SYMPOSIUM 14: Natural, Organic, Additive free, and Eco friendly Themes in Cigarette Packaging and Advertising: The New Light, Low, And Mild?
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1 SYMPOSIUM 14: Natural, Organic, Additive free, and Eco friendly Themes in Cigarette Packaging and Advertising: The New Light, Low, And Mild? Podium Presentation 3 Friday, March 10, 2017, 10:30 a.m. - 12:00 noon Johns Hopkins Bloomberg School of Public Health
2 Disclosure Funding Source: The work was supported with funding from Bloomberg Philanthropies Bloomberg Initiative to Reduce Tobacco Use ( Industry funding to investigator in the last 5 years: None Off label medication uses discussed: N/A 2014, 2014, Johns Johns Hopkins Hopkins University. University. All rights All rights reserved. reserved.
3 THE USE of NATURAL,ORGANIC,& NATURE APPEALS on TOBACCO PACKS in 14 LOW- & MIDDLE-INCOME COUNTRIES Ryan David Kennedy Assistant Professor, Institute For Global Tobacco Control Johns Hopkins Bloomberg School of Public Health
4 Authors Ryan David Kennedy Kevin Welding Meghan Moran Katherine Clegg Smith Joanna Cohen With acknowledgment for the support of the TPackSS team including: Carmen Washington Kara Robinson Rebecca Lesser 2014, 2014, Johns Johns Hopkins Hopkins University. University. All rights All rights reserved. reserved.
5
6 Bangladesh Brazil China Egypt India Indonesia Mexico Pakistan Philippines Russian Federation Thailand Turkey Ukraine Viet Nam
7 Pack Collection
8 2013 Data collection
9
10
11 Significance Article 11 of the FCTC Ban misleading descriptors such as light and mild What other terms are similarly misleading? Source: UK Cigarette Depot light mild cigarettes 2014, 2014, Johns Johns Hopkins Hopkins University. University. All rights All rights reserved. reserved.
12 Lexical Appeals
13 Appeals Lexical - additive free or pure - organic - natural 2014, 2014, Johns Johns Hopkins Hopkins University. All rights All rights reserved. reserved.
14 Lexical Appeals Additive Free or no additive or pure Russia Brand Name: Pepe Appeal: made without chemical additives
15 Lexical Appeals Additive Free or no additive or pure Russia Brand Name: Papirosy Stolichnye Appeal: no artificial additives or flavors
16 Lexical Appeals Additive Free or no additive or pure Russia Brand Name: Dimitrino & Co Appeal: tobacco without additives
17 Lexical Appeals Additive Free or no additive or pure Bangladesh Brand Name: Dunhill Appeal: with no additives no additives Illicit pack
18 Lexical Appeals Additive Free or no additive or pure China Brand Name: Double Happiness Appeal: no flavoring additives pure tobacco product
19 Lexical Appeals Additive Free or no additive or pure Viet Nam Brand Name: Thăng Long Appeal: pure and charming flavor
20 Lexical Appeals Organic China (Beijing) Direct translation organic tobacco Ukraine (Lviv) Organic pipe tobacco
21 Lexical Appeals Organic India (Mumbai) Direct translation organic tobacco
22 Lexical Appeals Natural Viet Nam (Ho Chi Minh City) Direct translation 100% natural pipe tobacco
23 Lexical Appeals Natural Bangladesh (Dhaka) fine natural cloves Indonesia (Jakarta) natural cloves, 100% natural menthol
24 Lexical Appeals Natural Indonesia (Jakarta) Direct translation: The new generation of hand-made kretek cigarettes with the exotic brown paper, combined with quality natural ingredients, which will make each individual DJARUM COKLAT EXTRA cigarette taste unique and steady.
25 Lexical Appeals Natural Indonesia (Semarang) Direct translation: SLIM quality kretek cigarettes, blended from the best natural materials, with state-of-the-art presentation. Brought to you by AROMA. SLIM
26 Lexical Appeals Natural Brazil (São Paulo) Brand Family Souza Paiol Direct translation: Rope tobacco and wheat straw. Natural products
27 Imagery Appeals
28 Appeals Imagery - plants - landscapes or nature scenes 2014, 2014, Johns Johns Hopkins Hopkins University. All rights All rights reserved. reserved.
29 Imagery Appeals Landscape scene of nature Bangladesh Cigarette pack Scenes of mountains and clouds
30 Imagery Appeals Landscape scene of nature China Cigarette pack Scenes of trees
31 Imagery Appeals Landscape scene of nature Mexico Cigarette pack Scenes of mountains
32 Imagery Appeals Landscape scene of nature Thailand Cigarette pack waves
33 Imagery Appeals Landscape scene of nature Ukraine - Cigarette packs
34 Discussion - Evidence of terms organic and natural and additive free used on packs in LMICs - Evidence nature imagery used - Issue of illicit packs - Important to understand how these appeals are interpreted by tobacco users particularly with respect to absolute and relative harm of tobacco products within and across brand and products
35 Share a Pack!
36 Go to globaltobaccocontrol.org/tpackss/share-pack Click on Upload pack
37 Johns Hopkins Bloomberg School of Public Health
38 Share pack images with your colleagues and friends via Facebook, Twitter or ! Every pack collected helps us all fight back against tobacco packaging and marketing.
39 globaltobaccocontrol.org/tpackss THANK YOU!
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