CAMPAIGN FOR STUDENT SUCCESS

Transcription

1 CAMPAIGN FOR STUDENT SUCCESS Presentation to Community College Foundations Council for Advancement and Support of Education Executive Director, Vanessa Patterson Foundation for Santa Barbara City College October 23, 2012 RESULTS Over 2000 new donors Engagement of 426 volunteers 13,000 phone calls to our community 80% of gifts made on-line Massive media exposure 100% board and staff giving Thousands of students served!

2 The Campaign in Pictures Executive Director s First Day of Campaign

3 Objectives How the Campaign developed How the Campaign is structured Campaign outcomes Timeline Campaign portal Campaign Kick Off

4 Campaign Development WHY? Radical increase in tuition for students Draconian State budget cuts to Community Colleges Expanding and growing our community of support WHAT are we trying to accomplish? To raise unrestricted funds to support critical college programs and to assist students directly in the form of scholarships, internships, book grants, tutoring, childcare, and more. To expand and grow our community of support. To foster a spirit of volunteerism and philanthropy within all constituency groups (including donors, the local business community, faculty, staff, administration, and students).

5 Campaign Structure Volunteer driven Match incentive Time focused (only six weeks) Multiple Components Phone-a-thon Internet-based Friends Asking Friends Student Rally & Fun Media Outreach Social Media Major Gift Asks Donor Appreciation Quick Poll Question 1 What is your reaction when you receive a solicitation call at home from a charity? a. Anger How dare they interrupt my evening! b. Interest I enjoy learning more about my community! c. Jealousy - I wish I was able to do this! d. Joy I love giving away money to charities! e. Never Answer I love my call waiting!

6

7 Match Incentive First year Structured 5-year matching gift of $250,000 Second year Outright matching gift of $250,000 Benefits Include: 1. Leverages giving 2. Engages community 3. Creates time pressure 4. Draws significant media attention Phone-a-thon Volunteer based call nights with training provided Pledge cards developed from names of current and past donors Encourage volunteers to add names of personal contacts Established Name Clearing Process to prevent duplication Weekly theme nights to encourage different constituent groups (i.e. Alumni, Faculty, Athletics ) Average gift of $36, where donors gave again and increased their gift in the 2 nd year by more than 100% on average

8 Friends Asking Friends Peer-to-Peer Fundraising , social media, and mobile tools that allow participants to reach out to their entire online networks Can speak directly to Raiser s Edge Automated thank you notes sent directly to donors Records are transparent, easy to track, and allow personal and team customization Easy communication for all involved Student Rally Findings: Student participation is CRITICAL and easy Student rallies require cupcakes and live music Press loves students and athletes in uniform School newspapers will finally cover your campaign

9 Media Outreach Multiple media sponsorship opportunities In last two years, over $100,000 in free air time and coverage donated Opportunities abound for donor recognition and college highlights Sources include: Newspapers Television Community Channels Radio Magazines Bus Ads Social Media (Facebook, Twitter, Pinterest, blogs, Linked-in) Posters And more Quick Poll Question 2 How often do you check your FaceBook page? a. FaceBook? I m not sure I know what this is. b. Social Butterfly Every hour (at least)! c. Daily Great way to connect with friends and family. d. Weekly When I m suffering from insomnia. e. Rarely I can t remember the last time.

10 Major Gift Asks The Campaign is a great way to engage Major Donors Major donors love feeling they are not alone, and seeing their cause have great media exposure, being asked by Board Members, leveraging their contributions, and SUCCESS Campaign Outcomes First Year Grew active donor base by 35% in six weeks Raised $700,000 for Student Success Launched Campaign after only two weeks on the job Recruited over 150 volunteers Media coverage put Foundation for SBCC on map regionally Developed social media presence with 1,000+ Facebook followers Staff and Board motivated and working together in new ways

11 Campaign Outcomes Second Year Grew active donor base by over 150% Exceeded Campaign fundraising goal, raising over $800,000 Engaged faculty, students, and alumni for first time in Foundation history Media coverage more than doubled from prior year, resulting in over 2,500 television commercials on local network affiliates (mostly donated), major press in all newspapers, public interviews, radio announcements, and social media Friends Asking Friends launched and raised over $100,000 from first-time donors all via web Questions? Comments?

12 Thank You!