FOR CHAMPIONS FOR CHAMPIONS

Transcription

1 FOR CHAMPIONS FOR CHAMPIONS

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3 FOR CHAMPIONS. AND champions of tomorrow.

4 About Us... 6 The Eleiko History... 8 Eleiko Markets & References Weightlifting Powerlifting Olympic Sport Centers Professional Sport Clubs Colleges & Universities Gym & Fitness CrossFit Uniform Market

5 Eleiko for Champions At Eleiko Sport, our passion is to support champions champions of today and of tomorrow. Since 1957, we have been producing bars and strength equipment that have been used by thousands of athletes around the world. With quality, professionalism and customer service as guiding principles, we are a strength training equipment supplier that you can rely on. Eleiko Sport has become, and still is, the standard. Number One For over 50 years, Eleiko Sport has been a worldwide leader within international weightlifting, powerlifting and strength & conditioning communities. Our products have been delivered to more than 180 countries and are often seen at the world s largest championships. The 2012 Olympic Games in London is only one of them. 5

6 About us

7 Free Weights for Professional Sports Eleiko Sport delivers high quality free-weight equipment to the professional sports community around the world. We believe that Olympic lifting is a sport for every sport and we are passionate about its benefits to professional athletes. We believe in functional training methods, the right equipment and hard work. That is what makes a Champion. 1,000 World Records In 1963 an Eleiko bar was used for the first time in an international weightlifting championship. Since then, more than 1,000 world records have been set with an Eleiko bar. The success is derived from its optimal balance, firm but not too sharp grip, the synchronized smooth rotation and perfect flexibility. Outstanding Quality When the first Eleiko bar was introduced in 1963, it stunned the world with its performance. For the first time, a single bar could be used in a competition without being bent or cracked! High quality is still our biggest priority for product development and we continuously work to keep standards high. Maximum Safety and Performance Every Eleiko product undergoes a stringent safety and functional control test. For example, each Eleiko bar is subjected to a bend test of a force of 1,500 kg and the discs are drop-tested 5,000 times. All is done to ensure maximum safety and performance. Functional Strength Training Thanks to all the years of working within professional weightlifting, Eleiko Sport has gained extensive and thorough knowledge in the field of functional strength training. Today we offer not only a full range of equipment on the field, but also courses and workshops. A Company to Trust A deal with Eleiko is a deal you can trust. From the first inquiry to the delivery and service of your purchase, Eleiko Sport is there every step of the way! We respect our customers and aim to create a win-win situation and long term relationships. Maybe this is why so many of our customers come back. Over and over again. 7

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9 It all began with a waffle iron... The history of the world famous bar begins at a small factory in Halmstad, Sweden a factory that manufactured waffle irons and other electrical kitchen products. The year is 1957 and the Supervisor, Mr Hellström, who works on assembling waffle irons, has just received permission from the Managing Director, Mrs Johansson, to produce a sample weightlifting bar. As it happens Mr Hellström has a fervent interest in weightlifting, a sport that at the time has encountered problems with the bars bending. A bar of special hardened steel is produced, as well as metal weightlifting discs. The knurling of the bar appropriately receives a waffle pattern 1,000 World Records Since that day, the Eleiko brand has set a new standard, revolutionizing the world of weightlifting as we know it. Big words, we know, but with thousands of championships and more than 1,000 world records, the Eleiko brand has proved itself a leader. Ongoing Product Development Today Eleiko Sport offers a wide range of products for weightlifting, powerlifting and strength & conditioning. The range includes bars, collars, discs, dumbbells, kettlebells, platforms, benches, storage and accessories all products made to Eleiko s high standards. Participating in international competitions is an important part of our evolution. It is there, surrounded by lifters and coaches, we get the inspiration for our product development. Our mission is to continue to serve athletes and coaches worldwide with methods and products to obtain and develop maximum physical strength. A Good Piece of Craftmanship The reason behind our good reputation is the Eleiko bar; The World s Most Famous Bar. It is produced by skilled craftsmen using special Swedish steel and every bar, irrespective if it is used for training or competition, is a result of skilled craftsmanship from lathing of the tracks of the sleeves, to the final assembly. A Stringent Quality Procedure Every Eleiko product manufactured undergoes a stringent quality control test. Each stage of production is carefully executed to ensure that the highest standards are upheld. For example, each bar is placed in a vice and bent with a hydraulic jack subjecting it to a force of 1,500 kg. The bar must spring back to an exact straightness with a maximum deviation of no more than 0.5 mm. No bar will ever be bent that much in competition or training. Signed by the Craftsman in Control As proof that the Eleiko bar has passed through our craftsmen s stringent quality tests, it is furnished with information about the date of production, batch number, serial number and the craftsman in control. After that, it is packed in high-quality, custommade packaging to avoid delays or damages during transport. That is what we call a good piece of craftsmanship. When the Eleiko bar was first introduced in 1963, the world of weightlifting was stunned. A bar that could last an entire competition without bending or cracking! No one had ever seen anything like it... Each bar is placed in a vice and bent with a hydraulic jack subjecting a force of 1,500 kg. 9

10 OLYMPIC GAMES London

11 Weightlifting Eleiko Sport has been a certified supplier of the International Weightlifting Federation (IWF) since During this time, we have earned the reputation of producing the highest quality equipment in the industry with exceptional durability, functionality and design. Eleiko weightlifting bars have been specifically designed to provide synchronized rotation, optimal flexibility and a unique grip which lifters around the world have dubbed, The Eleiko Feeling. Discs are made of a high quality rubber and are designed to ensure optimal bounce when dropped and effortless loading on the bar. The complete range of weightlifting products for competition and training include bars, collars, discs, dumbbells, kettlebells, platforms, benches & accessories. References: 39 World Championships 115 Continental Championships 112 Regional Championships 3 Olympic Games 12 Continental Games 24 Regional Games For more references, visit WORLD CHAMPIONSHIPS 2011 Paris PAN AMERICAN GAMES 2011 Guadalajara EUROPEAN CHAMPIONSHIPS 2012 Antalya ARNOLD SPORT FESTIVAL 2012 Colombus 11

12 Powerlifting Eleiko Sport is a certified supplier of the International Powerlifting Federation (IPF). Eleiko powerlifting bars have a distinctive design that is stiffer than our weightlifting bars and have a sharper grip preferred by powerlifters. Our cast iron discs are unique with a thin design to allow for more discs to fit on the bar during heavier lifts. We have a complete range of powerlifting products for competition and training including bars, collars, discs, dumbbells, kettlebells, platforms, benches, storage and accessories. References: 41 World Championships 37 Continental Championships 6 Regional Championships 2 World Games 1 Paralympic Games 3 Paralympic Continental Games For more references, visit WORLD GAMES 2009 Kaosiung WORLD CHAMPIONSHIPS 2012 Pilzen WC BENCH PRESS 2011 Soelden PARALYMPIC GAMES 2012 London 12

13 ARNOLD SPORT FESTIVAL 2010 USA

14 the world s most famous bar Product Tracking Every Eleiko bar carries information about the production date, batch number, serial number and the craftsman in control. It can be tracked all the way from the steelworks to the customer. Strength Rating 215,000 PSI The strength rating of the Eleiko bar is 215,000 PSI. That means that it requires 215,000 pounds per square inch to pull the bar apart! The average bar usually runs about 130,000 to 150,000 PSI. Tested for 1,500 kg Each Eleiko bar is placed in a vice and bent with a hydraulic jack subjecting a force of 1,500 kg. The bar must spring back to an exact straightness with a maximum deviation of no more than 0.5 mm. The same procedure is repeated on the sleeves. No bar will ever be bent that much in competition or training. Lifetime Warranty Valid for Eleiko Olympic WL Competition Bars. Unique Swedish Steel The Eleiko Bar is produced of unique Swedish steel. Made for Eleiko only. The Eleiko Feeling The Eleiko bar offers the best grip ever. The smooth but sharp contact with the grip, the optimal flexibility and the soft sound from the stabilized rotation of the sleeves, give the bar that special Eleiko Feeling. New Generation Eleiko Discs Top quality, optimal bounce and practical gripping edges. Tested for 5,000 Drops A weightlifting disc can be dropped times during a competition. Every batch of Eleiko discs is therefore tested for 5,000 drops just to be on the safe side 14

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16 OLYMPIC SPORT CENTER GIULIO ONEST Rome, Italy AQUA CETOSA, ROM (STOR BILD)

17 Olympic Sport Centers With a commitment and passion for improving athletic performance, Eleiko Sport has taken an active role in working with Olympic Sport Centers worldwide. Our equipment is used to train athletes from a variety of Olympic sports where the goal is to increase strength, power and performance while minimizing the risk of injury. Our products from the Olympic Weightlifting Range, Powerlifting Range and Sport Training Range have been used in these facilities to ensure the highest quality, functionality and safety for elite athletes. References: Chula Vista Olympic Training Center USA Croatian Olympic Comittee Croatia Centres of Sports Authority India Complexo Aquático Maria Lenk Brazil Audentes Sports Centre Estonia National Sports Centre Papendal The Netherlands National Sports Training Center Taiwan Liepaja Olympic Centre Latvia Olympic Sports Centre Spala Poland Stellenbosch Academy of Sports South Africa For more references, visit OLYMPIC SPORT CENTRE SPALA Poland STELLENBOSCH Academy of Sports South Africa POLIQUIN STRENGTH INSTITUTE USA ESC BY TEAM DANMARK Denmark 17

18 Professional Sport Clubs As the world s most trusted supplier of strength and conditioning equipment, Eleiko Sport has provided high quality products to the international sports market for many years. Our products have been delivered to a variety of professional sports performance facilities for football, rugby, basketball, handball and ice hockey, just to name a few. Taking the needs of the coaches and athletes into consideration, we have developed the Eleiko Sport Training Range, which includes bars, discs and platforms that can withstand the constant use at a high volume facility for years. References: Aiveris Sport Club Latvia Benetton Rugby Treviso Italy Chicago Bears USA Chicago Bulls USA Esporte Clube Pinheiros Brazil Frölunda HC Sweden FC Dinamo Croatia Miami Dolphins USA San Francisco 49ers USA St George s Park National Football Centre UK For more references, visit IS HALMIA Sweden BULLDOGS RUGBY CLUB Australia CSKA MOSCOW Russia ATLETICO BILBAO Spain 18

19 FRÖLUNDA HOCKEY CLUB Sweden

20 BERKELEY UNIVERSITY USA

21 colleges & Universities Eleiko Sport is proud to be the coach s choice for strength and conditioning equipment at colleges and universities around the world. Products from our Olympic Weightlifting Range, Powerlifting and Sport Training Range are ideal for these facilities where safety and quality are a concern for coaches training serious athletes. For those colleges and universities that want to make their strength and conditioning facility stand out, we recommend our custom label options for a unique look. References: Aspire Academy for Sports Excellence Qatar Cornell University USA Federal University of Viçosa Brazil Loughborough University United Kindom Louisiana State University USA National Taiwan University Taiwan The University of Melbourne Australia University of Amsterdam Netherlands University of Southern California USA University of Texas at Austin USA For more references, visit UNIVERSITY MINNESOTA USA VÄXJÖ HIGH PERFORMANCE CENTER Sweden UNIVERSITY OF BIRMINGHAM SPORT UK CAMPUS SPORT TYROL INNSBRUCK Austria 21

22 Gym & Fitness Eleiko Sport is a supplier of equipment and educational programs to the Gym & Fitness market worldwide. Whether your facility is designed for serious athletes or those who want to improve their personal wellbeing, Eleiko Sport offers a large selection of functional training and free-weight equipment to help your customers reach their goals. Choose from not only bars, collars and discs, but also dumbbells, kettlebells, platforms, benches and accessories to complete your facility. References: A.S.D Fitness Center Club Italy Aranha Training Brazil Clean Health Australia Elite Gym India Fidelity Fitness Club Dubai Friskis & Svettis Sweden Gym Roja Latvia MTM Active Qatar Profit Academia Brazil Sporthouse United Kingdom For more references, visit FIDELITY FITNESS CLUB Dubai CLEAN HEALTH Australia FRISKIS & SVETTIS Sweden SIX3NINE England 22

23 PROFIT GYM Brazil

24 RFCC Rome

25 Crossfit Over the last decade, CrossFit has grown in popularity and Eleiko Sport has been there every step of the way, designing innovative products that are safe and can withstand relentless use and abuse. The Eleiko XF Range includes bars, collars, discs, kettlebells, dumbbells, platforms, benches and accessories. In the summer of 2012, we were the main supplier for the Reebok CrossFit Fitness Championships in Europe and saw first-hand how athletes appreciated the rotation, flexibility and grip of the Eleiko bar. Any Crossfitter who lifts with an Eleiko bar understands the difference. References: Butcher s Lab Denmark Cougars WL/CrossFit Club Australia CrossFit HH Germany CrossFit Malmö Sweden CrossFit Nordic Sweden Dragon CrossFit United Kingdom National Championships Sweden Reebok CrossFit Fitness Championships Europe 2012 Reebok CrossFit Mokotów Poland Reebok CrossFit Nürnberg Germany For more references, visit BUTCHER S LAB Denmark NATIONAL CHAMPIONSHIPS Sweden CROSSFIT HH Germany CROSSFIT GJUTERIET Sweden 25

26 Uniform market Maintaining peak condition is a crucial part of the job for defence and emergency responders. This is why Eleiko Sport has been the first choice for military forces, police, and fire fighters all over the world. Above all, our Olympic Weightlifting, Powerlifting and Sport Training Ranges satisfy the demand for the highest quality products that the professionals, who s job is to take care and keep others safe, rely on. References: Eleiko has delivered training equipment to military forces, police and fire fighters all over the world. You are welcome to contact us to find out more. POLICE FORCE FIRE BRIGADE NAVY MILITARY DEFENCE 26

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28 ELEIKO SPORT INC. 318 W. Grand Avenue Chicago, IL USA Phone: Fax: ELEIKO SPORT AB Korsvägen 31 SE Halmstad, Sweden Phone: Fax: ELEIKO SPORT LLC Ramenki Moscow, Russia Phone: Fax: