Partnership for Research and Innovation in the Mediterranean Area 4 PRIMA Stakeholder Event February 16, 2017 (CNRS-L Jnah)

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1 Partnership for Research and Innovation in the Mediterranean Area 4 PRIMA Stakeholder Event February 16, 2017 (CNRS-L Jnah) Investment in Science.Investment in the Future By Dr. Amr M. Helal CEO ITM/ Health TECH - Egypt

2 Best Investment!

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5 Stunting affects approx. 1/3 of under-fives in the developing world Malnutrition contributes to 1/2 of all deaths in children under 5 Percentage of stunted under-fives children ( ) Source: UNICEF/WHO/World Bank Joint Child Malnutrition Estimates, 2014

6 Trends in Childhood stunting Africa

7 Most of the irreversible damage due to malnutrition in Egypt happens during gestation and in the first 24 months of life.

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9 Save our Children Save our Future

10 Project Partners Knowledge partners - National Research Center - Faculty of Pharmacy Cairo University - Nutrition Institute of Egypt - Ainia Research Institute (Spain!) Industrial Partners - Univert for Food Industries - FP- Food GMbH (Germany!) Business Developer Partner - Health Tech for Integrated Health solutions

11 Stunting Intervention Food Technology Production of balanced diet for pre- school children on Industrial scale with Use of probiotics Local ingredients Fulfilling about 30 % of RDA Competitive prices, attractive pack, palatable taste This might be the first intervention recipe for stunting problem in Egypt (2-3 years) targeting stunting at pre-school children

12 Our Project s Proposed Solution Development of Innovative recipe(s) to combat stunting (age segment 2-3 years) Registration at the Ministry of Health Production at pilot scale (35,000 recipes) Application to 100 children for 350 days Post project, industrial production, national and regional product (s) marketing

13 Market Segment & Size Market Segment: Children below 4 years (11% UN data2015, approximately 9.5 M ) Total market in the range of 2.3 Million Targeted market (25% within 3 years) 500,000 children

14 Market Opportunity and Competition Governmental projects for school nutrition program > LE 500 Million Governmental Projects for pre-school stunt fight program!! Recipes registered for stunt fight in Egypt? Gov., NGO, UN, WHO and others support infant and children nutrition BUT not stunting intervention program.

15 The Market Validation Data for similar products registration; National Nutrition Institute of Egypt Data for expected cost of recipe National Research Centre Univert for food industries Preliminary Recipe pricing Comparative analysis for baby food for the same age segment

16 Project Current Status Successful production of probiotics at NRC Building on SMART project outputs (Project Team members) Identification of the stunting problem in the governorate of Qaliobia (selected site) Identification of the basic recipe requirements Personnel training for nutritional surveying and clinical evaluation (through SMART)

17 Recipe Formulae The function recipe will be designed so that each 100gm contains (approximately) Calories 656 kcal, Protein 25.45g Carbohydrate 108.5g, fat 13.35g, potassium 543.3mg, sodium 43.3mg, phosphorus 390mg, calcium 111mg, iron 5.47mg, zinc 10.2 mg, vitamin A 9.7 magnesium 71.8mg, fiber 2.25g, and probiotic bacteria not less than 10 7 cells/gm

18 Revenue Model Revenues Generation Sharing profit from future sales Who will Pay for your Solution? Project business partner Health Tech What is your Pricing Model? Planned retail price per one recipe is to be affordable for low income families

19 Milestones Formulation, chemical and sensory evaluation of the of the recipe (s) at the lab scale. Recipe registration at the Ministry of Health Recipe production at the pilot industrial scale Nutritional surveying and application for 100 children for 350 days. Clinical evaluation within 1 year of application Seminars and workshops for stunting problem, impacts and suggested solutions

20 On going Success Stories Supported by EU- RDI/ IMC/ MEK Egyptian Partners EU Partners German University in Cairo Faculty of Pharmacy Cairo U. National Research Center Agriculture Research Center Health Tech Al Sonbolah Rice Mill International Trade and Marketing Misr El Kheir Foundation Goethe University Muenster University VIVA cell Biotechnology FB- Food Germany Analyze and realize (a&r) Baspharma Holland Holland Food Trade Ainia (Spain)

21 COOPERATION WITHIN 4 PRIMA PARTNERSHIP FOR RESEARCH AND INNOVATION - Joining Innovation Clusters in the food security sector - Joining regional plans for stunting intervention in MENA and African countries - joint research and innovation activities among Mediterranean countries, aiming at developing innovative and sustainable, food production, food waste management and grains storage.

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