Article 13: Tobacco Advertising, Promotion and Sponsorship.
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1 Article 13: Tobacco Advertising, Promotion and Sponsorship
2 Background Article 13 of WHO FCTC provides guidelines for introducing and enforcing a comprehensive ban on tobacco advertising, promotion and sponsorship. It also guides Parties that are not in a position to undertake a comprehensive ban owing to their constitutions or constitutional principles, to apply restrictions on tobacco advertising, promotion and sponsorship that are as comprehensive as possible. 2
3 Percentage of parties Percentage of Parties notifying ban on direct advertisement in National media Cigarette SLT TV and Radio Print media Billboards Point of Sale Means of Advertisement 3
4 Percentage of adults who noticed any advertisement, promotion or both (India GATS ) 4
5 Percentage of parties Percentage of Parties notifying ban on direct advertisement in International media 100 Cigarettes SLT TV and Radio Internet Print media Means of Advertisement 5
6 Internet Marketing of SLT Products with Special Flavors Table - Flavoured SLT products through internet marketing Type of search and other literature search flavours AFR AMR EMR EUR SEAR WPR Fruit Flower Plant Tree Animal Aquatic Nut Seed Spice Sweet Alcohol Oils Other Non-specific 6
7 Snus test purchases made in 10 European Union (EU) Member States, between May and November Peeters S, Gilmore AB. How online sales and promotion of snus contravenes current European Union legislation. Tob Control Jul;22(4):
8 Percentage of Parties Percentage of Parties notifying Ban on Promotion and Sponsorship 100 Cigarette SLT Tobacco brands in TV/films Free distribution in mail Promotional discounts Non-tobacco goods as tobacco brand names Non-tobacco products used for tobacco Complete Ban on Sponsorship Ban on Promotion and Sponsorship 8
9 Tobacco product Non-tobacco product 9
10 Hoardings of Pan Bahar advertisement 10
11 Ribbons of Pan Masala with similar brands of tobacco products 11
12 Number of Parties Ban on Deceitful Terms Parties to the Convention Ban on Deceitful term All Parties High Burden Parties 12
13 Deceitful Terms Used in SLT Products India Rajinigandha Name of a flower (Tuberose) India Tulsi Gutkha Name of a holy plant India Raja King India Lal Ganpati Snuff Name of God India Guru Zarda Teacher India Cheeta Chhap Gul Animal India India Sugandhi Deer (Punjabi) Snuff Sugandh Sagar Gulab Snuff Animal Name of Flower (Rose) India GOA GUTKA Name of a Place (resort area) 13
14 Implementation Indicators 14
15 Percentage of adults Percentage of adults who noticed any advertisement, promotion or both: findings from GATS India ( ) 100 Cigaratte Bidi Smokeless Tobacco Advertisement Promotion Advertisement or Promotion 15
16 Percentage of adults Exposure to SLT advertisements and promotion in India by year (GATS & 2016) point of sale other than point of sale promotion 16
17 Summary Nearly two-thirds (67%) of the Parties have banned SLT advertisements in National, outdoor, print and electronic media. Nearly 40% of the Parties have banned SLT advertisements at point of sale Tobacco industry misutilizes the weakness and highest exposure of SLT advertisement is seen at point of sale. Nearly 60% of the Parties have banned SLT advertisements in International TV and radio and on Internet 17
18 Summary Internet advertisement is prevalent in SEAR, EUR and AMR and these advertisements are accessible by many Parties Non-SLT products are packaged and advertised in the same manner as SLT products Nearly one-fourth of the Parties (26%) has implemented comprehensive ban on Promotion and Sponsorship. There has been a decline in exposure to SLT advertisements and promotions in high burden Party like India. 18
19 Recommendations Parties should develop a comprehensive TAPS ban policy and strategies to implement such policies on all tobacco products. 19
20 THANK YOU 20
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