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1 Premium Optical Lenses

2 Satisfaction delivered through experience HOYA TrueSight is a video centration dispensing system designed to enhance your patient s experience by engaging them in the process of selecting their new pair of spectacles. This experience is an extremely important part of the customers overall satisfaction with the service and the product. A customers experience is not only based on receiving the end purchase, it encompasses a variety of aspects including quality, trust, customer care, product range selection, service features, reliability and ease of use. Customers will always have an experience, but you want them to have a great experience, and leave your practice extremely satisfied. A recent study by the Harvard Business Review has found that there are two kinds of satisfied customers : Emotionally satisfied and Rationally satisfied. Rationally satisfied customers can behave just like unsatisfied customers they will switch product, service or supplier without a moment s hesitation. Emotionally satisfied customers are the people that have great experience, and will remain loyal. This loyalty will deliver a return in terms of long term profitability and an increased client base for your practice. In the past there may have been instances where we have left customer experience to chance. Now it is time to manage it. Within a majority of optical practices, measurements are taken manually. TrueSight will offer your business an improved method, that incorporates extremely accurate and fast measurements within an interactive dispensing system, which engages the patient in the selection of their spectacles, giving them the chance to learn as little or as much as they choose about their vision, and how it can be improved. TrueSight can be used as a tool before, during or after a consultation, ensuring dispensers can deliver optimal eyecare solutions to patients. It offers dispensers the opportunity to use the system at one or all of the stages throughout the consultation. Relative strength index TrueSight improves the person to person experience Person-to-person experience Store experience Price and value Marketing and communications Data integration and analytics

3 How to Integrate HOYA TrueSigh The key to unlocking the benefits of TrueSight is to integrate it into your dispensing process. The easiest way to introduce TrueSight into your everyday dispensing routine is to use it for every patient, and treat the dispensing process as a TrueSight Consultation. The system s measurements and demonstration benefits can be utilised for every patient, including progressive, bifocal and single vision lens wearers, no matter what their prescription is. Optometrist w Consultation, diagnosis and examinations w Prescribe glasses w Referrals w Handover Dispenser Interpret prescription Educational tool - show the condition of the patient s eye and how the condition can be corrected Frame selection Alternative frame selection options, the patient can view their photo wearing different frame options Lens selection Simulations of progressive and single vision lens options, and the benefits over standard lenses Treatment selection AR Coating comparisons, polarisation and photochromic treatment demonstrations TrueSight fitting and measurements All routine and complex fitting measurements are captured precisely, and within 15 seconds

4 into your business TrueSight can be used in your practice for every step, or just one step of the dispensing process. The choice is up to you. The key is to work with the system consistently with every patient to ensure your business receives the benefits. A simple prescription seems self explanatory to the eyecare professional, however this does not mean that all customers clearly understand what they are purchasing, and why. TrueSight can assist with explaining why you are recommending certain lens types for the patient, and educate the patient on different ranges of lenses and coatings, significantly improving the experience for your customers.

5 TrueSight is a state-of-the-art dispensing system that enables the delivery of customised and personalised lenses offering a new and interactive shopping experience for your patients. TrueSight offers your practice a complete end-to-end process, creating a personal experience and interactive consultation between you and your patient. The system delivers fast, accurate and reliable measurements and uses 3D animation to illustrate the advantages of different materials, as well as a range of lens options. HOYA TrueSight s exact detection of centration data is automatic, and it is captured within 15 seconds. The high resolution of the device means that the points taken from each image are of the utmost accuracy. The fast and accurate measurement taking increases efficiency for your business with each dispense. TrueSight has many functions including superimposing eyewear of various styles with different lens options (such as AR coating, lens tint colours) on the patient s image, allowing the patient to understand how different eyewear and lens options would look aesthetically. TrueSight can also illustrate the advantages of different materials (lens thickness and lens weight), compare progressive lens designs, and the system includes an educational process to assist you in simply explaining and illustrating what is happening with your patients eyes. Benefits of HOYA TrueSight to your practice w Improves overall customer satisfaction through engagement, education and 3D interactive demonstrations w Takes fast, accurate and reliable measurements, removing height and Pd adjustment errors w Increases productivity and consistency within the practice with all staff members w Improves practice reputation and differentiates your business to competitors w Improves business performance by helping wearers choose better quality lenses w Saves your business time and money by reducing returns due to incorrect measurement data

6 HOYA TrueSight Features Compares AR coating properties to standard coatings Anti-reflection, scratch resistance and easy to clean demonstrations Shows lens thickness displays of different material options Simulation of the effects of Photochromic treatments 3D interactive lens distortion comparisons in various situations Single Vision lens comparisons Spherical vs. Aspheric designs Education for the patient on the direct benefits of Freeform progressives over Conventional lenses Premium Optical Lenses

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