Working Toward the Utility of the Future by Understanding and Addressing Bias
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1 Working Toward the Utility of the Future by Understanding and Addressing Bias Nicki Pozos, PhD, PE Stefanie Mosteller PNWS May 5, HDR, Inc., all rights reserved.
2 Source: The Blind Spot, Banaji and Greenwald
3 Facing and addressing bias is the challenge of our time Source: The Blind Spot, Banaji and Greenwald
4 I almost named this presentation: Just another sexist woman. We are all both the victims and perpetrators of bias Source: The Blind Spot, Banaji and Greenwald
5 Our mind does much of its work Automatically Unconsciously Unintentionally
6 Guess how many bits of information we are exposed to at any moment in time? a. 300 b. 6,000 c. 8,000 d. 11,000
7 Guess how many bits of information we are exposed to at any moment in time? a. 300 b. 6,000 c. 8,000 d. 11,000
8 Guess how many bits of information we can consciously process at any given time? a. 5 b. 40 c. 200 d. 600
9 Guess how many bits of information we can consciously process at any given time? a. 5 b. 40 c. 200 d. 600
10 99.9% of our information is processed by our unconscious
11 Our brains create categories to help us navigate the world
12 Implicit Association Test Developed by Greenwald, Banaji, and Nosek Tests have been completed by over 14 million people
13 THE IMPLICIT ASSOCIATION TEST (IAT) Flower Names: orchid, daffodil, lilac, rose, tulip, daisy, lily Insect Names: flea, centipede, gnat, wasp, roach, moth, weevil Pleasant-meaning : gentle, heaven, cheer, love, enjoy, happy, friend Unpleasant-meaning : damage, vomit, hurt, poison, evil, gloom, ugly Sources: Project Implicit Blind Spot Hidden Biases of Good People, Mahzarin R. Banaji & Anthony Greenwald
14 INSECTS FLOWERS ROSE
15 INSECTS FLOWERS centipede
16 INSECTS FLOWERS DAFFODIL
17 pleasant NEW CATEGORY
18 pleasant ugly
19 pleasant LOVE
20 pleasant vomit
21 READY?
22 INSECTS FLOWERS or
23 INSECTS FLOWERS or ORCHID
24 INSECTS FLOWERS or gentle
25 INSECTS FLOWERS or ROSE
26 INSECTS FLOWERS or heaven
27 INSECTS FLOWERS or FLEA
28 INSECTS FLOWERS or damage
29 INSECTS FLOWERS or DAFFODIL
30 INSECTS FLOWERS or cheer
31 INSECTS FLOWERS or CENTIPEDE
32 INSECTS FLOWERS or vomit
33 INSECTS FLOWERS or GNAT
34 INSECTS FLOWERS or hurt
35 INSECTS FLOWERS or LILAC
36 INSECTS FLOWERS or love
37 INSECTS FLOWERS or TULIP
38 INSECTS FLOWERS or enjoy
39 INSECTS FLOWERS or WASP
40 INSECTS FLOWERS or poison
41 INSECTS FLOWERS or ROACH
42 INSECTS FLOWERS or evil
43 INSECTS FLOWERS or DAISY
44 INSECTS FLOWERS or gloom
45 INSECTS FLOWERS or MOTH
46 INSECTS FLOWERS or ugly
47 INSECTS FLOWERS or WEEVIL
48 INSECTS FLOWERS or happy
49 INSECTS FLOWERS or LILY
50 INSECTS FLOWERS or friend
51
52 FLOWERS INSECTS or
53 FLOWERS INSECTS or FLEA
54 FLOWERS INSECTS or gentle
55 FLOWERS INSECTS or ORCHID
56 FLOWERS INSECTS or evil
57 FLOWERS INSECTS or ROSE
58 FLOWERS INSECTS or damage
59 FLOWERS INSECTS or DAFFODIL
60 FLOWERS INSECTS or cheer
61 FLOWERS INSECTS or CENTIPEDE
62 FLOWERS INSECTS or vomit
63 FLOWERS INSECTS or LILAC
64 FLOWERS INSECTS or hurt
65 FLOWERS INSECTS or TULIP
66 FLOWERS INSECTS or love
67 FLOWERS INSECTS or GNAT
68 FLOWERS INSECTS or enjoy
69 FLOWERS INSECTS or WASP
70 FLOWERS INSECTS or poison
71 FLOWERS INSECTS or ROACH
72 FLOWERS INSECTS or heaven
73 FLOWERS INSECTS or DAISY
74 FLOWERS INSECTS or gloom
75 FLOWERS INSECTS or LILY
76 FLOWERS INSECTS or ugly
77 FLOWERS INSECTS or MOTH
78 FLOWERS INSECTS or happy
79 FLOWERS INSECTS or WEEVIL
80 FLOWERS INSECTS or friend
81 Test 1 FLOWERS? INSECTS Test 2 INSECTS or FLOWERS or
82 Most people associate women more strongly with liberal arts and men more strongly with science Most people associate women more strongly with family and men more strongly with careers Most white people have an implicit preference for white people over black people; Half of black have a preference for black people Most people have an implicit preference for young people over older people, regardless of their age. Wikipedia, Implicit Association Test
83 I am aware of the possibility of encountering interpretations of my IAT test performance with which I may not agree. Implicit Association Test
84 It s true.
85 Conscious Unconscious
86 So how does this affect our organizations?
87 Bias at Work
88 Source: CDO Insights, August 2008, Volume 2, Issue 5, diversitybestpractices.com
89 What happened?
90 Now imagine if the Sally-John dynamic occurred in the way we: Recruit Make hiring decisions Listen to people s ideas Select our leaders
91 Number of resumes submitted to get equivalent number of interviews 12% 35% 64% 68% 100% 100% 100% 100% 100% Anglo-Saxon Names Italian Names Indigenous Names Middle Eastern Names Chinese Names Source: Booth, Alison L. and Leigh, Andrew and Varganova, Elena, Does Racial and Ethnic Discrimination Vary Across Minority Groups? Evidence from a Field Experiment (December 9, 2009)
92 Why does it matter?
93 Forbes Insight Study found diversity is a key driver of innovation McKinsey companies with diverse executive board have significantly higher earnings PwC s 18 th Annual CEO Survey 85% of CEOs who have a diversity and inclusiveness strategy say it has enhanced business performance
94 What can we do?
95 1 We can actually change our subconscious biases
96 Walk boldly toward our biases
97 Think Differently: Make a conscious effort to seek out people with different backgrounds Learn Differently: Seek opportunities to immerse yourself in environment outside your comfort zone Act Differently: Take deliberate actions to disrupt normal processes
98 2 Transform subconscious conscious
99 Be aware (2004) White referees called fouls at a greater rate against black players than white players and the same was true for black referees. (2007) The study had attracted widespread media attention and the bias virtually disappeared Source: Everyday Bias Identifying and Navigating Unconscious Judgments in our Daily Lives, Howard J. Ross
100 What could you do to be aware? Example: Review a presentation on bias before interviewing a candidate
101 3 Reduce the opportunity for bias
102 Orchestras went from <12% female in the 1980s to 37% in 2009 A key factor was instituting blind auditions ce: Everyday Bias Identifying and Navigating Unconscious Judgments in our Lives, Howard J. Ross
103 What could you do to reduce the opportunity for bias? Example: Remove names during resume screenings
104 What is one thing you will do?
105 Resources Blind Spot Hidden Biases of Good People (Mahzarin R. Banaji and Anthony Greenwald) Everyday Bias Identifying and Navigating Unconscious Judgments in Our Daily Lives (Howard J. Ross) Project Implicit ( Outsmarting our Brains Overcoming hidden biases to harness diversity s true potential (Ernst & Young and RBC) Hidden Bias: How Unconscious Attitudes on Diversity Undermine Organizations and What to do about it (Gerald J. Holder)
106 Resources (continued) Outsmart your own biases (Harvard Business Review, May 2015) Yassmin Abdel-Magied: What does my headscarf mean to you? Ted Talk Women at Work series, New York Times, Dec. 6, 2014; January 12, 2015; February 6, 2015 How to recognize (and overcome) your unconscious biases in hiring (Fast Company, Heidi Grant Halvorson, Mar. 4, 2015) You re more biased than you think (Jane Porter, Oct. 6, 2014)
Strategies for Reducing Racial Bias and Anxiety in Schools. Johanna Wald and Linda R. Tropp November 9, 2013
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