The Affordable Care Act

Transcription

1 The Affordable Care Act Healthy Young America 2014: The Young Adult Perspective January 30, 2014 Amy Lin Young Invincibles

2 Who are Young Invincibles?

3 The ACA: What Affects Young Adults Provisions that most affect young adults ages 18-34: Pre-existing conditions Preventive services Contraception Student health plans Medicaid Marketplaces & tax credits Catastrophic plans What to highlight about the ACA: Built-in assistance Affordable options

4 10 Essential Health Benefits Ambulatory patient services Emergency services Hospitalization Maternity/newborn care Mental health and substance use disorder services Prescription drugs Rehabilitative and habilitative services Laboratory services Preventive and wellness services/chronic disease management Pediatric services

5 Mental Health Needs 1 in 5 young adults between ages experienced mental disorders last year Highest rates of psychological distress & suicidal thoughts & attempts of any nearby age group year olds have highest rates of binge drinking & tobacco use of surrounding age groups Picture Source:

6 Mental Health Benefits Mental health & substance abuse services included in EHBs EBRI study on the impact of dependent coverage expansion : Increase in use of services 42% of all inpatient claims were used for mental health & substance abuse services after 1 year of coverage Mental health parity Requires insurers to provide mental health benefits comparable to other medical care coverage

7 Outreach and Education for Young Adults Young YoungInvincibles.org facebook.com/together.invincible

8 Photo Source: %20Briefs/2013/Aug/Covering-Young-Adults-Under-the- Affordable-Care-Act.aspx Millennials Want Insurance Myth: young adults don t want insurance Gallup poll: 68% will get insurance in 2014 Young adults are highly uninsured Young adults value and want health insurance Many don t have it because they indicate it s unaffordable

9 Awareness Gap Glitches have not been major barrier 69% indicated I can t afford it Many still do not know about financial help or tax subsidies 81% are unaware of deadline Awareness gap exists more within Latinos & African Americans Photo source:careerrocketeer.com

10 Young Adult Awareness Gap Subsidies/Financ ial Help Mandate March Deadline Y N Y N Y N Photo Source:

11 Characteristics of Young Adults are those born between Largely part of the Millennial generation (born after 1980) We are: More ethically & racially diverse Less likely to serve in the military Most educated Photo source:

12 Interesting Facts Nearly 4-in-10 have a tattoo 1-in-4 unaffiliated with any religion Parenthood & marriage more important than financial success However, 1-in-5 are married 34% are young parents Events that shaped Millennials: 9/11 Hurricane Katrina Election of first African American President Photo source: Healingbeings.org

13 Technologically Wired Technology & pop culture sets Millennials apart from other generations Attitudes towards technology: New technology makes life easier Brings them closer to friends & family 4-in-10 connect to internet wirelessly 75% have a social media site 87% sleep with their cell phone on or right next to their bed Photo Source:

14 Young & Uninterested 71% are uninsured (most have been for 2 years): 67% are men 40% are Who motivates them: Family member (spouse or mom) Friend Doctor Where do they find info: Google or search engine Mom, than spouse Photo source: hartsbeat.com

15 Women as Messengers Women make 80% of the health care decisions for American families. Uninsured Americans mentioned important women in their life as key sources for advice on health insurance Latina and African American mothers play a significant role in all aspects of the households Women are more vulnerable to losing their insurance compared to men Shouting out to: Moms Mammas Madres Ma Partners Friends Grandmas Me-Mas Abuelas

16 Traditional Outreach Tabling Group Presentations Traditional Outreach Hosting Events Brochures and Newsletters

17 Traditional Outreach Be prepared to have conversations & tangible information Meeting uninsured where they are: Apartment complexes Basketball courts Restaurants Contract workers Vocational Schools Classrooms Unemployment offices Community Colleges Barber Shops and Salons Grocery stores Concerts Bars Laundromats K-12 Schools (young parents) Photo Source: suntimes.com

18 Flyering Flyers should be concise Have information on where a person can get enrolled More resources found at: Getcoveredamerica.org YoungInvincibles.org Healthcare.gov Localhelp.healthcare.gov Your state marketplace website Photo source: getcoveredamerica.org

19 Be Creative, Employ Help Bartenders host happy hours to talk about the law and enroll Comedians/Actors/Actresses write and perform sketches abut health insurance & enrollment Local radio personalities advertise events and give public service announcements about getting covered Local musicians perform and enroll after the concert Friends host enrollment house parties Bringing people together through performance Upworthy Link

20 Seasonal Events Use seasonal events as a platform to enroll

21 Mobile Technology Mobile Websites Text Message Services Mobile Technology Social Media Mobile App

22 Use Social Media as an Outreach Tool One in five Americans have reported using social media for health information 50% of Facebook users are in the age group Young adults value reviews through social media when considering goods and services

23 Communities of color & technology 97% use cell phone for texting White, non Hispanic: 52% Black, non Hispanic: 79% Hispanic: 85% 77% access internet with their cell phones White, non Hispanic: 52% Black, non Hispanic: 60% Hispanic: 66% Use social networking sites White, non Hispanic: 65% Black, non-hispanic: 68% Hispanic: 72% Photo Source: Photo Source:

24 Listen address

25 Engage Ask questions: Ex: What is the most confusing thing about health insurance? If you don t get health insurance, you will literally be paying something for nothing. Respond to questions/comments in quickly Fun and engaging posts Picture Source:

26 Build Relationships Find an influencer to share information Sharing stories and/or information to educate friends on social media Getting the Big Picture on Affordable Health Care Flirting with Death Photo source: mediabistro.com

27 Mobile Technology Twitter Anatomy Twitter handle #Hashtags Embedded links Retweet Share via Favorite

28 How to create a Meme Memes are usually images with a brief universal message Memes can either be funny or have a political or socially conscious message Can be created using sites like Meme Generator and Adobe Photoshop and Illustrator

29 Social Media in Action

30 Anatomy of an eblast Strong Heading Dear Supporter, Relevant Image Concise and powerful messaging Organization name and logo Social Media link(s) Help us get the word out by sharing this graphic on Facebook and Twitter. Best, The YI Team Contribute $5 today to make sure we can educate all young uninsured people about their new affordable options before the March 31st enrollment deadline. Clear Ask(s)

31 Mobile Friendly Technology It is extremely important to make mobile friendly content Now more than ever people use their cell phones to browse the internet and check s As of May 2013, 63% of adult cell owners use their phones to go online. Over 52% of cell phone owners use their phones to receive and check s Two ways you can use mobile technology to connect with young adults Mobile sites E blasts

32 Young Invincibles Mobile App: Your Health Care Finder Find doctors and Community Health Centers in your area by zip or GPS Explains the new health care law Defines common health insurance terms Discount calculator

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34 Keep in Touch Like us on Facebook Follow Contact Information: Amy Lin