Roundtable on Obesity

Transcription

1 European Modern Restaurant Association Roundtable on Obesity Best Practice Workshop Brussels, 29 October 2004

2 Who are we? Established 1995 Present in all member states of the EU Some of the best known high street brands: Autogrill, Yum! Brands Europe, Nordsee, Quick, Burger King Europe, Goody s, McDonald s Europe, Whitbread, Starbucks

3 Some statistics More than restaurants Some chains franchised up to +70% transactions every day More than employees

4 Mission Enhance dialogue with European policy makers and opinion leaders

5 Objectives Promote the Modern Restaurant sector s point of view on EU policy re food safety, nutrition, franchising, employment, training standards, environmental responsibility, taxation,...

6 Simple organisation Nine companies working together in a cross-functional structure Rapid feedback Fast decisions Access to a powerful communication channel

7 Where do we stand in the nutrition debate? Social responsibility in view of global obesity pandemic Contribute to educating about balanced lifestyles Tasty, convenient and fun nutritious food choices for our customers

8 A tradition of communicating As consumer-driven companies, the brands represented by EMRA have a tradition of responding to consumer needs and communicating about them With regards to nutrition alone this has led to a myriad of tools to communicate about the products we sell and responsible ways of consuming them

9 Consumer information tools Instore leaflets, posters, place mats about products, nutritional information and education, allergens, diabetes and celiac disease, GMO s, environmental impact and practices, CSR practices

10 Consumer information tools Customer service center hotlines Websites with dedicated interactive pages regarding the nutritional content of products, nutritionist advice

11 Websites

12 Nutritional values calculator

13 Nutritional info for parents and kids

14 Nutritional information for customers in form of leaflets, posters, tray-liners and on the web (varies by country)

15 Consumer information tools Continuous staff training re nutrition, food safety and food quality Mass media initiatives promoting new products designed to satisfy nutrition conscious consumers and educate others to make responsible choices

16 Staff training

17 Where do we go? Stimulating balanced behaviour through choice Helping towards change through menu review and product innovation Mass media for powerful impact

18 Choice KFC UK provides for swap-out possibilities (vegetables like corn, coleslaw or beans against fries) KFC Germany/Netherlands display fresh salads at the front counter to ensure higher visibility and choice by customers Pizza Hut France has introduced logos on its menu, describing menu items which fit in a balanced and healthy diet Pizza Hut UK has introduced a half-cheese option on all its pizzas

19 Children s choice

20 Menu review Fruit and vegetables become more prominent on all menus

21 New products New products in line with a more balanced nutritional behaviour

22 Mass media

23 Mass media

24 Power of mass media

25 What EMRA can do Responsible contribution to a joint effort in search of a solution Access to a powerful communication network ( points of sale) Communication channel with 9 major food service sector companies and their decision makers

26 Questions?

27 This paper was produced for a meeting organized by Health & Consumer Protection DG and represents the views of its author on the subject. These views have not been adopted or in any way approved by the Commission and should not be relied upon as a statement of the Commission's or Health & Consumer Protection DG's views. The European Commission does not guarantee the accuracy of the data included in this paper, nor does it accept responsibility for any use made thereof.