Survey Results:

Transcription

1 Survey Results: 1. Access to Food 2. Farmers' Markets 1231 panelists responding

2 1. Access to Food Household shopper; To consider a food local: agreement/disagreement statements; To consider a food local: longest distance; To consider a food local: processed (not grown) in MB; High quality food products: local vs. non-local brands; Challenges in buying local food; Restrictions in number of local food; Reading labels to find local food; Seeking locally grown and/or processed food; Place of origin for food purchased: dairy, eggs, beverage alternatives; Place of origin for food purchased: processed foods; Identifying local food shelf signage; 2

3 1. Access to Food Continued Place of purchase: dairy, eggs, meat, produce, pulses grown in MB; Percentage of weekly food purchases by store; Promoting local food; Lack of sufficient local food by product category; Purchase decisions for local food: agreement/disagreement statements; Perceptions of local food; Relationship with farming, agriculture and gardening; Eating out; Availability of local food at restaurants; Seeking local food at restaurants; Importance of local food availability at restaurants. 3

4 Q1. Are you the primary household shopper? Yes = 80% No = 7% Sometimes = 12% No response = 1% Q2. For me to consider food to be local... 1 = Strongly Disagree 4 = Neutral 7 = Strongly Agree It can be sold at a local, independent grocery store It can be sold in a large supermarket (i.e. Coop, Safeway, Sobeys) The ingredients must be locally grown The food must be processed locally It can be sold by a mass merchandiser (i.e. Costco, Superstore, Walmart) It must be grown on a small or medium sized farm It can be grown anywhere, but must be available within 24 hours after harvest I must be able to talk to or know the farmer (i.e. meet farmer at farmers' market) Average of responses 4

5 Q3. What is the longest distance food could come from for you to consider it to be local? Percentage of responses 0 to 50 kms 4.9% 1.1% 6.4% 1.2% 9.1% 1.8% 1.9% 3.6% 6.8% 3.8% 4.5% 51 to 100 kms 101 to 150 kms 151 to 200 kms Manitoba Manitoba and Ontario Manitoba and Saskatchewan Manitoba, Saskatchewan, Alberta, and British Columbia Manitoba, Saskatchewan, Alberta, British Columbia, and Ontario Anywhere in Canada 54.9% Anywhere in North America No response 5

6 Q4. Would you consider a food that is not grown in Manitoba, but is processed here as being local? Percentage of responses 2.3% 71% 26.7% Yes No No response 6

7 Q5. Which of the following local and non-local brands do you trust to give high quality food products? Select all that apply. Items Number of Responses 5.1 Bothwell Cheese Barber Foods Lay's Old Dutch Bick's Laughing Cow Cheemo 201 Items Number of Responses 5.8 Granny's Poultry Burnbrae Farms Naleway Foods Bee Maid Elman's None of the above I don't know 101 7

8 Q6. What challenges do you face in buying locally made food products? Made could mean grown and/or processed. Select all that apply Items Number of Responses 6.1 Hard to identify local food on the labeling Local food often costs more Varieties of local food are too limited Grocery stores carry very little local food Local food is not advertised in the stores I don't purchase local food products 19 8

9 Q7. Do you feel that purchasing local food restricts the number of products available for you? Q8. How often do you look at labels to see where a food product is made? Made could mean grown and/or processed. Percentage of responses 6.1% 2% 1.5% 3.2% 8.1% Never Rarely Sometimes 0.1% 14.9% 0.6% 2% 10.3% Never Rarely Sometimes 30.7% 48.3% Frequently Always I don't purchase local food No response 42.2% 29.8% Frequently Always Not Applicable No response 9

10 Q9. When purchasing groceries, do you specifically look for Manitoba grown and/or processed food products? Percentage of responses 0.6% 1.1% Yes 43.6% 54.6% No I don't purchase groceries No response 10

11 Q10. Have you purchased dairy, eggs, or any beverage alternatives over the past 3 months? Where was it made? Made could mean grown and/or processed. Please only consider your last purchase. Select 1 answer per line. Items Did not purchase in last 3 months Did not check where made Could not find out where made Made in Manitoba Made elsewhere in Canada Made outside of Canada 10.1 Butter Cheese Cottage cheese Cream Milk Powdered milk Condensed milk Yogurt Number of Responses 11

12 Q10. Have you purchased dairy, eggs, or any beverage alternatives over the past 3 months? Where was it made? Made could mean grown and/or processed. Please only consider your last purchase. Select 1 answer per line. Continued Items Did not purchase in last 3 months Did not check where made Could not find out where made Made in Manitoba Made elsewhere in Canada Made outside of Canada 10.9 Eggs, liquid Eggs, whole Hemp beverage Nut beverage (i.e. Almond) Oat beverage Rice beverage Soy beverage Number of Responses 12

13 Q11. Have you purchased processed foods over the past 3 months? Where was it made? Made could mean grown and/or processed. Please only consider your last purchase. Select 1 answer per line. Definition of Pulses: beans, peas, lentils, chickpeas, and soybeans. Items Did not purchase in last 3 months Did not check where made Could not find out where made Made in Manitoba Made elsewhere in Canada Made outside of Canada 11.1 Baked goods (i.e. cookies, donuts) 11.2 Beverages, juices (i.e. non-dairy) 11.3 Canned or frozen fruits 11.4 Canned or frozen vegetables 11.5 Canned pulses Dairy products (i.e. milk, cheese, yogurt) Number of Responses 13

14 Q11. Have you purchased processed foods over the past 3 months? Where was it made? Made could mean grown and/or processed. Please only consider your last purchase. Select 1 answer per line. Continued Items Did not purchase in last 3 months Did not check where made Could not find out where made Made in Manitoba Made elsewhere in Canada Made outside of Canada 11.7 Fish, seafood Frozen desserts (i.e. cake, ice cream) 11.9 Frozen dinners (i.e. pizza) Gluten-free products Grains (i.e. flour, cereal, bread, popcorn, granola bars) Number of Responses 14

15 Q11. Have you purchased processed foods over the past 3 months? Where was it made? Made could mean grown and/or processed. Please only consider your last purchase. Select 1 answer per line. Continued Items Did not purchase in last 3 months Did not check where made Could not find out where made Made in Manitoba Made elsewhere in Canada Made outside of Canada Margarine Pasta (i.e. fresh or dry) Processed meats (i.e. beef, pork, or chicken sausages, prepared entrée items) Protein foods (i.e. peanut butter, nuts, protein bars) Number of Responses 15

16 Q11. Have you purchased processed foods over the past 3 months? Where was it made? Made could mean grown and/or processed. Please only consider your last purchase. Select 1 answer per line. Continued Items Salty foods (i.e. potato chips, pretzels, salted crackers, French fries) Sauces, condiments (i.e. salad dressing, bbq sauce) Seasonings, spices Did not purchase in last 3 months Did not check where made Could not find out where made Made in Manitoba Made elsewhere in Canada Made outside of Canada Number of Responses 16

17 Q11. Have you purchased processed foods over the past 3 months? Where was it made? Made could mean grown and/or processed. Please only consider your last purchase. Select 1 answer per line. Continued Items Did not purchase in last 3 months Did not check where made Could not find out where made Made in Manitoba Made elsewhere in Canada Made outside of Canada Soups, stocks Sugary treats (i.e. candy, chocolate) Number of Responses 17

18 Q12. Have you recently noticed an increase of shelf signage, identifying local food products in Manitoba stores? Yes 28.9% No 65.6% No response 5.4% Q13. If you have purchased dairy, eggs, meat, produce, or pulses (beans, peas, lentils, chickpeas, and soybeans) grown in Manitoba in the last three months, where did you buy it from? Items Dairy Eggs Meat Produce Pulses I don t know 13.1 Convenience store (i.e. 7-11, gas stations) 13.2 Direct from farm (i.e. U-Pick, Farm Gate - where the sale is on the farm) 13.3 Drug store or pharmacy Farmers' market Local, independent grocery store Mass merchandiser (i.e. Costco, Superstore, Walmart) Number of Responses 18

19 Q13. If you have purchased dairy, eggs, meat, produce, or pulses (beans, peas, lentils, chickpeas, and soybeans) grown in Manitoba in the last three months, where did you buy it from? Items Dairy Eggs Meat Produce Pulses I don t know 13.7 Natural/health food store (i.e. Vita Health) 13.8 Online (i.e. from the internet) Roadside stand (i.e. fruit, vegetable truck) Large supermarket (i.e. Co-op, Safeway, Sobeys) Number of Responses 19

20 Number of panelists Number of panelists Q14. Approximately what proportion of your average total weekly food purchases do you spend at each of the following stores? Co-op Percent of average weekly food purchases % Costco Percent of average weekly food purchases % 20

21 Number of panelists Number of panelists Q14. Approximately what proportion of your average total weekly food purchases do you spend at each of the following stores? Extra Foods Percent of average weekly food purchases % Family Foods Percent of average weekly food purchases % 21

22 Number of panelists Number of panelists Q14. Approximately what proportion of your average total weekly food purchases do you spend at each of the following stores? Fine Foods Percent of average weekly food purchases % Foodfare Percent of average weekly food purchases % 22

23 Number of panelists Number of panelists Q14. Approximately what proportion of your average total weekly food purchases do you spend at each of the following stores? IGA Percent of average weekly food purchases % Real Canadian Superstore Percent of average weekly food purchases % 23

24 Number of panelists Number of panelists Q14. Approximately what proportion of your average total weekly food purchases do you spend at each of the following stores? Safeway Percent of average weekly food purchases % Shop Easy, Lucky Dollar Percent of average weekly food purchases % 24

25 Number of panelists Number of panelists Q14. Approximately what proportion of your average total weekly food purchases do you spend at each of the following stores? Sobeys Percent of average weekly food purchases % Super A, Bigway Percent of average weekly food purchases % 25

26 Number of panelists Number of panelists Q14. Approximately what proportion of your average total weekly food purchases do you spend at each of the following stores? Walmart Percent of average weekly food purchases % Other Percent of average weekly food purchases % 26

27 Q15. Please indicate whether you have done each of the following in the past twelve months. Items 15.1 Talked to a food store manager about stocking local foods 15.2 Purchased local food over non-local food just because it was local 15.3 Did not make a purchase because there was no local choice Number of responses

28 Q16. Which of the following product categories do you feel do not provide sufficient local food products? Select all that apply. Items Number of responses 16.1 Fresh produce (i.e. fruits and vegetables) Baked goods (i.e. cookies, donuts) Beverages, juices (i.e. non-dairy) Dairy products (i.e. milk, cheese, yogurt) Fish, seafood Frozen desserts (i.e. cake, ice cream) Frozen dinners (i.e. lasagna, pizza) Gluten-free products Grains (i.e. flour, cereal, bread, popcorn, 368 granola bars) Margarine

29 Q16. Which of the following product categories do you feel do not provide sufficient local food products? Select all that apply. Items Pasta (i.e. fresh or dry) Processed meats (i.e. beef, pork, or 323 chicken sausages, lunchmeat, prepared entrée items) Salty foods (i.e. potato chips, pretzels, 197 salted crackers, French fries) Sauces, condiments (i.e. salad 317 dressing, bbq sauce) Soups, stocks Sugary treats (i.e. candy, chocolate) 293 Number of responses 29

30 Q17. Please indicate your level of agreement with the following statements. 1. Buying local reduces the threat of losing family farms 2. It is important that people try to buy local food whenever they can 3. Buying local helps to keep farm land from being developed for other purposes 4. The commodity groups (i.e. MB Pork, MB Egg Farmers) should encourage consumers to buy local foods 5. The government should encourage the purchase of local foods by institutions (i.e. such as hospitals, schools, prisons) 6. I'd buy more local foods if available in supermarkets and mass merchandisers 7. I would buy more local foods if the foods were clearly marked as local 7. I find it easy to get local foods in the summer 8. I would order more local foods in restaurants if the menus were clearly marked 9. The provincial government should encourage consumers to buy local foods 10. Buying local food is a way to feel good about yourself 11. The federal government should encourage consumers to buy local foods 12. I have little choice whether or not the foods I buy are locally grown 13. I make it a priority to buy local foods 14. It is easy to know whether the food I buy is grown locally = Strongly Disagree 4 = Neutral 7 = Strongly Agree Average of responses 30

31 Q18. Why do you, or would you, choose to buy local food products? 1 = Strongly Disagree 4 = Neutral 7 = Strongly Agree Food is fresher Creates local jobs Helps local economy Helps local producers Helps local processors Food tastes better Good for the environment Food is better quality Healthier for me Food is safer Offers more variety of food Average of responses 31

32 Q19. Please indicate if you have done any of the following. Select all that apply. Items Number of responses 19.1 Currently live or have ever lived on a farm Visited a farm within the past year Visited a farm within the past 2 to 5 years Planted a garden in your yard this past summer Currently have a container or pot garden Have ever planted a garden Currently participate in community-based garden Know person who farms or works in agriculture

33 Q20. When you eat out, do you usually go to the same restaurant, or do you go to a number of different restaurants? Percentage of responses 1.9% 42.8% 6.4% 1.8% 7.9% 39.2% I usually go to the same restaurant I go to 2 or 3 different restaurants I go to 4 or more different restaurants I don't know I don't eat in restaurants No response 33

34 Q21. Do the restaurants where you eat incorporate local food? Q22. When ordering in a restaurant, do you specifically look for items made with Manitoba ingredients? Percentage of responses 5% 2.1% 3.2% 25.5% None Very few 6.3% 2.9% 20.9% Yes 56.5% 7.6% A lot I don't know I don't eat in restaurants No response 69.9% No I don't eat in restaurants No response 34

35 Q23. When you have a choice of restaurants, how important is the availability of local food to you? Percentage of responses 1= Not at all Important 8.6% 4.7% 5.6% 2.4% 8.1% 7.1% 5.4% 2 3 4= Neutral 17.4% 40.6% 5 6 7= Extremely Important I don't eat in restaurants Did not respond 35

36 Farmers Markets Average number of visits to farmers markets; Number of different farmers markets visited in one year; Household monthly cost of food from farmers markets; Purchasing factors for shopping at farmers markets. Comments regarding Access to Food and Farmers Markets 36

37 Q24. On average, how often do you visit farmers' markets? Percentage of responses Once per year 21.4% 2.2% 16.1% 2 to 3 times per year 2.8% 0.8% Every month Every week More than once a week 8.9% 7.7% 40% I don't know I don't shop at farmers' markets 37

38 Q25. How many different farmers' markets have you visited this year? Percentage of responses 2% 21.3% 2.1% % More than 1 I don't know 37.3% I don't shop at farmers' markets Did not respond 38

39 Q26. On average, how much does your household spend per visit, on food purchased at farmers' markets for use at home? Percentage of responses $0 to $4 $5 to $ $10 to $19 $20 to $29 $30 to $49 $50 to $69 $70 to $ $100 to $149 $150 to $199 $200 + I don't know I don't shop at farmers' markets Did not respond 39

40 Q27. What is the most important reason for you to shop at farmers' markets? Percentage of responses Involvement with community 19.3% 2.6% 6.2% 0.7% 27.4% Competitive prices Supporting local farmers and businesses Direct contact with food producer Festive atmosphere 35.7% 4.1% Product quality and freshness 4.1% I don't shop at farmers' markets Did not respond 40

41 Acknowledgements This is a Faculty of Human Ecology, University of Manitoba Project. Funding is provided by Growing Forward, a federal-provincial-territorial initiative. Feltham, T., Lengyel, C., Sevenhuysen, G. (2013). Manitoba Consumer Monitor Food Panel. Published by the University of Manitoba. Funded by Growing Forward, a federal-provincial-territorial initiative. 41

42 For more information Phone: Toll Free: Fax: Website: Facebook: Twitter: twitter.com/#!/mcmfoodpanel Address: 312A Human Ecology, University of Manitoba, 35 Chancellor's Circle, R3T 2N2 42