The e#ect of temporal uncertainty on measurements: The case of priming e#ects. Rika MIZUNO and Takao MATSUI (Chubu University)

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1 ) The e#ect of temporal uncertainty on measurements: The case of priming e#ects Rika MIZUNO and Takao MATSUI (Chubu University) Previous studies have found that, in experiments that present two stimuli at relatively short interstimulus intervals (ISIs)/stimulus onset asynchronies (SOAs), temporal uncertainties tend to be greater as the ISIs/SOAs becomes shorter when using a within-block design, and that temporal uncertainties influence various measurements. The present study aims to show that the temporaluncertainty bias elicits priming experiment results that are inconsistent with spreading activation theory. We manipulate SOAs in a within-block design in Experiment 1 and in a between-block design in Experiment 2. We first measure simple reaction times reflecting temporal uncertainty at each SOA condition, and also lexical decision times for each experiment. The results reveal that, in the within-block design, simple reaction times were longer at shorter SOAs, which suggests that temporal uncertainties are larger at shorter SOAs, and that priming e#ect changes according to the SOAs were inconsistent with spreading activation theory. Rather, the results indicate that simple reaction times were equal at all SOAs in the between-block designs, which suggests that temporal uncertainties are constant, and that priming e#ect changes were consistent with spreading activation theory. Finally, the necessity of considering temporal uncertainty is discussed. Key words : temporal uncertainty, priming e#ects, experimental designs 2 ISI SOA ISI SOA SOA 1 2 SOA SOA SOA Bellezza (2007) ISI (inter-stimulus interval) ISI ms 2 1 ISI Mizuno, Matsui, Harman, & Bellezza (2008) 1) 21, 22 (C) No ms ISI 1 ISI 2 Mizuno 1 2 SOA (stimulus-onset-asynchrony) 2 Posner, Snyder, & Davidson (1980) 2 SOA 33

2 ms 1 ISI/SOA (e.g., Kellas, Baumeister, & Wilcox, 1969; Reynolds, 1966) ISI/SOA (temporal uncertainty) (e.g., Klemmer, 1956, 1957) SOA 1 SOA SOA 1 SOA SOA Klemmer (1957) SOA SOA SOA (2007) ISI ISI (2006) ISI (2009) lag (SOA) (rapid serial visual presentation: RSVP) lag lag lag 2 lag 2 Lag 2 2 ISI/SOA (spreading activation theory) (Collins & Loftus, 1975) 34

3 (verification model) (e.g., Becker, 1976) (distributed network model) (e.g., Hebb, 1949 / 2002) (interactive- activation model) (e.g., McClelland & Rumelhart, 1981) (compound-cue model) (Ratcli# & McKoon, 1988) Ratcli# and McKoon (1981) SOA SOA SOA SOA SOA Ratcli# & McKoon (1988) (e.g., McNamara, 1992a, 1992b, 1994) 2007 Ratcli# & McKoon (1981) (Cantor & Engle, 1993) SOA SOA Ratcli# & McKoon (1981) Ratcli# & McKoon (1981) 1 2 SOA (Fujitsu FMV ESPRIMO D5350) SuperLab 2.0 (Cedrus Co.) SuperLab RB730 (Cedrus Co.) 17 inch (EIZO FlexScan S1731) 3 SOA Ratcli# & McKoon (1981) , 100, 200, 300 ms , Web

4 SOA 4 SOA SOA SOA ms 1,000 ms 1 50 ms SOA 50, 100, 200, 300 ms 0, 50, 150, 250 ms 2 2 3,000 ms Figure 1. Mean simple RTs as a function of SOA in the within-block design in Experiment 1. Error bars represent standard deviations. 4 SOA ,000 ms ms SOA Figure 1 SOA 1 SOA (F (3, 69) 23.79, p. 001, MSE ) SOA 100 ms 200 ms, 200 ms 300 ms 50 ms 100 ms, 200 ms, 300 ms 100 ms 300 ms (p.01, HSD 41.96) SOA 1,000 ms (Near) (Far) (No Relation) SOA Figure 2 SOA 2 (F(2, 546) 28.71, p.001, MSE ), SOA (F(3, 69) 14.62, p.001, MSE ) (F(6, 138) 1.89, ns, MSE ) (ps.01, 36

5 Figure 2. Mean lexical decision times in each condition as a function of SOA in the within-block design in Experiment 1. HSD 17.96) SOA 50 ms 200 ms 300 ms, 100 ms 200 ms 300 ms 50 ms 100 ms 200 ms 300 ms (ps.01, HSD 18.56) SOA SOA 2 (F(1, 23) 0.43, ns, MSE ), SOA (F(3, 69) 1.52, ns, MSE ), (F(3, 69) 2.21, ns, MSE ) SOA Mizuno et al. (2008) SOA SOA SOA 2 SOA SOA Ratcli# & McKoon (1981) 2 1 SOA Ratcli# & McKoon (1981) SOA 2 (2006) SOA SOA SOA 1 2 SOA SOA SOA SOA ,000 ms ms 1.69 SOA Figure 3 SOA 1 SOA (F(3, 69) 2.18, ns, MSE ), SOA 1,000 ms SOA Figure 4 SOA 2 (F(2, 46) 43.74, p 37

6 8 1 Figure 3. Figure 4. Mean simple RTs as a function of SOA in the between-block design in Experiment 2. Error bars represent standard deviations. Mean lexical decision times in each condition as a function of SOA in the between-block design in Experiment , MSE ), SOA (F(3, 69) 4.21, p.001, MSE ) (F(6, 138) 2.45, p.05, MSE ) SOA 50 ms F(2, 184) 10.83, 8.11, 25.56, 18.17, ps.001, MSEpool SOA 50 ms p.05, HSD 26.23; p.01, HSD ms (p.01) SOA F(3, 207) 4.53, p.01; 5.01, p.01; 0.89, ns, MSEpool ms 200 ms (p.01, HSD 42.50), 100 ms 300 ms (p.05, HSD 34.67) 100 ms 200 ms 300 ms 50 ms 300 ms (p.01), 100 ms 300 ms (p.05) 200 ms 300 ms (p.10, HSD 30.74) 300 ms SOA SOA 2 (F(1, 24) 4.85, p.05, MSE ), SOA (F(3, 72) 1.75, ns, MSE ) (F(3, 72) 3.06, p.05, MSE ) SOA 200 ms 50 ms F(1, 96) 3.73, ns; 0.03,ns; 9.86, p.01; 0.34, ns, MSEpool SOA F(3, 144) 2.73, p.05; 1.49, ns, MSEpool ms 100 ms (p.05, HSD 36.98) SOA SOA SOA SOA 100 ms 200 ms SOA 200 ms 300 ms SOA 200 ms SOA 100 ms SOA 100 ms SOA 200 SOA 200 ms 300 ms SOA SOA 38

7 SOA Ratcli# & McKoon (1981) SOA SOA SOA SOA 200 ms 100 ms 200 ms 200 ms 300 ms (Cantor & Engle, 1993) (fan e#ect) (Anderson, 1974) SOA 1 2 SOA 100 ms 200 ms 2 SOA 300 ms SOA 300 ms 3 SOA 2 Ratcli# & McKoon (1988) (2003). 2 (Amano, S., & Kondo, T. (2003). Lexical properties of Japanese: No. 2. Sanseido.) Anderson, J. R. (1974). Retrieval of propositional information from long-term memory. Cognitive Psychology, 6, Becker, C. A. (1976). Allocation of attention during visual word recognition. Journal of Experimental Psychology: Human Perception and Performance, 2, Cantor, J., & Engle, R. W. (1993). Workingmemory capacity as long-term memory activation: An individual-di#erences approach. Journal of Experimental Psychology: Learning, Memory, and Cognition, 19, Collins, A. M., & Loftus, E. F. (1975). A spreading activation theory of semantic processing. Psychological Review, 82,

8 8 1 Hebb, D. O. (2002). The organization of behavior: A neuropsychological theory. New edition. Mahwah, NJ: Lawrence Erlbaum Associates. (Original work published 1949, New York: Wiley.) Kellas, G., Baumeister, A. A., & Wilcox, S. J. (1969). Interactive e#ects of preparatory intervals, stimulus intensity, and experimental design on reaction time. Journal of Experimental Psychology, 80, Klemmer, E. T. (1956). Time uncertainty in simple reaction time. Journal of Experimental Psychology, 51, Klemmer, E. T. (1957). Simple reaction time as a function of time uncertainty. Journal of Experimental Psychology, 54, (2006). ISI (Matsui, T., & Mizuno, R. (2006). E#ect of ISIs randomized within a block upon reaction time of letter matching. Proceedings of the 70th Annual Convention of the Japanese Psychological Association, 696.) (2007). ISI (Matsui, T., & Mizuno, R. (2007). E#ect of ISIs randomized within a block upon reaction time of letter matching: No. 2. Proceedings of the 5th Annual Convention of the Japanese Association of Cognitive Psychology, 106.) McClelland, J. L., & Rumelhart, D. E. (1981). An interactive activation model of context e#ects in letter perception: Part 1. An account of basic findings. Psychological Review, 88, McNamara, T. P. (1992a). Priming and constraints it places on theories of memory and retrieval. Psychological Review, 99, McNamara, T. P. (1992b). Theories of priming: I. Associative distance and lag. Journal of Experimental Psychology: Learning, Memory, and Cognition, 18, McNamara, T. P. (1994). Theories of priming: II. Types of primes. Journal of Experimental Psychology; Learning, Memory, and Cognition, 20, (2009). 4, (Mizuno, R., & Matsui, T. (2009) The e#ect of the di$culty of attention switching on attentional blink. Toukai Journal of Psychology, 4, ) Bellezza, F. S. (2007). 5, (Mizuno, R., Matsui, T., & Bellezza, F. S. (2007). Di#erence between native English and native Japanese readers in the use of visual and phonological codes in processing phonograms. The Japanese Journal of Cognitive Psychology, 5, 1 10.) Mizuno, R., Matsui, T., Harman, J. L., & Bellezza, F. S. (2008). Encoding times for phonograms in English and Japanese readers: Eliminating the time for attention switching The Japanese Journal of Cognitive Psychology, 6, (2007). (Oka, N. (2007). Retrieval e$ciency from semantic memory evidenced by semantic and phonological priming e#ects. Kitaohji Publishing Co.) Posner, M. I., Snyder, C. R. R., & Davidson, B. J. (1980). Attention and the detection of signals. Journal of Experimental Psychology: General, 109, Ratcli#, R., & McKoon, G. (1981). Does activation really spread? Psychological Review, 88, Ratcli#, R., & McKoon, G. (1988). A retrieval theory of priming in memory. Psychological Review, 95, Reynolds, D. (1966). Time and event uncertainty in unisensory reaction time. Journal of Experimental Psychology, 71,

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