A BREAKTHROUGH FOR IBS. For Healthcare Professionals and Staff use only PROOF

Transcription

1 A BREAKTHROUGH FOR IBS For Healthcare Professionals and Staff use only

2 SYMPROVE THE UK S LEADING IBS EXPERTS Everything you need to know about Symprove and how it can help your customers. IBS Market & Consumer Symprove Overview Independent Research UCL Independent Research King s College London Symprove-happy Ex-sufferers Feedback The 12 Week Journey Retail Support Summary

3 IBS MARKET & CONSUMER 1 in 5 households contains someone with IBS Despite the high prevalence of IBS, recent research reveals that the condition is extremely poorly managed Sufferers try an average of 5 products each month but around half are still left battling the symptoms long term These people are in persistent pain they need to know if a product is effective Lack of understanding about internal organs leads to the use of wrong products IBS is multi-faceted predominantly only single symptom products are available Many brands do not understand the IBS sufferer, leading to broken promises

4 SYMPROVE OVERVIEW UNIQUE EVIDENCE LIFE CHANGING Multi-strain, waterbased formulation Scientifically proven to work on the symptoms of IBS Reaches targeted areas of the gut where it multiplies Addresses multiple IBS symptoms Independent research by King s College shows that Symprove works on multiple symptoms of IBS Independent research by University College London shows it is the only probiotic to work in 3 challenge tests Thousands of ex IBS sufferers tell us that Symprove has changed their lives One small change to daily routine has made a big difference to many lives CONSUMER SUPPORT DRIVEN New packaging is driven by consumer needs The 12 Week Programme shows the commitment needed New gut icon shows where Symprove is targeted

5 INDEPENDENT RESEARCH UCL SURVIVED After exposure, are the surviving bacteria still concentrated enough? Actimel VSL#3 ARRIVED Delivers at least 75% of the amount declaimed for the product SYMPROVE Yakult Actimel THRIVED Colony starts growing strongly within 10 hours to hit the target areas in the gut VSL#3 Bio-Kult Align ProBio 7 BioBalance Of the products tested, Symprove was the only one to beat all 3 challenges There is a lack of truly independent and comparable probiotic data Many popular probiotics do not deliver what they promise and they are not robust enough for the human GI tract

6 INDEPENDENT RESEARCH KING S Symptom Severity Score Baseline 4 weeks Time (weeks) 8 weeks 12 weeks Significant improvement was achieved in 4 weeks. Improvement continued through the full 12 weeks Symprove was effective on pain and bowel habit (constipation and diarrhoea) Results show that Symprove is safe, well tolerated and efficacious in improving overall symptom severity in patients with IBS

7 EX IBS SUFFERER FEEDBACK Life changing stories from people that have used Symprove and has made a big difference to their lives Lucinda Barton, 32 from Sussex IBS used to rule my life. I ve previously called an ambulance in the middle of the night as I ve been in so much pain. I never thought something so common could be so painful. Imodium helped in the short term but can t be taken every day, which was what I needed. I was at my wit s end. Many people s attitude is that it s only IBS ; but the condition was completely ruling my life. Symprove has been nothing short of a miracle - I ve gone from spending my days hiding at home near the toilet to having freedom for the first time in years I m able to go wherever I like and eat whatever I like. Symprove has not just improved my life; it has given me my life back. Tanya Hindes, 35 from Suffolk Symprove has enabled me to live my life symptom-free and I feel great. I take it every day before breakfast and it s been fantastic; no more pain, far less bloating and my constipation has eased. My family and I are now able to go out to eat without me having to cancel last minute because of the pain. I am so relieved to have found something that actually works and lets me get on with my day uninterrupted. Sally-Ann Clarke, 45 from Manchester Within 12 weeks I felt like a changed woman; I d gone from spending my days sat on the loo to having freedom for the first time in decades. Symprove has enabled me to live my life totally symptom-free and, at 45, has given me a new lease of life. I drink a shot every day before breakfast and it s been my saving grace; no more pain or diarrhoea. I m now happily married, I can go out for dinner without panicking, I can drive long distances, I can socialise with friends without repeatedly disappearing to the toilet. and I m not in pain. I now never give IBS a second thought. Kezia Hall, 26 from Glasgow Symprove has been a fantastic supplement in helping me overcome my IBS. My condition had become very manageable through lifestyle changes but I found that Symprove helped remove any residual symptoms of bloating and found my overall sense of well-being has greatly increased I love it! I definitely recommend it to anyone wanting to overcome IBS or see overall health improvements.

8 THE SYMPROVE 12 WEEK PROGRAMME COMMITMENT OFFER We always recommend customers complete a full 12 Week Programme of Symprove to help restore their gut bacteria. We appreciate this is a big commitment from the consumer. To acknowledge this, Symprove will reward them with the remaining 4 weeks of the 12 Week Programme at no further cost. This will be fulfilled by the retailer but funded by Symprove. CONSUMER SUPPORT By telephone By contact@symprove.com Symprove App to provide daily support The last 4 weeks (weeks 9 12) at no cost

9 RETAIL SUPPORT BLOATING? CONSTIPATION? STOMACH CRAMPS? DIARRHOEA? A small chat with our staff could make a big difference to your IBS and gut health Driving awareness with a category poster Interaction with IBS sufferers at till point with a counter display unit Product information to train store staff and educate consumers RETAILER BENEFITS The 12 Week Programme and offer will drive repeat business It will attract new consumers to store and brand Each transaction will drive higher value sales per customer Overall, total sales will be higher The course offer will drive brand and retailer loyalty

10 SUMMARY 12 WEEK PROGRAMME Encourage consumer compliance to gain maximum results Last 4 weeks at no cost to support the consumer through their journey and engage with retail New App to provide further consumer support IN STORE MATERIALS Drive awareness Build brand and retailer loyalty Provide in store visibility and encourage interaction with new IBS sufferers TRAINING If you would like additional training for you or your staff, or you would like additional information, please contact us on or contact@symprove.com