Analytic hierarchy process-based recreational sports events development strategy research

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1 ISSN : Volume 0 Issue 6 An Indin Journl Anlytic hierrchy process-bsed recretionl sports events development strtegy reserch Weihu Yo School of hysicl Eduction, Luoyng Norml University, Luoyng 470, Henn, (CHINA) FULL AER TAIJ, 0(6), 04 [ ] ASTRACT In the pst yers, Chinese sports recretionl events hve been slightly developed, its development trend is not optimistic, recretionl sports promotion events cn effective solve the problem. The pper utilizes nlytic hierrchy process, selects mountineering, climbing nd drifting three sports recretionl events s reserch objects, nd considers best recretionl sports promotion events from consumers cognitive sttus, mss vlues, projects development nd outdoor recretionl sports events spending four spects. y clcultion nd nlysis, it gets the conclusion tht mountineering is the best recretionl sports promotion event. y compring three sports recretionl events ech kind of fctors dt, it finds tht the most proper generlized sports event ech kind of dt indictor is loer. 04 Trde Science Inc. - INDIA KEYWORDS Recretionl sports; Anlytic hierrchy process; est event; Development strtegy. INTRODUCTION In recent yers, recretion sports tht integrte fitness nd entertinment hve grdully come into people s life. Recretionl sports include outdoor recretionl sports nd indoor recretionl sports, from hich outdoor recretionl sports focus on hiking, mountineering nd drifting, indoor recretionl sports focus on climbing, yog. Until no, recretionl sports re still not received by most of people. Recretionl sports promotion influence fctors re vrious, such s consumers consumption level, personl vlues orienttion nd other fctors. In 006, Wng Zhi-Guo in the rticle Chengdu University students develop outdoor recretionl sports investigtion reserch, he selected Chengdu universities seven hundred students in school s reserch objects, dopted quntittive nlysis nd qulittive nlysis to ys to study on university students outdoor sports sttus nd influence fct ors, the pper pointed out tht students themselves cognition degree on recretionl sports ere not enough, besides fmily income s direct fctor tht ffected students prticipting in recretionl sports. In 00, Xu Hui-Yun in the rticle Investigtion reserch on Hngzhou voctionl college students outdoor recretion sports orgniztion, she mde investigtion nd reserch from Hngzhou voctionl college students recretionl sports cognition sttus, vlues orienttion, project prticiption nd orgniztion sttus s ell s outdoor recretionl sports spending nd other spects, nd nlyzed reserch results, nlysis shoed tht university students hd serious insufficient cognition on recretionl sports, vlues orienttion sttus s reltively good. In 009,

2 TAIJ, 0(6) 04 Weihu Yo 545 Wng Wen-Li nd others in the rticle University students recretionl sports prticiption influence fctors reserch, took five universities students s reserch objects, trgeted universities students prticiption in recretionl sports influence fctors, they mde investigtion, reserch results shoed tht universities students recretionl sports prticiption sttus suffered fmily effects. In 007, Zhou Dn in the rticle Urbn professionl omn prticiptes in recretionl sports influence fctors reserch tke Hngzhou s n exmple, trgeted professionl omen recretionl sports influence fctors such problem, she estblished influence fctors system nd structurl model. Utilize fctor nlysis nd vrince nlysis to verify estblished system nd model, the pper pointed out tht omn s recretionl sports cognition sttus nd self vlues orienttion ffected her recretionl sports prticiption degree. y consulting reltive documents, the pper bsed on previous reserches, orks on reserching on proper promoted sports recretionl sports events so tht improve ntionl recretionl sports prticiption level. AH MODEL ESTALISHMENT AH cn solve reltive tedious nd vgue problems decision-mking problems. Use the method to construct model, it roughly needs four steps: Estblish hierrchicl structure scheme; () Construct every lyer tht fully used in judgment mtrix; () Hierrchicl single rrngement nd consistency test; (3) Hierrchicl totl rrngement nd consistency test; (4) In the folloing, it respectively sttes ech step detiled process. Hierrchicl structure AH solved problems re required to be hierrchic, orderly nd logic. Only then it cn construct hierrchicl scheme. Let tedious problems elements to form into multiple hierrchies ccording to its ttributes, membership nd its reltions. Lst hierrchicl element plys dominte role in next hierrchicl reltive elements. In generl, these hierrchies cn be divided into 3 types: FULL AER () Top hierrchy: Only one element in this hierrchy, it normlly is finl trget of nlytic problems. The lyer is lso clled trget hierrchy. () Middle hierrchy: In this hierrchy, it includes intermedite links tht get involved to fulfill trgets, hich cn be composed of some hierrchies tht include multiple nd multilyer criterions tht required to consider. It cn lso be clled criterion hierrchy. (3) The bottom hierrchy: This hierrchy includes optionl ech method nd y to fulfill trgets. It cn lso be clled mesure hierrchy or scheme hierrchy. Hierrchy numbers in hierrchicl structure hve something to do ith problem s complicted degree s ell s nlysis detiled requirements, normlly the hierrchy numbers re not limited, ech element in every hierrchy governs less thn 9 elements. Hierrchicl structure is s Figure. In Figure, lyer is trget lyer tht is the purpose hich is required to finlly fulfill for reserching problems, lyer is criterion lyer tht is the medium process tht reserching problems go through, lyer 3 is scheme lyer tht is ech kind of referencing schemes. In generl, lyer one is one fctor, lyer to nd lyer three hve multiple fctors nd quntity is not fixed. Judgment mtrix construction Ech lyer structure cn sho fctors reltionships, Figure : Hierrchicl structure chrt An Indin Journl

3 546 Anlytic hierrchy process-bsed recretionl sports events development strtegy reserch TAIJ, 0(6) 04 FULL AER but in middle lyer, ech fctor occupied proportion in trget evlution bsiclly ill not be fully the sme, in the hert of evlutors, ech fctor hs certin proportions. When define ech fctor proportion tht is to compre n pieces of fctors X x,, An Indin Journl x n to fctor Z impcts. Sty nd others proposed to crry out pired comprison mong fctors, nd constructed comprison mtrix method. Tht is to sy, it selects to fctors xi nd x j every time, uses to express x i nd x j to Z impcts rtios, ll comprison is A using mtrix n n to express, A hs become judgment mtrix beteen Z X. From mtrix, it is cler tht if xi nd x j to Z impct rtio is, thenndto impct rtio is ji. According to liner lgebr theoreticl knoledge, if mtrix n n A meets 0 nd ji i, j,,, n, then mtrix A is positive reciprocl mtrix. Vlue determintion cn ccord scle tble, contents re s folloing TALE :. Judgment mtrix construction Mtrix A corresponding mximum feture vlue mx feture vectorw, it is the priority eight of sme hierrchy corresponding elements reltive Scle importnce to lst hierrchy some element through normliztion, the process is clled hierrchicl single rrngement. Though the process cn reduce other fctors interference, it is hrd to void ppering inconsistency to some extent hen integrte ll comprison results. If comprison results re consistent, then A fctor should lso meet: jk, i, j, k,,,n () ik The positive reciprocl mtrix tht meets bove formul is clled consistent mtrix. To esy define A cn be ccepted or not, it should test A inconsistency is very serious or not. If A is consistent mtrix, then () A surely is positive reciprocl mtrix. () Trnsposed mtrix A T is consistent mtrix. (3) A mtrix ny to lines re in proportions, nd fctors re bove 0, therefore rnk A the column., so is (4) In A, n, n is A mtrix order number. Other mx fetures roots of A is 0. (5) mx corresponding feture vector W,, T then A TALE : Scle tble n Definition Indictes to fctors hve equl importnce by compring i, i, j,, n, j n n n n n 3 Indictes the former is slightly more importnt thn the lter by compring to fctors 5 Indictes the former is obviously more importnt thn the lter by compring to fctors 7 Indictes the former is intensely more importnt thn the lter by compring to fctors 9 Indictes the former is extremely more importnt thn the lter by compring to fctors, 4, 6, 8 Indictes middle level of bove judgment Reciprocl If importnce rtio beteen i nd j is, then importnce rtio beteen j nd i is, so: ji,. n ()

4 TAIJ, 0(6) 04 Weihu Yo 547 A is n order positive reciprocl mtrix, hen it is consistent mtrix, hen nd only hen n s ell s hen A is inconsistent, it surely hs n. Thereupon, use mx nd n reltionship to test hether A is consistent mtrix or not. A consistency test steps Clculte consistency objective CI, mx n CI (3) n Consult corresponding verge rndom consistency indictor RI. Sty Reserched RI vlue, RI vlue could refer to TALE. RI Vlue is got in this y tht rndomly constructs 500 smple mtrixes. Rndom select numbers from to 9 s ell s its reciprocls to construct positive reciprocl mtrix, nd determine verge vlue of mximum feture root ' ' mx, nd define mx mx mx n RI (4) n Solve consistency rtio CR CI CR (5) RI When CR 0. 0, it is thought tht A consistency is cceptble, otherise it should mke proper correction. In the process, it lso includes hierrchicl totl rrngement nd consistency test, due to rticle lengths re limited, no theoreticl sttements here, directly pply it in the folloing. CONSTRUCT EST ROMOTION EVENT MODEL The pper ims to look for the most proper promotion of recretionl sports; therefore trget lyer fctor should be best promotion of recretionl sports. y referencing lots of reltive documents, recretionl sports events promotion influence fctors roughly divide into four items tht re respectively mss cognitive sttus, mss vlues, projects development, outdoor recretionl spending. Therefore criterion lyer should include these four influence fctors. Assume tht it TALE : RI vlue FULL AER n RI Figure : The hierrchy chrt of est promotion of outdoor recretionl sports compres three sports recretionl events i this time, nd then scheme lyer includes three schemes. Constructed hierrchicl structure chrt is s Figure. Judgment mtrix construction Judgment mtrix construction should first define TALE 3 : Sports recretionl event promotion current min difficulties ercentge(%) Rnk Cognitive sttus 80 Vlues 36 Spending sttus 3 3 rticiption sttus 6 4 TALE 4 : Trget lyer pired comprison mtrix A 3 4 /3 /5 /7 3 / /4 3 5 / An Indin Journl

5 548 Anlytic hierrchy process-bsed recretionl sports events development strtegy reserch TAIJ, 0(6) 04 FULL AER TALE 5 : Criterion lyer pired mtrix one 3 3 / 3 /3 / TALE 6 : Criterion lyer pired mtrix to /3 3 /5 / TALE 7 : Criterion lyer pired mtrix three /3 3 /5 / sports recretionl events promotion influentil four fctors importnce. TALE 3 is sports recretionl event promotion currently min difficulties tht re from Investigtion reserch on Hngzhou voctionl college students recretion sports orgniztion. From TALE 3, it is cler bout cognitive sttus, vlues, projects development, sports recretionl spending impcts Criterion An Indin Journl Figure 3 : The figure of evlution results degrees on sports recretionl events promotion. According to tht, estblish trget lyer pired comprison mtrix s TALE 4 shos. And then, estblish criterion lyer pired mtrix, contents re s TALE 5-8. Computed result TALE 9 : Hierrchicl totl rrngement Cognitive sttus Vlues y Mtlb softre progrm clculting, computed result is s TALE 7. From TALE 7 totl rrngement eight, it is cler tht scheme one is best scheme. In order to intuitionl express computed result, dr pie chrt s Figure3. y Figure3, e cn more intuitionl see tht mountineering is most proper promoted event. Wht the model compres re three sports events, in rel life, it exists lots of sports recretionl events, in order to more rpidly mke preliminry judgment on best event in future reserch, e need to compre three events TALE 8 : Criterion lyer pired mtrix four / 3 /3 / Spending sttus rticiption sttus Criterion lyer eight Scheme lyer single rrngement Scheme Scheme Scheme 3 Totl rrngement eight

6 TAIJ, 0(6) 04 Weihu Yo 549 FULL AER Judgment results sho tht mountineering is the best recretionl sports promotion event. According to the result, nlyze three sports recretionl events ech fctor dt fetures, e preliminrily ffirm tht promotion event ech indictor dt is loer. Figure 4 : Internl sitution comprison chrt multiple dt. Dr three sports events ech fctor broken line chrt, s Figure4 shos. In Figure4, represents cognitive sttus, represents vlues, 3 represents spending sttus, 4 represents prticiption sttus. From Figure 4, it is esy for us finding tht mountineering event ech dt is loer thn tht of other to events. Therefore, e preliminrily ffirm tht promotion event ech indictor dt is loer. CONCLUSION There re to most importnt spects in nlytic hierrchy process, one is to bstrct prcticl problems into hierrchicl structure ith logic reltions, nd the other is to judge quntittive prmeters by qulittive compring the problems. These problems re up to people s experience to gret extent, subjective reness is possible to ffect nlysis results. The pper utilizes nlytic hierrchy process into looking for best sports recretionl event promotion project problem, mkes judgment on mountineering, climbing nd drifting three sports recretionl events. REFERENCES [] Wng Kun, Wei Wen-yi; iomechnicl Reserch on Specific Ability of Tkeoff in Long Jump[J]. Chin Sport Science, 5(), 4-45 (005). [] Li Hong-bo, Liv Ho; Reserch development of specil physicl competence theory of erobics[j]. Journl of Sports Adult Eduction, 7(), (0). [3] Yng Fengjun; Reserches on Trums of Competitive Aerobic Dncing Athletes[J]. Journl of eing Sport University, 4, (998). [4] Di Li-ing; iomechnicl Anlysis on Jumping Typicl Difficulty Elements in Sports Aerobics[J]. Fujin Sports Science nd Technology, 3(3), 7-30 (0). [5] Shn Xinhi, Di Yusheng, Ci Guojun, Jin Jichun; The Comprison of iomechnicl Vribles of The Tkeoff erformnces of Three Atheltes With Different Jumping Abilities[J]. Sports & Science, 8(4), -6 (997). [6] Cheng Wn-xing et l.; Chnging Chrcter of the Ground Rection Force nd Joint Torque of Loer Limbs During Lnding from Different Height[J]. Journl of Chengdu hysicl Eduction Institute, 36(3), (00). An Indin Journl