Encouraging norm conforming behaviour

Transcription

1 Date Encouraging norm conforming behaviour Linda Steg University of Groningen, Department of Psychology

2 Steg & De Groot (2012); Steg, Perlaviciute, Van der Werff & Lurvink (2014) faculty of behavioural Date

3 De Groot & Steg (2007, 2008); Hansen, Steg, & Suhlman (forthcoming); Jakovcevic & Steg (2013); Ünal, Steg, Rumpf, & Granskaya (forthcoming); Steg, Abrahamse, & Dreijerink (2005); Steg, Perlaviciute, Van der Werff, & Lurvink (2014) faculty of behavioural Date

4 Date Value conflict Pro-environmental actions are often costly, effortful or inconvenient Reduce value conflict Make pro-environmental actions beneficial Strengthen or activate biospheric values Steg, Bolderdijk, Keizer, & Perlaviciute (2014); Steg (2015)

5 Bolderdijk, Steg, Geller, Lehman & Postmes (2013) faculty of behavioural Date Environment Money Control

6 Bolderdijk, Knockaert, Steg, & Verhoef (2011) faculty of behavioural Date % 20.5% 20.0% Speeding 19.5% 19.0% 18.5% 18.0% 17.5% 17.0% Pre-measurement (November and December 2007) Intervention phase 1 (January and February 2008) Intervention phase 2 (March and April 2008) Postmeasurement (May and June 2008) Phase Control group Incentive group

7 Date Pro-environmental behaviour and well-being Sometimes pleasurable hedonic wellbeing Oftentimes meaningful eudaimonic wellbeing Encourages pro-environmental actions Venhoeven, Bolderdijk & Steg (2013)

8 Taufik, Bolderdijk & Steg (2014) faculty of behavioural Date Pro-environmental behaviour and warm glow

9 Taufik, Bolderdijk & Steg (2014) faculty of behavioural Date Positive self-signal

10 Date Values and behaviour Values influence behaviour mainly indirectly Affect importance and evaluations of consequences of actions Influence information processing Activate norms Identity: link consequences to the self Steg, Bolderdijk, Keizer, & Perlaviciute (2014); Steg (2015)

11 Date

12 Date Values and preferences Egoistic and biospheric values: Define what is important consequences for self or environment Shape overall positive or negative views Help maintain positive or negative views Motivated cognition I support (or oppose) it, so it has many (dis)advantages Perlaviciute & Steg (2014)

13 Date Values and beliefs nuclear power Strong egoistic values Nuclear power more acceptable More positive egoistic and environmental consequences Strong biospheric values Nuclear power less acceptable Risks more, environmental benefits less likely De Groot, Steg & Poortinga (2013)

14 Date Values and persuasion Bolderdijk, Gorsira, Keizer & Steg (2013)

15 De Groot & Steg (2009); Helbig (2010); Hiratsuka (2010); Jakovcevic & Steg (2013); Ünal, Steg, Rumpf, & Granskaya (forthcoming); Steg, Abrahamse, & Dreijerink (2005); Steg & De Groot (2010) faculty of behavioural Date Values activate norms Values Problem awareness Outcome efficacy Personal norms Behaviour First need to be aware of the problem before thinking about one s own responsibility, and before feeling a moral obligation to do something about it

16 Van der Werff, Steg, & Keizer (2013a; 2013b) faculty of behavioural Date Values and environmental self-identity Biospheric values Environmental self-identity Environmental behaviour Past behaviour

17 Date Positive spill-over Specific past behaviour Environmental self-identity Other proenvironmental behaviour Particularly if the initial behaviour strongly signals your identity Many different behaviours Costly behaviour Unique behaviour Van der Werff, Steg, & Keizer (2014)

18 Date Situational cues activate and support values Behavioural costs Value signalling behaviour of others Norm (dis)respect cues Steg, Bolderdijk, Keizer & Perlaviciute (2014); Steg (2015)

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20 Keizer, Lindenberg, & Steg (2008) faculty of behavioural Date Study 1 How many litter the flyer? Flyer at handlebar of bicycles Graffiti versus no graffiti No graffiti (N= 77) 33% Graffiti (N=77): 69%

21 Keizer, Lindenberg, & Steg (2013) faculty of behavioural Date

22 Keizer, Lindenberg & Steg (2013) faculty of behavioural Date Clean environment 40% Picking up soda can 64% Sweeping 82%

23 Date Conclusions Reduce conflict between biospheric values and other values Strengthen biospheric values Target situational cues that activate and support biospheric values Value relevant cues Good behaviour of others Reduce costs of pro-environmental actions Normative route: solid base and cost efficient Steg, Bolderdijk, Keizer & Perlaviciute (2014)

24 Thank you! Date