RPh s and RD s. Possible Conditions. Past. Pharmacy Programs and the RD role: Collaboration is Key

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Raymond Kennedy
6 years ago
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outcomes How do we put the pieces of the puzzle together to improve health outcomes?

1 RPh s and RD s Pharmacy Programs and the RD role: Collaboration is Key Theresa Juday RPh, AE-C Specialty Pharmacy Advisor Past Supermarkets began to recognize the need for RD input Link between diet and health outcomes How do we put the pieces of the puzzle together to improve health outcomes? Lower overall health costs Improve overall health Diabetes Possible Conditions General Health/Well Being Eating Right High Blood Pressure Heart Disease 1

2 Current: Beginnings of Collaboration Diabetes programs In-store tours On-going classes for maintenance Wellness programs Heart disease High cholesterol Hypertension Current In store tours Initial discussion of diet for diabetes Discuss food choices, labels Add RPH to discuss medications/compliance On going Group support Testing (A1C etc) Ongoing dietary support Future: Expanding focus See more important role of diet and health Collaboration of RD and RPh Childhood obesity Rare/Specialty Drugs Cystic Fibrosis Oncology The State of Specialty Specialty drug spend is growing at 3.5 times the rate of nonspecialty spend 1 Total health care costs range 6-11 times higher for specialty patients than non-specialty 2 79% of specialty patients have multiple conditions; on average, they have an additional 2.4 conditions 3 Specialty drug spend is projected to grow at a 12.2 percent compound annual rate to reach $111 billion by specialty trend data and 2008 Book of Business data 2 Internal data. March 2009, Specialty Analytics. 3 Internal data April 2008, Specialty Analytics. 4 Citi Investment Research, Riding the Specialty Pharmacy Wave, October 8,

Example: Cystic Fibrosis Diet plays a key role for these patients They also make regular pharmacy visits for chronic therapy There is a role

Nutritionist Supermarket Wellness Resources Registered Dietitians (Corporate and In-store) Pharmacies Attribute Food Lists (low

Partnership with EatingWell Media Group NuVal Nutrition Scoring System Registered Dietitians and Pharmacists collaborating and educating

3 Example: Cystic Fibrosis Diet plays a key role for these patients They also make regular pharmacy visits for chronic therapy There is a role for dietitians to assist these families in between regular clinic checkups Your Partner in Health and Wellness Ellie Wilson, MS, RD Senior Nutritionist Supermarket Wellness Resources Registered Dietitians (Corporate and In-store) Pharmacies Attribute Food Lists (low sodium/gluten-free) Menus, Articles, Guides Nutrition Scoring Systems/Icons s HealthyU Holistic, whole store solution that includes: Partnership with EatingWell Media Group NuVal Nutrition Scoring System Registered Dietitians and Pharmacists collaborating and educating consumers HBC Outreach efforts include: Media Television, Radio, Newspaper Worksite efforts Collaborations with insurers, community programs Chain Ad Messages Web Resources 3

Skill Power: a Nutrition GPS System Simple-to-use Scores Just as drivers need help

through the maze of product offerings, nutrition information, and marketing claims.

Good Value and Good Nutrition Can Go Hand in Hand The standardized scoring process

managing costs. Product NuVal Score Price Per 16 Ounces 1 Fresh Green Beans 100 $1.

95 Source 1: MeijerGroceryExpress.com 15 Why is NuVal so exciting?

4 Skill Power: a Nutrition GPS System Simple-to-use Scores Just as drivers need help navigating the massive web of highways and back roads, consumers need clear guidance through the maze of product offerings, nutrition information, and marketing claims. 0 Allows shoppers to compare products across an eating occasion. Good Value and Good Nutrition Can Go Hand in Hand The standardized scoring process across categories allows shoppers multiple choices in maximizing nutrition while managing costs. Product NuVal Score Price Per 16 Ounces 1 Fresh Green Beans 100 $1.99 Frozen Green Beans 100 $1.00 Canned, no salt added 100 $0.95 Source 1: MeijerGroceryExpress.com 15 Why is NuVal so exciting? Objective and independent Nutritional depth Scale guidance throughout the store No language barrier/literacy barrier Intuitive Individual changes Environment/food product changes 4

Health Needs and Interests Community Nutrition Education Partnerships Potential Negatives Expectation from

Continued poor recognition of nutrition s role in improving health by health insurers/health care providers

Scope creep I eat, therefore, I know, right?

5 Health Needs and Interests Community Nutrition Education Partnerships Potential Negatives Expectation from consumer and medical communities that nutrition services are free, thus low value. Continued poor recognition of nutrition s role in improving health by health insurers/health care providers continued lack of referral for MNT, lack of reimbursement for MNT. Scope creep I eat, therefore, I know, right? Includes liability of having engaged pharmacists or other store personnel (with best intentions) offering incorrect nutrition information or direction. Nutrition & Pharmacy Jane Andrews MS, RD Nutrition & Product Labeling Manager Food Markets 5

Food & Culinary Professionals DPG Better

healthy, including lowering blood pressure.

7 Food & Culinary Professionals DPG Better than any Single Medication! (or could prevent need for a second or third blood pressure medication) The Eat Well. Live Well. principles are everyday tips to stay healthy, including lowering blood pressure Nutrition Team July 2010 Inspire co-workers to become eat well. live well. role models. Test and refine messages with our employees first. Help customers use the "eat well. live well." principles every day. Advocate for those with special dietary needs. 7

8 2 out of 3 employees have elevated blood pressure! AWARENESS via screenings INFO GAP CREATE HABITS THAT STICK 29 Woodmore Medical Sneak Peek 10/13/10 Our primary business is to help make great meals easy so our customers can live healthier better lives. Grand Opening 10/24/10 8

9 SUPERMARKET SUBGROUP THANK YOU! QUESTIONS FOR THE PANEL? 9

Amplifying the Role of Supermarkets in Wellness Marketing. September 13, 2009 Group Vice President Health & Wellness Marketing

Amplifying the Role of Supermarkets in Wellness Marketing September 13, 2009 Sharon Glass Group Vice President Health & Wellness Marketing The Forecast is Dire Our Potential is Powerful Opportunity Knocks