CAMHS Publicity Timeline 2007/08

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1 1 But there are lots of people who can help you make sense of it all Ask about young people s emotional health and well-being services available in Nottinghamshire Call in confidence CAMHS Publicity Timeline 2007/08 OCT/NOV 07 OCTOBER /NOVEMBER 2007 Identified need to provide information. DECEMBER 2007 Identified SHOUT!PR as preferred design team. DECEMBER JANUARY JANUARY 2008 Completed CAMHS Delivery Triangle. How to... Access CAMHS in Nottinghamshire County from June 2008 FEBRUARY 2008 Gathering Support. FEBRUARY MARCH MARCH 2008 Initial planning and review of needs. Design team, SHOUT!PR briefed. APRIL 2008 First Visuals presented to Publicity Working Group. APRIL 2008 Revised visuals presented to CAMHS Executive and Comms Leads. Refined artwork taken for wider consultation. APRIL 2008 Feedback & favourites. APRIL MAY JUNE MAY 2008 Amendments made to chosen designs to reflect feedback, and off to print. But there are lots of people who can help you make sense of it all Ask about young people s emotional health and well-being services available in Nottinghamshire Call in confidence JUNE 2008 Dissemination planning. JULY Your head can be a scary place July 2008 Media launch Local and specialist press releases help to raise the profile of CAMHS internally and externally.

2 OCTOBER/NOVEMBER 2007 The need to provide information on CAMHS to a range of partners was identified Building on CAMHS Delivery Triangle

3 DECEMBER 2007 SHOUT!PR identified as preferred design team, due to experience working with multi-agency partnerships Budget identified

4 JANUARY 2008 Completed first draft of CAMHS Delivery Triangle Initial project aspects briefed in to design team, SHOUT!PR

5 FEBRUARY 2008 Engage a team to form Publicity Working Group Meet SHOUT!PR to build on initial brief and agree publicity mechanisms and timescales: advanced visuals required for CAMHS Executive meeting 16th April 2008

6 MARCH 2008 Developed draft content of main stepped booklet Publicity Working Group initial meeting with design team to capture key messages about emotional and mental health: Aims: Reduce stigma Cover spectrum of health need Encourage appropriate engagement/access Demystify CAMHS, enabling children and young people to receive the most appropriate support Help a range of providers to identify their contribution within the CAMHS Delivery Triangle Communications Managers engaged and invited to CAMHS Executive meeting for visuals presentation SHOUT!PR work on first logo options based on brief, and engage illustrator to produce first concepts for Publicity Working Group

7 APRIL nd April: SHOUT!PR present first draft visuals - CAMHS logo, strapline (Healthy Young Minds) and poster concepts to the Publicity Working Group, for initial feedback. CAMHS Child & Adolescent Mental Health Services with CAMHS Child & Adolescent Mental Health Services CAMHS Child & Adolescent Mental Health Services CAMHS Child & Adolescent Mental Health Services CAMHS Child & Adolescent Mental Health Services Healthy Young Minds Healthy Young Minds Healthy Young Minds Healthy Young Minds with Your Child s Health checklist: heart physically fit lungs & breathing nervous system eyes & ears mind & emotions with

8 APRIL 2008 SHOUT!PR commenced work on finalising preferred logo and strapline, with a new brighter illustrative treatment on branding, and incorporating key messages developed by the Publicity Working Group team. These visuals were presented to CAMHS Executive and local NHS and County Council Communications Managers on 16th April. WORRY PROBLEMS PRESSURES Your head can be a scary place.

9 Our Favourites: Children & Young People APRIL 2008 Consultation with service users - children & young people and parents - and a range of mental health practitioners was taken forward by members of the Publicity Working Group, covering; WORRY PROBLEMS Your head can be a scary place. PRESSURES - Parents of children aged 0-5 Children & young people at Thorneywood District targeted service users Children & young people with learning disability or a disability - Local school children But there are lots of people who can help you make sense of it all. Ask about the young people s emotional health services available in Nottinghamshire. Don t bottle up your emotional worries... Ask your Youth Worker, Teacher, Doctor or Nurse in confidence about our services in Nottinghamshire. Ask: Youth Worker, Teacher, GP etc. Name In confidence about young people s emotional health services available in Parents Examples of feedback: Not colourful enough Health Professionals WORRY PROBLEMS PRESSURES Preferred to have NHS logo Clear and eye catching Like catchphrase Better with more photos Your head can be a scary place. Some text hard to read Like the green smiley face! Needed teen appeal option Lower case type easier to read < Previous Page Timeline Next Page >

10 MAY JUNE 2008 Amendments made to chosen designs to reflect feedback Further feedback on changes additional materials produced - including teen appeal posters - to complete full suite comprising: Stepped CAMHS Booklet Referral Booklet and CD Wallet sized information card Poster selection - range of audiences Postcards Pop up banners Call in confidence about young people s emotional health and well-being services available in Nottinghamshire But there are lots of people who can help you make sense of it all Ask about young people s emotional health and well-being services available in Nottinghamshire Call in confidence Parent/carer targeted Young people - aged 12+ If you want to talk about your worries or fears, there are people who want to hear from you Your emotional health is important Call in confidence about young people s emotional health and well-being services available in Nottinghamshire Don t forget your head! We can help you get your emotional health in check Call in confidence about young people s emotional health and well-being services available in Nottinghamshire But there are lots of people who can help you make sense of it all Ask about young people s emotional health and well-being services available in Nottinghamshire Call in confidence Your head can be a scary place. Children & young people

11 people s emotional health and JUNE 2008 Dissemination plan drawn up to include a range of partners working with children and young people across Nottinghamshire Call in confidence about young well-being services available in Nottinghamshire Your head can be a scary place. But there are lots of people who can help you make sense of it all Ask about young people s emotional health and well-being services available in Nottinghamshire Call in confidence But there are lots of people who can help you make sense of it all Ask about young people s emotional health and well-being services available in Nottinghamshire Call in confidence

12 July 2008 Media launch Child and Adolescent Mental Health Serivces (CAMHS) in Nottinghamshire has launched its brand new look alongside service development and investment, giving children, young people and their families easier access and a better understanding of the range of services available to them. Dissemination of information: Promotional materials Brand Guardian (branding guidance) including electronic versions for the PCT, NHS and Local Authority intranet. Commisioned Drama in Schools, a project to reduce stigma attached to seeking help for emotional and mental health needs. A partnership approach between: CASY, Indigo Brave and Nottinghamshire County Council s PDL (Personal Development of Learners) team Pictured: (l-r) Nicola Crisp, Manager of local young people s service What About Me? (WAM), Clare Staley, Service Head for the new District Emotional Health and Well-being Teams, Sarah Monsoon, Creative Director, SHOUT!PR and Sally Handley CAMHS Commissioner display new CAMHS branding.

13 Child & Adolescent Mental Health Services (CAMHS) Nottinghamshire County Teaching PCT Birch House Ransom Wood Business Park Southwell Road West Mansfield Nottinghamshire NG21 0HJ Tel: SHOUT!PR Oak House Ransom Wood Mansfield Nottinghamshire NG21 0HJ Tel: Press ESC to exit full screen mode

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