Human Factors & User Experience LAB

Transcription

1 Human Factors & User Experience LAB

2 User Experience (UX) User Experience is the experience a user has when interacting with your product, service or application Through research and observation of users we can obtain knowledge of the different types of audiences for which it is designed Without a deep understanding of the psychological principles behind human behavior, there is a risk of designing an experience that does not engage" the client 2

3 User-Centered Design (UCD) User-Centered Designisa design philosophy(services, products and software) in which each decision taken must be based on the context of the usersietheirneeds, objectives, expectations, motivations and capabilities Some experiences surprise! Others frustrate! Butwhat kind of experiencearewelookingfor? 3

4 Human Factors & User Experience LAB: Our reason for being We help to better know the user, their needs, motivations, interests and behavior We generate ideas, we design interfaces, we analyze interactions We develop innovative interactive products and / or servicesadapted to the needs of the user 4

5 What do we do in Human Factors & User Experience LAB? Laboratory that efficiently integrates physiological sensors and monitoring technologies for human behavior research Conducting studies through device and stimuli synchronization Results of the studies through cloud analysis 5

6 Data types collected by wearables Contextual: Location Audio& Video Biometric: BVP Blood Volume Pulse GSR Galvanic Skin Response Eye Tracking EEG Electroencephalography EMG electromyography 6

7 EEG - Electroencephalography Wearable and lightweight system for real-time EEG monitoring with maximum comfort and minimum intrusion. With a simple positioning, it allows registering with great reliability up to 12 dry EEG channels in optimized positions for the estimation of emotions and cognitive behaviors (pre-frontal, frontal, parietal, temporal and occipital cortex) 7

8 Biosensors GSR (sweating) y BVP (pulse) Wearable and wireless team of biosignal registration in real time to address all types of studies with ecology and quality. The device has an ultralight and comfortable design with two key biosensors for a basic estimation of emotions, and a three-axis accelerometer in solidarity for an estimation of thenoisethatcanbegeneratedduetothemovementofthehand 8

9 Stationary Eye-Tracking Stationary eye tracking technology to measure the display patterns of stimuli thataredisplayedonthescreen,eitheronpcorlaptop 9

10 Eye-Tracking Glasses Wearable and ultralight technology of eye tracking in real time that allows to obtain an objective vision of human behavior, by showing exactly what a person is looking at while moving freely in any environment 10

11 Indoor GPS Wearable and ultralight technology for accurate tracking in real time of a person's position, designed to obtain maximum user comfort and to be used in natural conditions 11

12 Implicit response test Set of tests that allow to measure the associative force between two concepts and a set of attributes or images. They can be done both face-toface and online 12

13 Types of detected metrics I Cognitive: Attention (EEG) Degree of focus when presented with a stimulus or experience Memorization (EEG) Degree of intensity of cognitive processes, Capture the degree of storage, encoding and retention in memory Engagement (EEG) Degree of involvement or connection between the person and the stimulus or experience 13

14 Types of detected metrics II Emotional: Affective Valencia(EEG) Degree of attraction during the presence of a stimulus ("positive / pleasant" to "negative / unpleasant") Emotional Activation(Biosensors) Physiological activation produced by experience in time (calm / excitement) Emotional Impact (Biosensors) Physiological impact produced by concrete stimulus Other metrics: Visual Attention (Eye-Tracking) Areas of visual interest. Capture the elements that call the attention and to which people direct their gaze Implicit Association (Test) Capture the level of comparative association between two concepts and various attributes 14

15 What does each technology measure? EEG Biosensors(GSR and BVP) Implicit Response Test Valencia Attention Engagement Memory Activation Impact Implicit Association Stationary ET ET Glasses Indoor GPS Visual Attention(screen) Visual Attention(real context) Location

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