Aventure Functional Beer
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1 Aventure Functional Beer
2
3 How can a healthier lifestyle be delivered to this man?
4 Give him another beer!
5
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7 Avena Lat: Oats Venture Voyage Aventure French: Adventure
8 Aventure combines top level research with marketing skills Experience in implementation of new technology Competent and devoted owners Identifying suitable partners worldwide
9 Company Mission To help the global brewing industry add healthy values to beer
10 Company Vision To create a new, healthy, beer standard, profitable for all parties
11 Business Strategy To go with the big ones.
12 South Sweden Skåne A leading European region within Agriculture Food industry R&D in food and related sectors (Life Sciences etc) Strong networks and resources ensure on-going development and rapid growth.
13 Lund University Founded in Largest university in Sweden. 8 faculties, students, 6000 employees.
14 Lund Institute of Technology /Chemical Center A leading centre for research and education in the food sector and related areas.
15 Ideon Science Park Started in A hub for research and innovation-based enterprise.
16 The Scientific Background Oats in Focus at Lund University and Spin-off companies
17 1963 Discovery of human lactose intolerance at Chemical Center, Lund University (Prof A Dahlqvist) Research on various aspects of milk intolerance Development of a non-dairy milk from oats (Prof Rickard Öste and others) 1994 Cereal Base Ceba AB is formed by Prof Rickard Öste and his colleagues Ceba launches oat milk (-) Experimental studies on functional and health effects of liquid oat products (Prof Rickard Öste and leading Swedish university hospitals) The Scientific Background Oats in Focus at Lund University and Spin-off companies
18 Experimental and clinical studies on oat milk 1998 A malted product (a beer ) containing betaglucans from oats is developed (by Dr Angie Öste Triantafyllou). The company Aventure is founded to pursue development of the beer Studies on betaglucan-rich products made from oats in a major European research project (Prof Rickard Öste, Dr Angie Öste Triantafyllou and others) A new research project on cholesterol-lowering mechanisms of oats is started. (Prof Rickard Öste, Prof Per Hellstrand) 2005 Planning of a major oat milk study in China (Prof Rickard Öste) The Scientific Background Oats in Focus at Lund University and Spin-off companies
19 Why Oats? Documented, specific health effects functional Safe and well known GMO free Taste properties
20 Copyright CEBA AB Successes with Liquid Oat Products
21 Copyright CEBA AB Successes with Liquid Oat Products
22 Why a Healthy Beer? Focus on the cholesterol problem Added value in established product New consumer groups Healthy image News value
23 How Does it Work? Water-soluble fibres beta-glucans from oats reduce blood cholesterol Broken down in traditional brewing process The Aventure method (patent pending) keeps the beta-gucans intact Raw material & production cost comparable to ordinary beer
24 Health Claim for Beer? Likely to be accepted in the U.S. for a low- or non-alcoholic beer.
25 On the market today: Statins (medicine) Sterols and Stanols (food additives) Oats/Oat-fibre (food) Omega 3 oils (food) Food recommendations (oats, fibres, polyunsaturated fats, etc.) Cholesterol-lowering Substances
26 Cholesterol-lowering Drinks On the market today: Fruit Juice with Sterols (Coca Cola Company) Milk with Sterols (Unilever BestFoods) Rice milk with Sterols (Imagine Foods) Oat milk with active Betaglucans (Ceba AB)
27 Sterols are medicine mixed into food. Oats are a natural way to stay healthy. And the winner is...? Sterols vs Oat fibre
28 Example 1 Lättmjölk Low-fat milk 1 liter, Skånemejerier 6:90 Becel milk drink pro.activ 1 liter, Unilever Best Foods 16:90 Price increase145% Example 2 Lätta light margarine 1 kg, Unilever Best Foods 23:00 Becel pro.activ light margarine 1 kg, Unilever Best Foods 136:00 Price increase 491% Consumer Value Added Two cholesterol lowering examples on the shelves in Swedish stores
29 Thank You for Listening!
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