MEDIA KIT diabetes.ca/dialogue

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1 MEDIA KIT 2014 The official magazine of the Canadian Diabetes Association, and the country s leading diabetes magazine since summer 2013 AuTuMN 2013 STRONGER Support the Canadian diabetes association & Stay informed Subscribe to to receive the next four issues, jam-packed with information you can trust, for only $ Visit diabetes.ca/ subscribe or call BANTING ( ) today. together Winter 2013 Kids with diabetes share their summer-camp experiences How to care for your feet Take our diabetes quiz Plus: The best of summer! Food and fun in the sun Publications Mail agreement number canada Post: Please return undeliverable address blocks to: canadian diabetes association, university avenue, toronto, on M5g 2r5. Support the Canadian diabetes association & Stay informed subscribe to to receive the next four issues, jam-packed with information you can trust, for only $ Visit diabetes.ca/ subscribe or call BANTING ( ) today. MAil AgreeMeNT NuMber CANAdA PoST: PleASe return undeliverable AddreSS blocks To: CANAdiAN diabetes ASSoCiATioN, university AveNue, ToroNTo, on M5g 2r5. Mail agreement number Canada PosT: Please return undeliverable address blocks To: Canadian diabetes association, university avenue, ToronTo, on M5g 2r5. diabetes in the ClASSrooM Who Are You Fighting For? Support the Canadian diabetes association & Stay informed Subscribe to to receive the next four issues, jam-packed with information you can trust, for only $ Visit diabetes.ca/subscribe or call BAnting ( ) today. Project Pancreas Closing in on reality type 2 diabetes: choice or chance? Plus: activities and recipes for chilly months 1 Charitable Registration Number: RR001 Share your story today and you could win in our diabetes awareness campaign A roundup of diabetes apps and blogs PluS: Meal planning 101, and making every step count

2 NURSE FAMILY DOCTOR 14 DIABETES DIALOGUE SPRING 2013 CaNaDIaN DIaBetes association 38 DIABETES DIALOGUE SPRING 2013 CaNaDIaN DIaBetes association FaMily living WitH diabetes PHARMACIST DIETITIAN DIABETES DIALOGUE SPRING 2013 CaNaDIaN DIaBetes association 15 6 DIABETES DIALOGUE SUMMER 2013 CANADIAN DIABETES ASSOCIATION allan JOnes MEDIA KIT 2014 is Canada s leading diabetes consumer magazine, published by the Canadian Diabetes Association, whose mission is to lead the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. Published quarterly, features interesting and informative articles about research, medical updates, nutrition, exercise, lifestyle management, volunteerism and advocacy. Every issue contains healthy recipes and fitness tips that help people with diabetes live their lives to the fullest potential. We also feature people and companies making a difference in the community. Our readers look to as a trusted resource for diabetes information in Canada. Recent issues have covered such topics as: new developments in diabetes care and research building a diabetes health-care team ABCs of heart health benefits of walking with a pedometer diabetes in the classroom pregnancy planning new research, therapies and products success stories Photos by: Jason Franson, Cory Bialecki Illustration by: istockphoto.com/anastasiya Working with a variety of health-care professionals can improve your diabetes care and your quality of life team It takes a We see the benefits of teamwork every day: on the sports field, at work, in the classroom. If you have diabetes, teamwork is even more important. It is a scientifically proven approach that can improve the course of the disease and the quality of your life. Diabetes is a difficult disease to live with. Self-management is key, but the more help you get, the better you will do, says Dr. Maureen Clement, medical director of diabetes education at the Vernon Jubilee Hospital in Vernon, B.C. That help can come from a varied group of people (see Who s on Your Team? on page 19). As evidence, Dr. Clement points to a 2012 study in The Lancet (Andrea Tricco) which showed that strategies targeting diabetes care teams led to significant improvements in patients blood glucose, cholesterol, and blood pressure levels (compared to strategies targeting only the person with diabetes or only health-care professionals). It doesn t matter who you add to the team nurse, pharmacist, dietitian people with diabetes will have better outcomes by virtue of interacting more often with health-care professionals and receiving more help in managing their diabetes, says Dr. Clement. diabetes [news look beyond glucose ConTrol To PrevenT HearT attack If you live with diabetes, your risk for heart disease, stroke and other complications increases. Past research shows that keeping your ABCs in a healthy range can reduce your risk. That s A for A1C (a three-month average of your blood glucose levels), B for blood pressure, and C for cholesterol. Now, an American study in the Journal of General Internal Medicine (January 2013) reports that meeting the recommended guidelines for blood pressure and cholesterol may be even more important than meeting those for blood glucose control. The study looked at more than 26,000 people with diabetes. People who met the blood pressure and cholesterol guidelines, and those who met all three ABC targets, were least likely to be hospitalized for a heart attack or stroke. People who met only the A1C guidelines, and those who met none of the guidelines, were most likely to be hospitalized. The ABCs of Heart Health Our expert opinion: Ninety per cent of the study participants had relatively well-controlled blood glucose levels (A1C less than 9%), so differences in cardiovascular risk might not be apparent, says Dr. Geoff Werstuck, associate professor at McMaster University in Hamilton, Ont. In addition, the effects of metformin and other drugs that have been shown to alter cardiovascular risk were not accounted for, and the cardiovascular benefits of controlling A1C today may only become apparent years down the road. This paper does not provide evidence to support eliminating the A from the ABCs of diabetes management, says Dr. Werstuck, whose research on the link between diabetes and heart attack and stroke has been funded by the. He adds, The beneficial effects of glucose/a1c control are very clear with respect to other diabetic complications, including retinopathy and neuropathy. You ll find new ABCDEs (D is for drugs for your heart, E is for exercise and S is for stop smoking and manage stress) to reduce your risks of heart attack and stroke at diabetes.ca/abcdes. Photo by: istockphoto/thinkstock diabetes [champions A Voice FOR Diabetes awareness Radio host Allan Jones delivers important news about diabetes to the African-Canadian community Allan Jones has a voice made for radio: warm and smooth, and a pleasure to listen to. As a producer and health specialist with Toronto radio station G98.7 FM, his job is to keep a pulse on what s happening in the black and Caribbean communities in southern Ontario. Happily for the Canadian Diabetes Association, Mr. Jones s passion is about delivering an important health message to a group often overlooked by a generic health-care system. One size does not fit all when it comes to health. Ethnicity and race have a significant effect on the development of disease especially diabetes so we need a diverse and multicultural approach to prevention and management, says Mr. Jones, who immigrated to Canada from Jamaica in we need to have health data by ethnicity so that we know what is happening in our communities. In the absence of a culturally sensitive diabetes awareness message, far too many people in the black community underestimate the disease s devastating impact, he believes. A lot of people take diabetes very lightly. They say, I have a little sugar. Meanwhile, I see diabetes-related complications like amputations and blindness all around me. ISSUE THEMES Spring 2014 Education This issue looks at lifestyle and care issues of interest to people living with diabetes, incorporating topics related to national health awareness. Summer 2014 Summer Living + Back to Basics This issue looks at how people of all ages who live with diabetes can best enjoy the warm-weather months, plus a back-to-basics approach to diabetes education and self-management. Autumn 2014 Back to School + Diabetes Awareness Month The focus is on the importance of sharing knowledge and education for people and families living with diabetes, who are interested in information, products and services to help them better manage the disease. The issue also highlights and kicks off the Canadian Diabetes Association s annual diabetes awareness campaign for Diabetes Awareness Month. Photo by: Gary Beechey Photo by: istockphoto.com/ajafoto on the [shelf P asta perfection By making some healthy choices, you can enjoy pasta any night of the week by Julia aitken A bowl of pasta tossed with a hearty sauce is one of the easiest meals to fix, but is it a good choice for someone with diabetes? We thought Christina Giudici was the perfect person to ask. Not only is she a registered dietitian and certified diabetes educator, but she learned all about pasta from her Italian nonna. People with diabetes sometimes think they can t have any carbohydrates, but carbs are the body s fuel so, as long as you eat an appropriate portion, pasta can be part of a healthy meal, says Ms. Giudici, who works in the diabetes education program at Vernon Jubilee Hospital in Vernon, B.C. One cup (250 ml) cooked pasta is a sensible portion, Ms. Giudici says, but it s important to select the right type. Choose pasta that provides at least five grams of fibre per serving. Whole-wheat or whole-grain varieties or those containing inulin have the highest fibre. And don t add salt to the pasta water Ms. Giudici s nonna never does! When choosing pasta sauce, Ms. Giudici, who conducts regular grocery-store tours, urges her clients to become detectives and read labels carefully. Best are low-fat options, such as tomato sauces, that contain less than 400 mg sodium per serving. Winter 2015 Making a Difference Inspiration & Motivation The focus is on the inspiring people and programs making a difference in the fight against diabetes, plus a range of issues that matter to people living with the disease.

3 Who s reading? has an average issue readership of 91,320. The readership components are as follows: Primary care waiting areas IDS Canada* has been engaged to distribute copies of each issue in their unique literature display racks in 1,800 high-traffic primary care waiting rooms. The IDS Canada Agreement provides for a monthly replenishment service. IDS Canada research confirms: 6.1 million health-care consumers every month visit the 1,800 clinics 6,000 family physicians participate in the IDS program 3,600 copies of each issue will be distributed to the 1,800 primary care waiting rooms. Our circulation experts, in consultation with IDS, project an average issue readership of 36,000. Diabetes Education Centres IDS Canada* distributes materials to 465 Diabetes Education Centres across Canada. Paid and controlled distribution also has a paid and controlled distribution of 33,000. These readers are people living with type 1 or type 2 diabetes, people who care for family members with diabetes, and professional healthcare providers. They look to for the latest information on diabetes research and products. 96% find content that is of value or personal interest in each issue 91% would recommend a subscription to friends or family 80% are interested in diabetes research 78% are interested in nutrition and healthy eating 72% are interested in exercise and lifestyle These centres treat an average of 126,000 diabetes patients each month, and 1,500 diabetes educators fully support the program. 1,395 copies of each issue will be distributed to the Diabetes Education Centres. The projected average issue readership is 22,320. * IDS Canada is a Division of the IDS Media Group, a global health-care company operating in 14 countries. IDS is the leading provider of direct-to-consumer information programs in the waiting room environment. Based on more than 1,500 responses to 2009 Readership Survey

4 Rates and insertion dates is published four times per year (Spring, Summer, Autumn, Winter). Advertising rates 4-COLOUR 1x 4x 8x 12x 1 page $5,227 $5,021 $4,841 $4,748 ½ page $3,677 $3,502 $3,306 $3,203 1/3 page $3,311 $3,111 $2,946 $2,874 ¼ page $2,941 $2,735 $2,554 $2,493 BLACK AND WHITE 1x 4x 8x 12x 1 page $4,012 $3,796 $3,626 $3,523 ½ page $2,432 $2,276 $2,086 $1,983 1/3 page $2,152 $1,885 $1,725 $1,653 ¼ page $1,715 $1,514 $1,339 $1,267 Position charges Inside Front Cover or Inside Back Cover + 25% of Black and White rate Specified positions + 10% Back Cover + 50% of Black and White rate. All covers are non-cancellable. Contact Keith Communications for double-page spread rates. These rates apply only to the regular issues and normal circulation of and do not apply to special features. Advertisers will be informed of such cases and alternative arrangements will be made for those advertisers who wish to reserve consecutive advertising space in CLOSING DATES Issue Insertion Deadline Material Deadline Mail Date Spring January 20 January 27 March 14 Summer April 18 April 25 June 6 Autumn July 18 July 25 October 3 Winter October 10 October 17 December 15

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