Dr. Mihela Erjavec. School of Psychology, Bangor University Food Dudes

Transcription

1 Dr. Mihela Erjavec School of Psychology, Bangor University Food Dudes

2 Food Dudes: Changing what children and their families eat Dr. Mihela Erjavec Bangor University, Wales, UK.

3 BehaviouralGoal of the Programme To increase consumption of fruit and vegetables in primary school children +

4 Why Eat More Fruit and Vegetables? Adult recommended daily intake = 400g Average British daily intake = 250g Worldwide obesity & malnutrition crisis We need to change our eating habits This is best done early

5 Health Benefits of Eating Fruit and Veg Help prevent obesity Protect against many cancers Reduce the risk of coronary heart disease Help prevent diabetes Protect against asthma Keep skin, teeth and hair healthy

6 The Food Dudes Programme Designed by psychologists Based on behaviour change principles Repeated tasting Role modelling Rewards Brings about major and long-lasting change

7 London Schools (Poorest Eaters) Food Dudes School Control School Fruit Vegetables % consumed NB. Average daily portion weight presented = 83g of fruit or 60g of vegetables Before After 16 Days After 4 Months Before After 16 Days After 4 Months Before After 16 Days After 4 Months Before After 16 Days After 4 Months Horne et al. (2004)Increasing children's fruit and vegetable consumption: a peer-modelling and rewards-based intervention. Eur. J. Clin. Nutr. 58, p

8 Ireland Experimental Evaluation Fruit and Vegetable PROVISION (in packed lunches) Fruit and Vegetable CONSUMPTION (from packed lunches) Before After 12 months grammes provided grammes consumed Food Dudes School Control School 0 Food Dudes School Horne et al. (2009)Increasing parental provision and children's consumption of lunchbox fruit and vegetables in Ireland: the Food Dudes intervention. Eur. J. Clin. Nutr. 63, p Control School

9 Ireland Pilot Roll Out: Home Fruit & Veg Additional Portions of F&V Eaten at HOME by Children AND Parents 35 Children 30 Parents % of parents None One Two Three Four Five 94% of parents reported that their children were eating more F&V at home. 88%of parents reported that they themselves were consuming more F&V on a daily basis as a result of the programme. Additional Portions of F&V Eaten by Children & Parents

10 Ireland National Roll-Out: 1.5 and 2.5 years POST Intervention INCREASE In Daily Fruit and Vegetable Consumption from Pre to Post Food Dudes years POST Food Dudes Increase in F&V Consumption from Baseline (in portions) years POST Food Dudes years 2.5 years

11 Wolverhampton Evaluation: Results 1 Daily Fruit & Veg Consumption (at Home and School) 2.0 Whole School * Poorest Eaters (<2portions per day) Fruit Vegetables 1.6 * * 1.61 Portions Consumed * PRE POST PRE POST PRE POST PRE POST

12 0.9 Wolverhampton Evaluation: Results 2 Unhealthy Snack Consumption (in School) % reduction Portions Consumed As F&V consumption increased, unhealthy snack food consumption decreased. Suggests that F&V displaced other snack food in children s diets PRE POST

13 The Food Dudes Summary 1 Large and long lasting changes in diet Biggest effects with poorest eaters Effects generalize from school to home Home Pack Likely to have a major impact on health Measurements

14 The Food Dudes Summary 2 Huge appeal for parents and teachers - 99% approval A wide range of side-benefits E.g., increased uptake of school lunches; reduced waste; growing demand for fresh local produce Meets the needs of Governments, Health Organisations and Industry

15 Take Up ( ) Ireland (Bord( Bia). National Roll-out out to primary schools (3,300 schools; 450,000 children). England (SFT; DoH; ; HDC; Worshipful Company of Fruiterers) Wolverhampton regional roll-out out to 84 schools, 20,000 children; Coventry: : roll-out out to 30 schools, 9,000 children; Bedfordshire (14 schools);.dudley,. Walsall Worldwide: Pilot projects in Sicily and USA.

16 Future Directions Applying same principles to physical activity to create a combined intervention + The Fit Food Dudes

17 Awards 2010: Chief Medical Officer s Public Health Awards Gold Medal 2010: Features in Conservative Party s Green Paper 2009: Social Marketing Centre - Showcase Award 2006: World Health Organisation - combating obesity 1998: Caroline Walker Trust -changing children s diet

18 Visit us: Thank you for listening. Questions?