what is kombucha? Kombucha is fermented tea that naturally contains probiotics and healthy organic acids.
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1 ON-PREMISE
2 what is kombucha? Kombucha is fermented tea that naturally contains probiotics and healthy organic acids. Old-school kombucha is made with 4 simple ingredients that undergo unique steps of fermentation. Though many brands try to hasten this very natural process, Health-Ade does this the real way. SUGAR WATER TEA SCOBY (SYMBIOTIC CULTURE OF BACTERIA AND YEAST)
3 WHAT WE DO We make the best tasting and highest quality kombucha you can buy.
4 KOMBUCHA CATEGORY GROWTH Total kombucha category sales on track to reach $1 billion in 2017 with 35-40% growth across all channels GT s share of the market continues to decline as new brands are gaining significant traction Most geographical markets are increasing velocity while also gaining significant districution Significant whitespace in the conventional channel where only few brands have double digit ACVs Health-Ade is one of the fatest growing brands in the category KOMBUCHA POISED TO TAKE MARKET SHARE FROM MULTIPLE CATEGORIES & IS HERE TO STAY U.S. Beverage Market Sizes Estimated Kombucha Category U.S. Sales Kombucha Coconut Water RTD Tea Energy Drinks Sports / Energy Juices Bottled Water Energy CSD $1000k $800k $600k $400k $200k + 96% CAGR Source: FBV estimates; SPINS/IRI 52 Week data ending 9/10/17. SPINS data does not include all retailers and accounts (including Whole Foods).
5 Health-ade is the fastest growing kombucha 140% % CHG VS. PRIOR PERIOD 96% 4 weeks 12 weeks 52 weeks 68% 37% 19% 22% 26% 8% 11% 23% 10% 2% 8% 10% 17% HEALTH-ADE ToDAY In all of refrigerated beverage, #1 growth brand of 2018 The #1 fastest growing brand and #3 largest brand in kombucha Available in ~20,000 stores nation-wide Source: All Channel Spins 52 wk ending 12/2/18.
6 16 FL OZ BOTTLES 8 FL OZ MINIS Available Through
7 FULL FLAVOR PORTFOLIO OUR LINEUP 8oz MINIS 3 flavors available Exclusive On-Premise Format top selling 16oz BOTTLES 14 flavors available Perfect for RETAIL pink lady APPLE GINGER-LEMON POMEGRANATE CAYENNE CLEANSE BLOOD ORANGE- CARROT-GINGER SEASONAL POWER GREENS MACA-BERRY Cherry-BERRY Bubbly Rose HOLIDAY CHEERS ON TAP 4 flavors available Perfect for Offices, BARS AND RESTAURANTS THE ORIGINAL CALIFORNIA GRAPE JALAPEÑO- KIWI-CUMCUMBER Available Through
8 HEALTH-ADE KOMBUCHA IS NOW ON TAP AVAILABLE FLAVORS KEG SPECIFICATIONS SERVINGS PER KEG A fully recyclable, sustainable one trip keg that holds 5.4 gallons (691 fl oz). COUPLER TYPE GAS TYPE TEMPERATURE SHELF LIFE D-Style Sanke COUPLER TYPE Keg Weight: lbs Nitrogen or CO months: Original 4 months: Pink Lady Apple, Pomegranate & California Grape Ti/Hi: 20x1 Keg/Pallet: 20 Pallets/Truckload: 22 Keg Dimansions: 10 x10 x24 Available Through
9 ON PREMISE KEY ACCOUNTS Health-Ade can be found at a number of well-known bars, restaurants, hotels, gyms, and more. Restaurants/CafÉs/Bars HOTELS FITNESS AIRPORTS INSTITUTIONS OFFICES
10 HEALTH-ADE EVANGELISTS Ruby Rose Jayden Smith Gweneth Paltrow Kourtney Kardashian Lea Michelle Claudia Solewski Ashley Graham Nick Foles Hillary Duff Swiss Beatz
11 THE PRESS LOVES HEALTH-ADE Tangy, filling and thirst-quenching, kombucha is the current must-have at any hip Los Angeles celebration. June 29, 2018 When Health-Ade announced a new flavor in the form of jalapeño-kiwi-cucumber, I knew I had to get my hands on it. It makes me feel like I m chugging the entire wellness industry in one gulp May 21, 2018 June 26, 2018 Best Overall health benefits: Health-Ade Kombucha The 5 best health drinks on the market. Kombucha We like most kombuchas on the market, but this Health Ade flavor came out on top. It s a little bit fizzy, and it has less sugar than many other brands. We love the flavors from Health-Ade, who recently lowered their prices to $3.99 in an attempt to bring kombucha to the masses. ProTip: is also the ultimate hangover cure. We re all about the brand Health-Ade, available nationally, which has a pleasant sweet-tart flavor that s not too aggressively funky. We saw many brands boosting their products with adaptogenic herbs...health-ade Kombucha reveled a special blend.
12 OUR STORY Health-Ade was started in 2012 by a husband, wife, and best friend in a true farmers market start-up story a small credit card and a big dream to make REAL FOOD and bring only THAT to the commercial shelf. The best tasting and highest quality kombucha you can buy is just the start, as our ultimate mission is to be the champion of the happiest and healthiest you. FOLLOW YOUR GUT!
13 WHO WEARE We are a hard working, bubbly, and optimistic crew, always authentic and real. We help each other out and go above and beyond. We work with high integrity, never bash competitors, and differentiate by focusing on what WE do. Simply put, we re best in class.
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FOASC Presentation 6.8.16 1 Probiotics are surging in popularity 2 Kombucha will be $1.8 Billion in annual sales in 2020 $1.8 Billion $600 Million Data Source: SPINS scan (powered by Nielsen Scantrack)
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