Safe Dosing Attitude & Behavior Study

Transcription

1 Safe Dosing Attitude & Behavior Study May 2018 GLM 18063

2 Research Objectives To further understand dosing behaviors for liquid pediatric medicine and attitudes toward ml dosing within the target market. To understand parents intent to change behavior to commit to ml dosing and using the correct dosing device after being exposed to the Safe Dosing advertisement. To identify segments with the parenting population so that messaging can be targeted to each unique parenting profile. 2

3 Methodology for Intent to Change Study GLM conducted an online survey with 1,400 parents of children between the ages of 4 and 6 years old. Respondents were randomly assigned to one of four groups: After being exposed to one of the ads, all respondents were asked the same attitudinal questions about liquid dosing behaviors. The analysis compared differences between those exposed to the Safe Dosing ad and those exposed to an Up & Away ad. The results of the survey were also compared to similar studies conducted in These results are referred to as baseline data and are shown when a comparison is appropriate. 3

4 Respondent Profile (National Panel) n=1,400 Gender Age Ethnicity Male 25% Female 76% years years years 1% 30% 68% 78% 12% 9% 6% 2% 1% Caucasian Latino/Hispanic African American Asian/Pacific Islander Native American Other 20% 23% Level of Education 22% Do you work or have you worked in a health care field? 3% 7% 11% 11% 3% Yes 26% No 75% No HS Diploma HS Grad or GED Some college Trade/ Tech/ Vocational Training Associate Degree Bachelor's Degree Master's Degree Doctorate Degree 4

5 Respondent Profile (National Panel) n=1,400 Are you the primary caregiver for the children who are ages 4 to 6 years? Yes 57% 38% Family Structure 22% 21% 19% Yes, in partnership with spouse/ partner/ another adult 43% Older kids in the house (over 6 years of age) Only kids between 4 and 6 years of age Younger kids in the house (less than 4 years of age) Both older and younger kids in the house Do you use fulltime child care outside of your home for your children ages 4 to 6 years for at least nine months of the year? Yes 36% No 64% Yes 15% Have you ever accidentally dosed liquid medicine incorrectly for a child ages 4 to 6? No 76% Don t Know 9% 5

6 CURRENT MEDICINE USE 6

7 Solid/ Chewable Liquid medicine is more commonly used and is the preferred form for children ages 4 to 6 years Which types of medicine do you give your children who are ages 4 to 6 years when they need medicine?* BASELINE (n=630) OTC Liquid 82% OTC Liquid 86% Which form of medicine do you prefer to use for your children who are ages 4 to 6 years? BASELINE (n=630) Liquid 72% Liquid 73% Prescription Liquid 60% OTC Solid 45% Prescription Liquid OTC Solid/Chewable 44% 59% Solid/ Chewable 18% 19% Prescription Solid 32% Prescription Solid/ Chewable 25% No Preference 11% No Preference 9% n=1,400 n=1,400 Aided *Multiple Mentions 7

8 Exposure to Advertisement Ads shown to respondents. One half saw each ad.

9 In 9 out of 10 dosing occasions, the dosing device was provided with the medicine (consistent with baseline) Thinking back to the last time you gave your children, ages 4 to 6, liquid medicine, was the measuring device you used provided with the medicine? BASELINE (n=630) Yes 92% Yes 91% Was the device you used most recently marked in teaspoons (tsp) or milliliters (ml)? BASELINE (n=630) Both 43% ml 37% Both Milliliters (ml) 37% 43% tsp 17% Teaspoons (tsp) 17% No 7% It was not marked 1% Don't Remember 2% Don't Remember 3% n=1,400 n=1,400 Aided; One Response 9

10 No differences exist between the opinions of the control and test groups How much do you agree or disagree with each statement: [Scale of 1 to 7 where 7 is strongly agree and 1 is strongly disagree.] Safe Dosing (n=700) Up & Away (n=700) 6% 27% 66% If a dosing device is sold with medicine, it is important to store them together 66% 27% 7% 8% 28% 64% It is important to use the dosing device that was sold with the over-the-counter medication 64% 28% 8% 6% 32% 62% Dosing errors for pediatric liquid medications are a major issue that deserves attention 63% 32% 6% 14% 34% 52% Dosing errors are a common problem 55% 35% 10% Disagree (Ratings of 3, 2, & 1) Neutral (Ratings of 5 & 4) Agree (Ratings of 7 & 6) Agree (Ratings of 7 & 6) Neutral (Rating of 5 & 4) Disagree (Ratings of 3, 2, & 1) 10

11 About half have the correct mindset, that spoons are not okay and OTC is strong enough to require precise dosing How much do you agree or disagree with each statement: [Scale of 1 to 7 where 7 is strongly agree and 1 is strongly disagree.] Safe Dosing (n=700) Up & Away (n=700) 57% 21% 23% Over-the-counter (nonprescription) children s liquid medication is not strong enough to require precise dosing 22% 19% 59% 54% 25% 20% Using household spoons is okay for measuring over-thecounter (non-prescription) medications 21% 29% 51% 60% 22% 18% Using household spoons is okay for measuring prescription medications 19% 25% 56% Disagree (Ratings of 3, 2, & 1) Neutral (Ratings of 5 & 4) Agree (Ratings of 7 & 6) Agree (Ratings of 7 & 6) Neutral (Rating of 5 & 4) Disagree (Ratings of 3, 2, & 1) 11

12 PATTERNS & CORRELATIONS 12

13 Patterns & Correlations A very strong correlation exists between those who believe using a household spoon is okay for measuring OTC liquid medications and that OTC liquid medications are not strong enough to require precise dosing. 13

14 Appendix 14

15 Data Presentation Aided means the respondent was given answer choices (e.g., If prescription liquid medicine for your children ages 4 to 6 years did not come with a measured dosing device, what would you do?). Multiple Mentions means that respondents could provide more than one answer (e.g., Which types of medicine do you give your children who are ages 4 to 6 years when they need medicine?). One Response means that the respondent was only allowed to provide one answer (e.g., Which form of medicine do you prefer to use for your children who are ages 4 to 6 years?). n=1,400 is used to describe the sample size for a particular question (1,400 in this example). The sample size (n) may vary from question to question since some questions are only asked to a subset of respondents. Top Box refers to the most favorable answer on a scale (i.e., strongly agree (top box); slightly agree, neutral, slightly disagree, strongly disagree). The top-two box score would include both strongly and slightly agree. 15

16 Questions? Please Lauren Bloomberg at 16