How can retailers support national nutrition campaigns? National Nutrition Health Programme «PNNS» ( ) Stakes and proposals.

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1 1 How can retailers support national nutrition campaigns? 2 PNNS : National Nutrition Health Programme National Nutritional Health Programme Offering consumer choice Training Public health policy Le Programme National Nutrition-Santé (PNNS) Stakes and proposals 3 Background of the «Programme National Nutrition-Santé (PNNS)» 1998: preparation of the French presidency of the European Union (choice of nutrition as one of the priorities). Resolution approved by the European Council of Ministers on 14 December , National Expert Comitee (Department of Health) : report Objectives for a Public Health Nutritional Policy in France S. Hercberg and A.Basdevant (june 1999) , Expert Comitee of High Committee for Public Health: report "Towards a public health nutrition policy in France", S. Hercberg and A. Tallec (june 2000). December 13 th, The Prime Minister, in his closing speech to the Etats généraux de l alimentation announced the launch of the National Nutrition Health Programme (PNNS). January 31th, Health Ministry: presentation of the PNNS 4 National Nutrition Health Programme «PNNS» ( ) 2005) The National Nutrition Health Programme (PNNS) has a general objective to improve the state of health of the whole population by acting on one of its major determinants, namely, nutrition May 31th, Strategic Comitee of the PNNS (dossiers: Nutrition) 5 Programme National Nutrition-Santé (PNNS) (dossier: Nutrition) Principles Dietary choice is a matter of free choice and food,, a pleasure, Citizens have the right to correct and understandable scientific information, The programme s actions are aimed at promoting health protection factors (+++) and reducing pathological risk factors, Each action should favour obtaining at least one of the nutritionnal objectives and not go against them objectives on dietary intake consumption of fruits and vegetables: the number of «low consumers» of fruits and vegetables by at least 25 % consumption of calcium by 25 % the population having Ca intake < RDA + by 25 % the prévalence of vitamin D deficiency, the average contribution of total fat intake to less than 35 % of daily energy intake + of 1/4 in the consumption of saturated fatty acids (< 35 % of total food intake), consumption of carbohydrate so that they contribute more than 50 % of daily energy intake, by the consumption of starchy carbohydrate, and of 25 % consumption of simple sugars, and by consumption of dietary fibres by 50 %, alcool intake among those who consume alcoholic drinksr (<20 g/d of pure alcool ). 6 strategies / 5 ans ( ) 2005)

2 objectives on lifestyle related to nutrition daily physical activity by an increase of 25 % in the number of people doing the equivalent of at least 1/2h of fast walking per day. 3. objectives on nutritional markers the mean blood cholesterol level in the adult population by 5 %, systolic blood pressure in adults by 10 mm of Hg, the prevalence of overweight and obesity (BMI > 25 kg/m²) in adults by 20 %, and to halt the increase in the prevalence of obesity in children 9 10 The PNNS logo Public brochure : 3,5 millions New brochures to promote physical activity and about nutrition for children An example of a specific brochure A national campaign to encourage the consumption of fruits and vegetables

3 13 Informations for medical staff TO PREVENT, DETECT AND TREAT NUTRITIONAL DISORDERS IN THE HEALTHCARE SYSTEMS 3. TO PROMOTE THE INVOLVEMENT OF CONSUMERS, AND OF FOOD AND AGRICULTURE INDUSTRY PROFESSIONALS IN THE PNNS conditions for using the logo of the PNNS by food and agriculture industry on promotional information on the health values of foods (compliance with the PNNS) 4. TO ESTABLISH A SYSTEM OF SURVEILLANCE OF FOOD CONSUMPTION AND THE NUTRITIONAL STATUS OF THE POPULATION 5. TO DEVELOP RESEARCH INTO HUMAN NUTRITION (epidemiology, behaviour, clinic) 6. TO UNDERTAKE PUBLIC HEALTH MEASURES AIMED AT SPECIFIC GROUPS 15 Strategic Comitee for coordination and follow-up of the PNNS Ministères: Santé, Agriculture, Consommation, Education Nationale, Recherche, Jeunesse et Sports, Intérieur Agences: InVS (USEN), AFSSA CNA CFES CNAM Mutualité Française ANIA Associations de consommateurs Association des Maires de France Association des Départements de France Experts scientifiques President: Philippe Douste-Blazy Vice-President: Serge Hercberg 16 How can retailers support national nutrition campaigns? Offering consumer choice Training Public health policy 17 Nutrition : offering consumer choice 18 Public information Adapting offer to our customers needs Marketing about our brand Dietary products Enriched Products Providing consumer information Nutritional labelling on the products or consumer information? Call center with nutritionists : AUCHAN National Nutrition and Health Programme Information on nutrition and cancer Advertising from fruit and vegetable Retailers can promote these programmes In 2003 : Auchan participated in the «week of good nutrition» In stores : nutritionists and dieticians

4 19 Nutrition : stress consumer information 20 CTIFL : Advertising from associations of fruit and vegetable Marketing - National Nutrition and Health Program : PNNS - Information on nutrition and cancer - Publicity from associations of fruit and vegetable In stores : nutritionists and dieticians Retailers can promote these programs In 2003 : Auchan participate to the week of good nutrition In stores : nutritionists and dieticians : a new commercial event on balanced diet 23 Training 24 Nutrition : a concern for all society Training for employees Top Santé 2005 : a new programme for all employees logo PNNS? Training for local associations Programmes for schools Nutrition : engaging dialogue with public authorities and other stakeholders European platform on good nutrition - to encourage the creation of national platforms - to create an annual event on good nutrition practices

5 This paper was produced for a meeting organized by Health & Consumer Protection DG and represents the views of its author on the subject. These views have not been adopted or in any way approved by the Commission and should not be relied upon as a statement of the Commission's or Health & Consumer Protection DG's views. The European Commission does not guarantee the accuracy of the data included in this paper, nor does it accept responsibility for any use made thereof.