PUERTO RICO: SPEEDING HABITS 2015

Transcription

1 PUERTO RICO: SPEEDING HABITS 2015 FINAL REPORT PRESENTED TO: July 2015 qualitative

2 TABLE OF CONTENTS INTRODUCTION... 1 RESEARCH OBJECTIVES... 1 DESIGN... 1 SAMPLE PROFILE... 2 TIME OF COMMUTE TO WORK (%)... 4 GENERAL DRIVING HABITS... 4 TYPE OF VEHICLE MOST FREQUENTLY DRIVEN (%)... 5 PERSONAL DRIVING EXPERIENCES... 8 SPEEDING HABITS / BEHAVIOR AWARENESS OF MEDIA CAMPAIGNS REGARDING SPEEDING SPEEDING SLOGAN RECALL POLICE ENFORCEMENT: SPEEDING LIKELIHOOD OF BEING FINED FOR SPEEDING... 16

3 INTRODUCTION The PUERTO RICO TRAFFIC SAFETY COMMISSION (CST by its Spanish acronym) commissioned TMC Qualitative (TMCQ) to conduct a study to better understand driving habits in Puerto Rico and also, measure the effectiveness of media campaigns on several issues, such as seat belt usage, speeding, safety / distraction and driving under the influence of alcohol. RESEARCH OBJECTIVES The study was formulated to fulfill the following objectives: To generate information about habits and attitudes of drivers in Puerto Rico, and the degree to which these occur among Puerto Rico drivers, regarding: o Seatbelt usage o Speeding o Distracted Driving o Driving under the influence of alcohol o Measure effectiveness of educational campaigns regarding before mentioned issues. DESIGN A total of 600 person to person interviews were conducted among licensed drivers, 16 years* of age or older, that drive a motor vehicle, at least on several occasions per week. Interviews were conducted at participants homes. Fieldwork was conducted during the month of June, *In consideration of the legal drinking age, two questions were not presented to participants younger than 18 years: Q23. How many drinks can you have and still be able to drive? Q24. In the past 30 days, have you driven after drinking alcohol?*

4 SAMPLE PROFILE A comprehensive profile follows, describing population under study. There are slightly more males, since the population under study is among individuals and older -- who have a drivers license. SAMPLE PROFILE GENDER: Male Female AGE GROUP: OR OLDER The median age is approximately in the 40 to 42 range. GEOGRAPHICAL AREAS: San Juan / Metro Caguas / East Arecibo / North Ponce / South Mayaguez / West WORK STATUS: Work full time Work part time Retired Not employed Approximately 67% of total sample work, at least on a part-time basis; and 96% of those who work report they drive to work. The average commute to work is 11 miles (mean); taking an average trip time of approximately 34 minutes. Both parameters show outliers: 12% drive more than 20 miles 35% drive more than 30 minutes; 16% more than 40 minutes. 2

5 COMMUTE TO WORK: Average miles driven: 11 miles o Mean: 11 miles o Median: 8 miles (50% drive over 8 miles) Average time to reach work 33.9 minutes o Mean: 33.9 minutes o Median: 20 minutes (50% drive over 20 minutes) MILES DRIVEN TO WORK (%) 1 TO TO TO TO TO MORE THAN 30 4 Base: Those that work and drive to work. 3

6 TIME OF COMMUTE TO WORK (%) 1 TO TO TO TO TO TO TO TO 45 6 MORE THAN Base: Those that work and drive to work. GENERAL DRIVING HABITS A large majority drive on a daily basis; about 8 of every 10 respondents report driving daily ; 91% either daily or almost daily. DRIVING FREQUENCY (%) Everyday 83 "Almost" daily 9 Less frequently 8 4

7 Passenger cars (62%) and SUVs (33%) are the types of vehicles most driven by respondents. TYPE OF VEHICLE MOST FREQUENTLY DRIVEN (%) Passenger car 62 SUV 33 Van Mini Van Truck / Pick up About 6 of every 10 drivers interviewed describe themselves as having average driving skills. Some 42% as above average. DRIVING SKILLS (Self evaluation) (%) Above average 42 Average 57 Below average 1 o Males are most likely to consider themselves above average drivers (48%). o This is also the case for the 25 to 34 year old age group. 5

8 When asked to compare their driving skills with their spouse s / partner s, approximately 60% consider they are at par. COMPARED TO SPOUSE / PARTNER, PARTICIPANT CONSIDERS DRIVING SKILL TO BE... (%) Worse than spouse / partner 20 At par 60 Better than spouse / partner 20 Base: Those that reported having a spouse / partner When asked to choose between Puerto Rico, Florida, New York and the Dominican Republic, which, in their opinion, has the worst drivers, half of respondents (50%) say it is Puerto Rico. The Dominican Republic followed with 36%. WHICH HAS THE WORST DRIVERS (%) Puerto Rico 50 Dominican Republic 36 New York 4 Florida 1 Does not know 10 6

9 Respondents identified which concerns / situations they consider as most serious regarding driving in Puerto Rico. MOST SERIOUS ROAD SECURITY CONCERNS IN PUERTO RICO (%) Use of Alcohol / DUI 29 Distracted driving / use of cell phones 26 Speeding 15 Reckless driving Poor road conditions Bicycles / motorcycles Others 3 4 DUI, distracted driving, speeding, poor road conditions and reckless driving in general are considered most critical. DUI and distracted driving are virtually at par. 7

10 PERSONAL DRIVING EXPERIENCES According to respondents, in the past 3 years... o A total of 11% have been involved in some sort of auto accident % in the 35 to 44 group... only 2% in the 60 or older or older segment... 8% females / 13% males o Approximately 11% has been fined for driving above the legal speed limit % males / 7% females... 20% in the 16 to 24 year old age group... 17% in the 25 to 34 year old age group... 6% in the 45 to 59 year old segment... 2% in the 60 year or older age group o Some 17% admit driving after consuming alcohol % males / 14% females... 12% the 18 to 24 year old and 45 to 59 year old age groups.... 6% in the 60 year old or older age group. o A total of 42% report having sent a text message while driving % in the 25 to 34 year old age group... 55% in the 35 to 44 year old age group... 28% in the 45 to 59 year old age group... 17% in the 60 year old or older age group. 8

11 PUERTO RICO SPEEDING HABITS Findings:

12 SPEEDING HABITS / BEHAVIOR Almost 7 out of every 10 drivers (aprox. 65%) admit to driving above the speed limit, regardless of the type of road. DRIVES OVER 65 mph ON EXPRESSWAYS TOTAL Most of the time Often Once in a while Never Considering most of the time and often... o Higher incidence among: Males: 36% 25 to 34 age group: 40% o Lower among: Females: 28% 60+ age group: 18% 10

13 DRIVES OVER 25 mph ON LOCAL ROADS TOTAL Most of the time Often Once in a while Never Considering most of the time or often... o Higher incidence among: 25 to 34 age group: 45% 35 to 49 age group: 43% o Lowest among: 60+ age group: 23% AWARENESS OF MEDIA CAMPAIGNS REGARDING SPEEDING Participants were asked if they recalled having seen / heard any message / information regarding speeding, during the last month, regardless of source. About 60% of all participants recalled these types of messages. 11

14 This incidence was higher in the 35 to 44 year old age group; lowest in the 60+ group. UNAIDED RECALL OF ANY MESSAGE: SPEEDING (Past 30 days) RECALL DO NOT RECALL UNAIDED RECALL OF ANY MESSAGE: SPEEDING (Past 30 days) TOTAL Males Females

15 SPEEDING SLOGAN RECALL Among those that recalled speeding messages, (60% of total sample), 47% reported recalling any slogan. This recall was higher in the 60 years or older age group (52%). UNAIDED RECALL OF ANY MESSAGE: SPEEDING (Past 30 days) 40 SPEEDING SLOGAN RECALL RECALL DO NOT RECALL RECALL DO NOT RECALL Base: Those that recall slogans 13

16 Specific slogans recalled were associated with penalties / fines and the consequences of speeding. SPEEDING SLOGANS RECALLED FINES: % Si no obedeces / cumples, pagas 50 Si vas a exceso de velocidad / Si violas la ley, pagas 22 SPEED LIMITS / CONSEQUENCES OF SPEEDING: Respeta los límites de velocidad 7 Disminuir la velocidad protege la vida 3 La velocidad es la causa de los accidentes 2 OTHERS: Si ellos pudieran detenerte, lo harían 4 Evita una multa o choque fatal 5 14

17 POLICE ENFORCEMENT: SPEEDING More than 6 out of every 10 participating drivers (63%) report having seen or heard of police efforts to enforce speeding laws in the past 30 days. AWARENESS OF POLICE ENFORCEMENT EFFORTS: SPEEDING RECALL DO NOT RECALL AWARENESS OF POLICE ENFORCEMENT EFFORTS: SPEEDING TOTAL Males Females

18 Somewhat above the norm, regarding this recall were male participants (69%) and the 45 to 59 and 25 to 34 age groups; 66% each. Females (57%) and the older group (56%) were under the norm. LIKELIHOOD OF BEING FINED FOR SPEEDING About 9 out of every 10 respondents feel that if they were driving above the speed limit, the chances of being fined are very likely. This perception is.: LIKELIHOOD OF BEING FINED FOR SPEEDING Very likely Somewhat likely Not very likely 16