Product Preferences Survey Results. May 2016

Transcription

1 Product Preferences Survey Results May 2016

2 Snapshot of Respondents: Dietary Preferences, Family, Age, and Residence Of the 163 people (74% members and 26% non-members) who responded to the survey 14% vegan 12% vegetarian 10% gluten-free 8% pescatarian 5% Paleo 4% raw food 69% have no children 30% have 1-3 children 1% have one on the way! 15% years old 69% % % % live in (Upper Southeast) 34% live in (Lower Southeast) 13% live in (Upper Southwest) 11% live in (Lower Southwest) 5% live outside South Philly 2

3 Majority of Respondents Shop for Groceries Weekly, Spend Under $100 Average Frequency of Household Grocery Shopping (%) Average Weekly Spending on Groceries (%) <$50 $ $ $ $ Twice a month Once a week Twice a week More than twice a week $

4 Most Currently Shop at Whole Foods or Major Supermarkets; Happy with Hours and Offerings, but Dissatisfied with Prices Current Primary Store How Well Your Current Store Is Meeting Your Needs: % Who Say Very Well 32% Whole Foods Top 5 Hours of operation (51%) Cleanliness (42%) Carries healthy foods (40%) Carries sustainable/organic foods (38%) Freshness of fruits and vegetables (37%) Major supermarket 24% (Acme, Shop Rite, etc) All other responses 5% or less 3% shop at another co-op (Weavers Way, Mariposa, other) Bottom 5 Low prices (12%) Accepts WIC, SNAP, etc. (12%) Good sales and coupons (8%) Good rewards program (8%) Lots of samples/events (6%) 4

5 Dairy and Grocery Items Top Current Primary Store Purchases Where Do You Currently Purchase the Following Items? (%) Mostly in primary store Mostly elsewhere Don't buy Dairy (milk, eggs, yogurt, soy products) Grocery items (cereal, canned goods) Frozen foods Fresh fruits, vegs Meat, poultry Bread, bakery items Bulk products Deli, prepared foods Coffee, tea Fish, seafood Home care products Body care products

6 Freshness and Quality are Most Important to Respondents When Choosing a Store; Local Most Important Product Quality Top 5 Factors When Choosing a Grocery Store (%) Freshness of of fruits/vegetables fruits, Quality of meat/dairy Quality of meat, products dairy Location Reliable standards Low prices Carries local foods/products Local Carries healthy foods/products Healthy Carries sustainable foods/products Sustainable Carries organic foods/products Organic

7 In Addition to Local Products, Respondents Prefer Grass-Fed, Fair Trade, Organic Products Product Familiarity and Preference (%) Familiar with Prefer to purchase Would Like to Learn More

8 Tofu and Tempeh Are Most Popular Protein Alternatives Recall: 32% of respondents don t eat meat How Often Do You Purchase These Protein Alternative Products? (%) Among all respondents (not just vegans / vegetarians) More than once a week Once a week Once a month Occasionally Rarely Never Tofu Tempeh Vegetarian/vegan meat substitute Seitan Vegetarian/vegan cheese

9 Nuts, Grains/Flours, Beans, Dried Fruit, and Seeds Are Usually Bought in Bulk Once a Month Average Frequency of Bulk Purchases (%) Products Purchased in Bulk (%) 17 Never 12 Once a year 47 Once a month 21 Once a week 3 Nuts Grains/flours Beans Dried fruit Seeds Spices Granola Coffee/tea Oils, vinegar, honey More than Snacks 15 once a Pasta 13 week None

10 When Forced to Choose, Respondents Prefer Local Products Which Would You Purchase? (%) IPM apples from PA, $1.99/lb Certified Organic, local kale, $3/bunch Organic apples from WA, $2.49/lb 16 Conventional kale, from CA, $1.50/bunch 24 10

11 But They Are Also Cost Conscious Which Would You Purchase? (%) Store brand olive oil, $6.99/750 ml 42 Halibut, farm-raised, from Canada, MSC-certified sustainable, $11.99/lb 54 Organic store brand olive oil, $12.99/750 ml Single origin artisan olive oil, $14.99/750 ml Other Turbot, wild-caught, from NJ, MSC-certified sustainable, $17.99/lb Tilapia, farm-raised, Chile, $8.99/ lb

12 When It Comes to Produce, Respondents Want It Fresh, Affordable, and Local Three Most Important Questions You Ask Yourself When Choosing Produce: What Fruits and Vegetables Are In Your Basket Every Time You Shop? 1. Is it fresh? (75%) 2. Is the cost reasonable for the item? (54%) 3. Is it locally grown? (45%) 12

13 Cost, Followed by Health Standards, Are Most Important to Respondents Meat and Seafood Three Most Important Questions You Ask Yourself When Choosing Meat and Seafood: What Meat and Seafood Are In Your Basket Every Time You Shop? 1. Is the cost reasonable for the item? (54%) 2. Is it grass-fed, free range, pastured, or wild caught? (41%) 3. Is it free of antibiotics/growth hormones? (34%) 33% prefer buying meat and seafood from the counter, 9% pre-packed (58% no preference) 13

14 Cost and Health Standards Are Also Important for Dairy and Egg Products, Along With Being Local Three Most Important Questions You Ask Yourself When Choosing Dairy and Eggs: What Dairy and Egg Products Are In Your Basket Every Time You Shop? 1. Is the cost reasonable for the item? (54%) 2. Is it from a local farm? (44%) 3. Is it free of antibiotics/growth hormones? (43%) 14

15 Respondents Are Looking for Affordable, Whole Grain, and Local Breads and Baked Goods Three Most Important Questions You Ask Yourself When Choosing Breads and Baked Goods: What Breads and Baked Goods Are In Your Basket Every Time You Shop? 1. Is the cost reasonable? (65%) 2. Is it whole grain? (61%) 3. Is it locally produced? (44%) 43% prefer buying baked goods from the counter, 9% pre-packed (48% no preference) 15

16 Cost Is at the Top of Respondents Minds When It Comes to Grocery Items Three Most Important Questions You Ask Yourself When Choosing Grocery Items: What Fruits and Vegetables Are In Your Basket Every Time You Shop? 1. Is the cost reasonable for the item? (69%) 2. Do I need it for the recipe I m shopping for? (31%) 3. Is it all-natural? (25%) 16

17 Thank you to everyone who participated!