MEDIA KIT australia s natural health and wellness magazine

Transcription

1 MEDIA KIT australia s natural health and wellness magazine

2 12 TIPS FOR A o SECRETS FOR HEALTHY AGEING spring 2013 issue n 17 WINTER 2014 SUMMER 2014 spring 2013 AUTUMN 2014 Cool Christmas treats HEALTH the ULTIMATE WORKOUT PLAN for 2013 MIND & BOD Y OSTEOPORO SIS MEN GET IT TOO are women & men different? Secrforets and wellness magazine HOW LOW-KILOJOULE SWEETENERS ADD WEIGHT You can conquer chronic fatigue Connect HEART STRESS-FREE HOLIDAY australia s natural health SUMMER 2013 ISSUE NO 14 TIPS FOR A STRESS-FREE HOLIDAY AUSTRALIA S NATURAL HEALTH AND WELLNESS MAGAZINE SUMMER 2013 CHOOSING A PERSONAL TRAINER DETOX & CLEANSING EXERCISE FAQs healthy ageing for kid2s! Rocking recipes Bone-building supplements Social networks keep us young Exercises to strengthen your brain ER WITH Laugh! GIANTS 5 delicious no-cook recipes WAY SPICE UP DINN CHILLI PEPPER cooking with In partnership with AUSTRALIA'S NATURAL HEALTH THE RIGHT +green Natural remedies for little ones Your heart will thank you AND WELLNESS MAGAZINE AUSTRALIA'S NATURAL HEALTH AND WELLNESS MAGAZINE AUSTRALIA'S NATURAL HEALTH AUSTR ALIA'S AND WELLNE SS MAGAZINE NATUR AL HEALTH AND WELLNESS MAGAZ INE AUSTRALIA'S NATURAL HEALTH AND WELLNESS MAGAZINE AUSTRALIA'S NATURAL HEALTH AND WELLNESS MAGAZINE SPRING 2013 SUMMER 2013 AUTUMN 2012 REFRESH WITH SIMPLE SPA WATER RECIPES How to conquer chronic fatigue The ultimate workout plan {shiitake mushroom} {astragalus} COOL CHRISTMAS TREATS SecretsHY FOR HEALT AGEIN G Bone-build ing supplemen ts Social networks keep us young E X E R C I S E S TO STRENGTH EN YOUR BRAIN {olive leaf} 4 delicious no-cook recipes AUTUMN 2014 SUMMER 2014 TOO TREATMENTS FOR KIDS HEART HEALTH ARE WOMEN AND MEN DIFFERENT? FAQS ON DETOX & CLEANSING Energy con MIND AN nects D BODY In partnershi p with Cooking with GREEN GIANTS Are you a fashion allergy victim? 10 ways to reduce cancer Our fresh face forward alive Australia and alive Australia Pharmacy are the freshest faces in Australian publishing, providing consumers with an unmatched go-to source for the latest natural health findings. 2 CHILLI PE spice up PPERS any meal Subdue MIGRAINES naturally Trying to get PREGNANT? SUPER LUNCHES boost your immunity? Dousing the fire: rheumatoid arthritis Choosing a personal trainer for superkids! WINTER 2014 TIRED try exercise Alternative ME laugh GIVE YO UR HEART A In partne rship with S N: BU YOUR BO ILD NES Avoid EXERCIS MISTAKE E S

3 The Australia Story Published by the Alive Publishing Group, alive provides a bright and vibrant collection of recipes, news, research and ideas. We deliver clear, concise and actionable explanations of the latest international health trends as compiled by leading world experts. alive content empowers readers to make healthy, sustainable and natural lifestyle choices. Today s challenging retail environment has quickly propelled alive to be an essential marketing tool for natural health retailers looking to educate their customer base and add value to the shopping experience. Circulation: 108,278 Published: quarterly Audited research shows that alive readers spend on average three times more on health-related products and services than non alive readers, prompting retailers to make inventory purchasing decisions based on brands that advertise in alive. Circulation: 106,731 Published: quarterly With targeted distribution, alive is placed in high-traffic locations to educate readers on the benefits of living a natural and healthy lifestyle. CAB Member 3

4 and the complementary healthcare council alive is excited to welcome our new partner, the Complementary Healthcare Council (CHC) of Australia in support of Australian consumers. and The CHC is the peak Australian industry body committed to a thriving and sustainable complementary medicines and healthcare products industry. The CHC believes in a holistic healthcare model based on the prevention of illness, long-term community wellness and consumer choice. Through our partnership, alive readers will enjoy even more opportunities to learn from and engage with industry leaders who are committed to bringing the best of alternative and natural healthcare to Australians. Coming together to bring you the best in natural health and wellness. 4

5 Our Reader Jane enjoys a balanced active lifestyle she is environmentally conscious and health sensitive. She is the primary purchaser in her household, making smart purchasing decisions based on information available to her. She shares positive information about natural health and organic products with her family and friends, influencing their purchasing decisions. Jane is an information-seeker constantly looking for the latest in natural health products, be it functional foods, supplements or beauty and skin care products. Demographic Profile: alive readers - are predominantly females from 30 to 55 years of age - have household incomes of $85,000 - often own their own homes - have a post-secondary education or higher - are from households with 3 or more individuals - live in metropolitan areas Psychographic Profile: alive readers - are the principal grocery shoppers for their households - buy organic products and produce - are looking for eco-friendly solutions - live highly active lifestyles - are more likely to use homeopathic and herbal remedies 5

6 Our Content Each quarter alive delivers content that is fresh, innovative and accessible. Trusted as the go-to resource for making healthy, natural and sustainable lifestyle choices, alive articles explain otherwise complicated natural health and wellness topics. Readers enjoy actionable information designed to help improve their lives. HEALTH LIFESTYLE FOOD Informed. Integrated. Current. alive consistently provides readers with relevant and well researched information on natural solutions for optimal health, disease prevention and treatment. Articles and regular health features range from short, bite-sized articles to in-depth, investigative journalism. alive s health section covers a range of alternative modalities including supplements, herbal and homeopathic remedies, mind-body solutions, emotional health and much more. Fit. Beautiful. Balanced. Readers turn to alive for ways to better their lives in many areas including fitness, eco-living, natural home and garden, pet health, finance, travel and so much more. From the size of our eco-footprint to green home cleaning products, alive s coverage of sustainable living options is wide-reaching. Always on top of seasonal and industry trends, the alive lifestyle section educates and drives demand for healthy products and services. Organic. Natural. Delicious. Every issue of alive serves its readers a generous portion of food-related articles, including recipes from top chefs, popular cookbook authors and our own alive kitchen. We deliver healthy modifications for low-glycaemic, gluten-free, hearthealthy and vegetarian diets as well as condition-specific concerns. alive also covers the latest innovations in food such as all-natural options in frozen, packaged, convenience and functional foods. 6

7 Editorial Calendar 2014/2015 Spring 2014 Sep/Oct/Nov summer 2014/15 dec/jan/feb Diabetes 101 This overview of the types, symptoms and complications of diabetes also covers particular concerns for different demographic groups along with risk factors and prevention tools. Bones and joint health A look at the importance of dietary and lifestyle choices to support bone and joint heath includes nutrients and exercises as well as natural treatments for joint pain. Skin cancer The most common skin cancers are largely preventable. Understanding risk factors, warning signs and prevention techniques are important. Nutrition for seniors What are the causes of poor nutrition in seniors? We provide nutritional goals and improvement strategies, including recommended foods and supplements. Yoga for diabetes Yoga is recommended for diabetics. Use these step-by-step instructions for five different yoga poses along with mindful breathing techniques. Prehab for runners A rundown of common running injuries and how to prevent them with step-bystep instructions for five physiotherapistapproved prehab exercises. diabetes superfoods An overview of the benefits of lowglycaemic index foods in maintaining healthy blood sugar levels comes with four healthy recipes and 10 diabetic defenders. Wrap artist Wraps aren t just for tortilla shells; these five unique and healthy recipes feature rice paper, cabbage leaves, nori and more wrapped around delicious fillings. 10 heart-health myths We clear up the misconceptions around 10 common heart-health myths and help readers choose nutrients and supplements that are important for heart health. Overcoming phobias What exactly are phobias, what causes them, what are the most common and how can we conquer our fears? there s a yoga for that Yoga is used therapeutically for treatment of physical ailments, mental illnesses and emotional distresses. Find out which one s right for you. weight management It s not just about counting kilojoules. Find out about other lifestyle and environmental factors that play a crucial role in healthy weight management. raising globally aware kids Engage children in the world around them by helping them understand environmental, social and human rights issues and how they can be involved. Pre- and post-run exercises Avoid running injuries with proper warm-up and cool-down routines. Includes step-by-step instructions for five pre-run exercises and five post-run stretches. cooking with kids Getting kids involved in healthy eating is as easy as getting them into the kitchen. These fun and easy kid-friendly recipes are also kid-delicious. vegan picnic This vegan-inspired menu is loaded with seasonal fresh vegies and summer-ripe berries, and can be packed up and eaten using ecofriendly packaging. 7

8 Editorial Calendar 2014/2015 autumn 2015 mar/apr/may winter 2015 jun/jul/aug Breaking free of insomnia We provide causes, symptoms and natural solutions from lifestyle options to useful supplements to break free of insomnia. E-cigarettes What are e-cigarettes? How do they work? Are they helpful or harmful? What do e-cigarette proponents/ opponents say? Homeopathy fun facts Read an overview of the value of homeopathy for treating the whole person, including specific applications and interesting facts about its history and use. Preventing yoga injuries More people than ever are practising yoga. Find out the most common yoga injuries and how to prevent and/or treat them. Knee-strengthening exercises A lesson in leg anatomy, common knee complaints, ways to support knees and six exercises to prevent and/or manage knee pain. Sick building syndrome What is sick building syndrome, how is it manifested and how can we take action? And take a quick quiz to test how healthy your building is. 10 foods for a beaming smile Dental health = overall health. Here are 10 smile-inducing, nutritious foods and why they re key to a healthier smile. One-skillet meals These five meals may be quick and easy, but they re also delicious and healthy, too. Also, information on how to buy the right skillet. men s guide to supplements We asked our experts about the most important supplements for men s health. This guide helps men choose the right ones for them from vitamin A to zinc. Common eye problems We cover some of the most common eye problems and natural treatments for each along with herbs and supplements to maintain eye health. cancer-related fatigue Fatigue is a common side effect of cancer treatments. We provide lifestyle options, including complementary treatments and exercises, to fight back. men s fertility Not uncommon, we look at infertility among men, including diagnosis, possible causes and natural prevention and treatment options. HIIT exercises High intensity interval training is a fun and innovative way to work out at the gym or home. We include benefits and a sample workout routine. Grooming for men Skin and grooming routines are much different for men. Here are some natural, holistic solutions for some common male complaints. 30-minute meals Five family-favourite meal plans that will get you from kitchen to dinner table in fewer than 30 minutes. foods for fighting cancers Nourishing foods rich in healthy antioxidants and anti-inflammatory nutrients fill these cancer-fighting and delicious recipes. 8

9 Editorial Calendar 2014/2015 Spring 2015 Sep/Oct/Nov summer 2015/16 dec/jan/feb Supplements for women At different ages a woman s nutritional needs change. A variety of supplements provide health benefits from puberty to menopause. Digestive disturbances Natural relief is available to help manage digestive disorders known as acid reflux, gastro-oesophageal reflux disease (GERD) and gastric ulcers. Endometriosis This challenging and complex disease has no known cure. Many natural approaches can help women cope with its difficult symptoms. Kidney health Kidneys play a pivotal role in maintaining our well-being. We provide some best practices for maintaining kidney health to help prevent common kidney diseases. 10 surprising uses for herbs Herbs provide nontoxic ways to clean grime, repel pests, freshen our breath, moisturise our skin and add a decorative touch to our home. Women and weights Many women shy away from weight training. But weight training can tone muscle, improve bone density and rev up metabolism. Miso Miso is high in fibre, protein, minerals and vitamins. Add its fermented goodness to our dip, soup, vegie and entrée recipes. Hummus Chickpeas, the base for these dairyfree dips, are loaded with fibre and protein. Try these five variations on the classic hummus. Kids and nutrition A step-by-step guide to the best nutrition for your children from infants to teens includes calorie and nutrient guides and tips for tricky eaters. Natural medicine cabinet Remedies such as herbal teas, essential oils, homeopathy, salves and supplements for prevention of sickness or to treat injuries and ailments. Gum health Gum disease proceeds in stages from plaque to gingivitis to periodontitis. Good oral hygiene, eating right and using supplements can keep gums healthy. Quiet children Too often young introverts are ignored, risking their mental health. Discover why and how we should embrace our quiet kids. Natural deodorants Conventional deodorants and antiperspirants contain dangerous and questionable chemicals. Find out about these and the safer alternatives. Skipping Not just for kids, skipping is a fun way to burn major kilojoules while toning legs, core and arms. Beginner s guide to skipping includes tips and exercises. Cool summer soups Prepare a starter or a light lunch with international flavour. These 5 summer soups from sweet to savoury will help keep your cool. Build a better lunch Packing tasty lunches for work or school can be challenging. But not with these intriguing and unique ideas plus 5 delicious recipes. 9

10 alive.com 1. THE GO-TO SOURCE FOR NATURAL HEALTH ONLINE alive.com is comprised of original award-winning content from alive magazine, and a vibrant online community of people who are passionate and interested in natural health products and services opportunities 1. Pushdown OPA Banner closed view: 950 x 60 pixels expanded view: 950 x 418 pixels 2. rich Media Banner Box constant view: 300 x 250 pixels The rich banner box will animate for five seconds, and then freeze on the last frame, remaining visible on the site as a static ad. This ad requires two files: an animated SWF file with all the elements in one movie clip attached to the stage a static version either as a PNG or JPG file 3. Expandable Rich Media Banner Box closed view: 300 x 250 pixels expanded view: 600 x 250 pixels Your source for natural health and wellness information blogs and videos contests and giveaways ALIVE.COM/AUS STATS + Monthly views 20,000 + TIME ON SITE 2:09 minutes Based on monthly averages from Category Specific ads will appear on Health, Lifestyle, and Food pages. Article ads will appear at random on un-sponsored articles throughout alive.com. 10

11 classifieds Specifications and Rates Word Ads $4.50 per word, minimum charge of $90 (or 20 words) Guidelines Boxed Ad 90mm x 55 mm $360 for black and white only $500 for one colour Classified ads must not compete with health food store sales Multi-level and direct-marketing ads are not supported Ads must be approved by alive prior to publication alive reserves the right to refuse ads at its own discretion alive reserves the right to change pricing without notice Calendar In-store release Ad reservation date Ad art due Spring 2014 September 2014 July 17, 2014 July 23, 2014 Summer 2014 December 2014 October 15, 2014 October 21, 2014 Autumn 2015 March 2015 January 21, 2015 January 27, 2015 Winter 2015 June 2015 April 16, 2015 April 22, 2015 Spring 2015 September 2015 July 16, 2015 July 22, 2015 Summer 2015 December 2015 October 15, 2015 October 21, 2015 Call sales.aus@alive.com Visit alive.com 11

12 SUMMER 2014 Advertising Rates INSIDE POSITION Double page spread 1 + 1/3 page spread 1 page 1/2 page horizontal/vertical 1/3 page vertical COVER POSITION Inside front/back cover Outside back cover 1x $12,000 $9000 $7200 $4500 $4500 $9360 $10,080 2x $11,520 $8640 $6912 $4320 $4320 $8985 $9677 4x $11,040 $8820 $6624 $4140 $4140 $8611 $9274 AUTUMN green cooking with GIANTS HEART HEALTH WINTER 2014 are women men different? CHOOSING A PERSONAL TRAINER DETOX & CLEANSING FAQs Natural remedies for little ones Rocking recipes for kids! & Laugh! Connect MIND & BODY OSTEOPOROSIS MEN GET IT TOO EXERCISE THE RIGHT WAY SPICE UP DINNER WITH CHILLI PEPPERS Your heart will thank you Magazine Deadlines SHOWCASE POSITION 1/4 page $2016 $1935 $1855 HEALTHY SHOPPER/naturally new (limited spaces available) includes photo and 60 words of text $1944 Issue In-store release Ad reservation date Ad art due Spring 2014 Sep 2014 Jul 17, 2014 Jul 23, 2014 Summer 2014 Dec 2014 Oct 15, 2014 Oct 21, 2014 Autumn 2015 Mar 2015 Jan 21, 2015 Jan 27, 2015 Winter 2015 Jun 2015 Apr 16, 2015 Apr 22, 2015 Spring 2015 Sep 2015 Jul 16, 2015 Jul 22, 2015 Summer 2015 Dec 2015 Oct 15, 2015 Oct 21,

13 Technical Requirements Magazine Dimensions: 275mm x 205mm Digital specifications Double page spread 275 x 410 trimmed 285 x 420 bleed 251 x 386 live area 1/2 page vertical 275 x 100 trimmed 285 x 110 bleed 251 x 76 live area 1/2 page horizontal x 205 trimmed x 215 bleed x 181 live area *As page placement is not guaranteed, please include bleed for both right and left pages. Sending ads to Ads accepted via: art.aus@alive.com 1 + 1/3 page spread 275 x x 71 trimmed 285 x x 76 bleed 251 x x 47 live area Australia FTP site ftp.alive.com select the Australia folder username: australia password: alive 1/3 page vertical 275 x 71 trimmed 285 x 81 bleed 251 x 47 live area Mailing Address: Alive Australia Publishing Pty Ltd. PO Box 167 Camberwell, Vic 3124 telephone: Full page 275 x 205 trimmed 285 x 215 bleed 251 x 181 live area Showcase 87 x 122 Preferred file format: press-ready PDFs, Illustrator, and InDesign. Also acceptable are 300 dpi EPS and TIFF files. native application files such as PageMaker are not accepted. Ad must match size of one of the boxes shown. label discs and s with ad name, company name and address, and attach disc file directory. include all fonts (postscript and screen). True type and multiple master fonts are not accepted. Do not use menu-style bold and italic fonts. Convert Illustrator/FreeHand EPSs to CMYK, and convert all fonts to outlines. include logo and graphic files. Production charges for additional artwork are billed at $100 per hour. Ads must be approved by alive prior to publication for content and design. Prepayment is required for all first-time advertisers. alive Australia reserves the right to change pricing without notice. 13

14 competitive comparison We have done a comparison below to demonstrate the difference between alive Australia and the top four competitors in the market. alive australia women s health men s health good health prevention Demographic Women Women Men Women Women 40+ Circulation 108,278 92,323 73,083 66,294 51,159 Full-page colour ad $7200 $15,040 $13,228 $9625 $9500 CPM* $61.53 $ $ $ $ *CPM = Circulation/Ad Price More than just an ad To get the most out of your advertisement, alive offers a few additional features! To expand your reach and advertising effectiveness, when you purchase an ad in alive, you also receive:» country-wide distribution alive Australia is sent to the key natural health retailers.» Online advertising opportunities Advertisers in alive Australia receive promotional discounts on online advertising space. 14

15 distribution custom cover imprints The cover of alive Australia is custom imprinted with each retailer s unique location, resulting in top-of-mind awareness for store locations. Readers become repeat customers, coming back each quarter to pick up their copy of alive. Retailers are encouraged to use alive Australia in their community marketing programs, generating greater market reach for their stores, their campaigns and the alive brand. Our Retailers independent and chain natural health food stores independent and chain organic grocers Select natural health professionals and wellness centres WINTER 2014 Connect MIND & BODY OSTEOPOROSIS MEN GET IT TOO EXERCISE THE RIGHT WAY SPICE UP DINNER WITH CHILLI PEPPERS Laugh! COMPANY NAME Retail Store Address Company Phone Number Company Your heart will thank you COMPANY NAME Retail Store Address Company Phone Number Company *Fonts and imprint formats are fixed in style and size. Distribution Deadlines alive Australia Deadline Only $0.45* per copy! All magazine pricing includes: Free shipping to your store your store location listed on the alive.com Retailer Locator your store information imprinted on the cover of each of your magazines * Prices include cover imprint and shipping/freight. Prices subject to applicable taxes. Payment by Visa or Mastercard only. Spring 2014 August 13, 2014 Summer 2014 november 12, 2014 Autumn 2015 february 18, 2015 Winter 2015 May 13, 2015 Spring 2015 Aug 13, 2015 Summer 2015 nov 12, 2015 If you have any questions please contact us at or sales.aus@alive.com 15

16 testimonials Retailers: We here at Natural Solutions love to be giving back to our generous customers, and also helping to educate them in good health. We find many customers return after reading alive and it starts up a dialogue and repeat sales. Jude & Ian NATURAL SOLUTIONS SHEPPARTON, VIC alive is one of our most popular magazines here at Go Vita Katoomba. Customers (and staff) find the articles really interesting, informative and relevant. The recipes are always yummy! In an oversaturated market, with so many "health" related articles, alive stands out in the crowd. (We find the format, size and design/ layout appealing!) Angela - Manager GO VITA KATOOMBA, NSW alive magazine has become mandatory reading for many of our customers and staff. We find the articles to be both informative and highly entertaining. This in turn leads to a greater understanding of products and options that are available to consumers via our store. Customising the front covers with our business contact details has allowed us to extend our reach and improve our visibility well beyond that of the primary purchaser, in a very cost-effective and meaningful manner." Susan HealthShop@Toowong, QLD Advertisers: alive Australia offers an ideal cost-effective solution to reach our target market, and has constantly delivered us tangible results in both a user-friendly and credible context. Perception is powerful, and positive feedback confirms consumer confidence in the publication to be extremely high it s a rare and refreshing advertising win-win. Geoff Garlinge - CEO Certified Health Counsellor Dip.HC MRA (Medical Register of Australia) alive has provided us with a cost-effective and high-impact means of reaching a duel audience through the alive consumer publication. The professional, high quality finish of the magazine and informative health articles ensure regular high circulation amongst our potential customers. Ed Scott - National Business Manager/Brand Developer Healthy Essentials our clients 16

17 MEDIA KIT CALL: or VISIT: alive.com australia s natural health and wellness magazine