Social Media. A Gift Economy

Transcription

1 Social Media A Gift Economy

2 Speaker Introductions

3 2014 Award Recipient Wife Mother of two Blogger BothellBlogger on Facebook Heather Heyer makinlifesweet.com Contributor to momstart.com Founding Administrator for Buy Nothing Project Bothell Group Regional Administrator for 30 Buy Nothing Project groups (Alaska, Oregon, Hawaii and Washington)

4 City of Bothell Recycling and Public Services Projects Administrator Recycling Outreach Coordinator Sabrina Combs Solid Waste Contract Administrator Volunteer Coordinator Lover of Community Engagement WSRA 2010 Recycler of the Year Award Recipient

5 Buy Nothing Project Started on Bainbridge Island, Washington Worldwide social movement Over 175,000 members in 13 nations 770 groups and over 1,100 volunteers.

6 Worldwide Connections AUSTRALIA CANADA INDIA JAPAN LUXEMBOURG NETHERLANDS NEW ZEALAND PHILIPPINES SOUTH AFRICA SPAIN SWEDEN TRINIDAD & TOBAGO UNITED KINGDOM UNITED STATES

7 Washington Groups 49 out of 50 states have groups 145 groups in Washington

8 It s About Setting the scarcity model of our cash economy aside in favor of creatively and collaboratively sharing the abundance around us.

9 Why is it so popular?

10 It s Free to Participate Choose Interaction Level Have Fun

11 Encourages Easy decluttering of lives from stuff Saving money by getting stuff for free Behavior change through the discovery of a free recycling platform Relationships and community

12 Bonus Community connections that forms to support one another Members of the groups: Spend more time interacting in the groups Find new ways to give back to the community Discover humor, entertainment and yes, free stuff

13 But Let s Talk about Bothell Buy Nothing Bothell Group and It s Impact to Our Community

14 BNB Gives Back It s NOT just about Bothell BUT it s about Community

15 DISASTER RESPONSE - OSO

16 S.O.S. Callout Response BNO Connects with BNB 5 TRUCKLOADS = 15,000 POUNDS OF FOOD/SUPPLIES

17 Not Just BNB but BNK too Giving back feels good too

18 Wedding Highlighted by Local News Items Donated Through BNK Kirkland Dance Studio venue donated 2 Rooms for Wedding and Reception Photographer Videographer DJ Free wedding gown Free bridesmaids dresses Free florist All in All a $10,000 wedding for FREE

19 Back to BNB

20 Swann/Hackney Family

21 Change and Influence through Gifting NEW TEACHER receives books from Free Boutique to start her classroom reading collection.

22 Success Leads to Expansion BNB 3,500 members get Creative

23 Entrepreneur Businesses Start Stephanie Doll (bakery) Mary-Leah (jewelry) Stuart Morrison (wood working) Carrie Mosely (soaps) Cari Wagy (jeans and textiles)

24 Artisans Talents Discovered

25 Repurposing Creativity Preferred

26 New Community Based Groups Start Bothell Community (3,366 members) Homemade Bothell (687 members) Chatterbox (729 members) Bothell After Dark Bothell Muddy Buddies Messy House Help

27 Bonus for City Engagement Bothell Community (3,366 members) Homemade Bothell (687 members) Chatterbox (729 members)

28 Increased Attendance & Events

29 Social Media Partnerships Community Event Attendance Increases Increased Participation with Eco Lunch Program Reduce questions and calls New Emergency Management Partnerships formed

30 Earth Hour Exploded

31 Sustainamania Doubled Posting to BNB doubled attendance Sustainamania from 250 to 500

32 New Partners Developed

33 New Experts Identified and BNB Member

34 Ecotober Doubled More than doubled attendance and added Costumer Exchange from BNB

35 Increased Community Participation Eco Lunch program went viral via PTA moms groups

36 BNB Secret Tracker We can monitor where items go and how popular they are.

37 Reduced Calls BNB and Bothell Community created relationships Less calls and more online interactions

38 Relationships Developed More call outs Sabrina Combs on Facebook Trusted source of information Reduce Calls Allowance for delayed responses because of relationship sorry in a meeting, I am back now and will respond soon Growth in BothellCool participation

39 Prepare for Emergencies January 29, 2015 shared an Energy Smarty Pants Tip from Snohomish PUD to the BothellCool page and a few moments later a small Earthquake occurred. A few minutes later a 2.8 earthquake hit the eastside at 9:37am. Reliability and Community Engagement Achieved

40 Community Grows BNB Grows Too

41 BNB Gets Bigger 1 Large BNB Site of 3,500 Became 3 Separate Groups Buy Nothing Bothell North Buy Nothing Bothell Central Buy Nothing Bothell South

42 Jen and her Sustainable BNB Journey Less driving more walking

43 Behavior Change Grows Residents no longer purchase first; Ask to receive a gift or borrow first; Purchasing is a LAST resort. We find people seeking out REUSE or REPORPOSE before RECYCLING

44 BNB Helps out the City You know when you have that item that you need for an event that you don t have 100 of well BNB can help with that

45 How it Works?

46 BNB Uses Fun Language Terms ISO IDSO PPU INO IDNO

47 Can you translate?

48 Now Let s Try

49 This is How it Works Sabrina Facebook User versus Heather the BNB Admin

50 Live Facebook Now you know the terms let s see if you can use them? Step 1 Check Under Your Chair Step 2 Do you want to keep it or gift it? Step 3 Who wants to gift it? Raise your hand. Heather is here to help.

51 Lending Libraries It s not always pick ups and meets ups Sometimes its about borrowing All it takes is an

52 Lending Library Items

53 Free Boutiques Imagine a Thrift Store without the Price Tag Drop off Pick up Anyone can participate Come Get IT!

54 The Results

55 Worth Waiting For

56 Who Does the Work? Admins Volunteers

57 Remains of the Day Remaining items are collected by thrift stores. Nothing is thrown away.

58 Diversion Unknown

59 Reduced Material in Landfill Reuse and repurpose leads to behavior change Lending Library reduces purchases and waste

60 Food Scraps Diverted from Landfill Food Scraps is a hot topic in my counties Gifted food doesn t go to the landfill

61 Oddest Item What do you think it is?

62 Find Your Group Visit BuyNothingProject.com to find one.

63 Lessons Learned Naming conventions matter. Challenges with name. Partnerships with community groups can grow participation, attendance and change behavior.

64 Questions

65 See it to Believe It In the convention room is a table donated by City of Bellevue See Gifting feels good See more of what its about

66 Thank You