MANUFACTURING. Personal Needs & Intimacy Products.
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1 MANUFACTURING Personal Needs & Intimacy Products
2 WHO WE ARE XR LLC 15251Pipeline Lane Huntington Beach, CA USA XRMASS.com General Manager Randy Alvstad Brand Manager Michael Merrill Founded 1999 Division of XR LLC Located in Huntington Beach CA, USA 60,000 SQ. Ft. Warehouse - Operations 50,000 SQ. Ft. Warehouse - Storage Privately Held 2012 Sales: $50 Million Managerial Team
3 OUR APPROACH TO THE SEXUAL WELLNESS CATEGORY We are keenly aware that every retailer has a unique shopping environment. With this in mind, we have designed product brands and packaging appropriate for every level of discretion in the several wellness and intimacy categories. 3 LEVELS OF RETAIL DISCRETION MODERATE RETAIL PROGRESSIVE RETAIL FORWARD RETAIL BRANDS BRANDS BRANDS Personal Lubricant Personal Lubricant w.xr.com
4 MARKET HOT POINTS Conservative estimated Adult Retail Sales 2012: Over 6 Billion Social Acceptance of Sexual Wellness Growing as Conservative Sexual Stigmas Decline 82% of Surveyed Women Say that Sex Toys are a Healthy Part of Their Sex lives. (Trojan Research) 50 Shades of Grey Sold over 70 Million Copies Adam & Eve (USA Largest Multi-Channel Adult Retailer) estimates the Total Adult Products Market at $16 Billion (Included Entertainment) Estimated Sexual Wellness Category Sales at Amazon.com Exceed $1 Billion in 2012 Younger Shoppers are Powering Intimacy Product Sales Discrete Packaging and Exciting Product Selection are Keys to Retail Success Sexual Wellness Products are Addressing Real Health Problems Such as Erectile Dysfunction, Prostate Health, Sexual Impotency and General Happiness. Adult Products are Shown to Improve Sexual Experience and Lead to More Satisfied Relationships in Couples. For Older Consumers, Adult Products Help Cope with Age Related Dysfunctions Associated with Diabetes, Erectile Dysfunction, Traumatic Injuries and Mental Depression.
5 MEET DR. YVONNE K. FULBRIGHT SEXUAL WELLNESS EDUCATOR Meet Dr. Yvonne K. Fulbright Dr. Yvonne Fulbright received her Master s in Human Sexuality Education from the University of Pennsylvania, and her Ph.D. in International Community Health Education. She is a sex blogger for The Huffi ngton Post, a freelancer, a professor at Argosy University and is currently the sex columnist and sex expert for foxnews.com. Dr. Yvonne is also the author of several books and is a Certifi ed Sex Educator through the American Association of Sex Educators. Dr. Yvonne has established herself as one of today s leading sexuality experts as an advocate and activist for sexuality education, Dr. Yvonne is committed to enabling candid, positive dialogues about sexuality, relationships, and intimacy. PUBLICATIONS
6 INTRODUCING SAVVY
7 INTRODUCING SAVVY Sku UPC Case Qty Description Wholesale MSRP YF Blushing Bunny 7 Mode Silicone Personal Massager $28.00 $83.99 YF SAVVY PRODUCT LIST Hot Spot Intimate Massager $7.15 $21.49 YF YF YF YF YF Intimate Bliss Three Piece Personal Pleasure Kit Bliss Balls Silicone Kegel Exercise Balls Allure 10 Function Remote Intimate Massager Embrace Vibrating Silicone Prostate Exerciser Enrich Silicone Three Ring ED Set $10.00 $29.99 $6.65 $19.99 $16.25 $48.99 $8.50 $28.49 $2.00 $5.99 YF Amore Four Piece Couples Intimacy Kit $10.00 $29.99 YF Desire Velvet Coat 7 Personal Massager $5.50 $16.50 YF Adore Mini Massager $3.60 $10.99 AD Splendid Multi Speed P Spot Vibe $10.50 $31.99 AD AD YF Engage Flexi Male P Spot Massager Delightful Curve Smooth Coat G Spot Bullet Vibe Flirt Smooth Coat Turbo Massager $6.65 $19.99 $3.00 $9.99 $3.90 $11.99 AD YF YF AD Excite Removable Kegel Excercise Balls Charmed 10 Mode Dual Motor, Super Rabbit Purple Radiant 10 Mode Dual Motor, Super G Spot Rabbit Felicity 7 Function, Reversible Rotation Rabbit $3.80 $11.99 $16.65 $49.99 $16.65 $49.99 $27.75 $84.99 AD Impulse Four Mode Professional Massager $34.00 $99.99 YF Enchant Dual Stimulation Silicone Ultra Power Massager $28.75 $84.99
8 INTRODUCING CLEAN & REFRESHED 2013/2014 PRODUCT PRICELIST ITEM # CASE UPC DESCRIPTION WHLSL MSRP CR PERSONAL CLEANSING ENEMA BULB $4.75 $14.99 CR DISPOSABLE PERSONAL CLEANSING APPLICATOR $2.25 $6.99 CR PERSONAL CLEANSING BAG SYSTEM $7.10 $21.99 CR DELUXE PERSONAL CLEANSING ENEMA BULB $7.50 $22.49 CR PERSONAL CLEANSING SHOWER SYSTEM $20.25 $59.99
9 INTRODUCING PASSION 2013/2014 PRICELIST ITEM # UPC DESCRIPTION CASE WLSL PL100 2oz MSRP PASSION WATER BASED LUBRICANT 2 OZ. 24 $2.80 $8.40 PL100 4oz PL100 8oz PASSION WATER BASED LUBRICANT 4 OZ. 24 $3.85 $11.50 PASSION WATER BASED LUBRICANT 8 OZ. 24 $4.65 $13.99 PL100 16oz PL100 34oz PASSION WATER BASED LUBRICANT 16 OZ. 24 $8.85 $26.50 PASSION WATER BASED LUBRICANT 34 OZ. 24 $11.75 $34.99 PL101 2oz PL101 4oz PASSION SILICONE BASED LUBRICANT 2 OZ. 24 $5.35 $15.99 PASSION SILICONE BASED LUBRICANT 4 OZ. 24 $7.55 $22.49 PL101 8oz PASSION SILICONE BASED LUBRICANT 8 OZ. 24 $11.00 $32.99 AC PASSION PREMIUM SILICONE LIGHT16OZ LUBE 24 $10.75 $32.50 w.xr.com
10 INTRODUCING MASSERA Massera is the developer and manufacturer of a line of premium professional quality massagers. Each unique design treats sore muscles, relieve tension and promote an overall healthy sense of well-being in the privacy of the user s own home. From large hand-held back massagers to portable sizes for targeted simulation, Massera brings the Art of Swedish Massage in every incarnation to men and women around the world.
11 INTRODUCING MASSERA SKU BARCODE CS DESCRIPTION COST MSRP AD AC AC AD AC Öya Proffesional Grade 4 Speed Power Massager Professional Grade 4 vöda Amplified Rechargeable Wand Massager with Universal Travel Adapter lumina Multispeed Wand 110v- Blue swön Petite Variable Speed RechargeableWand Massager mörr Handheld Multi-Speed Massager w/ Infrared Heat $34.35 $ $29.50 $90.00 $16.95 $52.00 $16.95 $52.00 $16.00 $50.00 AC Öpa Professional Grade Variable Speed Massager $16.00 $50.00 AC781-Blue björn Portable Massager - Blue $4.00 $12.00 AC781- White björn Portable Massager - White $4.00 $12.00 AC780-Blue vevö Three Node Petite Massager - Blue $3.00 $9.00 AC780- White vevö Three Node Petite Massager - White $3.00 $9.00 AC sönik Electro Stimulation Massager $8.25 $25.00 AC Almond Nectar Massage Oil 8 oz. $8.75 $27.00
12 INTRODUCING VOGUE Affordable Silicone Luxury SKU BARCODE CS DESCRIPTION WHSL MSRP AC AC AD AD Moxie 6 Mode Silicone Massager Bordeaux 10 Mode Remote G-Spot Vibe Isis 6 Mode Vibe w/ Rose Petal Stimulator Bella 7 Mode Silicone Stimulator $23.25 $69.99 $31.00 $92.99 $25.00 $74.99 $17.00 $50.99 AD Swell Vibe Variable Speed 6" Vibe $4.90 $14.99 AD Linga Silicone 7x Tongue Vibe $16.75 $49.99 AC INMI G Silicone G-Spot Ergo Vibe $10.00 $29.99
13 MARKET PLACE COMPARATIVES TROJAN TWISTER TRIPHORIA PULSE ULTRA TOUCH MULTI SPEED RING VIBRA MINI VIBE RING INTENSE VIBE RING WALMART $10.82 $7.58 $7.58 TARGET $24.99 $15.73 $7.59 WALGREENS $66.99 $43.99 $34.99 $18.99 $16.49 CVS $44.99 $34.49 $24.79 $16.99 $24.79 RITE AID $64.99 $43.49 $30.99 $23.99 $14.99 SAV ON $18.49 $14.99 $10.99 $12.99 DUREX VIBE RING DISCOVER DELIGHT RING OF BLISS ALLURE WALMART $9.97 TARGET $9.89 WALGREENS $24.99 $15.99 $21.99 CVS $13.49 $49.99 $25.99 $15.49 $20.99 RITE AID $21.99 SAV ON ANSELL LIFESTYLES 3 PK RINGS AMUSE AMUSE RING WALMART $9.97 TARGET WALGREENS $11.99 $9.99 CVS RITE AID $11.29 $20.99 SAV ON
14 CONSUMER ADVERTISING PLAN PRINT ADVERTISING Full- or half-page ad promoting each brand featuring Where To Buy icons Publications selected according to key demographics: o Ms. Magazine o BUST o Self o Good Housekeeping SATELLITE RADIO ADVERTISING 30-second spots o Playboy Radio o Howard 100 ONLINE ADVERTISING Leaderboard, side column, rectangle rotating banners Key blogs within sexuality, health/wellness, fitness categories: o YourTango o TheFrisky o BlogHer o CafeMom o TheBump o Feministing o Jezebel o ivillage o Blogilates o Fitsugar o The Fitnessista o Web MD.
15 CONSUMER SOCIAL MEDIA & PR PLAN SOCIAL MEDIA Twitter o Product review and discussion by Dr. Yvonne Fulbright o Sex blogger engagement o Hash tag creation and promotion sexuality, health/wellness, fi tness categories Facebook o Product review and discussion by Dr. Yvonne Fulbright o Fan Page for each brand o Fan engagement with sponsored posts and column ads PUBLIC RELATIONS SUPPORT LUCID Public Relations, Projected daytime TV placement o o o o The Doctors Kris Jenner Show The Dish Bethany Frankel Show Securing editorial placement o Regional and national media mentions
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