The World s Best Multis and Longevity Enzymes Success begins with good health. Al Amatuzio President and CEO, AMSOIL INC. SEPTEMBER 2010 Would You Have Another Oil in Your Garage? As an AMSOIL Dealer, you wouldn t dream of having Pennzoil products among the AMSOIL lubricants in your garage, would you? No. In fact, it seems almost sacrilegious. We all know AMSOIL manufactures the finest lubricants on the market. Testimonials of racing teams and individual customers nationwide underscore this fact. Why Choose Anything but the Best? ALTRUM vitamins and supplements are designed and formulated with the highest-quality ingredients and processes available, just as AMSOIL provides the best products for vehicles. Neither takes a backseat to the competition. So, return to the question and put an ALTRUM twist on it: Why would you have any other vitamin in your cupboard when you can have ALTRUM? ALTRUM Multis Named Worlds Best for a Reason ALTRUM Ultra Multis (DNU01 and DWI01) are called the Worlds Best Multis for a reason; none can compare with the number of ingredients and the Superfood/herbal base stock the Multis provide. Check and compare other vitamins with the ALTRUM multiple vitamins. Compare the prices and the number of ingredients. Where else can you find the quality and quantity (180 tabs) for $28.20 per bottle? Simply put, you cannot. ALTRUM Provides Nutritional Support to Help Your Health The entire ALTRUM product line provides Dealers, as well as their families and friends, the opportunity to supplement daily nutritional requirements with premium vitamin formulas. Unless you are totally sequestered from the media, you have heard and seen the reports on the nutritionally abhorrent conditions of the American population. We don t get the right amount of vitamins, proper dietary intake, correct daily exercise and on and on. ALTRUM products assist you, your customers and your family in maintaining the proper daily nutrition needed to function normally. We aim to help you maintain this nutritional lifestyle to help you improve your health. It is much better to be proactive when it comes to nutritional health. Meant for Every Dealer ALTRUM supplements are meant for every AMSOIL Dealer to use as a part of his or her daily routine. Your body works a lot longer and harder than your autos, trucks or motorcycles ever will. Why not give your body the best, too? Give it ALTRUM. Remember, you also improve your bottom line when you purchase ALTRUM products. Dealers earn commission credits on every purchase of these world-class supplements.
Page 2 September 2010 ALTRUM Joint Formula Gets Boost With Linda Farrell of Duluth, Minn. is a new ALTRUM customer. Farrell often experiences joint discomfort in her wrists and hands during her workday as a secretary. Shoulder joint discomfort typically accompanies routine tasks. Farrell learned of the beneficial nutritional effects of ALTRUM Longevity Enzymes and Ultra Omega-3 supplements and decided to give them a try. After about three weeks she has noticed a significant difference in her comfort level. Yesterday I did three baskets of laundry and went grocery shopping, Farrell said. Before now, either one of these things would have made my arm feel as if it would fall off for three days. Yesterday, I did both and my arm does not feel bad at all. I believe that the Longevity Enzymes and the Ultra Omega-3 are working. ALTRUM Manufacturing Leads the Way The unique manufacturing technique for ALTRUM tablets leads the industry in minimal cool-compression and naturalness. ALTRUM continually strives to improve its tablets to disintegrate, liquefy, absorb and assimilate better than any other tablet, delivery system or product on the market. The ALTRUM Multi tablets liquefy in the stomach within a matter of a few minutes. Most supplements on the market use a cheaper process that compresses the tablets so hard the heat (due to compression) cooks and welds the nutrients together creating tablets that behave more like rocks than food. ALTRUM s cool tableting process means the tablets get their tremendous nutrition to the body in the best and most effective way. ALTRUM s tablets are more cost efficient than any other delivery system for concentrated super nutrition. Tablet Variation Is A Good Thing ALTRUM tablets do not have an opaque coating to mask the look of the tablets. You can see the natural ingredients in all of their batch-to-batch variations and splendor in color. The variation of tablet look with each lot is because ALTRUM Multis are natural food products and can vary in texture, color and size because of season, place of harvest, etc. However, the quality does not vary because ALTRUM only uses the absolute top grade ingredients that are standardized to always contain what is stated on the label at time of manufacture (plus extra amounts to ensure 36 months shelf life). That is why variation of the look of the ALTRUM Multi tablets is a good thing. ALTRUM s industry-leading minimal cool-processing makes the low compression tablets the ideal delivery system for the concentrated super nutrition.
September 2010 ALTRUM Page 3 Have You Seen the New ALTRUM Website? The new ALTRUM website, www.altrumonline.com, is designed to give Dealers and customers one-click access to ALTRUM supplements and ordering. People are delighted with it, said ALTRUM Manager Greg Sawyer. Dealers and customers can reach each area of the ALTRUM website with a single click on icons at the top of the home page, or click on the links provided on the left side of the page. (See home page example below.) The website offers a crisp, clean look with easy navigation to products, the online store and shopping cart, as well as Preferred Customer sign-up to help customers save on every purchase of ALTRUM supplements. ALTRUM Dealer Zone The new ALTRUM Dealer Zone also is a one-stop resource for more in-depth information. Dealers log in to their account on the ALTRUM home page to gain access to the ALTRUM Dealer Zone. Here Dealers find past issues of ALTRUM publications. Dealers also gain access to the new Voice-over PowerPoint Presentations on each group of ALTRUM Supplements: A.J. s Signature Formulas, ALTRUM Multis and Enzymes and Nutritional Supplements. These presentations provide knowledge you need to confidently include ALTRUM supplements as part of your healthy lifestyle and answer customers questions. * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease.
September 2010 ALTRUM Page 4 Longevity Enzymes Provide nutritional support for aging and for balancing inflammation. A perfect complement to the Joint Formula because it provides joint discomfort relief.* A.J. s Roborant Energy Unique elixir of 7 strengthening Root of Life herbs for daily long-term support of vigor, strength and endurance.* Ultra Multi with Iron Multi-vitamin, mineral, superfood, herbal supplement. Same great formula as AJ s ULTRA Multi but with iron. The ultimate in nutritional support.* Contains 38 ingredients beyond the DNS premium multi. Daily Nutritional Support (DNS) Our original premium multi-formula. Vision Power Support your sight with proven eye nutrients. Breakthrough formula.* Upliftment Formula - Mood Enhancement Support Best form of St. John s Wort.* New Flavor Smaller Tablets Daily Garlic Support 95% odorless, high potency, certified allicinrich, standardized potency. Each capsule equals 1250mg of whole garlic. Children s Chewable Multi Great tasting nutritional support for raising healthy kids, or adults who prefer a chewable. Renew Your Body Receive Commission Credits on all ALTRUM Products Unit of Comm. Pref.Cust. Sugg. Stock# Meas. Pkg./Size Credits Dealer Price Retail DZM01 DZM01 DMF01 DMF01 DRE01 DRE01 DUO01 DUO01 DNO01 DNO01 DNU01 DNU01 DNS01 DNS01 DEU01 DEU01 DVP01 DVP01 DES01 DES01 DGS01 DGS01 DUC01 DUC01 DUF01 DUF01 DCC01 DCC01 DBE01 DBE01 (1) 100 ct. 27.35 (6) 100 ct. 164.10 (1) 180 ct. 26.86 (6) 180 ct. 161.10 (1) 180 ct. 20.51 (6) 180 ct. 123.00 (1) 100 ct. 29.55 (6) 100 ct. 177.30 24.15 144.90 28.00 168.00 13.60 81.60 21.69 129.90 23.70 142.20 14.46 86.70 14.11 84.60 12.05 72.30 11.30 67.80 11.79 70.50 9.60 57.60 25.35 144.90 28.70 164.10 29.35 168.00 14.25 81.60 22.75 129.90 28.20 161.10 21.50 123.00 24.85 142.20 31.00 177.30 15.15 86.70 14.80 84.60 12.65 72.30 11.85 67.80 12.35 70.50 10.05 57.60 35.85 214.50 40.60 243.00 41.55 248.70 19.20 114.60 32.30 192.65 41.60 248.70 31.80 189.95 35.25 210.90 45.60 273.00 20.80 124.05 20.85 124.15 18.05 107.70 16.20 96.60 18.35 108.95 For more information on these products go to www.altrumonline.com 14.60 87.00 Memory Focus provides you with the most effective brain health nutrients to support: Mental Sharpness Focus Concentration Recall Quick Thinking* Ultra Omega-3 is a concentrated omega-3 product providing an ideal source of the highest quality EPA and DHA essential fatty acids from premium, molecular-distilled marine lipids from fish oils. Nutritional Oils keep your body finely tuned and running efficiently.* This all-inone EFA (essential fatty acid) formula provides omega 3 and 6, EPA, DHA, ALA and GLA from 1200 mg each of Borage, Flax and Fish per day. Ultra Daily Enzymes Your key to unlocking nutrition from your food. Your most important supplement.* Includes 13 powerful digestive enzymes plus probiotics. Daily Enzyme Support Experience our original premium enzyme formula. Ultra Calcium Complex Multiple source high-quality calcium. Superfood Bee Pollen with propolis and royal jelly. Potent source of natural nutrition. When ordering, have your ZO#, shipping address and VISA/Mastercard information ready. Dealers and Preferred Customers can order in the Dealer Orders section at www.amsoil.com.
September 2010 ALTRUM Page 5 A.J. s Ultra Multi without Iron Multi-vitamin, mineral, superfood, herbal supplement. Same great new formula as the Ultra Multi but without iron. Contains 38 ingredients beyond the DNS premium multi. A.J. s Male Power For natural enhancement of male potency. Twelve super nutrients for increased male vigor.* A.J. s Prostate Formula Most advanced prostate formula with 14 powerful prostate supporting ingredients for male function and prostate health.* *Boost Joint Nutrition Superfood Phytonutrient Support Nine super-vegetable concentrates loaded with nutrient-rich deep greens.* Superfood Lecithin Loaded with natural nerve and brain nutrients, promotes memory, concentration and fat control.* Unit of Comm. Pref.Cust. Sugg. Stock# Meas. Pkg./Size Credits Dealer Price Retail DWI01 DWI01 DZL01 DZL01 DBP01 DBP01 DMP01 DMP01 DSE01 DSE01 DPF01 DPF01 VB001 VB001 DPN01 DPN01 DJF01 DJF01 VB075 VB675 (1) 180 ct. (6) 180 ct. (1) 100 ct. (6) 100 ct. (1) 160 ct. (6) 160 ct. (1) 75 ct. (6) 75 ct. 26.86 161.10 7.50 45.00 14.85 89.10 14.00 84.00 12.00 72.00 26.90 161.40 6.67 39.90 12.10 72.60 17.75 106.50 8.30 49.80 28.20 161.10 7.85 45.00 15.55 89.10 14.70 84.00 12.55 72.00 28.20 161.40 6.95 39.90 12.70 72.60 18.60 106.50 8.70 49.80 41.60 248.70 11.30 67.20 22.25 132.90 19.65 117.30 17.70 105.60 39.95 239.10 10.55 62.15 17.80 106.20 28.70 171.50 12.20 72.60 Cold Season Zinc Lozenges Contains echinacea, propolis, slippery elm, vitamin C and vitamin A. High zinc ion availability when absorbed under the tongue.* A.J. s Brain Power Promotes healthy mental and memory function, plus energy and a healthy circulatory system.* Rich in gingko biloba. A.J. s Super Energy Wake-up or Stay Awake Formula. High-energy formula with guarana and ginseng plus bee pollen, kola nut, cayenne, schizandra and barley grass. *Boost Joint Nutrition Superfood Alfalfa Super green mineral-rich food supporting the entire body.* Customer Favorite! Joint Formula Nutritional Joint Support For healthy joints, cartilage and connective tissue, with glucosamine, chondroitin, MSM and boswellia.* Vitamin C-600 with Rosehips Controlled release, good for cellular health, healthy connective tissue and for fighting colds and infections.* Orange Juice Chewable Vitamin C Tastes great! 500mg vitamin C plus lemon bioflavinoid complex and orange juice. Promotes healthy connective tissue and cellular health.* If you re going to take good care of your vehicles and equipment, then it s equally important to take good care of your body. -Bill Durand, 6-Star Regency Platinum Direct Jobber VB010 VB010 VB020 VB020 VB030 VB030 DOJ01 DOJ01 DEQ01 DEQ01 (1) 100 ct. (6) 100 ct. (1) 150 ct. (6) 150 ct. 11.47 68.70 6.10 36.60 16.15 96.90 8.10 48.60 16.70 100.20 12.00 68.70 6.40 36.60 16.95 96.90 8.50 48.60 17.50 100.20 Save on 6-packs! 17.30 102.70 9.10 54.00 21.80 130.20 12.45 74.10 24.90 148.30 For more information on these products go to www.altrumonline.com Stress Management System Loaded with B complex, vitamin C and zinc. Vitamin E-400 with Selenium Best quality D-Alpha Tocopherol and organically bound selenium on the market.* Coenzyme Q10 Highest quality 30mg softgels supports cardiovascular function, energizes cells and boosts stamina.*
Page 6 September 2010 ALTRUM The Power of Ultra Daily Enzymes Direct Jobber Michael Sparks of Clarksville, Tenn. describes himself as a very active 40-year-old interested in healthy living. I ve always been health conscious, Sparks said. I believe that staying physically fit includes vitamins and supplements you can t get in your food, as well as exercise. I try to eat organic whenever I can. I m not a fanatic about it, but I like to eat organic. Sparks is a runner and also rides bicycle, often logging about 150 miles a week. He also participates in Century rides, which are one hundred miles. Two years ago I bicycled 100 miles in less than five hours, Sparks said. That equals about 20 mph for five hours. My Stomach Never Gets Messed Up His favorite ALTRUM product is the Ultra Daily Enzymes. I really like the enzymes, Sparks said. I tell people my stomach is never messed up. He never suffers from indigestion or bloating, even after a heavy meal, Sparks said. He sells the enzymes easily when he offers them to friends and acquaintances when they re out for dinner. If you want to get a new customer for ALTRUM, hand them two enzymes with a meal and they are sold. Sparks also daily uses A.J s Ultra Multi, Ultra Omega-3 and Longevity Enzymes. DJ Michael Sparks in the Great Smokey Mountains during a National Guard trip. I feel like I ve got more energy taking these supplements, Sparks said. I rarely get sick. The biggest thing is the enzymes, though. I just never have any stomach issues at all. The enzymes work right away. It s like AMSOIL Performance Improver (Pi) it works right away. I don t have trouble with bloating. I m a believer in enzymes. ALTRUM Continues Informational Series ALTRUM A.J. s Signature Formulas Voice-over PowerPoint (VOPP) presentation is online now. It s a continuation in a series of informational presentations designed to give ALTRUM Dealers in-depth information on each product, the ingredients and what they can do for a person, said ALTRUM Manager Greg Sawyer, DC. Products for Strength, Stamina and Vigor The supplements that comprise A.J. s Signature Formulas are A.J. s Prostate Formula, A.J. s Brain Power, A.J. s Male Power, A.J. s Roborant Energy and A.J. s Super Energy. These products are crafted to increase vigor, strength and stamina, as well as help build the body s nutritional reserves for healthy, normal function. * The VOPP is another in the set of tools ALTRUM provides to help Dealers not only understand the products better but to help improve their sales endeavors, Sawyer said. Anybody who is interested in ALTRUM, or wants to increase their income, can use these presentations the same way as they do AMSOIL presentations. Dealers find the new VOPP when they log into their account on the ALTRUM website, www.altrumonline.com, and click into the ALTRUM Dealer Zone.