Presenter: Lori L. Jacobwith of Ignited Fundraising Sharing Your Mission Powerfully Who Is Here Today? Ignited Fundraising 2015 1
Tweeting? Lori L. Jacobwith 30 years in the social sector. Since 2001 has helped thousands of nonprofits raise $300 million from individual donors. And counting. www.ignitedfundraising.com LJacobwith @LJacobwith Master Storyteller, Fundraising Culture Change Expert, Author, Speaker, Trainer. Former executive director, development director and board member. Ignited Fundraising 2015 2
Author, Speaker, Trainer #5 on the list of Top 20 Fundraising Books in the US. How I learned The Power of Stories Ignited Fundraising 2015 3
What I inherited: 1 Staff 12 Volunteers $80,000 Budget Screening 250 children each year 2 ½ years later: 5 Staff 890 Volunteers $1.2 million Budget Screening 25,000 children each year What I Have For You Today 1. Communication Challenges? 2. Three Powerful Communication Tools - 3 Sentence Introductions - 2 Minute Mission Moments - 6 Word Stories 3. Your Next Steps Ignited Fundraising 2015 4
What Do You Want People To Do? Before We Dive In Ignited Fundraising 2015 5
Fundraising: The raising of assets and resources from various sources for the support of an organization or a specific project. Definition ~ Source: AFP Fundraising Dictionary, (Association of Fundraising Professionals) Development: The total process by which an organization increases public understanding of its mission and acquires financial support for its programs. Definition ~ Source: AFP Fundraising Dictionary, (Association of Fundraising Professionals) Ignited Fundraising 2015 6
Development: Everyone s Job Communication Challenges? Ignited Fundraising 2015 7
Do People Pay Attention? How Can You Stand Out? Ignited Fundraising 2015 8
Talk About the Impact I Help Cause Tool #1 Ignited Fundraising 2015 9
Support Moves Toward Boldness & Clarity Of Communication In Pairs Introduce the work of United Way. You may use up to 3 sentences. Do this without using the name United Way. Be Clear & Bold Ignited Fundraising 2015 10
Words Create Experiences It Takes Only 4 Seconds To Make An Impression Ignited Fundraising 2015 11
Stay Away From Long History Lessons Utilitarian Communication Ignited Fundraising 2015 12
Utilitarian Communication Help us meet our goal! Please Give! Scarcity Communication Ignited Fundraising 2015 13
Scarcity Communication Too Hard Inspiring Communication Ignited Fundraising 2015 14
Inspiring Communication Valuable Precious Delicious Believe Hope Imagine Touch Compassion Healing Victory Wish Patience Joy Soothing Warmth Soul Honor Yours? Feeling Good Is What Nonprofits Sell - Seth Godin, Author & Marketing Guru Ignited Fundraising 2015 15
Clear, Bold Communication Clear Clear Adjective 1. Free from doubt or confusion 2. Certain in the mind; sure 3. Easy to see or hear; distinct 4. Evident or obvious Collins Essential English Dictionary 2nd Edition 2006 HarperCollins Publishers 2004, 2006 Ignited Fundraising 2015 16
Bold Bold Adjective 1.Courageous, confident, fearless 2.Immodest 3.Standing out distinctly, conspicuous Collins Essential English Dictionary 2nd Edition 2006 HarperCollins Publishers 2004, 2006 Craft One Phrase for Each Clear Bold Ignited Fundraising 2015 17
Be Clear & Bold Use this clear value statement & introduce again: [different partner] We are We specialize in working with (or serving) We help them (to do what?) Communication Tool #2 Ignited Fundraising 2015 18
Dopamine Pleasure is the central motivator in our lives. Your brain s pleasure circuits are activated by acts of charity. Source: David J. Linden, Ph.D., professor of neuroscience at Johns Hopkins University School of Medicine What is Storytelling? A narrative account of real or imagined events. Source: National Storytelling Association Ignited Fundraising 2015 19
What Storytelling is Not You are not a newspaper or news reporter that shares objective and careful stories. Stories of Your Impact Create unforgettable emotional connections and Empathy Ignited Fundraising 2015 20
Sympathy creates distance Remember This Image Source: Crusty Dolphin, Flickr Remember This Empathy creates connections Image Source: Facebook Ignited Fundraising 2015 21
Lori s Definition: Mission Moments Any short, inspirational, example of how your organization is making an impact. Must be about a real person. Could be a donor, resident, staff, volunteer, board member or you. Mission Moments http://bit.ly/missionmomentsfromlori Ignited Fundraising 2015 22
Knowledge Alone Doesn t Cause People to Take Action http://bit.ly/benedictineb2b Ignited Fundraising 2015 23
Simple Story Framework Let me tell you about [Insert name] had a life of Here s why and how [name] found their way to us Simple Story Framework Here s how [name] felt... What [name] accomplished due to our [show or program name] And because of [examples of your work] [name] is now Ignited Fundraising 2015 24
Share A Story: Not A Report Sondra s Story Ignited Fundraising 2015 25
Sondra s Story For This To Work It Takes Practice Ignited Fundraising 2015 26
Let s Listen to & Coach One Story Communication Tool #3 Ignited Fundraising 2015 27
Six Word Stories Six Word Story Framework 1. Emotional connection to a real person 2. Compelling fact 3. Bonus: Call to action Ignited Fundraising 2015 28
Final Exercise: YOUR 6 Word Story Identify one person for your story. Create and share one 6 word story now. Communicating With Stories The telling and hearing of stories is a bonding ritual that breaks through illusions of separateness and activates a deep sense of our collective interdependence. ~ Annette Simmons Ignited Fundraising 2015 29
Resources & Staying Connected ENews: www.ignitedfundraising.com LJacobwith @LJacobwith Fire Starters Blog: http://bit.ly/blog-ignitedfundraising Lori L. Jacobwith Master Storyteller & Fundraising Culture Change Expert Free Resources http://bit.ly/freeresources-if The Complete Storytelling System Special Offer: Invest in the System today and receive 3 months FREE membership in my Ignited Fundraising Community Ignited Fundraising 2015 30
Moving Forward Share: What did you learn? What will you do next? Thank You! Sharing Your Mission Powerfully Ignited Fundraising 2015 31