FOR IMMEDIATE RELEASE

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1 FOR IMMEDIATE RELEASE Soundbites hearing preservation comes to NAMM Show Hearing Health Science, Sensaphonics to conduct music industry field trials to confirm effectiveness of patented antioxidant formula. (January 24, 2012) Hearing Health Science Inc. (HHS) has announced it will be attending the NAMM Show in Anaheim. The firm will be distributing information on Soundbites, the world s first commercially available micronutrient pharmaceutical for hearing preservation. HHS will be located in the Sensaphonics booth, #6952 in Hall A of the Anaheim Convention Center. Soundbites is a high-potency vitamin supplement based on a patented formula developed by University of Michigan researchers and approved by the FDA for clinical trials in the U.S. and European Union. Its safe, powerful combination of antioxidant vitamins is manufactured to pharmaceutical standards in the form of a mint. HHS also plans to offer the supplement as a soluble powder, Soundbites Shots. HHS is partnering with Dr. Michael Santucci, president of Sensaphonics, Inc., to conduct Soundbites field trials with music industry professionals. Musicians and audio professionals have a highly developed sense of hearing and a high risk of hearing loss, which makes them an ideal test group, says Santucci. The potential benefit of Soundbites to musicians is enormous, and I am delighted to be working with Hearing Health Science to confirm its efficacy and bring this new technology to the music industry. Soundbites is the result of two key discoveries by Dr. Josef M. Miller of the University of Michigan. He discovered that, contrary to conventional wisdom, most hearing loss is caused by oxidative stress and decreased blood flow to the inner ear. His second breakthrough was in finding and codifying the most effective antioxidants to directly address this problem. That formula, which consists of a precise blend of the antioxidant vitamins A, C, and E, combined with the vasodilator mineral magnesium, has been licensed exclusively by Hearing Health Science, developer of Soundbites. With FDA approval in hand, clinical trials with musicians is the last key hurdle for Soundbites before we release them to the general public, notes Barry Seifer, CEO of Hearing Health Science. We re very excited to be attending the NAMM Show for the first time, spreading the word on what could be a real game-changer in the battle against hearing loss. Come see us in the Sensaphonics booth to learn more about Soundbites! For more information on Soundbites, visit [Ends: about 364 words]

2 # # # # # EDITORIAL RESOURCES For additional information, hi-res images, or interview requests, please contact: -Jack Kontney jack@sensaphonics.com Kontney Communications Inc. Mobile: ABOUT SENSAPHONICS Founded in 1985 by Michael Santucci Au.D., Sensaphonics Hearing Conservation, Inc. designs and manufactures custom-fit earphones and electronics designed to achieve safe, high-resolution audio in mission-critical applications. Serving a primary customer base of professional musicians and sound engineers, Sensaphonics products are used exclusively on all manned NASA missions. Other significant markets served by Sensaphonics include house of worship, theater, broadcasting, motorsports, aeronautics, and audiophile listening. Sensaphonics is committed to the preservation of hearing through superior products, audiological services and audio consulting, enabling longer, more productive careers and richer quality of life. Located in Chicago, Sensaphonics can be contacted toll-free at , internationally at , or online at

3 FOR IMMEDIATE RELEASE Sensaphonics announces Bass Boost option for 3D Active Ambient Extension of sub-bass output proves to be an ideal solution for both musicians and DJs. (Anaheim, CA January 24, 2013) Sensaphonics, the technology leader in personal monitoring, has announced the availability of a new Bass Boost option for the company s flagship 3D Active Ambient IEM System. The option is available through the Sensaphonics Custom Shop, which specializes in hand-wired upgrades to the 3D monitoring platform. The Bass Boost option provides a +10 db low frequency boost at the 3D bodypack mixer, significantly bringing out the sub-bass spectrum. This is more effective than adding low-end via EQ at the source because it avoids putting the boost through the companding circuitry found on most IEM wireless systems. The Bass Boost option can be incorporated in any 3D Active Ambient system that uses the 3D-2 dual driver ambient earphones. The idea for the Bass Boost on the 3D system came from two sources, says Sensaphonics president and founder, Dr. Michael Santucci. Touring engineers were looking for a way to compensate for the lack of bass on stages that are basically solid blocks of concrete, while DJs wanted to hear the extended bass response found in many club systems. Both report that the 3D Bass Boost is the answer. Ian Kuhn, monitor engineer for the Dave Matthews Band, says, We tested the 3D Bass Boost bodypacks on tour. It proved helpful on some of the more dead stages we played last year, including the Hollywood Bowl and Riverbend Amphitheater, and we also used it on some TV show performances. It really helped out in rooms with notoriously light low-end, and it has become part of our audio toolbox. The Bass Boost is also very appealing to DJs. Delaware-based DJ Bis reports, The 3D is an amazing product for DJs, especially with the Bass Boost feature, which is absolutely fundamental. I feel immersed in the experience every night, and can better discern critical EQ adjustments for more accurate mixing and cleaner sounding sets. The Sensaphonics 3D with extended bass is without compromise! Once you try them, you will not want to take them off. The Bass Boost option can be ordered with new or existing 3D Active Ambient systems, as long as they have 3D-2 dual-driver earphones. The wiring of the upgrade re-purposes the bodypack s internal DIP switch, normally used to select between 3D-1 and 3D-2 ambient earphones, using it as an on/off switch for the +10 db Bass Boost effect.

4 The patented 3D Active Ambient is the only in-ear monitoring system that captures and delivers on-stage sound while keeping the ears completely sealed. A compact bodypack mixer allows the artist to add as much or as little ambience to the monitor mix, eliminating the sense of isolation found in conventional IEMs. This robust audio platform is used in monitoring applications both on-stage and off, including DJ mixing, studio recording, audio-for-video, and front of house mixing. In addition to the Bass Boost option, Sensaphonics Custom Shop offers a Record Out version of the 3D Active Ambient, as well as a special version designed for musicians with unilateral hearing loss. For details on customizing the 3D Active Ambient audio platform, visit the Sensaphonics website ( or call toll-free at # # # # # [Ends: about 514 words] EDITORIAL RESOURCES For additional information, hi-res images, or interview requests, please contact: -Jack Kontney jack@sensaphonics.com Kontney Communications Inc. Mobile: ABOUT SENSAPHONICS Founded in 1985 by Michael Santucci Au.D., Sensaphonics Hearing Conservation, Inc. designs and manufactures custom-fit earphones and electronics designed to achieve safe, high-resolution audio in mission-critical applications. Serving a primary customer base of professional musicians and sound engineers, Sensaphonics products are used exclusively on all manned NASA missions. Other significant markets served by Sensaphonics include house of worship, theater, broadcasting, motorsports, aeronautics, and audiophile listening. Sensaphonics is committed to the preservation of hearing through superior products, audiological services and audio consulting, enabling longer, more productive careers and richer quality of life. Located in Chicago, Sensaphonics can be contacted toll-free at , internationally at , or online at

5 FOR IMMEDIATE RELEASE Sensaphonics 3D Active Ambient powers Radiohead tour Monitor engineer Michael Prowda recommends Active Ambient IEM technology for Radiohead world tour. (Chicago, IL January 23, 2013) Veteran monitor engineer Michael Prowda spent most of 2012 on tour with a new client, Radiohead. Being a big believer in matching equipment to the specific needs of the artist, he suggested the band consider the Sensaphonics 3D Active Ambient IEM System. They are a very talented band, technology-friendly and open to new ideas. At our first meeting in London, I presented the idea of the 3D as something that might be right for them, says Prowda. They understood the active ambient concept immediately and knew that they wanted it. They were very decisive, embraced the idea, and trusted me to make it happen for them. Very cool. Initially, three Radiohead band members singer/songwriter Thom Yorke, guitarist Ed O Brien and drummer Phil Selway ordered the 3D Active Ambient. The systems arrived during rehearsals. Sensaphonics really delivered for us. Absolutely no issues with fit, and the band loved the system from the get-go, says Prowda. They had experience with in-ears, and knew immediately that the 3D finally gave them what they wanted to hear on stage. Engineer Michael Prowda, on winter break... The other two band members, brothers Johnny and Colin Greenwood, went another direction. Johnny is strictly wedges, which is cool. Colin, the bass player, had never used in-ears before, so we started him with a pair of Sensaphonics 2MAX, says Prowda. He took to them right away and, by the time we had done the first few shows, he was ready to make the move to ambient ears. Once he settled into the 3D, you could tell he was into it. After a few shows, he told me his stage experience was transformed that he had never experienced a live performance like that. Another band member who had a positive 3D experience was drummer Phil Selway. He was just flipping out at how cool it was. Absolutely flipping out, because the 3D lets him hear his kit acoustically, just like it sounds at home. That s something you can t do with regular in-ears. Prowda went on to explain, The thing about drums is, you can never get them to sound completely real when you re closed off from them. Drums need to be in a space. The other thing is the isolation. Sound comes off all over each drum, not just the one point where you re miking it. But the 3D gets past all that because you can listen to the full,

6 natural sound of the drum kit by just listening to the ambient signal. It s a powerful tool for drummers, or really any acoustic instrument. As the tour progressed, Prowda noticed how actively the band members utilized their 3D systems. They were active participants, switching from Perform mode to Full Ambient, and even changing the ambience settings themselves, depending on the room he reports. If the room was really friendly, they would dial in a lot of ambience and really get into it. Prowda s first experience with the Sensaphonics 3D system was with Kanye West in I only heard it on the last show I did with Kanye, and I could immediately see the advantages, he recalls. The soundstage was great, very neutral and natural sounding. The thing about the 3D is that it immediately eliminated that I feel closed in objection to in-ear systems. You feel closed in? Turn up this ambience knob until you don t feel that way anymore. Even at the lowest setting, one click and it changes the whole ballgame. In fact, it might be easier for new in-ear users to start with the 3D. Powerful stuff. It s easy to see why Michael Prowda felt the 3D Active Ambient was a perfect match for Radiohead. As a monitor engineer, my goal is to provide what the band needs to hear and then just stay out of their way, he relates. The 3D empowers the band members to determine their own sound field for that mix, to take the most advantage of it and experience it in the way that works for them. With Radiohead, it was totally the right way to go. Everyone was extremely happy with the 3D. On the whole tour, there were literally no complaints I mean zero! # # # # # [Ends: about 689 words] EDITORIAL RESOURCES For additional information, hi-res images, or interview requests, please contact: -Jack Kontney jack@sensaphonics.com Kontney Communications Inc. Mobile: ABOUT SENSAPHONICS Founded in 1985 by Michael Santucci Au.D., Sensaphonics Hearing Conservation, Inc. designs and manufactures custom-fit earphones and electronics designed to achieve safe, high-resolution audio in mission-critical applications. Serving a primary customer base of professional musicians and sound engineers, Sensaphonics products are used exclusively on all manned NASA missions. Other significant markets served by Sensaphonics include house of worship, theater, broadcasting, motorsports, aeronautics, and audiophile listening. Sensaphonics is committed to the preservation of hearing through superior products, audiological services and audio consulting, enabling longer, more productive careers and richer quality of life. Located in Chicago, Sensaphonics can be contacted toll-free at , internationally at , or online at