OLIVE LEAF EXTRACT AUSTRALIAN GROWN. FROM COOMINYA IN QUEENSLAND. PRODUCT FEATURES

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1 OLIVE LEAF EXTRACT AUSTRALIAN GROWN. FROM COOMINYA IN QUEENSLAND. PRODUCT FEATURES A multi-use health food supplement that has been used in traditional remedies all over the world Helps maintain a normal healthy cardiovascular system and has mild astringent properties Traditionally used to help relieve fevers Assists in the maintenance of normal heart function Has powerful antioxidant and free radical scavenging properties SOURCE OF HEALTH FOR THOUSANDS OF YEARS For many centuries, the fresh leaves of the olive tree have been used as a medicine, and recent research at two Australian universities 1 2 are illustrating why olive leaves are so good for us. This university research shows that our globally unique Olive Leaf Extract (made from freshly picked leaves) has up to 40 times more antioxidants than the best Extra Virgin Olive Oils. INGREDIENTS Olive Leaf Extract and Glycerine (Vegetable). No alcohol. No added sugar. MAIN ACTIVE INGREDIENT Oleuropein (standardised to 4.4mg/mL) Each 5mL is equivalent to 5g (5,000mg) of fresh leaf

2 WARNINGS Always read the label. Use only as directed. If symptoms persist, consult your healthcare professional. DOSAGE Adults: Take up to one 5mL teaspoonful three times a day with food (or 7mL twice a day). Children take half adult dose. Free From: Alcohol, yeast, added sugar, gluten, artificial colours, flavours & preservatives. ANTIOXIDANT RESEARCH 400% MORE POWERFUL THAN VITAMIN C Our fresh-picked Olive Leaf Extract has 400% more antioxidant power than the equivalent amount of Vitamin C and is far more powerful than the many Noni, Goji, Mangosteen and Acai super-juices. WHAT ARE ANTIOXIDANTS? Antioxidants play an essential role in the body as they quench free radicals. By damaging healthy cells, free radicals can leave the body vulnerable to advanced ageing, cardiovascular problems and degenerative diseases. Free radicals can be caused by many factors including sun exposure, pollution, stress, poor diet, alcohol and cigarette smoke. Research conducted at Australia's Southern Cross University (SCU) has identified the olive leaf as the most powerful, free radical-scavenging antioxidant of 55 medicinal herbs. FREE RADICAL HUNTER A free radical is an unstable oxygen molecule with an unpaired electron. Olive Leaf Australia's extracts are scientifically proven to contain more than 20 polyphenolic antioxidants which, individually, each quench specific groups of free radicals, and in synergy, form one of the most powerful naturally-occurring free radical hunters known. TOTAL ANTIOXIDANT CAPACITY OF OLIVE LEAF AUSTRALIAS EXTRACT The Oxygen Radical Absorbance Capacity, better known as ORAC and the Total Antioxidant Capacity (TAC) are the internationally-recognized laboratory techniques that measure the antioxidant effect of foods, chemicals and natural compounds. The tests measure a product s antioxidant ability to neutralize free radicals and potentially mitigate degenerative diseases, cell degradation and ageing. ORAC VALUES OF OLIVE LEAF AUSTRALIAS EXTRACT FORMULATIONS OLIVE LEAF AUSTRALIA'S EXTRACT (PURE 1:1) 679,572 µmol TE/L/L OLIVE LEAF AUSTRALIA'S EXTRACT 298,642 µmol TE/L

3 All results expressed in the international standard of Trolox Equivalents (TE) in micromoles per litre of sample. Testing and data provided by Brunswick Laboratories, Massachusetts, USA. POLYPHENOLIC ANTIOXIDANTS Polyphenolic antioxidants can help to prevent the signs of ageing, reduce cell degradation and assist in the prevention of a number of degenerative diseases. Polyphenolic antioxidants are best known in the scientific and medical communities for their ability to neutralize free radicals. The most studied polyphenolic antioxidants in Olive Leaf Australia s Extract are oleuropein, hydroxytyrosol, caffeic acid, verbascoside and tyrosol. FOR THE HEALTHIEST LIFESTYLE The Mediterranean diet is the most widely promoted and scientifically proven healthy lifestyle in the world. An increasing volume of scientific research is now revealing that a key reason for the Mediterranean Diet's proven health benefits are its richness in antioxidant compounds. These compounds are known as phenols and polyphenols present in a range of Mediterranean foods such as grapes, olives, berries and of course, red wine and extra virgin olive oil. It is believed that these compounds are a key factor contributing to the Mediterranean region's low incidences of coronary heart disease, obesity, hypertension, inflammatory conditions and certain cancers. They have also been directly linked to longer life expectancy. Possibly the most widely studied source of polyphenols in the Mediterranean Diet is extra virgin olive oil. It is considered to be an excellent source of both beneficial fats and polyphenols. However, due to the fact that many polyphenols are water soluble and not fat soluble most of the olive tree's polyphenols are lost during the oil making process. A recent university study showed that Olive Leaf Australia's Olive Leaf Complex (waterextracted from the olive tree leaves, not the fruit) contains up to 40 times the total polyphenols of even the freshest extra virgin olive oils. EXTRA VIRGIN OLIVE OIL Total Polyphenols: mg/L OLIVE LEAF AUSTRALIA'S EXTRACT Total Polyphenols: 6,000-8,000mg/L When speaking to a television audience about the scientific studies on Olive Leaf Australia s Extract and its compounds a world-renowned Australian cardiologist and Mediterranean Diet specialist commented, You don t need to be a doctor to know that a plant extract with up to 40 times the antioxidant polyphenols of extra virgin olive oil is good for your health! FRESH LEAVES FOR HEART HEALTH

4 Olive leaves have a long history of use as a herbal tonic to support cardiovascular function. Here naturopath Jayne Tancred explains that their traditional reputation may be at least partially due to its beneficial effects on the blood vessels. In the same way that a blockage in your car's fuel line can cause a catastrophe for the engine, constriction or poor function of the blood vessels can lead to serious trouble for your heart. When you get your blood pressure and cholesterol checked, it's actually your blood vessel health that's being measured - and this in turn gives an indication of the likelihood that you'll develop heart problems. The amount of cholesterol in your blood (and specifically the amount of LDL-cholesterol, which is sometimes referred to as 'bad' cholesterol) helps predict whether your blood vessels are likely to be affected by atherosclerosis (arterial plaque that narrows and stiffens the blood vessels), while your blood pressure is a measure of how much resistance your heart is pushing against when it's pumping the blood around your body. Here at Olive Leaf Australia, we recommend the use of olive leaf extract at doses consistent with those used in traditional medicine to help maintain a healthy cardiovascular system and normal heart function. We're not recommending that you increase your dosage above those levels (unless advised to do so by your healthcare professional), and we're certainly not advocating that you stop taking your prescribed medicine. Nevertheless, it's interesting to note that in clinical studies, high doses of olive leaf extract have been shown to help reduce elevated LDL-cholesterol levels 1 and assisting maintenance of normal blood pressure 2 3. Amongst other mechanisms of action, it's likely that olive leaves' potent antioxidant properties are contributing to these effects 4 5 6, especially as both LDL-cholesterol molecules and the blood vessels themselves are highly susceptible to free radical damage, which can exacerbate the already significant issues associated with having high cholesterol. Preliminary research suggests that compounds in olive leaf may also help by assisting normal platelet aggregation 7, which may in turn play a role in helping to prevent the formation of clots. Research into the cardiovascular properties of olive leaves is continuing, and it may be many years before we fully understand the health potential of this truly remarkable medicine. However, taken together, the actions of olive leaves and their constituents discussed above represent a plausible validation of their traditional use in the Mediterranean region, where they've long been used to support heart function. WINTER HEALTH WITH OLIVE LEAVES Many people think that it s the cold weather that makes us more susceptible to colds, flu and respiratory infections, but that s not actually the case. A bigger issue is that during the colder weather we re more inclined to stay indoors, where it s warm and toasty. Unfortunately, that means we re in closer and more constant proximity to other people. If someone around us gets sick, we re consequently more likely to catch their infection.

5 With their still-developing immune systems and tendency to spend lots of time with others their own age, kids are more susceptible than adults, and can average as many as ten colds a year. The adult immune system is more robust, but nevertheless, adults still catch an average of 2-4 colds each year 1. Colds and flu viruses are continually mutating into new forms. Every time we re confronted by one of these viruses, our immune systems need to go to battle against them. There are a number of measures you can take to support your immune system and help reduce your likelihood of being affected by colds and flu this winter. Commonsense strategies like practising good personal hygiene, getting plenty of sleep, eating nutritious antioxidant-rich fruit and vegetables, and making sure you exercise on a regular basis are a great start. Taking olive leaf extract may also help, as olive leaves have traditionally been used to enhance the functioning of the immune system 2 and aid the management of viral infections 3 4 5, especially when fever is present 6 7. These traditional practices appear to be supported by laboratory studies in which oleuropein (widely regarded as one the most important constituents of olive leaves), hydroxytyrosol and other compounds found in olive leaves have been shown to be effective against a number of disease-causing microbes, including some of viruses that cause influenza and similar respiratory infections Research suggests that olive leaf compounds may enhance the body s efforts to fight invading organisms via two different processes. Firstly, they appear to stimulate phagocytosis (the process in which immune system cells engulf and destroy invading organisms) 11, and secondly by interfering with the ability of bacteria and viruses to replicate themselves and cause infection Try our Olive Leaf Extract for children in yummy mixed berry flavour. 1. Roxas M, Jurenka J. Colds and influenza: a review of diagnosis and conventional, botanical and nutritional considerations. Alt Med Rev 2007;12(1): AltMedDex. Olive leaf AltMedDex. Olive leaf Rotblatt M, Ziment I. Evidence Based Herbal Medicine. Philadelphia: Hanley & Belfus Inc, Ross, IA. Medicinal plants of the world, volume 3: Chemical constituents, traditional and modern medicinal uses. Humana Press Inc, Ross, IA. Medicinal plants of the world, volume 3: Chemical constituents, traditional and modern medicinal uses. Humana Press Inc, Bone K. A clinical guide to blending liquid herbs. Missouri: Churchill Livingstone, Pages Braun L, Cohen M. Herbs and natural supplements: an evidence-based guide, 2nd ed. Sydney: Churchill Livingstone Elsevier, CD version, page: Bone K. A clinical guide to blending liquid herbs. Missouri: Churchill Livingstone, Pages Bone K. A clinical guide to blending liquid herbs. Missouri: Churchill Livingstone, Pages 352-5

6 11. Roxas M, Jurenka J. Colds and influenza: a review of diagnosis and conventional, botanical and nutritional considerations. Alt Med Rev 2007;12(1): Roxas M, Jurenka J. Colds and influenza: a review of diagnosis and conventional, botanical and nutritional considerations. Alt Med Rev 2007;12(1): Anonymous. Olive leaf: monograph. Alt Med Rev 2009;14(1):62-66 Do not use Olive Leave Extract with any added Probiotics. These need to be taken at different times. Olive Leaf mid morning, after a meal and Probiotics on an empty stomach, before a meal.