The Heba Story. products every year.* That may be a huge challenge but it s an even greater opportunity.

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2 The Heba Story Many South Africans, from all walks of life, are plagued by ill health. Many blame this on fast food, fizzy cooldrinks and sweets but often the biggest culprit is everyday staples. Foods which are commonly known as unhealthy can easily be avoided but staples are a necessity in most households. In order to truly combat poor nutrition we need to find acceptable replacements for maize meal, wheat flour and rice which are just as good in taste and texture but significantly better in nutritional value. The average South African consumes 100kg of maize and maize-related products every year.* That may be a huge challenge but it s an even greater opportunity. It is clear that what South Africans need is a healthy, banting pap and so HEBA was born. But HEBA is more than just a pap substitute, we are trying to provide a solution and so it has to be relevant to a variety of staples. HEBA can be used to make bread, porridge and krummelpap on stove tops, in ovens and even in microwaves. Food is culture and identity. Don t change who you are, just eat right morning til night. *FAOSTAT, Food Balance / Food Supply - Crops Primary Equivalent: Maize And Products. N.p., Web. 22 Nov

3 HEBA is made from SUPERFOODS Flaxseeds Coconut flour Sunflower seeds These tiny, brown coloured seeds are high in omega-3 fatty acids and can improve digestion, decrease skin irritations, and support fat loss. Best of all? Flaxseeds are low in carbs but remain high in fiber which helps reduce sugar cravings. Eating flaxseeds can contribute towards glowing skin and strong, healthy hair, reduce acne and eczema. All of this from a tiny seed? You bet. Made from coconut solids ground into a fine powder, coconut flour is a delicious substitute for wheat flour. It is gluten free and high in fat (specifically medium chain triglycerides) which is known to boost the metabolism and keep you fuller for longer. Lekker! Coconut flour is high in fibre yet low in carbohydrates which means that it will help you avoid blood sugar spikes. These nutty tasting seeds are full of antioxidants and help to ease inflammation in the body which can cause asthma and joint pain. Sunflower seeds contain bonestrengthening minerals such as copper and magnesium (believed to soothe our nerves, ease headaches and stress). They are also a good source of selenium, which is proven to prevent cancer.

4 HEBA is LCHF & delicious HEBA Nutritional Information per 100g per 40g serving Energy (kj) Protein (g) Glycaemic Carbohydrates (g) 8 3 of which total sugar (g) Total Fat (g) Of which saturated fat (g) Dietary Fibre (g)# Total Sodium (mg) Source: SANAS-Accredited Laboratory. #Analysed using AOAC method. Nutritional information for dry product.

5 Heba Recipes eat right morning til night Breakfast Porridge Makes 1 cup INGREDIENTS: ¼ cup HEBA, ¾ cup boiling water, Pinch of salt. Mix ingredients in a bowl and stir well. Allow to cool. carbs per portion: 2.9 g Pap Makes 3-4 portions INGREDIENTS: 1 cup HEBA, 3 cups water, Pinch of salt. Mix ingredients in a pot over the stove. Stir well, cook until boiling. carbs per 100 g: 2.2 g KrummelPap Makes 3-4 portions INGREDIENTS: 3parts HEBA, 1 part water, pinch of salt. Bring water to boil on a stove top. Add HEBA to water, stir with a fork until krummels form. Add 1 more part water as needed. carbs per portion: 2.3 g

6 Bread in a Mug Makes 6 slices INGREDIENTS: 3T Heba, 1 egg, 3T water, ¼t baking power, Pinch of salt. Mix ingredients in a mug and stir well. Cook for 90 seconds in a microwave at full power. Allow to cool before slicing. carbs per slice: 0.5 g Bread Makes 20 slices INGREDIENTS: 200g HEBA, 2t baking powder, Pinch of salt, 4 eggs, 1½ cup water. Heat oven to 180 C. Mix dry ingredients. In a bowl mix eggs and water then stir in the dry ingredients. Pour into a lined and greased loaf tin. Bake for 50 minutes, oven temperatures may vary. Allow to cool before slicing. carbs per slice: 0.8 g

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