables. I can eat less processed food. I can eat the right portion size for my body. Three ways to support your mantra: 1. Fill half your plate with fruits and vegetables. Aim for 5-9 servings every day and eat them first. 2. The fewer ingredients something contains, the better. Fill the other half of your plate with lean protein, whole grains, low-fat dairy, and healthy fats. 3. Today s giant portion sizes distort what s adequate. Check out the portion size chart from 20 years ago and today! How do today s portion sizes compare? Food Item Portion Size 20 Years Ago Calories Portion Size Today Calories Bagel 3 diameter diameter 350 Cheeseburger 1 burger burger 590 Spaghetti with meatballs 1 cup sauce and 3 small meatballs cups sauce and 3 large meatballs 1,020 Soda 6.5 ounces ounces 250 Blueberry muffin 1.5 ounces ounces 500 Source: National Heart, Lung, and Blood Institute,

23 Serving size cheat sheet: Try these easy tips to make your portions measure up. Whole Grains Dairy and Cheese Serving Size Food Item Serving Size 1 cup of whole grain cereal your fist 1 ½ oz. low-fat cheese 4 stacked dice or 2 cheese slices ½ cup of cooked brown rice or whole wheat pasta ½ baseball ½ cup ice cream ½ baseball Fruits and Vegetables EAT A HEALTHY DIET Food Item Meat and Protein Food Item Serving Size Food Item Serving Size 1 cup of salad greens 1 baseball 3 oz. lean meat, fish, and poultry 1 deck of cards 1 medium fruit 1 baseball 3 oz. grilled/baked fish 1 checkbook ½ cup fresh fruit ½ baseball 2 Tbsp. peanut butter ping pong ball ¼ cup dried fruit large egg Commit to healthier eating. It doesn t mean deprivation or starvation. If it s your birthday, you deserve a piece of cake. Just remember to take a small piece and satisfy the rest of your sweet tooth with fresh fruit. Send cake leftovers home with guests or toss it. WEIGHT LOSS FOR LIFE If you need to change your eating habits due to excess weight, the BodyKey by Nutrilite program is a good place to start. See page 130 to learn more. Remember that every meal is a new chance to eat healthier. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 23

24 Exercise and be healthy for life Move it: Nobody ever got healthier by sitting on the couch. So why is it so hard to maintain a consistent exercise routine? It s different for everyone. Maybe you associate exercise with an awkward childhood and don t see yourself as an athlete or jock. Maybe you feel like you just don t have time. Perhaps your current weight or physical condition holds you back. There are hundreds of excuses we all make to avoid working out. So, what if all it took was a 30-minute brisk walk most days of the week? That s all the exercise you need to gain some health benefits. Create a calendar to plan and check off your workouts, from walking to weight lifting! Now, if a simple walk can help improve your health, imagine the benefits of more strenuous activities such as running, bicycling, and swimming or adding resistance training to your cardio workout. DID YOU KNOW... Your body needs 150 minutes of moderate-intensity exercise or 75 minutes of high-intensity exercise every week. 24

25 FAQs: Q: How can I avoid feeling sluggish throughout the day? A: Drink more water. Dehydration is an energy killer. Carry water with you at all times and drink up. Your urine will let you know if you need to drink more if it has a dark hue at all, it s time to sip more H 2 O. Get more sleep. This might seem like a no-brainer, but everyone needs a reminder from time to time. If you regularly stay up too late, start pushing bedtime back 15 minutes at a time until you re getting eight hours of shut-eye each night. Ban electronic devices in bed and skip caffeine in the evening. Why exercise? There s strong evidence that regular physical activity improves: Cardiovascular health Muscular fitness Bone health Body composition (more muscle, less fat) There are also some indications that regular exercise can boost mood and help you feel more energized. Every day is a new opportunity to move, change, and grow in health. To-do: Think of your workout schedule just as you d think of a doctor s appointment or other commitment. Stick to it and reap the rewards. Eat more at breakfast. Eating a healthy breakfast gets your body revved for the day. Fill up on lean protein, fruit, and whole grains to really rise and shine. EXERCISE For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 25

26 Fill the nutritional gap Brain Health Eat: Purple fruits and vegetables contain the phytonutrients quercetin, resveratrol, ellagic acid, and many different types of anthocyanidins and procyanidins. Fresh picks include grapes, blueberries, boysenberries, eggplant, purple sweet potatoes, plums, beets, and blackberries. Supplement: Nutrilite supplements that support brain health include Memory Builder, Ocean Essentials Balanced Health, and Veggie 150 Omega. Eye Health Eat: Orange and yellow fruits and vegetables contain the phytonutrients beta-carotene, alpha-carotene, beta-cryptoxanthin, lutein, zeaxanthin, quercetin, and hesperidin. Sunny choices include pineapple, lemons, passion fruit, oranges, cantaloupe, carrots, apricots, sweet potatoes, tangerines, squash, papaya, and corn. Supplement: Support your vision health with Nutrilite Vision Health supplement. Heart Health Eat: Red fruits and vegetables contain the phytonutrients lycopene, anthocyanidins, proanthocyanidins, beta-carotene, and ellagic acid. Nosh on apples, cranberries, watermelon, pink grapefruit, guava, pomegranate, radishes, raspberries, strawberries, cherries, and tomatoes. Supplement: Nutrilite offers many products to support heart health, including All Plant Protein Powder, CoEnzyme Q10 Complex, Garlic Heart Care Formula, IL1 Heart Health, Natural E Complete, Ocean Essentials Balanced Health, Ocean Essentials Heart Health, and Veggie 150 Omega. Cellular Health Eat: Green fruits and vegetables contain the phytonutrients isothiocyanate, lutein, zeaxanthin, isoflavones, and EGCG, plus many more. Go green with kale, collard greens, spinach, green peppers, watercress, zucchini, broccoli, brussels sprouts, green beans, soybeans, and green tea. Supplement: Antioxidant supplements help support cellular health. Nutrilite supplements include Antioxidant Complex, Concentrated Fruits and Vegetables tablets, Fruits & Vegetables 2GO Twist Tubes, Double X, Natural Multi Carotene, and Vitamin C Plus Extended Release. Bone Health Eat: White fruits and vegetables contain the phytonutrients EGCG, allicin, isothiocyanate, quercetin, and anthocyanidins. Healthy choices include turnips, onions, mushrooms, horseradish, white kidney beans, parsnips, garlic, cauliflower, black-eyed peas, and pears. Supplement: Support healthy bones with Nutrilite Ultimate Bone Health Solution, Cal Mag D Advanced, and Vitamin D IU Plus Vitamin K2. 26

27 Eye Health Brain Health why PHYTONUTRIENTS? Eating phytonutrient-rich fruits and veggies of every color provides specific health benefits to cover you from head to toe. Heart Health FILL THE NUTRITIONAL GAP Cellular Health Bone Health For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 27

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29 Selling Nutrilite Boost your selling knowledge. This section offers simple preparation and action strategies to help you confidently sell Nutrilite supplements and Amway products. 30 Get the Facts on Supplements 31 Know Your Customers 32 Nutrilite Selling Snapshot 34 Three Easy Steps to Selling Nutrilite 40 Create a Personal Testimonial 42 Using Door-Opener Products SELLING NUTRILITE Purple flowers from our farm in Ubajara, Brazil. 29

30 Get the facts on supplements Most people want to be healthier. Those who are already in great health want to stay that way. That s what makes your business such an unlimited opportunity. You can help people achieve the goal of living healthier. DID YOU KNOW... There is opportunity within your own group. 30% of IBOs who take supplements do not use Nutrilite supplements. Look at the statistics and prepare to be excited about introducing Nutrilite products to the more than 250 million U.S. adults who regularly take dietary supplements. It s a fact: they want what you and Nutrilite have to offer. Who takes dietary supplements? 68% of all U.S. adults reported taking dietary supplements Based on all U.S. adults Reported taking AGE 75% of U.S. adults 55+ take dietary supplements % 64% 75% GENDER 72% of U.S. adult women take dietary supplements. Female Male 64% 72% $ REGION 73% of U.S. adults in the Western U.S. take dietary supplements. INCOME 72% of U.S. adults with household incomes over 50K take dietary supplements. West South Midwest Northeast Over $50K Under $50K 73% 69% 67% 63% 72% 64% EDUCATION 72% of U.S. adults with a college degree take dietary supplements. Has college degree No college degree 67% 72% 30

31 Know your customers 3 ways to learn about your customers and make the sale. Percent of U.S. adults who agree with the following statements 1 BEHAVIOR Understanding basic habits and beliefs of your potential customers is key to gaining their confidence. Statements Non-Supplement Users Supplement Users Try to eat a balanced diet 78% 87% Do not smoke 63% 76% Visit their doctor regularly 66% 75% Maintain a healthy weight 62% 66% Exercise regularly 55% 65% 2 BUYING HABITS Understanding what products are favorites among supplement-users is also helpful in building their trust and confidence in Nutrilite products. Percent of supplement users who take specific supplements Supplement Category Vitamins & Minerals 97% Specialty supplements 46% Supplement Type Multivitamin 77% Omega 3 28% Vitamin D 29% Fiber 10% Calcium 26% Probiotics 9% Vitamin C 24% Coenzyme Q10 9% *Amino acids, creatine, recovery drinks/powders, plant protein powders, and soy protein powders. Vitamin B/ B Complex 20% Glucosamine and/or Chondroitin 8% KNOW YOUR CUSTOMERS Percent of U.S. adults who agree with the following statements 3 GOALS Understanding why people take the supplements they do gives you the ability to support their goals and expand them with additional products that will interest them. Statements Ages Ages Ages 55+ Overall health/wellness benefits 50% 55% 57% To fill nutrient gaps in my diet 38% 32% 39% Heart health 19% 31% 42% Healthy aging 15% 31% 42% Immunity health 34% 29% 25% Energy 31% 33% 23% Bone health 17% 31% 36% Joint health 13% 21% 28% *Source: Council for Responsible Nutrition (CRN). For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 31

32 Nutrilite selling snapshot This snapshot shows you how to use all of the business resources from Nutrilite as a part of the Selling System taught in the Amway Learning Center selling courses. 1 2 prepare engage know the products Visit Nutrilite product pages on the Amway.com website. Find ingredients, competitive information, FAQ, and resources including videos, literature, and more under the More tab. Use the Optimal Health catalog available on Amway.com as a PDF. Order as single catalogs ( ) or in 10-packs ( ). Go to the Amway Learning Center for online courses and webinars on Amway.com. Nutrilite experts in Customer Service are available to assist you. connect with the customer Get professionally printed Nutrilite business cards to leave with a customer. Amway Partner Store: Vistaprint. Use the Amway Campaign Mini Catalog. The mini catalogs include products from Amway s major brands. Find content to share with customers by following Nutrilite on: Facebook.com/NutriliteUS, and at News.amway.com. Utilize the epub share feature. 3 follow up after the appointment Create a Nutrilite Customer Profile sheet. Send a thank-you card, gift, or additional samples based on your conversation. 32 Most of these resources can be found in the Amway Resource Center on Amway.com.

33 find your customers plan the conversation The Amway Campaign Mini Catalog includes proven products for success, exciting new products, and exclusive special offers. Lead with door-opener products like Nutrilite Concentrated Fruits & Vegetables, Fruits and Vegetables 2Go Twist Tubes, and Rhodiola 110. Rave about your business and the Nutrilite products you believe in on social media. recognize the need Use the Nutrilite Supplement Recommender. Check out the Nutrilite MyPack Assessment. offer a solution Show them the Amway Campaign Mini Catalog. Refer to product brochures. Offer product samples. Order product samples to share and display to generate customer interest. Wear Nutrilite logo wear and order Nutrilite -branded merchandise to professionally represent your business. Print Nutrilite -branded tabletops, invitations, and signage to create a professional counter display. Amway Partner Store: Vistaprint. Order Nutrilite products to use as thank-you gifts. close Provide information on the products purchased and on additional items the customer is interested in. Leave clear directions on how to order from you. Share your Personal Retail Website. Create and leave a receipt with your contact information. NUTRILITE SELLING SNAPSHOT after delivery Ask the customer for the names of their friends who would also benefit from using Nutrilite products. reorder products Offer DITTO delivery service. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 33

34 Selling Nutrilite We want you to feel completely comfortable talking about and selling Nutrilite products. Whether you re new or you ve been an Amway Independent Business Owner (IBO) for many years, we want you to be successful. The following pages outline three easy steps to help you start selling Nutrilite prepare engage follow up SELLING TIP: Create your own personal retail website to start selling Make sure you have a working address, so visitors and customers can contact you. If you have a photo and bio in My Account, review them. You ll have the option to include them on your site. Every IBO can create one personal retail website; two, if you have a business partner. USE THE WEBSITE WIZARD The website wizard will walk you through how to set up your own personal retail website. Login > Business Center > Personal Websites. 34

35 1 Prepare Know the products. Amway.com product pages provide you with information about a product to help you start selling. Product page information includes: Product Overview Product Description Product Benefits Frequently Asked Questions Nutritional Information Specific resources can be found in the Resources section on the More tab of all product pages. Find your customers. Make a list of potential customers. Start with family and friends. Include others who may be willing and able to buy the products. Plan for the Sales Conversation. Preparation + knowledge = success. Set the Expectation. Prepare your script. Give a Product Testimonial. The customer will be more interested in a product that you can personally recommend. See page 40 to learn how to create your own testimonial. Make a Call to Action. Ask if he or she is interested and can meet to discuss it further. PREPARE For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 35

36 2 Engage HOW TO TALK ABOUT Objections to price Nutrilite supplements are made with the highest-quality phytonutrients, many from plants grown on our certified organic farms, and are backed by science and the Amway 180-day 100% Customer Satisfaction Guarantee. * Connect with the customer: Be genuinely interested. Ask open-ended questions, listen carefully, and respond thoughtfully. Care about their needs. Focus on their needs, wants, and desires. Have a want-to-help attitude. Think of ways that Amway products can improve their lives. Recognize the need: Listen to what your customer is saying about their needs. Ask questions that help you identify customer needs. Recognize and confirm those needs. Offer the solution: Recommend product. Share a personal product testimonial. Share how the product will address their underlying concerns. Share any product features or claims that support the benefit. Give a sample (if appropriate). Share the price and the Amway 180-day 100% Customer Satisfaction Guarantee.* Close: Ask for the sale to make your customers feel valued. Give them a chance to ask questions that they may not ask otherwise. Your customers expect you to ask them to buy. Don t disappoint them. 36 * Restrictions apply. For complete details, visit Amway.com and search: Satisfaction Guarantee.

37 Blackberries Pears Blueberries 9 3 Assess your customer s needs. Sampling: Your top priority is focusing on what your customers want. Use these online assessments to discover areas of health your customer might need help with. Supplement Recommender: A quick, simple, and scientifically supported assessment to help customers find a supplementation plan perfect for them. Amway.com/SupplementRecommender MyPack Assessment: This assessment helps conveniencefocused customers find the right singledose packets for their needs. Amway.com/MyPackAssessment Nutrition Assessment: A fun way for your customers to visually see they re likely not getting enough colorful phytonutrients in their diet. Amway.com/Nutrition/Nutrilite/ Nutrition-Assessment Figs Beets Grapes Black-eyed Peas Turnips RESVERATROL Onions ALLICIN COGNITIVE HEALTH, Plums HEART HEALTH, NUTRILITE SUPPORT ARTERIAL FUNCTION, Cauliflower Black Beans SPECTRUM PHYTONUTRIENT Boysenberries MAINTAIN HEALTHY BONES, CIRCULATORY HEALTH, SUPPORT ARTERIAL FUNCTION ANTHOCYANIDINS ANTIOXIDANT QUERCETIN PROTECTION Garlic Purple Sweet Potato Mushrooms Red Cabbage Eggplant Black Currants Horseradish Parsnips White Kidney Beans Research published by the Sampling Effectiveness Advisors states sampling is effective in: Bringing competitive users to the brand. Replenishing user base with new consumers. Providing a brand experience where price is a barrier to trial. Attracting new users as they enter life stage change points and consider new categories. For example, a customer who is experiencing a lack of energy. ENGAGE After you go through the assessments with your customer, suggest a product or products that best satisfies their concerns. As you encourage prospects to try new products, offering a full-size sample can increase your customer s likelihood of buying. SELLING TIP: 65% of customers will respond to a personal product testimony. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 37

38 3 Follow up DID YOU KNOW... On average, it will cost you five times as much to sell to a new customer than to follow up with an existing customer. 38 Follow-up changes one-time customers into repeat customers. It s the value-added service of checking up on your customers. After they have received their products, make sure they are satisfied and ask whether they have any questions or need more products. Follow-up saves you money. On average, it will cost you five times as much to sell to a new customer than to follow up with an existing customer. Follow-up increases your profits. If you follow up with your customers, you can have a stream of steady revenue. When your customer purchases a Nutrilite product, make sure you share the Amway 180-day 100% Customer Satisfaction Guarantee. The follow-up process: After the appointment Send a thank-you note immediately. - Thank you for your business. - Thank you for your time. - Thank you for allowing me to share Nutrilite with your friends and family. Help at product delivery to make sure your customer understands the product. After the delivery Check back in one week. Offer a free product sample or gift to cross-sell. Time to reorder Remind your customers to reorder. Consider offering a discount off of their next purchase. Highlight NEW special offers in the mini catalog. Encourage DITTO Delivery so they never run out of their favorite Nutrilite products.

39 Create your own Nutrilite customer profile Use the chart below to create a customer profile. Once you re done, you can refer back to this chart to help you with your follow-up meetings. Customer contact information First Name: Last Name: Address: City: State: Zip: Phone: Customer health concerns Events I have invited them to FOLLOW UP Event invited to: Event date: Date invited: Follow-up date: Attended: Services, materials, and samples Services I have provided: Materials I have given them to keep: Samples I have left behind: Products of interest Their favorite Nutrilite products: Products they want to try: Questions they have asked: Answers I have provided: For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 39

40 Create a personal testimonial Never underestimate the power of your story. On average, 35% of people are persuaded to purchase a product based on facts and data. The other 65% are more likely to respond to a personal testimonial about the product. Use this easy-to-follow five-step process to create your own product testimonials. Step 1: Know the main product feature. Go to a product page s Benefits section under the Description tab. Choose one of the benefits you would like to create a benefit story around. Step 2: Observe your before product use state. Make a note of how you feel before using the product. Note that many Nutrilite products won t actually make you feel any different right away and some never will. For these products, you ll rely on specific claims on the product page or in the Optimal Health catalog to talk about the product s benefits. Step 5: Put it in a story. Write down what you would like to share with someone about the experience that would encourage them to want to try the product. What is the product s main feature? Observe your before product use state. Try the product. Review your before and after experience. What s your story? Step 3: Try the product. Use the product as directed on the label and note your results. Step 4: Review your before and after experience. Consider: How have things changed since using this product? Did you experience a noticeable benefit? Would you recommend this product and why? HOW TO TALK ABOUT Products you have not yet tried You can use the same testimonial process to tell product stories from your family, friends, and other IBOs. My brother has been using Nutrilite Double X supplement, and he says he s definitely noticed a difference now that he s been consistently taking the recommended two doses every day. 40

41 Example testimonial Step 1: What is the product s main feature? Write it down. Step 2: Observe your before product use state. Write it down or take a photo. Step 3: Try the product. Write down what it was like to use the product. Step 4: Review your before and after experience. CREATE A PERSONAL TESTIMONIAL Step 5: What s your story? Write it down. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 41

42 Using door-opener products Door-Openers make it easier to get sales because your customers can immediately experience the benefit of a product after sampling it. Try using one of the below products during your next visit with a new customer. Nutrilite Fruits & Vegetables 2GO Twist Tubes Key benefit Boosts energy and improves focus. How to use as a door-opener Open and use in front of others. Get more details on page 63 Nutrilite Rhodiola 110 Key benefit Boosts energy and improves focus. How to use as a door-opener Share your story of immediate results. Get more details on page 133 NEW SWITCH, SHARE & DUPLICATE APP Now you can show your customers how they can switch their everyday products with Amway products using this easy to navigate app. Simply download the app to your mobile device, then engage prospective IBOs with ways to switch their products, and show them how they can share and duplicate this process with their friends and family. 42

43 XS Energy Drinks run circles around the competition (All comparisons are based on an 8-oz. serving.) XS Wild Berry Blast Red Bull Red Bull Sugar Free Monster Energy Monster Lo-Carb Calories 8* Sodium 25 mg 200 mg 200 mg 180 mg 180 mg Potassium 35 mg 0 mg 0 mg 0 mg 0 mg Total Carbs 0 g 28 g 3 g 27 g 3 g XS Energy Drinks Key benefit Packed with energizing vitamins, caffeine, and great taste, without the levels of sugar and carbs you see in other popular energy drinks. How to use as a door-opener Leave a can behind. Get more details on page 134 Sugar 0 g 27 g 0 g 27 g 3 g Protein 1.5 g <1 g 1 g 0 g 0 g Vitamin A Vitamin C Calcium Iron Vitamin B % 100% Vitamin B3 100% 100% 100% 100% 100% Vitamin B5 100% 50% 50% 0% 0% Vitamin B6 300% 250% 250% 100% 100% Vitamin B12 Sweetener 4,900% 80% 80% 100% 100% Ace K/ Sucralose Sucrose/ Glucose Ace K/ Aspartame Sucrose/ Glucose * Amounts vary by flavor. Visit Amway.com for complete nutrition facts. The 8 calories and 0 carbs are directly applicable to the 8-oz. XS Black Cherry Cola and Wild Berry Blast. Trademarks: Red Bull (Red Bull GMBH Ltd., Austria); Monster Energy (Hansen Beverage Company, Corona, Calif.). Glucose/ Sucralose USING DOOR-OPENERS For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 43

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45 Vitamins, Minerals, and Supplements Here you ll learn how Nutrilite products can help your customers fill nutritional gaps in their diets and address specific health concerns. 46 Foundational Nutrition 72 Bone Health 78 Healthy Aging 86 Heart Health 96 Digestion Health 102 Immunity Health 106 Men s and Women s Health 114 Kids Health 125 Weight Management VITAMINS, MINERALS, AND SUPPLEMENTS Acerola cherries from our farm in Ubajara, Brazil. 45

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47 FOUNDATIONAL NUTRITION Foundational Nutrition Go beyond the basics with Nutrilite products. Our foundational nutrition products include premium multivitamins and single vitamins, antioxidants, calcium, minerals, and omegas. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 47

48 1 Choose a foundational pack They re simple, convenient, and perfect for on the go. SELLING TIP: MyPack Supplement Packs 1. Know Your Customer These packets are perfect for people who don t know where to start with supplementation or who have trouble remembering to take their supplements every day. 2. Recommend Products Help them find one foundational pack and condition-specific packs based on their health needs. Make it simple with the MyPack Assessment. Amway.com/MyPackAssessment. 3. Offer Samples Give individual packets with Nutrilite MyPack Supplement Packs Sampler Pouches ( ) and unique brochures ( ). Build a strong nutritional foundation Nutrilite Perfect Pack for Your Health For customers not regularly consuming 22 essential vitamins and minerals, 10+ servings of fruits and vegetables, and one serving of ocean fish every day, the Perfect Pack for Your Health will help fill those nutritional gaps. Contains: Double X Multivitamin/Multimineral/ Phytonutrient Supplement (page 54) Ocean Essentials Balanced Health (page 60) Concentrated Fruits and Vegetables (page 62) a.m. and p.m. packets See page 52 for more information about the supplements in the Perfect Pack for Your Health packets. 48

49 Convenient daily nutrition for men Nutrilite Men s Pack Contains: Daily Multivitamin/Multimineral (page 58) Ocean Essentials Balanced Health (page 60) Multi Carotene (page 65) Vitamin C Plus Extended Release (page 66) Essential daily nutrition designed for women Nutrilite Women s Pack Contains: Daily Multivitamin/Multimineral (page 58) Ocean Essentials Balanced Health (page 60) Cal Mag D Advanced (page 76) Complex for Hair, Skin & Nails (page 111) FOUNDATIONAL NUTRITION packets packets Which foundation pack is right for your customer? Multivitamin Cost Perfect Pack for Your Health Contains Double X, our most advanced multivitamin/ multimineral/phytonutrient supplement. The Perfect Pack is more expensive, but offers a more complete nutritional foundation. Men s or Women s Packs Contains Daily, still a quality multi, but with fewer phytonutrients. Men s and Women s Packs are a perfect solution for budget-conscious customers. Suggested use One a.m. and one p.m. dose. One packet per day. Men s or Women s Packs are ideal for younger customers and those who are just starting to supplement. Once they experience the benefits of daily packets, follow up to see if they re ready to upgrade to the Perfect Pack! For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 49

50 2 Choose a condition-specific pack You can choose more than one based on your customer s needs. Actively maintain a healthy heart Nutrilite Heart Health Pack Contains: Ocean Essentials Heart Health (page 91) CoEnzyme Q10 Complex (page 92) Cholesterol Health (page 94) Keep your immune system strong Nutrilite Immunity Health Pack Contains: Antioxidant Complex (page 64) Vitamin C Plus Extended Release (page 66) a.m. and p.m. packets a.m. and p.m. packets SELLING TIP: For customers with specific health needs, condition-specific packs are a great place to start. They are: Easy to understand, with package icons and a clear function Convenient with a.m. and p.m. packets 50

51 Build, support, and maintain healthy bones Nutrilite Bone Health Pack Contains: Osteo Keeper supplement (page 74) Cal Mag D Advanced (page 76) Vitamin D IU Plus Vitamin K2 (page 77) Stay sharper and more active Nutrilite Healthy Aging Pack Contains: Memory Builder with Ginkgo supplement (page 80) Vision Health with Lutein (page 82) Glucosamine-7 (page 84) FOUNDATIONAL NUTRITION a.m. and p.m. packets a.m. and p.m. packets FAQs: Q: Why take supplements two times per day? A: Your body is used to eating multiple times a day. Taking supplements twice a day is a smart way to let your body utilize the vitamins and minerals throughout the day instead of all at once. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 51

52 Nutrilite Perfect Pack for Your Health Support your diet when your eating habits don t. Product Description Nutrilite Perfect Pack for Your Health The Nutrilite Perfect Pack for Your Health packages a trio of premier Nutrilite supplements together to help customers establish a strong nutritional foundation. Contains: Nutrilite Double X Multivitamin/ Multimineral/Phytonutrient Proven nutrition, guaranteed. (page 54) Nutrilite Ocean Essentials Balanced Health The health benefits of omega 3s for those who can t or don t eat fish. (page 60) Nutrilite Concentrated Fruits and Vegetables A full day s spectrum of phytonutrients from 10+ servings of fruits and vegetables. (page 62) HANDLING OBJECTIONS: Q: Why do I need to add Concentrated Fruits and Vegetables if I m already taking Double X Supplement? A: The fruits and vegetables are different and need to fill all your nutritional gaps. Double X Supplement doesn t provide the full phytonutrient equivalent to the 5 9 servings you need day supply day refill 52

53 How much is good health worth? The food you see here is what you d have to eat to get the nutritional equivalent of a one-day dose of the Perfect Pack. For 30 days worth, you d pay over $2,000 for all this at the market. For less than $6 per day, you can get what may be missing in your diet with the Perfect Pack. Vitamin E of 33 tablespoons of peanut butter Niacin of 1.5 chicken breasts Vitamin C of 7 cups of cantaloupe Thiamin of 3.3 cups of raw sunflower seeds Vitamin B12 of 4.2 pounds of ground beef Riboflavin of 7.75 quarts of low-fat milk Folate of 6 cups of baked beans Vitamin B6 of 22 medium bananas Magnesium of 4.2 cups of peas Lycopene of 1 medium tomato Quercetin of 5 whole medium apples Hesperidin of 3 whole Valencia oranges Ellagic acid of 1.5 cups of raspberries Lutein of 1 cup of spinach EGCG of 2 cups of green tea HOW TO TALK ABOUT Nutrilite Perfect Pack for Your Health FOUNDATIONAL NUTRITION Omega 3s of 2.25 oz. of ocean fish The best way to talk about the Nutrilite Perfect Pack for Your Health is to ask your customer a series of questions: Do you have any idea if you re getting an optimal amount of vitamins and minerals? Do you regularly eat more than 10 servings of fruits and vegetables per day? Do you eat at least three servings of ocean fish every week? For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 53

54 AVAILABLE IN PACKETS As always, Nutrilite products have a 180-day, 100% satisfaction guarantee. ** 54 ** Restrictions apply. For complete details, visit Amway.com and search: Satisfaction Guarantee.

55 Ultimate nutrition for your health Proven nutrition, guaranteed Nutrilite Double X Vitamin/Mineral/Phytonutrient Supplement HANDLING OBJECTIONS: Q: Why are some of the vitamins and minerals in Double X higher than 100% Daily Value? Nutrilite Double X provides your body with nutrients it needs to fill the gaps most people have in their diets. Double X supplement contains phytonutrients, minerals, and vitamins to support a healthy heart, brain, skin, bones, and immune system. Benefits 22 essential vitamins and minerals, 18 at 100% or higher Daily Value. 20 plant concentrates with more than 900 mg of phytonutrients. Vitamin E, folic acid, potassium, magnesium, copper, and selenium to support your heart. Vitamins A and D, calcium, and magnesium support a strong skeletal system. Vitamins A and lutein support vision. See a complete list of ingredients and benefits in the current Optimal Health catalog. A: Daily Value standards are established as the bare minimum a person needs to survive. Many health experts believe higher levels of vitamins and minerals are necessary for optimal health. Double X is formulated to help you thrive, not merely survive. Q: Why do I need additional supplements if I m already taking Double X? A: Not all vitamins, minerals, and phytonutrients are included in Double X. That s why it s a good idea to choose additional supplements to give your body everything it needs. DOWNLOAD Amway.com/DoubleXIngredients FOUNDATIONAL NUTRITION A day supply with 3-compartment case A day refill A day supply CLINICAL RESEARCH nutrilite.com/double-x For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 55

56 Maintain optimal health with Double X Nutrilite Health Institute clinical trials show that Double X helps maintain healthy aging. Compared to before they took Double X, trial participants were shown to have: Higher levels of vitamins B6, B12, and folate in their plasma. Reduced homocysteine levels. Higher levels of the antioxidant nutrients beta-carotene and vitamin E. This study demonstrates beneficial nutrients in Double X are absorbed by the body and that functional benefits are detectable in healthy adults. why nutrilite? There s no comparison. Nutrilite Double X has more vitamins B1, B6, and B12 (important vitamins known to help the body unlock energy from food), higher quantities of 13 essential vitamins and minerals, and more phytonutrients than many top competitors, combined! SAMPLING TIP: Invite customers to take the Double X supplement energy challenge! Many people report feeling sluggish when they stop taking Double X. Encourage customers to put it to the test: have them sample Double X supplement for ten days, then stop for three days. They ll likely notice a difference and place an order! If you ve never tried the Double X supplement for yourself, take the challenge with them so you can start sharing your personal testimonial. 56

57 FOUNDATIONAL NUTRITION NSF Certified for Sport Athletes trust the NSF Certified for Sport certification, and we re proud that our premium foundational supplements carry it. While every Nutrilite supplement undergoes rigorous manufacturing standards and quality controls, these supplements meet additional, stringent standards designed to minimize the risk that a dietary supplement or sports nutrition product contains a banned substance. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 57

58 Show them the daily difference Two simply great choices for new customers: Nutrilite Daily or Daily Free one-a-day multivitamin/multimineral supplements, with more than the competition. Compare your customer s current multivitamin nutrition information with Daily and/or Daily Free. To see details, go to the MORE tab on the Amway.com product page. Under Resources is a nutrition ingredient PDF. Key nutrients you need, daily Nutrilite Daily Multivitamin/Multimineral KNOW YOUR CUSTOMER Great nutritional support to help fill gaps in diet for older teens and younger 20-somethings and people just starting out with supplementation. Benefits Provides 24 essential vitamins and minerals in one daily tablet. Contains exclusive Nutrilite plant concentrates with phytonutrients. Provides antioxidant protection from vitamins A, C, and E against free radicals. Competitive Advantage Higher quantities of essential vitamins and minerals when compared with top competitors. 100%+ daily value of 20 essential vitamins and minerals. 518 mg of phytonutrients from plants grown and harvested on our own organic farms. What s the difference? Product Nutrilite Daily Multivitamin/Multimineral One A Day Essentials tablets* Difference 518 mg of whole plant concentrates Less than 1 mg of plant ingredients tablets A tablets 58 *Based on label information available at oneaday.com (last visited March 2014). Trademark: One A Day, Bayer Healthcare, L.L.C., Pittsburgh, PA.

59 FAQs: A daily multi, free of ingredients you may be sensitive to Nutrilite Daily Free Benefits Provides 22 essential vitamins and minerals with just one tablet a day. Free of nutrients associated with dietary sensitivities: yeast, wheat, sugar, alfalfa, iron, and vitamin K. Contains beneficial phytonutrients from our exclusive watercress concentrate. Competitive Advantage 100%+ daily value for 19 essential vitamins and minerals. 100 mg of phytonutrients from plants grown and harvested on our own organic farms. Q: What is the difference between Double X and Nutrilite Daily? A: Nutrilite Double X supplements are our premium multivitamin-multimineral products. They contain more vitamins, minerals, and phytonutrients than Nutrilite Daily, and we recommend it for your core nutritional supplement. However, Nutrilite Daily is an excellent choice for: People who find it difficult to take a vitamin more than once a day. Individuals or families for whom the higher cost of Nutrilite Double X supplements is a factor. Q: What are the primary differences between Nutrilite Daily Free and Nutrilite Daily? A: Daily Free and Daily contain similar nutrient profiles, except that Daily Free contains no iron, alfalfa, yeast, vitamin K, or sugar. FOUNDATIONAL NUTRITION AA tablets For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 59

60 Take omega 3s for your heart, mind, and body Get the omega 3s of three servings of ocean fish per week Nutrilite Ocean Essentials Balanced Health Benefits Supports heart health, joints, blood flow, memory, learning, and concentration. Ideal for customers who can t or don t eat fish. Provides the same nutrition (DHA and EPA see sidebar) found in ounces of ocean fish. why nutrilite? Nutrilite is the world s #1 omega supplement brand.* We use a special six-step process that reduces the fishy aftertaste common in competitors products. WEB Search for Omega-3 Comparison Chart on Amway.com to find information about which Nutrilite omega-3 supplement will be best for your customer. A softgels 60 * Source: Euromonitor International Limited; Omega (Fish and Non-Fish) RetailValue RSP, Brand Shares by Global Brand Name This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

61 FAQs: Vegetarian source of omega 3s Nutrilite Veggie 150 Omega Complex Benefits Supports heart health, memory, learning, and concentration. Provides omega 3s from a non-fish source appropriate for vegetarians. Provides DHA from microalgae sources and ALA from natural flax seed. Q: What are omega-3 fatty acids and why do I need them? A: Omega-3 fatty acids are the building blocks of every living cell in the human body. Without them, cells can t function, renew, or maintain themselves properly. Omega 3s promote cardiovascular health, support a healthy memory and learning, help brain and vision development of infants, and promote natural joint flexibility and mobility. Types of omega 3s include: EPA (Eicosapentaenoic acid) and DHA (Docosahexaenoic acid): These are two of the most important omega-3 fatty acids. The body can t produce them very efficiently on its own. FOUNDATIONAL NUTRITION softgels ALA (Alpha-linolenic acid): This short chain fatty acid is found in soy, walnuts, canola oil, flaxseed and their oils, hempseed oil, camelina oil, and chia seed oil. The human body is unable to make its own ALA. The best way to get these nutrients is to increase your ocean fish consumption or take omega-3 supplements. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 61

62 Get a garden of phytos every day AVAILABLE IN PACKETS Get phytonutrients equal to 10+ servings of fruits and vegetables Nutrilite Concentrated Fruits and Vegetables Benefits Supports heart health with 5 apples worth of the phytonutrient quercetin (150 mg) and 2 servings of green tea s worth of the phytonutrient EGCG1 (90 mg). Supports circulatory health with 3 oranges worth of the phytonutrient hesperidin (60 mg). Supports colon health with 1½ cups raspberries worth of ellagic acid (40 mg). Supports eye health with 1 cup raw spinach s worth of the phytonutrient lutein (6 mg). Supports prostate health with 1 tomato s worth of the phytonutrient lycopene (3 mg). HOW TO TALK ABOUT Disliking fruits and vegetables I can completely relate. I try to eat healthy, but it s hard. I feel better knowing I m helping to fill in those gaps with these supplements and twist tubes tablets 62 1 Epigallocatechin gallate (EGCG). This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

63 why nutrilite? Get your daily dose of vitamins A and C in one twist. Nutrilite Fruits & Vegetables 2GO Twist Tubes Benefits Supports a healthy immune system as well as eye and skin health. Convenient and portable. Only 5 calories per tube. Available in Mango Citrus and Twisted Berry flavors. This is an attention-grabbing product and the perfect intro to the Nutrilite brand. Carry these with you and twist into water (in a clear container) at restaurants or the gym. The bright color will be noticed! Get ready to tell people what you re drinking and offer a sample tube, along with your business card. WEB Learn more about phytonutrients at Amway.com/Nutrition/Nutrilite/ Phytonutrients FOUNDATIONAL NUTRITION Twisted Berry - 20 tubes Mango Citrus - 20 tubes For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 63

64 Protect yourself with the power of antioxidants AVAILABLE IN PACKETS HANDLING OBJECTIONS: Q: I already take an antioxidant supplement with vitamins A, C, and E. Is there an additional benefit in taking Antioxidant Complex? A: Yes. Vitamins A, C, and E are essential, but they don t supply all the antioxidant activity your body needs or can use. Scientists now know that there are many phytonutrients that exhibit antioxidant properties including flavonoids, phenols, and carotenoids available from a variety of sources, like fruits, vegetables, nuts, and even certain tree barks. Separately and together, these phytonutrients act as antioxidants that fight free radicals. The anti-aging antioxidant Nutrilite Antioxidant Complex Benefits Protects your body s cells and heart from cell-damaging free radicals. Promotes a healthy immune system. Fights free radicals with antioxidant nutrients from plant concentrates. A capsules why nutrilite? There are other antioxidant supplements available out there, but Nutrilite Antioxidant Complex contains more, eight antioxidant components including OPC blend (with pine bark, grape seed, and grape skin extracts), green tea extract, N-acetyl cysteine, alphalipoic acid, turmeric, and quercetin. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. 64 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

65 AVAILABLE IN PACKETS Antioxidants for the eyes and skin Nutrilite Natural Multi Carotene Benefits Helps protect your eyes and skin with key phytonutrients from algae, palm fruit oil, and marigold flowers. Provides 7,500 IU of vitamin A (beta carotene) as much as 1.8 oz. of cooked sweet potatoes or 2.9 oz. of cooked spinach. Provides 1.07 mg of alpha carotene, as much as 1.04 oz. of raw carrots. Provides 1.12 mg of lutein and 45 mcg of zeaxanthin, as much as in 5.23 oz. of corn softgels FAQs: Q: Antioxidants vs. Free radicals? A: All cells fall victim to a process called oxidation, including the ones in your body. Picture an apple turning brown that s oxidation at work. In humans, oxidation helps facilitate the birth and death of cells in our bodies, a process that happens 24 hours a day. As old cells are replaced by new ones, sometimes a small percentage get damaged in the process, a process that produces free radicals, which can also be generated by cigarette smoke, air pollution, and exercise. Free radicals can damage a cell s DNA. Nutrients found in fruits and vegetables act as antioxidants and help to counteract free radicals once they re present in our bodies. FOUNDATIONAL NUTRITION For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 65

66 Give your body all day immune support AVAILABLE IN PACKETS FAQs: All-day vitamin C support in just one 500 mg tablet Nutrilite Vitamin C Plus Extended Release Benefits Steady release of vitamin C over an 8-hour period. All-day release helps support your body s immune system more efficiently tablets Q: How does extended release work? A: The ingredients in Nutrilite Vitamin C Plus Extended Release are blended with a fibrous ingredient and compressed to form a tablet. After swallowing, the tablet begins absorbing liquid. The fibrous ingredient in the tablet expands, forming net-like layers. As the vitamin C begins to dissolve, it is gradually released through the matrix of fibers, passing the length of the small intestine. The release rate is slow and steady as the tablet gradually reduces in size until it is completely dissolved. why nutrilite? Nutrilite Vitamin C Plus Extended Release provides vitamin C from acerola cherries, one of nature s most concentrated forms of vitamin C, grown on our own certified organic farms. Nutrilite Vitamin C Plus Extended Release provides 500 mg of vitamin C from ascorbic acid and acerola cherries that s more than you would get from seven oranges, 16 lemons, or six grapefruit. 66

67 Slow, steady release for 8 hours % Vitamin C Released tablet convenience Slow, steady release for 8 hours Improved utilization of vitamin C Minimizes waste Gentle on the stomach Time (Hours) HANDLING OBJECTIONS: Q: Why does Nutrilite use ascorbic acid in Vitamin C Plus Extended Release if they re so big on plants? A: In one tablet, 30 mg of natural vitamin C is contributed by 120 mg of acerola cherry powder, grown and prepared on our certified organic farms. The remaining vitamin C is obtained through ascorbic acid from glucose, using a two-step fermentation process. Nutrilite scientists concluded that a combination of natural and processed vitamin C sources provided the most effective way to pack 500 mg of vitamin C into just one all-day immune supporting tablet. why supplement? Your body doesn t make or store vitamin C, so it needs to be replenished in your daily diet to combat the effects of cell-damaging free radicals. 8 FOUNDATIONAL NUTRITION For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 67

68 Help your body unlock natural energy with B vitamins 7 Bs at 100%+ When you take the recommended three tablets daily, you ll get 100% or more of all these B vitamins: Vitamins Thiamin 240% Riboflavin 210% Niacin 100% Vitamin B6 180% Folic Acid 100% Vitamin B12 100% Pantothenic Acid 150% Get the most energy from your food Nutrilite Natural B Complex To get the most from Nutrilite Natural B Complex, take one tablet three times daily, with meals. Taking it with food helps your body unlock natural energy. Benefits Helps the body unlock energy from fats, carbohydrates, and proteins in your food. Helps maintain a healthy heart. Support for homocysteine levels already within the normal range. A tablets HOW TO TALK ABOUT B vitamins complex The B vitamins complex contains the set of vitamins that helps your body convert the food you eat into the energy your body needs. 68 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

69 CLINICAL RESEARCH nutrilite.com/natural-b FOUNDATIONAL NUTRITION Nutrilite Health Institute clinical research shows that Natural B Complex makes a measurable difference. After six weeks, plasma folate levels increased and homocysteine levels decreased in the groups taking Natural B Complex and for those eating fortified foods, but not in the other groups. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 69

70 Get the benefits of vitamin E Support your heart, naturally Nutrilite Natural E Complete Benefits Contains nine naturally sourced forms of vitamin E. Supports nervous system and natural immune functions. Vegetarian capsules why nutrilite? Nutrilite Natural E Complete is the perfect all-vegetarian blend. Our formula uses natural ingredients like annatto seed oil and palm fruit oil, plus selenium, which complements the antioxidant benefits of vitamin E. why supplement? Everyone needs vitamin E. But some lifestyle factors can signal a stronger need. Smoking, exercise, deep-fried or fatty foods, sunbathing, alcoholic beverages, and even low-fat diets can rob the body of vitamin E. Nutrilite offers two vitamin E options. 70 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

71 Put vitamin E to work for you Nutrilite Chewable Lecithin-E Benefits Antioxidant protection for healthy heart and cells. Supports your body s absorption of vitamin E. Chewable with a great taste flavored by honey, carob, and natural maple walnut flavor. No added artificial colors, flavors, or preservatives. A tablets FAQs: Q: Why combine lecithin with vitamin E? A: Lecithin is a carrier for vitamin E and helps your body absorb the vitamin E. Q: Does this product contain gelatin? A: No. Q: Is vitamin E safe? A: More than 20 published clinical trials involving over 80,000 subjects have documented the safety of vitamin E. Taken as recommended, you can confidently be assured of getting the vitamin E your body needs. Which E is right for you? Both of our vitamin E supplements provide antioxidant support, with distinct features: Nutrilite Natural E Complete Vegetarian capsules Added selenium helps vitamin E protect against oxidative cell damage Contains naturally sourced vitamin E Nutrilite Chewable Lecithin-E Chewable tablets Lecithin helps your body more effectively absorb vitamin E Formulated with vitamin E acetate FOUNDATIONAL NUTRITION For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 71

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73 BONE HEALTH Bone Health Stay strong with groundbreaking bone health supplements that take advantage of plant power. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 73

74 Go strong with strong bones Reduce the risk of osteoporosis by keeping what you build* Nutrilite Ultimate Bone Health Solution Two powerhouse supplements make up the Ultimate Bone Health Solution. Benefits Nutrilite Osteo Keeper supplement supports the body s ability to maximize bone strength and integrity by keeping calcium where it belongs in your bones. Made with natural key ingredients pomegranate and grape seed extracts. Cal Mag D Advanced provides calcium, magnesium, and vitamin D to encourage the maximum absorption potential in the body. FAQs: Q: How does the Ultimate Bone Health Solution work? A: Preliminary research shows the natural key ingredients in Nutrilite Osteo Keeper supplement enhance bone density and help preserve calcium in your bones. When taken together, Nutrilite Osteo Keeper supplement and Nutrilite Cal Mag D Advanced can help increase bone strength and integrity for overall bone health day supply of Nutrilite Osteo Keeper and Cal Mag D Advanced 74 * Regular exercise and a healthy diet with enough calcium and vitamin D helps individuals maintain good bone health and may reduce the risk of osteoporosis. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

75 Bone health at every age 20s Young men and women who exercise regularly generally achieve greater peak bone mass. Your 20s are the time to build a strong base through proper nutrition and daily exercise. Do: avoid soda, excessive dieting, and extreme exercise. 30s For women, pregnancy and breastfeeding can sap calcium. Do: talk to your doctor to ensure adequate calcium while pregnant and after, especially with breastfeeding. 40s As women approach menopause, bone-building estrogen declines and the body absorbs less calcium from food. Do: Get a bone density test and blood test to check your vitamin D levels. BONE HEALTH 50s+ In the five to 10 years right after menopause, bone loss is rapid. It s estimated that postmenopausal women lose up to 3% of their one mass every year. Do: Make weight-bearing exercise (like walking and resistance training) a part of your routine. FACT 33% of older adults become physically impaired and lose their ability to live independently one year after a hip fracture In women over 45 years of age, osteoporosis accounts for more days spent in the hospital than many other diseases, including diabetes, myocardial infarction, and breast cancer. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 75

76 Feel good right down to your bones AVAILABLE IN PACKETS FACT Worldwide, an osteoporotic fracture is estimated to occur EVERY 3 SECONDS and a vertebral fracture EVERY 22 SECONDS. Help prevent osteoporosis with calcium and vitamin D* Nutrilite Cal Mag D Advanced Benefits Combination of calcium, magnesium, and vitamin D helps build and maintain healthy bones. More vitamin D than 5 cups of fortified milk to enhance calcium absorption tablets why nutrilite? Nutrilite Cal Mag D Advanced contains nature s most concentrated plant sources of calcium calcified seaweed. Our natural, renewable calcium source comes from the pristine fjords around the coast of Iceland. why supplement? Your body cannot produce the calcium it needs. It MUST be absorbed through food or supplements! Did you know that everyone regardless of sex, race, environment, occupation, or economic status over the age of 30 is losing calcium? Calcium is essential in your body to help sustain healthy bones and teeth, and proper heart, muscle, and nerve function. If you do not get enough calcium, you can experience reduced bone strength and porous bone, known as osteoporosis. 76 * Regular exercise and a healthy diet with enough calcium and vitamin D helps individuals maintain good bone health and may reduce the risk of osteoporosis. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

77 DID YOU KNOW... A calcium- and protein-rich diet combined with vitamin D is essential to improve bone and muscle health at all ages. AVAILABLE IN PACKETS Help your body absorb calcium* Nutrilite Vitamin D IU Plus Vitamin K2 why supplement? Vitamin D helps the body absorb calcium for strong bones and teeth. Studies show that most people don t get enough of this beneficial nutrient, and it s hard to get enough vitamin D through diet alone unless you eat a lot of fish such as salmon, sardines, mackerel, or herring. This is why many health experts are now recommending that you get a minimum of 2,000 International Units (IU) each day. BONE HEALTH Benefits Supports teeth, breast, colon, and immune system health.* Supports growth and health of bones.* Vitamin K2 helps get calcium from your bloodstream into your bones.* tablets FACT At least ONE IN THREE WOMEN and ONE IN FIVE MEN over the age of 50 will suffer a fracture caused by weak bones. Nutrilite Vitamin D IU Plus Vitamin K2 has the same vitamin D as 20 glasses of milk! For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 77

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79 HEALTHY AGING Healthy Aging Support healthy aging with supplements to support memory, vision, and joint health. Add vitality with natural sleep and energy aids. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 79

80 Think fast with power for your brain AVAILABLE IN PACKETS Improve your memory, recall, and focus Nutrilite Memory Builder with Ginkgo why phytonutrients? Nutrilite Memory Builder with Ginkgo contains phytonutrient extracts from Ginkgo biloba and Cistanche tubulosa. Research suggests that the Ginkgo biloba in Memory Builder with Ginkgo provides quick support for mental performance, 4-6 hours after taking it. Preliminary research shows that daily intake of 300 mg of standardized Cistanche tabulosa extract, the amount in Memory Builder with Ginkgo, may improve memory, focus, and recall over a longer period of time, or a period of weeks. It helps protect and nourish the brain by supporting optimal blood flow and providing antioxidant protection. Native to China, Cistanche is a plant that helps support communication between brain cells by maintaining levels of important brain chemicals. Benefits Provides short- and long-term memory benefits. Supports optimal blood flow to protect and nourish the brain tablets What s the difference between all our learning & memory products? Nutrilite Product Brainiums DHA Supplement Ocean Essentials Balanced Health Difference Developed for children. Fish based more omega 3s than vegetarian alternative. HOW TO TALK ABOUT Memory Builder I hate meeting someone and then not remembering their name. It s embarrassing. Now that I m taking this supplement, I feel more confident in my ability to remember important things like names and appointments. Veggie 150 Omega Complex Memory Builder Vegetarian based omega 3s for people who don t want fish. Uses extracts of Ginkgo biloba and Cistanche tubulosa. 80 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

81 What s the difference between all our energy products? Nutrilite Product Difference Endurance Cubes Provides a quick energy boost from electrolytes, sodium, potassium, and caffeine. Eaten immediately before a workout and/or during a long workout. Energy Bars Carbohydrates and protein for energy and endurance. Eaten minutes before a workout. Rhodiola 110 Contains caffeine and the herb rhodiola rosea. Taken as needed for an energy boost. Also helps with concentration and focus. Caffeine-free endurance Nutrilite Siberian EnerG Benefits Siberian EnerG XS Energy Drinks Caffeine-free energy sources. Taken as needed for an energy boost. Also helps with alertness and mental sharpness. Contains B vitamins. Caffeine-free options available. Taken as needed for an energy boost. HEALTHY AGING A way to stay sharp without caffeine. Aids endurance with eleuthero root a better alternative to sugar or caffeine. Adds Ginkgo biloba for mental sharpness. A tablets For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 81

82 Maintain those healthy eyes AVAILABLE IN PACKETS Maintain healthy vision Nutrilite Vision Health with Lutein why nutrilite? Nutrilite Vision Health with Lutein is proven to increase lutein levels and macular pigment levels, helping to support overall eye health. In a clinical trial, 20 men and women supplemented their daily diet with Nutrilite Vision Health with Lutein for six months. The levels of serum lutein (found in the blood) and macular pigment (found in the retina) were measured throughout the study. After six weeks, noticeable gains were observed in both. Benefits Protect your eyes from free radical damage. Helps maintain healthy vision with vitamin A from plant sources. Provides lutein, a phytonutrient known to support the macula of the eye tablets FAQs: Q: Who would benefit most from taking Nutrilite Vision Health with Lutein? A: Supporting healthy vision is important to everyone, but especially to people in middle age and older, for whom oxidation to the retina may be a more frequent occurrence. Q: What exactly are the macula and retina? A: If you compare the eye to a camera, you can think of the retina as the film. It s where the images are sensed and then relayed to the brain. The central part of the retina is called the macula. It s the part that s used to read and to recognize faces. Lutein is especially concentrated in the macula. 82

83 why phytonutrients? Nutrilite Vision Health with Lutein has a variety of phytonutrients. For more on the color spectrum of phytonutrients, see page 12: Lutein from marigolds, one of nature s riches sources. Lutein is found in high concentrations in the macula of the eye. Anthocyanins from bilberries and black currants add more antioxidant power. CLINICAL RESEARCH nutrilite.com/en-us/science/nhi/ BestOfScience/bilberry-lutein.aspx? Serum Lutein Concentrations Before and After Supplementation serum lutein ng/ml 500 Before After Subjects 128% INCREASE AFTER SIX MONTHS HEALTHY AGING Optical Density (Absorbance Units) Macular Optical Density Before and After Supplementation 0.9 Before 0.8 After % INCREASE AFTER SIX MONTHS Subjects For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 83

84 Stay flexible with glucosamine AVAILABLE IN PACKETS Glucosamine-7 Advantage Nutrilite Glucosamine-7 helps your body naturally promote and maintain the structures surrounding your joints and bones. Here s what its key ingredients do: Glucosamine has been clinically tested to positively affect joint function. Chondroitin helps maintain healthy cartilage. 5-LOXIN is a potent boswellic acid, and these acids have been shown to support joint function. OptiMSM may be used by your body to maintain normal connective tissues, like your tendons and ligaments. Joints feel better in 7 days Nutrilite Glucosamine-7 Benefits Contains glucosamine and chondroitin in amounts clinically shown to promote cartilage and maintain healthy connective tissue. Includes 5-LOXIN, clinically shown to support joint function and flexibility in one week tablets (60-day supply) tablets (30-day supply) tablets (7-day blister pack) why nutrilite? You get antioxidants, too. Fight the free radicals generated by exercise with added antioxidants. Glucosamine-7 has 60 mg of vitamin C to help you do just that! SAMPLING TIP: Encourage customers to order a 7-day blister pack as a trial size. Once they try it for a full week and feel the difference, they ll definitely want to buy a full-size bottle. Follow up and ask for the sale! KNOW YOUR CUSTOMER Anyone experiencing decreased joint function and/or flexibility. Athletes with joint discomfort from overuse and workout intensity. 84 *5-LOXIN is a powerful boswellic acid and these acids have been shown at 250 mg doses to improve joint function in seven days in clinical biomarker data. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

85 Sleep tight tonight, and every night Fall asleep faster and stay asleep Nutrilite Valerian and Hops Benefits A safe, natural way to get the sleep you need. Helps relax you for a better night s sleep. Proprietary blend of valerian, hops, and lemon balm. why phytonutrients? The active ingredients in Nutrilite Valerian and Hops come from plants, so you don t have the worries normally associated with sleep medications. 450 mg valerian extract to help promote sleep and improve sleep quality 150 mg valerian whole root, which supports normal sleep while providing additional phytonutrient benefits 100 mg hops extract helps support normal sleep and relaxation 150 mg lemon balm extract for a mild calming effect 100 mg Citrus Bioflavonoid Concentrate HOW TO TALK ABOUT Nutrilite Valerian and Hops HEALTHY AGING tablets why nutrilite? Clinical studies report that valerian extract standardized to 0.8% valernic acid helps promote sleep and improve sleep quality. Nutrilite Valerian and Hops contains clinically significant levels of valerian to replicate these results. With all the weird side effects you hear about with traditional sleep medications, I m glad I ve got an herbal alternative that really works for me! For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 85

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87 HEART HEALTH Heart Health Take care of your heart so you can care for the ones you love, longer. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 87

88 Live vibrantly with plant protein Get the power of protein in a balanced, vegetarian-friendly formula why phytonutrients? Leaner than meat, good for your heart Nutrilite All Plant Protein Powder Benefits Made from all-plant sources; suitable for vegetarians. Provides: - all nine essential amino acids grams of heart healthy protein in one 12.5 gram serving. Dairy, lactose, and cholesterol free, as well as low in fat (less than 1 gram per serving). Supports heart health, energy, muscles, and immunity. This field-fresh formula is made from all-plant sources, including soy, wheat, and yellow pea. why supplement? Diets low in saturated fat and cholesterol that include 25 grams of soy protein a day may reduce the risk of heart disease oz. 88

89 Triple Berry Power Smoothie Servings: 4 Preparation time: 5 minutes Ingredients 3½ cups low-fat vanilla yogurt 1 cup ice cubes (about 16 cubes) 1 3 cup Nutrilite All Plant Protein Powder 1 3 cup strawberries, washed and stemmed 1 3 cup blueberries ½ cup raspberries Preparation 1. Place all ingredients into a blender and blend until smooth. 2. Serve immediately. Note: Frozen fruit will produce a thicker smoothie. Banana-Cranberry Pecan Muffins Servings: 10 Preparation time: 5 minutes Cooking time: 25 minutes Total time: 30 minutes Ingredients 1½ cups all-purpose flour ½ cup Nutrilite All Plant Protein Powder ¾ cup sugar 1 3 cup vegetable oil 4 bananas, peeled and sliced 2 eggs 1 teaspoon baking powder 1 teaspoon baking soda ¼ cup pecans, chopped 1 3 cup dried cranberries ½ teaspoon salt Preparation 1. Preheat oven to 350 degrees and line or spray muffin pan. 2. In a large bowl, sift together flour, protein powder, baking soda, baking powder, sugar, and salt. 3. In a small bowl, mash together the bananas with the eggs and oil. 4. Add the wet mix to the dry mix and stir until incorporated. 5. Add in the nuts and dried cranberries. 6. Scoop batter into 10 muffin cups and bake minutes, or until muffins spring back when lightly touched. HEART HEALTH SAMPLING TIP: Hosting a party? Use Nutrilite All Plant Protein Powder to make up some satisfying recipes. Here are two easy ones to get you started. Find more recipes by searching protein powder recipes on Amway.com and looking under the Resources section. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 89

90 Which heart health supplement is right for your customer? They want to... They ll need They ll get Reduce the risk of coronary heart disease 1 1 Consumption of omega-3 fatty acids may reduce the risk of coronary heart disease. FDA evaluated the data and determined that although there is scientific evidence supporting the claim, the evidence is not conclusive. Help keep your heart young Nutrilite Ocean Essentials Heart Health Omega A softgels Nutrilite CoEnzyme Q10 Complex A softgels Support for healthy blood flow and lipid levels already in normal range with fatty acids from ocean fish. 2 An ideal 2:1 ratio of two omega 3s, EPA and DHA, shown to be ideal for heart health. Help to maintain CoQ10 levels, which help cells produce energy essential for heart health. Help to neutralize free radicals. Support for a healthy heart, liver, kidneys, and all cells2, with daily use. Support healthy blood pressure already in normal range Nutrilite Garlic Heart Care Formula A tablets Clinically significant levels of key compound allicin. Maximum nutrient effectiveness. Special coating and soothing peppermint oil to minimize garlic breath. Support cholesterol health Nutrilite Cholesterol Health softgels Help to maintain already normal-range cholesterol levels. Natural green tea extract for protective phytonutrients.* *Catechins and theaflavins. Balance your IL1 gene expression Nutrilite IL1 Heart Health Nutrigenomic Dietary Supplement tablets Help to balance the IL1 gene.2 Help to maintain C-reactive protein levels for people already in the normal range.2 A recommended supplement for those who fit certain IL1 genotypes. Trademark: Inherent Health (Interleukin Genetics, Inc., Waltham, Mass.) Consumption of omega-3 fatty acids may reduce the risk of coronary heart disease. FDA evaluated the data and determined that although there is scientific evidence supporting the claim, the evidence is not conclusive. 2 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Anyone with a medical condition, including diabetes and hypoglycemia, should consult with a physician before using this product. *Source Euromonitor International Limited.

91 why supplement? Reduce the risk of coronary heart disease. 1 Nutrilite Ocean Essentials Heart Health The highly concentrated formula of Nutrilite Ocean Essentials Heart Health is a great way to get the benefits of omega 3s, even if there isn t fish in your diet. A daily serving provides 1,200 mg EPA and 600 mg DHA, both naturally sourced from ocean fish. HEART HEALTH Benefits Helps support healthy blood flow with fatty acids from ocean fish. 2 Provides ideal 2:1 ratio of two omega 3s, EPA and DHA, shown to be beneficial for heart health. why nutrilite? Nutrilite is the world s #1 omega supplement brand.* We use a special six-step process that reduces the fishy aftertaste. A softgels Learn more about the benefits of omega-3 fatty acids on page 61. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 91

92 Maintain healthy blood pressure Help keep your heart young Nutrilite CoEnzyme Q10 Complex FAQs: Q: What is coenzyme Q10? A: CoQ10 is a coenzyme naturally produced by the body. It is a vital factor in triggering energy that our cells need to do their work. CoQ10 is especially important in large organs like the heart, liver, and kidneys, which burn lots of energy. In our cells, CoQ10 also participates in antioxidant activity to help protect against free radical damage. Q: If my body makes CoQ10, why supplement with this nutrient? A: When we re young, our bodies produce adequate levels of CoQ10. But as we age, our cells produce less. Benefits Helps cells produce essential energy for heart health. Helps neutralize free radicals. Protects CoQ10 levels from decline as you age. Daily use supports healthy heart, liver, kidneys, and all cells. why nutrilite? Nutrilite CoEnzyme Q10 Complex contains 30 mg of CoQ10 in an oil-based formula. Coenzyme Q10 is a fat-soluble nutrient. A softgels 92 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Anyone with a medical condition, including diabetes and hypoglycemia, should consult with a physician before using this product.

93 Support healthy blood pressure already in normal range Nutrilite Garlic Heart Care Formula Benefits Contains clinically significant levels of key compound allicin. Contains phytonutrients from green tea. Special coating and soothing peppermint oil to minimize garlic breath. A tablets why nutrilite? Our allicin phytonutrient concentrate comes from the highest-quality, mountain-grown garlic. It s dehydrated without additives or excessive heat in a patented process to ensure that its natural qualities are retained. HOW TO TALK ABOUT Nutrilite Garlic Heart Care Formula I ve taken garlic supplements for years. With this Nutrilite supplement, I get the same benefits, but without the unpleasant garlic breath. HEART HEALTH For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 93

94 Take your health to heart Support cholesterol health Nutrilite Cholesterol Health Benefits A natural way to help keep your already normal cholesterol right where you want it. Help maintain already normal-range cholesterol levels. Natural green tea extract for important phytonutrients, catechins, and theaflavins softgels HOW TO TALK ABOUT Nutrilite Cholesterol Health I eat right and exercise, and my cholesterol levels are normal. But sometimes my busy schedule means fast food and skipping my workout at the gym. Now that I take this supplement, I feel better knowing that I m helping keep my already normal cholesterol under control. 94 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

95 Clinically shown to help protect your heart Nutrilite IL1 Heart Health Nutrigenomic Dietary Supplement Benefits Recommended for those who fit certain IL1 genotypes. Helps balance the IL1 gene tablets why phytonutrients? Nutrilite scientists screened hundreds of fruits and vegetables to determine those with the best capacity/potential for antioxidant activity for heart health support. Grapevine Extract is extracted from red grape stems and vines, which are believed to offer specific heart health support. Rose Hips Extract provides antioxidant activity. Blueberry Extract contains multiple phytonutrients that may protect against cellular damage. Blackberry Extract contains anthocyanins that protect against free radicals and can support vascular health. CUSTOMER TIP: Help your customers understand their genes Inherent Health offers a personal genetic test to help understand current heart health related to the IL1 gene. Learn more at the Inherent Health partner store on Amway.com. HEART HEALTH For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 95

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97 DIGESTION HEALTH Digestion Health Support a healthy digestive system and liver with natural solutions. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 97

98 Support and protect your liver Help your liver remove toxins from your body Nutrilite Milk Thistle and Dandelion Benefits Helps the liver work harder for your health. Shown to protect the liver with antioxidant activity from milk thistle. Lactose-free. why supplement? Fatty foods, alcohol, and tobacco can all stress your liver and make its job much harder. Why not ease the work for your liver with naturally soothing botanicals? A tablets 98

99 The Liver: What You Need to Know Your liver performs hundreds of vital functions, from filtering toxins from the blood to helping process nutrients. It s a hardworking organ that s as important as your heart or lungs, and it may undergo stress that can impact its ability to function. Some of the stress factors that impact healthy liver function include: hydrogenated fats heavy consumption of alcohol and/or coffee smoking tobacco air pollution exposure to pesticides why phytonutrients? Nutrilite Milk Thistle and Dandelion contains beneficial plant ingredients to help your liver. Milk thistle, which participates in the body s antioxidant processes, contains silymarin. Milk thistle seeds, which feature flavonoids, shown to protect the outer membranes of the liver. Turmeric, acerola cherries, and lemons, which provide phytonutrients. DIGESTION HEALTH For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 99

100 Support healthy digestion naturally FAQs: Q: What are digestive enzymes? A: Enzymes help break down food at different stages of the digestive process. There are other digestive enzymes that our bodies need but can t make. These enzymes come from raw foods, vegetables, fruits, and meats. Q: Why are these extra digestive enzymes important? A: Certain enzymes are vital for predigestion, or the breaking down of food during the first hour or after eating. Ease bloating, gas, and heartburn Nutrilite Digestive Enzyme Complex Benefits Supports the 22 enzymes found in our bodies that break down food. Support healthy digestion for less discomfort after eating. Helps you enjoy meat, dairy, healthy fats, legumes, and more. Contains aspergillus.* A capsules why supplement? Enzymes are natural chemicals that bring about chemical reactions in plants and animals. Sometimes our bodies don t produce enough of the enzymes we need for normal digestion. Many of these enzymes are rare (or missing) from our diets. A supplement may be the most practical way to get them. HOW TO TALK ABOUT Nutrilite Digestive Enzyme Complex This supplement can help your body process foods such as dairy, spicy foods, and beans. Just take one capsule before you eat. 100 *Anyone with allergies to aspergillus or other molds should consult a physician before using this product. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

101 What s the difference between Digestive Enzyme Complex and IntestiFlora-7? Nutrilite Product Difference Defend your digestive system Nutrilite IntestiFlora-7 Benefits Promotes the ideal balance of healthy probiotics found naturally in your digestive tract. Convenient stick packs dissolve instantly in cold beverages or food. Provides immunity and digestive support. Helps digest dairy. AA stick packs Digestive Enzyme Complex IntestiFlora-7 why supplement? Aids in the digestion of proteins, carbs, and fats. Helps keep the digestive system in balance, helping it absorb nutrients. Nutrilite IntestiFlora-7 delivers a concentrated blend of live probiotic cultures and the prebiotics that encourage their growth. Daily use can aid in the digestion of dairy products and help relieve occasional minor diarrhea that may result from changes in diet, eating habits, or stress. DIGESTION HEALTH For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 101

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103 IMMUNITY HEALTH Immunity Health Support your body s natural defense system with plant-based, year-round solutions. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 103

104 Stay on top of your game FAQs: Q: What s the history of echinacea? A: Echinacea is more commonly known as the purple coneflower. It s native to the Great Plains of North America. Native Americans used it to support their well-being during the harsh winters. Proactive immunity support Nutrilite Triple Guard Echinacea Benefits Support your body s immune response. Gives broadest support to your natural resistance. why phytonutrients? We use certified organic echinacea grown at our own Trout Lake Farm in Washington state. We harvest each plant at an ideal stage of development. We standardize all extract levels and conduct over 300 quality tests and checks to guarantee purity and potency. Our formula also contains 100 mg of Nutrilite Citrus Multiflavonoid concentrate for additional phytonutrients to support your immune system. A capsules HOW TO TALK ABOUT Nutrilite Triple Guard Echinacea This product really works! I take it for a boost to my immune system whenever I notice I m starting to sniffle or sneeze. 104 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. *Botanical Safety Handbook (AHPA, 1997, McGuggin [Ed.])

105 why nutrilite? Clear nasal passages fast Nutrilite ClearGuard Dietary Supplement Benefits Helps you breathe easier with clear nasal passages in three days or less. Provides protection no matter the season. All natural and suitable for vegetarians tablets Clinical results show improved nasal clearness The three ingredients in Nutrilite ClearGuard were tested at the Allergy Research Foundation in Los Angeles. In this study, 20 volunteers with seasonal sensitivities took either ClearGuard supplement or a placebo for two days. They were then put through a Nasal Challenge, which is a standardized test of nasal symptoms. FAQs: Q: How is ClearGuard different from or similar to echinacea? A: Echinacea provides overall support for the immune system. ClearGuard supplement works by clearing nasal passages. Q: Why do I have to stop taking ClearGuard supplement after 12 weeks? A: It s a precautionary measure. ClearGuard contains cinnamon, which the American Herbal Products Association* classifies as not for long-term use. Our scientists chose a water-based cinnamon, to reduce the chance of it building up in your body. We anticipate that after a week or more of discontinuing your use of ClearGuard, the cinnamon constituents will be washed out of your system. Then, if you need to, you can resume using ClearGuard. IMMUNITY HEALTH For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 105

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107 MEN S & WOMEN S HEALTH Men s & Women s Health Let s face it. Men and women have different nutritional needs. Nutrilite has done the work. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 107

108 Get serious about men s health Convenient daily nutrition for men Nutrilite Men s Health Pack Benefits Confidence that you re supporting your nutritional needs with just one packet per day. Supports heart, brain, and immune system health packets MYPACK PACKETS See page 48 to learn more about single-dose packets and tips for selling them. Each Men s Pack includes four supplements: Daily Multivitamin/Multimineral provides 24 essential vitamins and minerals (page 58). Ocean Essentials Balanced Health contains DHA and EPA omega 3s to support brain and heart health (page 60). Natural Multi Carotene contains a number of different phytonutrients to help fight free radical damage (page 65). Vitamin C Plus Extended Release contains vitamin C from acerola cherries and ensures all-day antioxidant protection (page 66). HOW TO TALK ABOUT Nutrilite Men s Pack I m busy all the time. I used to worry because I didn t eat as well as I knew I should. The Men s Pack makes it easy for me to be confident that I m getting the vitamins and other nutrients I need all the time. 108 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

109 why supplement? The prostate is a small gland that s part of the male reproductive system. As men age, the prostate can grow larger, which can cause problems passing urine. Helps you maintain a healthy prostate Nutrilite Saw Palmetto and Nettle Root Benefits Helps maintain normal urinary flow. Antioxidants, vitamin A, and phytonutrients aid dietary balance. The ingredients in Nutrilite Saw Palmetto with Nettle Root saw palmetto, nettle root, and pumpkin seed oil were selected based on worldwide scientific documentation that they work to help maintain a healthy prostate and normal urinary flow. In fact, The Urological Sciences Research Foundation used this unique blend of plant extracts in one of the longest, best-controlled botanical studies conducted in the United States. HOW TO TALK ABOUT Nutrilite Saw Palmetto and Nettle Root MEN S & WOMEN S HEALTH A softgels CLINICAL RESEARCH Amway.com/SawPalmettoResearch Doctors recommend that men start having their prostate checked every year at age 35. This supplement is one more way to make sure you re staying healthy. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 109

110 Empower women s health Each Women s Pack includes four supplements: Daily Multivitamin/Multimineral provides a wide spectrum of 24 essential vitamins and minerals (page 58). Ocean Essentials Balanced Health contains DHA and EPA omega 3s to support brain and heart health (page 60). Cal Mag D Advanced promotes strong bones with the ideal, balanced ratio of calcium, magnesium, and vitamin D (page 76). Complex for Hair, Skin, and Nails promotes strong nails, healthy hair, and smooth skin (page 111). Essential daily nutrition designed for women Nutrilite Women s Pack Benefits Supports your unique nutritional needs in just one packet per day. Supports bone, brain, and heart health. Provides nutrients for beautiful hair, skin, and nails packets HOW TO TALK ABOUT Nutrilite Women s Pack I don t have time to think about whether I ve gotten all my nutrients. I used to worry about the gaps. The Women s Pack is a convenient way for me to have peace of mind. I still try to eat well, but I know that when I miss a meal or the right nutrients in my diet, I m still getting what my body needs. 110

111 why nutrilite? For beauty from the inside out Nutrilite Complex for Hair, Skin & Nails Benefits Provides research-supported nutrients that promote: - Strong, flexible nails. - Healthy, radiant hair. - Smooth, elastic skin. A tablets The combination of nutrients used in Nutrilite Complex for Hair, Skin & Nails provides support for hair, skin, and nail health. You ll get: Biotin, a B vitamin that supports healthy hair and skin. Collagen, a major structural protein of connective tissues and skin. Grapeseed Extract, with phytonutrients that participate in the body s antioxidant processes. Glycine, an amino acid that works in conjunction with collagen to promote skin moisturization. L-Cysteine, an amino acid that promotes the formation of keratin, a major protein in hair, skin, and nails. Horsetail Herb Extract, a natural source of silicic acid and silica, traditionally associated with healthy hair and nails. Vitamin C, an important antioxidant. why supplement? It s a fact. From diet and stress to pollution and UV rays, so many factors are detrimental to the appearance of your hair, skin, and nails. Yet, these are the features you want to look their beautiful best. Nutrilite Complex for Hair, Skin & Nails will help. MEN S & WOMEN S HEALTH For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 111

112 Feel your best at every age Offers relief from PMS Nutrilite PriMroSe Plus Benefits Uses natural herbs to put a stop to PMS frustrations. Contains evening primrose oil and borage oil, both excellent sources of gammalinolenic acid, which science is confirming may alleviate premenstrual stresses. A softgels why supplement? If pregnancy is a goal (or a possibility) in your life, supplementing with folic acid is smart. Neural-tube defects occur early in pregnancy, usually before you know you re pregnant. And about half of all pregnancies are unplanned. Neural-tube defects are caused when this critical precursor of the developing brain and spine of the fetus fails to close at one end or the other. Defects can range from spina bifida to conditions that cause death. HOW TO TALK ABOUT Nutrilite PriMroSe Plus My period adds to my normal stress and busy lifestyle. I use PriMroSe Plus for gentle relief. KNOW YOUR CUSTOMER Teens through 40-somethings will appreciate the difference this makes every month. 112 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. *Healthful diets with adequate folic acid may reduce a woman s risk of having a child with a brain or spinal cord defect. (21 CFR )

113 The iron and folic acid critical for women in their childbearing years Nutrilite Tri-Iron Folic Benefits Can reduce the risk of brain or spinal cord defects in babies whose mothers prenatal diets include adequate amounts of folic acid.* Unique blend of iron from three sources, plus folic acid. Promotes heart health and immune health. Contains vitamin C for better iron absorption. Provides menopause relief Nutrilite Black Cohosh and Soy Benefits Relief from hot flashes, night sweats, and mood swings. Calcium to support healthy bones. Heart-healthy soy. A tablets HOW TO TALK ABOUT Nutrilite Black Cohosh and Soy WOMEN S HEALTH tablets I wanted relief from menopause I hated the hot flashes and moods. So I tried this supplement. What a difference! My mood has leveled out and I do not have hot flashes. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 113

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115 KIDS HEALTH Kids Health Innovative nutritional supplements for the changing needs of kids and teens. Great tasting and great for them. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 115

116 Give kids some healthy love The fun multi that pops and fizzes on your tongue Nutrilite Kids MultiPops Multivitamin Supplement FAQs: Q: How does Nutrilite Kids MultiPops Multivitamin compare to Nutrilite Kids MultiTarts Multivitamin? A: While they are both excellent multivitamin options, MultiTarts has higher levels of vitamins and minerals per two-tablet chewable serving than MultiPops multivitamin. However, MultiPops provides a fun and exciting way for kids to get started on a multivitamin routine. Q: Should kids take both? A: It is recommended that you pick one or the other for your child. They can take other Nutrilite Kids supplements along with their choice of multivitamin. Benefits 18 essential vitamins and minerals. One-a-day, single-serving pouches. Four-fruit concentrate of guava, papaya, passion fruit, and pineapple. Great grape flavor that s sugar free and naturally sweetened with stevia. No artificial colors, flavors, or preservatives pouches HOW TO TALK ABOUT Nutrilite Kids MultiPops Multivitamin Supplement My kids absolutely love MultiPops supplement! It s really fun they pour a pouch in their mouth and it pops and fizzes on their tongue. They think that s really cool and I like it because they re naturally sweetened with stevia and I can actually get them to take their vitamins now! 116 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

117 FAQs: Mom-trusted for nutrition, kid-approved for great taste Nutrilite Kids MultiTarts Chewable Multivitamin/Multimineral Supplement Q: Why do kids need a multivitamin? A: Kids are notorious for being picky eaters. Giving them a great-tasting and fun multivitamin gives them the benefits of these essential vitamins and minerals: Vitamin A helps support eyesight, skin, membranes, and immune function. B Vitamins are vital to the body s metabolic functions. Vitamin C is an antioxidant that helps support immune health. Vitamin D helps in the absorption and use of calcium and phosphorous for strong bones. Vitamin E is an antioxidant that supports overall good health. Vitamin K helps in the maintenance of bones. Magnesium helps tissue formation and proper muscle function. Zinc helps maintain healthy skin and immune function. Calcium helps in the development and maintenance of bones and teeth. KIDS HEALTH Benefits 19 essential vitamins and minerals. Calcium and vitamin D for strong bones. Helps support a healthy immune system and promotes eye health. Great flavors: strawberry-mango, grape, and orange chewable tablets. Sweetened with xylitol, which doesn t promote tooth decay. No artificial flavors or colors. why phytonutrients? We have two kids multivitamins. Both contain a four-fruit, all-natural concentrate made from passion fruit, pineapple, papaya, and guava. The phytonutrients in the concentrate participate in the body s antioxidant processes, which helps fight off free radical damage and is key to a healthy immune system tablets For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 117

118 Keep them healthy and happy Natural immune support Nutrilite Kids Chewable C FAQs: Q: What s the value in getting vitamin C from Nutrilite Acerola Cherry Concentrate? A: This concentrate is made from acerola cherries grown in Nutrilite orchards, harvested at just the right time. Acerola outshines oranges, with a single cherry containing as much vitamin C as four oranges. Q: Are Nutrilite Kids Chewable C tablets really kid tested? A: Yes. And the taste tests showed kids go for this vitamin C tablet in a big way. Q: What if a child consumes more vitamin C than the Daily Value? A: The body uses vitamin C as needed. Any excess of this water soluble vitamin is simply filtered out by the body. The Daily Value is determined as the minimum intake necessary to avoid deficiency disease. Benefits 100% daily value of vitamin C from Nutrilite Acerola Cherry Concentrate. Develop and maintain healthy bones, teeth, and gums. No artificial colors, flavors, or preservatives. A tablets HOW TO TALK ABOUT Nutrilite Kids Chewable C My kids just keep going strong. I have peace of mind with the great immune support from nature s rich source of vitamin C, acerola cherries. They love the taste, I love the immune support. 118 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

119 why phytonutrients? Good stuff from fruits and vegetables Nutrilite Kids Chewable Concentrated Fruits and Vegetables Start with a multivitamin and take it up a notch, with a focus on immune-supporting phytonutrients that keep kids going with ultimate protection from nutritional gaps. KIDS HEALTH Benefits Provides key phytonutrients in amounts equal to 5+ servings of fruits and vegetables. Natural fruity chewable tablets kids love. Formulated with Nutrilite Phytonutrient Concentrate for added phytonutrient variety. No artificial flavors or colors tablets FAQs: Q: Do my children need phytonutrients? A: Yes. Children should eat a variety of fruits and vegetables in a spectrum of colors. Not every child likes that many fruits or vegetables, or eats that many, daily. And so Concentrated Fruits and Vegetables delivers the phytonutrients they d get if they were eating more, in a wider range of colors. Q: Should my children eat these tablets instead of fruits and vegetables? A: Not at all. These tablets are meant to be added to your children s diet not to replace fruits and vegetables. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 119

120 Seasonal supplement for kids FAQs: Q: What are probiotics? A: Probiotics are the natural, good bacteria that support both a healthy digestive system and immune system through every season. Q: Where are probiotics found? A: Probiotics are commonly consumed as part of fermented foods with specially added active live cultures, such as in yogurt and soy yogurt, or as dietary supplements. A natural way to help kids stay well Nutrilite Kids Seasonal Strength Probiotic Benefits Provides natural, safe support for digestive and immune systems. Contains probiotics specifically selected for the needs of children. Chewable tablet with great-tasting berry flavor kids prefer. why phytonutrients? Nutrilite Kids Seasonal Strength Probiotic is different because it includes 12 mg of vitamin C, from one of nature s most concentrated sources: acerola cherries grown on our certified-organic farms tablets 120 *CFU (colony forming units) is a unit of measure for living bacteria cells.

121 The first line of defense The linings of the digestive tract, airways, and lungs serve as gateways to our bodies these areas perform critical functions as a first line of defense in our immune systems. Gastro + Immunity The gastrointestinal tract contains many important components that are closely tied to the immune system. If the gastrointestinal tract is not healthy, the immune system can be adversely affected. why nutrilite? Clinically tested ingredients Provides 1 billion CFU* of Lactobacillus acidophilus, found naturally in your gastrointestinal tract. Designed for children Made specifically for kids, who can safely take a chewable every day. Guaranteed strength Our quality testing ensures that you will always receive the 1 billion CFU* of probiotics promised on the label over the life of your product. KIDS HEALTH 400 Types The normal human digestive tract contains about 400 types of probiotic bacteria that promote a healthy digestive system. Lactobacillus acidophilus The largest group of probiotic bacteria in the intestine is lactic acid bacteria, of which Lactobacillus acidophilus (found in Nutrilite Kids Seasonal Strength Probiotic) is the best known. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 121

122 Delicious kids omega-3 gummies The benefits of omega 3s in delicious gummies Nutrilite Kids Brainiums DHA Supplement why nutrilite? Nutrilite was the first company to offer a DHA gummy supplement in the United States. Benefits Contains two types of omega 3s: EPA and DHA. DHA is important in the early stages of a child s development. Research suggests that low levels of DHA in the brain have been linked to reduced concentration, ability to focus, and attention span. EPA provides support for the body s heart and joints. No artificial colors, flavors, or preservatives. FAQs: Q: Do my kids still need to take an omega-3 supplement if they re taking a multivitamin? A: Most multivitamins, including Nutrilite Kids multis, don t contain omega-3 fatty acids. And if they aren t eating a lot of fish, weekly, you should consider adding an omega-3 supplement to their diet Strawberry flavor Fruit Punch flavor (not shown) 12 oz. (about 112 gummies) 122

123 FAQs: Q: Isn t fat bad for you? How can omega-3 fatty acids be good for my kids? A: There are good and not-so-good fats. Q: What s the difference between good fat and bad fat? A: The not-so-good Saturated fats are not bad for you, but generally you should avoid a high intake of this type of fat. Hydrogenated fats are saturated fats. You will see them on many labels, and in animalbased foods like meat, butter, and cheese. The good Good fats, like omega-3 fatty acids, have a positive effect on health. They are present in high levels in the brain. Omega 3s are essential for normal cell development. They re the building blocks of every cell in your body. A cell membrane made with saturated fat ( bad fats) is more rigid than one made from omega-3 fatty acids. KIDS HEALTH HOW TO TALK ABOUT Nutrilite Kids Brainiums DHA Supplement OMEGA-3 BENEFITS Learn more about the benefits of omega-3 fatty acids on page 61. We don t eat much fish. Our kids won t eat any, even though I tried. Now they are getting the omegas they need in a gummy supplement they consider a treat. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 123

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125 WEIGHT MANAGEMENT Weight Management Live a happier, healthier life with weight management supplements designed to help you stay on track and reach your goals. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 125

126 Supplement your success! Enhances both fat loss and weight loss Nutrilite Slimmetry Dietary Supplement Benefits Enhances fat and weight loss when used with a low-calorie diet and exercise tablets Three 10-tablet blister packs Block up to 500 calories per high-carb meal Nutrilite Carb Blocker 2 Benefits May help prevent up to 500 calories from being absorbed when taken with a highcarb meal. Blocks carbs without depriving your body of vitamins, minerals, and fiber tablets Three 10-tablet blister packs DID YOU KNOW... In a 14-week clinical test, Nutrilite Slimmetry Dietary Supplement users on a low-calorie diet lost an average of 5.4 more pounds total body weight and 5.6 pounds total body fat than those using a placebo? This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. 126

127 Boost your metabolism Nutrilite Glucose Health Benefits Boosts your ability to metabolize carbs, fats, and protein. Reduces food cravings and unhealthy snacking. Lose fat, not muscle Nutrilite CLA 500 Benefits Provides conjugated linoleic acid (CLA), an essential fatty acid that supports lean muscle retention.* Helps you lose fat, not muscle.* WEIGHT MANAGEMENT Helps use food energy more efficiently. A capsules softgels *Anyone with a medical condition, including diabetes and hypoglycemia, should consult a physician before using this product. **One small study suggests that chromium picolinate may reduce the risk of insulin resistance, and therefore possibly may reduce the risk of type 2 diabetes. FDA concludes, however, that the existence of such a relationship between chromium picolinate and either insulin resistance or type 2 diabetes is highly uncertain. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 127

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129 Beyond Supplements Healthy living goes beyond supplements, vitamins, and minerals. Discover how other Nutrilite products, social media, and our training tools can help you build your business. 130 BodyKey by Nutrilite 132 Sports Nutrition 134 XS Energy 136 Perfect Water 138 Social Media 140 The Amway Learning Center 142 Glossary RESOURCES Marigold from our farm in Jalisco, Mexico. 129

130 Make 4 better choices, every day What 4 better choices will shape your day? In four simple choices, you can set the pace for a healthier lifestyle. Simply replace a meal or two with a nutritious shake or bar. Lighten up the day with savory, satisfying snacks. Then, take to the track or yoga mat. It s your life. Choose what works for you. Get started today at mybodykey.com. SHAKES New and improved! BodyKey Meal Replacement Shakes Lose weight with delicious shakes Vanilla Delight Chocolate Delight Strawberry Delight Cinnamon Delight 28 servings 130

131 BARS BodyKey High Protein + Fiber Bars BodyKey Wellness Bars BodyKey Meal Bars Packed with what your body needs to stay healthy, active, and strong Triple Chocolate Chocolate Raspberry Chocolate Coconut 14 bars Indulge your craving with simply delicious and wholesome ingredients Super Berry Nut Coconut Almond Cranberry Almond Dark Chocolate Cherry Cashew Nutty Dark Chocolate 14 bars SNACKS Conveniently portable, well-balanced meal option Caramel Cookie Dough Mixed Berry Crisp Chocolate Brownie Caramel Peanut Butter 14 bars BODYKEY BY NUTRILITE BodyKey Whole Grain Tortilla Chips BodyKey Mixed Nuts & Pumpkin Seeds BodyKey Slim Popcorn A delicious, all-natural snack with 22 g of whole grain per serving bags Protein and fiber in the perfect portion-sized snack packets Satisfy your salty snack craving. 110 calories bags For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 131

132 Sports Nutrition Strength Protein powder, bars, and shakes deliver the muscle-boosting support your customers are looking for after their workout. Whey Protein Powder Vanilla Chocolate Whey Protein Bars bars (Cookies & Cream flavor) Protein Shakes Chocolate Fudge Vanilla Whether you are training for a marathon or your first 5k, we have the right nutrition and supplements to fit your lifestyle & goals. Nutrilite Sports Nutrition products have what your customers need pre- to postworkout to get the most out of their training and to reach personal goals. Energy Products to rev up for and fuel great workouts. Rhodiola 110 Dietary Supplement (see page 133) Energy Bars: Use before workout to energize bars (Chocolate Nut Roll flavor) Endurance Cubes: Use before and during endurance exercise for fast and sustained energy Berry Citrus 120 cubes/box Hydration Before, during, and after exercise, drinks prime and replace carbohydrates and electrolytes. Sports Drinks Fruit Punch Grape Lemon Lime 24 bottles Sugar Free Sports Drink Sugar Free Orange 24 bottles Recovery Glucosamine-7 (see page 84) Find more details about all our Sports Nutrition products at Amway.com. Recommend the right products to your customers based on their needs, using the selling steps starting on page This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

133 HOW TO TALK ABOUT Nutrilite Sports Nutrition Boost your energy and improve focus Nutrilite Rhodiola 110 Dietary Supplement Benefits Helps maximize physical endurance and mental focus during exercise. Supports your body s stress response to shorten recovery. Promotes a more vigorous workout tablets tablets (three 10-tablet blister packs) Your body can t use what you don t give it. Think of a car. When the driver turns the key, they expect the car to start, speed up and slow down, and run efficiently for the amount of time the car is driven. But without the right fuel, right levels of fluids, and other general maintenance, the car won t run. Think of your body exactly the same way. When you re ready to take on a physical activity, you need to make sure you ve provided the right fuel for your body to generate the energy required to reach your personal training goals. Nutrilite Sports Nutrition energy products will get you started and keep you moving. SAMPLING TIP: Give the customer a couple of tablets (blister packs work well for this). Tell them to take the tablets when they are feeling tired, need additional energy, or before a workout. Schedule a time to call them back to check on how Rhodiola 110 worked for them and see if they would like to buy some. SPORTS NUTRITION For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 133

134 Positive energy for your business XS Energy products are experiential and taste great. This makes them ideal to sample with new customers, prospects, friends, and neighbors. When you gain an XS Energy customer, you can then build on that relationship by introducing other Nutrilite products from your business. Find out more about XS Energy by checking out XS Nation, a digital magazine, available on the Amway epub and view all our XS products in the Optimal Health Catalog. Squeeze energy into your morning XS Sparkling Juiced Energy Wake up and energize with delicious, sparkling energy that will max out your morning. Benefits Features energizing B vitamins and taurine. Contains 25% real fruit juice and 200% of daily vitamin C. Delivers herbs, vitamins, and key amino acids in a proprietary formula Mango Pineapple Guava Pink Grapefruit It s energy for your crunch time XS Energy Granola Start your day out right with this satisfying, energizing breakfast treat. It s yummy goodness with gluten-free* rolled oats, almonds, and real strawberries. Benefits Infused with energizing B vitamins and taurine, with no caffeine. Provides a convenient, whole-grain, satisfying, on-the-go breakfast or snack Strawberry Almond Clusters 134 *This product is made with gluten-free rolled oats but is manufactured on shared equipment with products that contain wheat.

135 Boost your energy and improve focus XS Energy Drinks HOW TO TALK ABOUT XS Energy Drinks XS ENERGY DRINKS Packed with B vitamins and bursting with great taste, without the level of sugar and carbs you see in other energy drinks. Benefits Fifteen unique flavors to choose from. Products taste great, without unnecessary sugar. 8.4 oz. cans 12 oz. cans Citrus Blast Dr. Blast Electric Lemon Blast Summit Blast Cranberry-Grape Blast Classic Blast Cherry Blast Naranja Blast Wild Berry Blast Variety Tropical Blast Rootbeer Blast Black Cherry Cola Blast Cola Blast Caffeine-Free Cranberry-Grape Blast Caffeine-Free Tropical Blast Variety (12 top sellers) If you use energy drinks because you need the jolt but cannot tolerate the taste, this is the drink for you. You are going to get a burst of energy. And you won t believe the flavor. XS energy drinks taste so good you would drink them even if they didn t deliver that powerful punch of energy that makes you feel on top of your game. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 135

136 Drinking water to empower you Just add flavor and healthy benefits. Everything you love about Perfect Empowered Drinking Water, loaded with vitamins, taste, and additional health benefits. Available in two amazing flavors. Zero calories! Zero calories! Support immunity NEW! Perfect Empowered Drinking Water Orange Melon Flavor Mega C Benefits Loaded with 500% of your body s recommended daily value for vitamin C. Excellent source of vitamin A for even more antioxidant protection. Zero calories Twenty-four 16.9 fl. oz. bottles Perfect vitality Perfect Empowered Drinking Water Lemon Lime Flavor Vitality Benefits Boost your vitality with a thirst-quenching splash of lemon lime. Enhances your body s vitality with B3, B5, B6, and B12 vitamins. Loaded with vitamin C, zinc, magnesium, and calcium Twenty-four 16.9 fl. oz. bottles Trademarks: MBO, Perfect Empowered Drinking Water (Perfect Water Essentials, LLC, Linden, Utah). 136

137 Optimize your hydration Perfect Empowered Drinking Water Benefits Uses a 15-step manufacturing process to remove contaminants and ensure purity. Is purified, remineralized, ionized, microstructured, and oxygen rich. Infuses each 16.9-fl. oz. bottle with molecular bound oxygen (MBO ), which enhances bio-available oxygen Twenty-four 16.9 fl. oz. bottles PERFECT WATER For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 137

138 Connect with Nutrilite Spotlight on Social Media. We strive to build a welcoming online community that supports the Amway and Nutrilite brands, and helps IBOs grow their businesses through compelling and engaging content. This builds credibility and awareness of Nutrilite and its products. Social media training. Find the Amway Social Media Guide in the Resource Center > Search > Social Media. Find the Using Social Media within the Guidelines course in the Learning Center. How-to pdfs are available in the Resource Center. Find training on a broad range of social media tasks, including how to create Facebook Lists or start a Twitter account. Looking ahead: With the rise of new social sites like Pinterest, Instagram, and Tumblr, you never know where you ll see us next! Follow our Facebook page for updates on any future social media expansions. STAY CONNECTED: Facebook.com/NUTRILITEUS AmwayConnections.com 138

139 What is shared the most on social media? Photo posts get the most attention and are shared the most often. Including an image within a message on Facebook or sharing an image on Twitter will be far more effective than simply sharing a message with copy alone. SOCIAL MEDIA Effective Messaging. The following are examples of messages you could utilize on Twitter to promote Nutrilite and your favorite products. Keep in mind that they may be more effective if you include a picture with each Needed a quick pick-me-up this afternoon. Nutrilite Rhodiola 110 to the I ve been using Nutrilite Glucosamine-7 for one week as of today. My joints feel fabulous no pain on my walk this Got my 8 glasses of water today + vitamins A and C thanks to Nutrilite Fruits & Vegetables 2GO Twist This pasta plate is as big as my head. Glad I carry my Nutrilite Carb Blocker 2 everywhere. Blocking 500 carb calories! For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 139

140 The Amway Learning Center Get connected. Get educated. Get ahead. Check out Nutrilite web-based training courses for more information: Nutrilite brand. Explore the remarkable Nutrilite brand heritage and story through this course. This course helps to create credibility, believability, and an emotional connection to the many unique Nutrilite brand attributes. Increase the credibility and success of your business by understanding what are phytonutrients, why we need to supplement, and how the Nutrilite brand is unique. Healthy aging. Nutrilite Healthy Aging products are a line of vitamins, minerals, and supplements specially formulated to address the needs of adults as they mature. In this course, you will become acquainted with several of these products, and with the characteristics of potential Healthy Aging customers. 140

141 Get your daily dose of color. You probably know that fruits and vegetables are good for you, but do you know how much is enough? You ve probably heard that variety is the spice of life, but do you know why it s important to get a variety of colors in your daily diet? Vitamins, minerals, and supplements. Vitamins, Minerals, Supplements - Essentials learn why vitamins, minerals, and supplements are considered the essential products of the Nutrilite line. Understand how the plant-based nutrients in these products put the colors of the rainbow back into our daily diet, and why having that variety of color is important. TRAINING And you probably know that Nutrilite was the first multivitamin created from plant nutrients, but can you explain the importance of phytonutrients to your customers? Most people are not getting the nutrition they need from diet alone. These basic concepts will help you explain why societal changes in eating habits make supplementation a good idea for most of us. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 141

142 Nutrient Glossary How Nutrients Work: Nutrients from food are absorbed by the body as it passes through the digestive system. Nutrients are essential for cell growth, maintenance, and repair, and provide energy to enable your body to function efficiently. The main nutrients are the macronutrients, carbohydrates, proteins, and fats and the micronutrients, vitamins, and minerals. Carbohydrates When your body needs energy, it looks for carbohydrates first. Carbohydrates also protect your muscles and help regulate the amount of sugar circulating in your blood so that all the cells get the energy they need. B Vitamins B vitamins have their own individual properties and their own unique biological role to play. B vitamins help the body use energy and are necessary for the metabolism of carbohydrates, proteins, and fats. Protein The body uses protein to build new cells, maintain tissues, and regulate cell function. About half of the protein consumed daily is converted into enzymes, the worker proteins that regulate the speed of biological reactions in your body and permit it to perform functions such as digesting food. Fats Fats are essential for good health. They aid in energy production, cell building, oxygen transport, blood clotting, and the production of extremely active hormone-like substances called prostaglandins. Fat is also needed to carry and help absorb fat-soluble vitamins, such as vitamins A, D, E, and K, and carotenoids. Vitamin A Vitamin A is a fat-soluble vitamin, which is stored primarily in the liver. Vitamin A is essential for healthy skin, eyesight, growth, and reproduction. Vitamin C Vitamin C is also known as ascorbic acid. It is known to be a powerful antioxidant in the body. The body utilizes vitamin C in the immune system by maintaining activity of the white blood cells. Vitamin D Vitamin D is produced by the body when the skin is exposed to sunlight. Vitamin D is crucial for the development of healthy bones and teeth. Without it, the body cannot build or maintain strong bones. Vitamin D is a fatsoluble vitamin that plays a role in controlling calcium absorption. Vitamin E Vitamin E is a key antioxidant, so it is particularly important for a healthy heart and blood supply. It is also very good for your skin. 142

143 Vitamin K Vitamin K is the protein chiefly responsible for blood clotting and also needed to make bone and kidney tissue. Calcium Calcium is best known for helping to build strong bones and teeth. Chromium Chromium helps to control blood sugar levels. It may also aid in reducing physiological hunger symptoms and play a role in breaking down fat. Selenium Selenium is a powerful antioxidant. Selenium is needed for healthy muscles, including the heart, and it also plays a role in maintaining healthy eyesight, skin, and hair. Omega Fatty Acids: Omega 3s are termed Essential Fatty Acids (EFAs) because they are critical for good health. Omega-3 fatty acids may play a part in keeping cholesterol levels low, stabilizing irregular heartbeat (arrhythmia), and reducing blood pressure. GLOSSARY Iron Iron is essential for life. It is a component of hemoglobin, and it s the red pigment in blood that transports oxygen to the cells and removes carbon dioxide from the cells. Magnesium Magnesium is essential for every biochemical process that takes place within the body, such as turning food into energy for the body, as well as helping in the release of insulin, which regulates blood sugar levels. For more information in the U.S., visit Amway.com; in Canada visit Amway.ca. 143

144 Color yourself healthy at Amway.com/Nutrilite For IBO Use Only This manual will be updated once a year. For the most updated version, please reference the PDF online at Amway.com and in Canada Amway.ca. Customer Service is here to assist you and your customers. Call: U.S or Canada All rights reserved. Printed in the USA. L6659ENA