Trends in the use of food colors

Transcription

1 Trends in the use of food colors

2 Product selection by the customer: 93 % Visual appearance (Color %) 6 % Texture 1 % Odor

3 Feelings and Emotions Innovation Psichology Easy to use Safety Colors in food Fun Product Information Health Generation Next

4 Color Psychology Color Effect Color Perception Scientific Research Perception Product Design Human Behavior

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6 RED Passion Action Courage Romance Wealth

7 YELLOW Joy Intelligence Innovation Loyalty Energy

8 ORANGE Creativity Success Adventure Knowledge

9 GREEN Hope Nature Health Stability Evolution

10 BLUE Loyalty Seriousness Power Devotion

11 BLUE Power Leadership Respect Wealth

12 BLACK AND WHITE Intelligence Perseverance Reliability Wisdom Wealth Control Persuasive Purity Goodness Innocence Sense of cleanliness Coolness Refreshing feeling

13 Aesthetic Value Identification Sense of Quality Sensient CONFIDENTIAL

14 Why do We use Food Colors? Color is linked to: Freshness and Flavor the more intense the color, the more sweetness is reported Quality The more intense color the better the food tastes Journal of Science (1980, 1988, 1995) asked group of participants to identify the flavor of a yellow unflavored cake, they identified the flavor as lemon. In the same unflavored cake mix the color was increased and participants reported they did not like the cake because it had too much lemon flavoring. Sensient CONFIDENTIAL Internet site: Color Museum

15 Which is sweeter? Sensient CONFIDENTIAL

16 Fat Replacers 33.3 Colors Antioxidants/Preservatives Natural Flavors 20 Low Calorie Sweeteners Cheese Veg. & Dairy Proteins Fats & Oils, Art. Flavors Gums, Dehy. Fruits/Veg. Starches Percent of readers surveyed who rate the following categories as most troublesome ingredients in formulations Source: Food Formulating, Product Development Survey

17 What kind of colors are we going to use? Natural or Synthetic Colors Pigment or Dye

18 Synthetic Dyes: Yellow 5 Yellow 6 Red 2 Red 3 Red 5 Red 6 Red 40 Blue 1 Blue 2 Synthetic Pigments: Yellow 5 Lake Yellow 6 Lake Red 2 Lake Red 3 Lake Red 5 Lake Red 6 Lake Red 40 Lake Blue 1 Lake Blue 2 Lake Natural Colors Soluble in a water base Soluble in an oil base Pigment

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20 Attitudes toward natural claims I believe labels that claim products are all-natural When I see products labeled as allnatural, I think it s healthy It s worth paying more for natural products for some types of items, but not for others 0% 10% 20% 30% 40% 50% 60% 70% Source: Mintel Oxygen

21 Products in the Americas are least likely to have natural colors Source: Mintel Oxygen

22 Feelings and Emotions Brands have focused efforts on activity throughout the core of products to maintain enjoyment throughout the entire eating experience. Manufacturers are using small and mini formats to allow consumers to enjoy full fat variants, without being concerned with the overall health impact of the product Bright colors : Natural or Synthetic Intense shades

23 Innovation Innovation New Product Development: Different packaging Innovative formulas: natural ingredients Easy to use Encourage consumption New Color Development: Natural Color or Synthetic High stability New shades

24 Healthy Brand - Healthy Innocuous Additives Brand - Food Safety Simple natural ingredients Natural Color or Synthetic High Quality Food Colors

25 Healthy Simple natural ingredients Obesity, Diabetes, Heart Disease, etc Slimming products In % of innovation had this claim

26 Natural Color building blocks Fruit / Vegetable Juice Concentrates Beta Carotene Cochineal Extract / Carmine Paprika Annatto Extract Other Carotenoids - Canthaxanthin, ß-Apo-8 Carotenal Turmeric Caramel Titanium Dioxide Lycopene Copper Chlorophyllin Sensient CONFIDENTIAL

27 - No Aditives - No Colours - 100% Natural - 100% Fruit - Cleaning labels

28 Natural Colors: Obtained from selective extraction They are considered as food additives They have an E number They need to be stated on the label Foodstuff: Water extraction or physical process They are not considered as additives (ingredient) 28

29 Safe Natural Color or Synthetic

30 Fun Kids have significant importance in LATAM Receive high proportion of manufacturer attention

31 Visual Effects Technologies: Spectra-Flecks TM and Film Shapes Colored Prills and Heat Activated Prills SensiPearl TM Pearlescent Pigments Color Crystals TM

32 Today s teens are growing up in an era of economic difficulty Strict country regulations More health conscious More informed Demanding solutions Great impact of social networking

33 Easy to Use Manufacturers are adapting to a society that relies on technology Great impact of social networking Color easy to use:different shades, packaging, liquid products, dust free, etc