4/25/2013. Webinar logistics. Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods

Transcription

1 NUTRI-BITES Webinar Series Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods will begin at the top of the hour Audio for today s presentation is being broadcast over your computer speakers, so be sure they are turned on and the volume is up Today s presentation in handout form can be downloaded from: Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods May 2, 2013 Presenters: Phil Lempert, Consumer Trend Expert Kristin Reimers, PhD, RD, Nutrition Manager, ConAgra Foods Moderator: James M. Rippe, MD Leading cardiologist, Founder and Director, Rippe Lifestyle Institute Approved for 1 CPE (Level 2) by the Commission on Dietetic Registration, credentialing agency for the Academy of Nutrition and Dietetics. Webinar logistics CEUs a link to obtain your personalized Continuing Education Credit certificate will be ed within 2 days. A recording of today s webinar, slides (as a PDF), and summary PowerPoint will be available to download within 2 days at: The presenters will answer questions at the end of this webinar. Please submit questions by using the Chat dialogue box on your computer screen. 1

2 ConAgra Foods Science Institute With a mission of: Promoting dietary and related choices affecting wellness by linking evidence-based understanding with practice Today s Faculty Phil Lempert Consumer Trend expert, The Supermarket Guru Kristin Reimers, PhD, RD Manager Nutrition, ConAgra Foods Moderator: James M. Rippe, MD Leading cardiologist, Founder and Director, Rippe Lifestyle Institute Learning Objectives NUTRI-BITES Webinar Series This webinar will: Review current trends and food innovations in the supermarket to help families eat more healthfully Explore at least three common myths about frozen foods as part of a healthy diet Identify strategies to encourage clients to make sustainable food choices 6 2

3 Why this Fresh Look at Cool Foods webinar is so important Consumer needs change and evolve Retail landscape is changing The Millenials become the new commanders of food The new information paradigm and breaking down the food walls 3

4 Food has become the new UNIVERSAL language How far will local go? The White House Garden & Let s Move Influence 4

5 School lunch What s in your lunchbox? Changing Behaviors Nutrition & Health Only 1 in 10 say their diet is as healthy as it could be Top Trusted Nutrition Sources #1 Internet (down 1 point) #2 Doctors (up from #5 last year) #3 Nutritionists & Dietitians (up 7 points) 5

6 Trend #1: The Boomers Reality 76 million, control 52% of $706 billion spent on food (by 2015) Largest food influencers & purchasers Seek health benefits: Diabetes High Blood Pressure Heart Disease Changes for the Boomers.. 6

7 76 Million Strong.. Trend #2: The New Proteins Driven by prices of animal protein & health concerns Opportunities in nuts, tofu, chickpea, eggs Trend #3: Frozen Foods Evolve into Foods That Are Frozen 44% of all eating happens alone Homemade ingredients Touting nutritional and price benefits 7

8 Trend #4: Men in the Supermarket & in the Kitchen 52% of dads primary grocery store shopper 31% of all grocery shoppers 52% of dads plan the weekly meals Trend #5: All about the MILLENIALS Passionate about food High college debt Low paying jobs The evolution of the palate Frozen Foods Rise of food blogs build interest Food Truck Phenomenon LoSoPhoMo: mobile marketing location, social, camera Connection, conversation and sense of community 8

9 The future of the Food World is in The Three C s Cater to health and wellness Create a convenient and a wow experience Celebrate food, preparation and taste Final Thoughts Consumers want more information about all their foods Consumers are bored with foods flavor Value is key 2013 will be about: Health Social Media Convenience Technology Focus on the Relationships Think beyond loyalty to advocacy 9

10 Debunking the Myths: Cool Facts about Frozen Meals Kristi Reimers, PhD, RD Nutrition Manager ConAgra Foods Omaha, Nebraska Single Serve Frozen Meals: What are the Facts? Are Frozen Meals Ultra Processed? Are Frozen Meals High in Salt? Can Replacing Typical Meals with Single Serve Frozen Meals Help People Lose Weight? Are Frozen Meals Ultra Processed? 10

11 Fundamental Differences to Acknowledge Quantity vs. Home Food Preparation: Requires more efficiency, better technology and greater focus on food safety Circa 1947: Heat sealing. An electric curling iron does a good job because cellophane fuses at about the same degree of heat at which a woman would curl her hair. Recipes are made for microwave preparation Anatomy of a Frozen Meal Grilled Chicken Marinara Penne Pasta Water, Whole Grain, and Semolina Prepared on site Not dried, cooked Chicken Tenderloins Marinated for juiciness (cooked twice) Dry rub applied (garlic, onion, paprika) Baked in oven, branded for grill marks Sliced, individually quick freeze Broccoli Field to freezer same day Frozen produce transported from supplier Placed on tray while still frozen Marinara Sauce Tomatoes, sauce, wine Understanding the Ingredient List Chicken Marinara Marinade Dry Rub Chicken Chicken Tenderloin Pasta Water Olive Oil Isolated Soy Protein Product Isolated soy protein Modified potato starch Corn starch Sauce Carrageenan Soy lecithin Dextrose Potassium chloride Salt Sodium phosphate Dried garlic Flavoring Paprika Caramel color Flavor, function Cooked Pasta Water Whole Grain Wheat Flour Ultragrain Durum Wheat Semolina Egg White Broccoli Water Diced Tomatoes in Juice Tomato Paste Chardonnay Wine 2% or less of Parmesan Cheese Cultured pasteurized milk, Salt, Enzymes Brown Sugar Onions Flavoring Garlic Puree Canola Oil Salt Modified corn starch Potassium chloride Xanthan gum 11

12 Are Frozen Meals Ultra Processed? Fact: Frozen meals are made of quality ingredients, by real people, and are not so different than home prepared. Recipe and Culinary Resources Are Frozen Meals High in Sodium? 12

13 Sodium Recommended intake: 2,300 mg/d for healthy 1,500 mg for those who are over 50, those with high blood pressure or who are African American (about 40% of population) Average intake 3,400 mg/d What are the dietary contributors to sodium? 37 Contributors of Sodium to the Diet 1. Yeast Breads 2. Chicken & chicken dishes 3. Pizza Sodium: Single Serve Frozen Meals have Less Sodium than the Average American Meal Average Meal Marie Callender's Banquet Healthy Choice Sodium, mg Average daily sodium intake: 3,400 mg Average American Meal: NHANES Lunch and Dinner Average, Age yr., Males & Females 39 13

14 Spaghetti and Meat Sauce: Frozen Meals vs. Recipe Sodium Kcal (mg) Kcal Marie Callender s Frozen Stouffers Meals Average Smart Ones Lean Cuisine Sodium (mg) SS Frozen Meals, Average Recipes All Recipes 400 Average Ready Set Eat 1004 USDA nutrient database Home Recipes, Average Are Frozen Meals High in Sodium? Fact: Single serve frozen meals have less sodium than typical meals. Can Replacing Typical Meals with Single Serve Frozen Meal Help People Lose Weight? 14

15 Frozen Meals Improve Compliance & Enhance Weight Loss Frozen Meals Treatment Breakfast, lunch, dinner Self selected fruit, vegetable, dairy, etc. 0 2 Frozen Meals N = 272 Usual Care N = 270 Usual Care Treatment Dietary counseling Exchange lists Self selected foods Subjects Adult males & females Duration 10 weeks Weight Loss (lbs) P = 0.03 Arch Intern Med Benefit of Frozen Meals For Weight Loss Success Occurs Quickly Frozen Meals Treatment Lunch & dinner meals Self selected snacks, fruit, vegetables, etc. Usual Care Treatment Dietary counseling Food lists Self selected foods Subjects 53 females Duration 8 weeks Obes Res 2004 Weight Loss (lbs) Time (weeks) * * * Frozen Meals N = 26 Usual Care N = 27 * p< Frozen Meals Promote Long Term Weight Loss Adult males & females n= Weight Loss (lbs) Frozen Meals (3x/d) Time (weeks) Usual Care Arch Intern Med

16 Healthy Choice Lunch Substitution Study Results Daily calorie deficit averaged 350/day Lost 2.8 lb Average lunch cost savings $4.00/day Participants 35 men and women who normally ate cafeteria or restaurant lunch Intervention Recorded 3 days of normal hot lunch. Switched to Healthy Choice meal for lunch for 30 days. No additional diet or exercise intervention. Calories No Calorie Compensation at Other Meals Baseline Single Serving Lunch Lunch Breakfast Dinner Snack Cost Comparison Lunch Choice Approximate Cost Frozen Meal $1 4 Meal Bar $1 2 Meal Shake $1 2 Quick Service Meal $4+ Table Service Restaurant Meal $6+ 47 Single Serve Frozen Meals Support Weight Loss during Varying Interventions 30 Day Weight Loss, lb Self portioned diet plan, n =53 14 entrees/wk + Diet Plan, n=51 10 entrees/wk + Guidance, n=68 7 entrees/wk, No Diet Plan, n=35 Weight loss at 30 days, Hannum 2004, 2005; Reimers 2011,

17 CALORIES: Single Serve Frozen Meals have Fewer Calories than the Average American Meal 700 Average Meal Marie Callender's Banquet Healthy Choice Calories Average American Meal: NHANES Lunch and Dinner Average, Age yr., Males & Females 49 Can Replacing Typical Meals with Single Serve Frozen Meal Help People Lose Weight? FACT: Replacing typical meals with single serve frozen meals is effective for weight loss. 50 Public Health Agencies Currently Exclude Frozen Meals From Portion Control Guidance But Include Packaged Snacks and Restaurant Meals Publication Aim for a Healthy Weight Source Dept Health & Human Services Is Portion Control Discussed and Recommended? Yes Are Frozen Single Serve Meals Suggested as an Option? No Just Enough for You about food portions NIH Weight Control Information Network Yes No How to Avoid Portion Size Pitfalls to Help Manage Your Weight CDC Yes No Public health agencies recommend specific tactics for practicing portion control such as: choose single serving packaged snacks eat only ½ of a restaurant meal order a single patty hamburger meal from quick serve restaurants use household items to estimate portions (e.g. a deck of cards equals a meat portion) read the nutrition facts panel and measure out one portion (serving) 17

18 Cool Facts Single serve frozen meals are made of quality ingredients, by real people, and are not so different than what we make at home. Single serve frozen meals are lower in sodium compared to typical meals. Single serve frozen meals are an effective but under utilized weight loss tool. Questions? Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods This webinar covered: Review current trends and food innovations in the supermarket to help families eat more healthfully NUTRI-BITES Webinar Series Explore at least three common myths about frozen foods as part of a healthy diet Identify strategies to encourage clients to make sustainable food choices 54 18

19 Nutri-Bites Webinar details A link to obtain your Continuing Education Credit certificate will be ed within 2 days. Today s webinar will be available to download within 2 days at: For CPE information: astachnik@rippelifestyle.com Next Nutri-Bites Webinar Communicating Nutrition Information to Influence Consumer Behavior Jeanne Goldberg, PhD, RD Professor of Nutrition Friedman School of Nutrition Science and Policy Tufts University Date: July 18, pm EDT/1-2 pm CDT How are we doing? Stay on the line for a brief survey about this Nutri-Bites webinar: Fresh Look at Cool Foods: Exploring Myths and Trends of Frozen Foods Thank you! 19