The World s Best Multis and Longevity Enzymes Success begins with good health. Al Amatuzio President and CEO, AMSOIL INC. JULY 2011 Dealers Learn Benefits of ALTRUM The 2011 AMSOIL University was phenomenal, said ALTRUM Manager Greg Sawyer. We had the highest number of attendees, and interest in the ALTRUM products was exceptional. Sales of the new Ultra Probiotics exceeded all predictions, with the official product launch during AU. (See page three for more information on this exceptional product.) ALTRUM Manager Greg Sawyer gives Dealers in-depth information about ALTRUM Nutritional Supplements at AMSOIL University 2011. Sawyer presents compelling information about the important role nutritional supplements play in maintaining and protecting good health and vitality, especially when combined with healthy diet and exercise. Dealers gather at the opening session of the annual AMSOIL University. Training sessions included in-depth information about ALTRUM Nutritional Supplements and the important role food supplements play in a healthy lifestyle that promotes energy, vitality and wellness. Interest in healthy living and nutrition as a means to safeguard wellness is at an all-time high, Sawyer said. With the crisis in health care costs and unease of spiraling insurance rates, self reliance and vigilance is one of our best defenses for life-long wellness, he said. Sawyer s ALTRUM presentations highlighted the use of ALTRUM food supplements as a natural way to maintain health for every member of the family. The AU Dealers had many questions about the vitamins and formulas, Sawyer said. They were interested primarily in information about how to start using the products and combinations that would be beneficial. Inside: Dealers ALTRUM stories...
Page 2 July 2011 ALTRUM Dealers Design Their Own ALTRUM Supplement Programs Memory Focus Aids Concentration * Combo Increases Comfort * Dealer Jen Swanson I m noticing that I m able to focus a little better since I started taking Memory Focus. I have so many irons in the pot. I m a fulltime mom, and I work full time at the store front. With being in a million different places at once, Memory Focus helps me stay organized. * Joint Formula is awesome, too, I had knee surgery so I get a lot of aches and pains with the weather, and I notice that when I don t take my Joint Formula I definitely can tell. * Can Tell a Difference With ALTRUM Dealer Richard Koehler I ve been using ALTRUM products for many years. About three years ago, I was having some knee problems. They were really bothering me. I could feel discomfort in both knees. Walking and bending became difficult. It really slowed me down a lot, and I felt like I was aging very quickly. I started taking Joint Formula and the condition got better, but it still persisted. A few months later I started taking Longevity Enzymes and after two or three weeks it just seemed to really clear up the problem. My knees were better. I could get around better. Ever since I started taking the Joint Formula and Longevity Enzymes together it just seems to really help. * Ultra Omega-3 Provides Needed Nutrients Dealer Charles Peters I ve jumped from brand to brand. It wasn t until I became an AMSOIL Dealer and tried the ALTRUM line that I actually could tell a difference in the way I felt, the way I could move and my feeling of well being. I take A.J. s Ultra Multis because of the extensive list of nutritional ingredients that are in them. I don t remember the last cold or flu I had. * Direct Jobbers George and Barbara Kerr I am taking Ultra Omega-3 Oil. I like using this oil because it gives me the fatty acids I need without any aftertaste. I am 70 years old and do not need cholesterol or heart medications. * Barbara Kerr ^ At time of manufacture. All testimonials about ALTRUM nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or results and consuming the nutrients contained in the products described. Results are individual and will vary from person to person.
July 2011 ALTRUM Page 3 Ultra Probiotics for Optimal Health * Throughout history, foods such as yogurt and kefir cultured with beneficial probiotics have proven to improve overall vitality and health. Modern research continues to reinforce the ability of probiotics to improve and promote digestive health. Probiotics also play a critical role in supporting the immune system, 70 percent of which is located in the gut.* Helps Deliver Vital Nutrients from Food Since each strain of probiotics has an affinity for a specific part of the digestive tract and a unique method of action, products that deliver multiple strains of probiotics are preferable to single strain products. As the probiotics replicate, they transform food by breaking down nutrients and making them more available for absorption. They also provide beneficial compounds that studies suggest are largely responsible for the benefits of probiotics. * Nine Premium Strains of Live Probiotics Ultra Probiotics contains nine premium strains of live probiotics cultured together on a non-dairy plant medium. The live probiotics in Ultra Probiotics include the highly respected probiotic strains of Lactobacillus bulgaricus, Lactobacillus acidophilus and Lactobacillus rhamnosus which help support optimal digestive and immune system function.* Sales of Ultra Probiotics exceeded all expectations during the official product launch at AU. We ve been waiting for this product for a long time, said Direct Jobber Bill Durand. Durand has said nearly 33 percent of his income derives from sales of ALTRUM products. I have taken probiotics for a number of years and am well aware of the benefi ts. New ALTRUM Ultra Probiotics is an exceptional product and fi lls an important position in the premium ALTRUM products line. Alan Amatuzio AMSOIL Executive Vice President and COO DUP * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent disease.
July 2011 ALTRUM Page 4 Ultra Probiotics Probiotics play an essential role in maintaining overall health by supporting the digestive and immune systems. * A.J. s Roborant Energy Unique elixir of 7 strengthening Root of Life herbs for daily long-term support of vigor, strength and endurance.* Ultra Multi with Iron Multi-vitamin, mineral, superfood, herbal supplement. Same great formula as AJ s ULTRA Multi but with iron. The ultimate in nutritional support.* Contains 38 ingredients beyond the DNS premium multi. Daily Nutritional Support (DNS) Our original premium multi-formula. Vision Power Support your sight with proven eye nutrients. Breakthrough formula.* Upliftment Formula - Mood Enhancement Support Best form of St. John s Wort.* New Flavor Smaller Tablets Daily Garlic Support 95% odorless, high potency, certified allicinrich, standardized potency. Each capsule equals 1250mg of whole garlic. Children s Chewable Multi Great tasting nutritional support for raising healthy kids, or adults who prefer a chewable. Renew Your Body Receive Commission Credits on all ALTRUM Products Unit of Comm. Wholesale Sugg. Stock# Meas. Pkg./Size Credits Cost Retail DUP01 DUP01 DMF01 DMF01 DRE01 DRE01 DUO01 DUO01 DNO01 DNO01 DNU01 DNU01 DNS01 DNS01 DEU01 DEU01 DVP01 DVP01 DES01 DES01 DGS01 DGS01 DZM01 DZM01 DUF01 DUF01 DCC01 DCC01 DUC01 DUC01 (1) 100 ct. 27.35 (6) 100 ct. 164.10 (1) 180 ct. 26.86 (6) 180 ct. 161.10 (1) 180 ct. 20.51 (6) 180 ct. 123.00 (1) 100 ct. 29.55 (6) 100 ct. 177.30 (1) 120 ct. 23.75 142.50 28.00 168.00 13.60 81.60 21.69 129.90 23.70 142.20 14.46 86.70 14.11 84.60 24.15 144.90 11.30 67.80 11.79 70.50 12.05 72.30 24.95 149.70 28.70 164.10 29.35 168.00 14.25 81.60 22.75 129.90 28.20 161.10 21.50 123.00 24.85 142.20 31.00 177.30 15.15 86.70 14.80 84.60 25.35 144.90 11.85 67.80 12.35 70.50 12.65 72.30 38.60 231.00 40.60 243.00 41.55 248.70 19.20 114.60 32.30 192.65 41.60 248.70 31.80 189.95 35.25 210.90 45.60 273.00 20.80 124.05 20.85 124.15 35.85 214.50 16.20 96.60 18.35 108.95 18.05 107.70 For more information on these products go to www.altrumonline.com Memory Focus provides you with the most effective brain health nutrients to support: Mental Sharpness Focus Concentration Recall Quick Thinking* Ultra Omega-3 is a concentrated omega-3 product providing an ideal source of the highest quality EPA and DHA essential fatty acids from premium, molecular-distilled marine lipids from fish oils. Nutritional Oils keep your body finely tuned and running efficiently.* This all-inone EFA (essential fatty acid) formula provides omega 3 and 6, EPA, DHA, ALA and GLA from 1200 mg each of Borage, Flax and Fish per day. Ultra Daily Enzymes Your key to unlocking nutrition from your food. Your most important supplement.* Includes 13 powerful digestive enzymes plus probiotics. Daily Enzyme Support Experience our original premium enzyme formula. Longevity Enzymes Provide nutritional support for aging and for balancing inflammation. A perfect complement to the Joint Formula because it provides joint discomfort relief.* Ultra Calcium Complex Multiple source high-quality calcium. When ordering, have your ZO#, shipping address and VISA/Mastercard information ready.
July 2011 ALTRUM Page 5 A.J. s Ultra Multi without Iron Multi-vitamin, mineral, superfood, herbal supplement. Same great new formula as the Ultra Multi but without iron. Contains 38 ingredients beyond the DNS premium multi. A.J. s Male Power For natural enhancement of male potency. Twelve super nutrients for increased male vigor.* A.J. s Prostate Formula Most advanced prostate formula with 14 powerful prostate supporting ingredients for male function and prostate health.* *Boost Joint Nutrition Superfood Phytonutrient Support Nine super-vegetable concentrates loaded with nutrient-rich deep greens.* Superfood Lecithin Loaded with natural nerve and brain nutrients, promotes memory, concentration and fat control.* Unit of Comm. Wholesale Sugg. Stock# Meas. Pkg./Size Credits Cost Retail DWI01 DWI01 DZL01 DZL01 DBP01 DBP01 DMP01 DMP01 DSE01 DSE01 DPF01 DPF01 VB001 VB001 DPN01 DPN01 DJF01 DJF01 VB075 VB675 (1) 180 ct. (6) 180 ct. (1) 100 ct. (6) 100 ct. (1) 160 ct. (6) 160 ct. (1) 75 ct. (6) 75 ct. 26.86 161.10 7.50 45.00 14.85 89.10 14.00 84.00 12.00 72.00 26.90 161.40 6.67 39.90 12.10 72.60 17.75 106.50 8.30 49.80 28.20 161.10 7.85 45.00 15.55 89.10 14.70 84.00 12.55 72.00 28.20 161.40 6.95 39.90 12.70 72.60 18.60 106.50 8.70 49.80 41.60 248.70 11.30 67.20 22.25 132.90 19.65 117.30 17.70 105.60 39.95 239.10 10.55 62.15 17.80 106.20 28.70 171.50 12.20 72.60 Cold Season Zinc Lozenges Contains echinacea, propolis, slippery elm, vitamin C and vitamin A. High zinc ion availability when absorbed under the tongue.* A.J. s Brain Power Promotes healthy mental and memory function, plus energy and a healthy circulatory system.* Rich in gingko biloba. A.J. s Super Energy Wake-up or Stay Awake Formula. High-energy formula with guarana and ginseng plus bee pollen, kola nut, cayenne, schizandra and barley grass. *Boost Joint Nutrition Superfood Alfalfa Super green mineral-rich food supporting the entire body.* Customer Favorite! Joint Formula Nutritional Joint Support For healthy joints, cartilage and connective tissue, with glucosamine, chondroitin, MSM and boswellia.* Superfood Bee Pollen with propolis and royal jelly. Potent source of natural nutrition. Vitamin C-600 with Rosehips Controlled release, good for cellular health, healthy connective tissue and for fighting colds and infections.* Orange Juice Chewable Vitamin C Tastes great! 500mg vitamin C plus lemon bioflavinoid complex and orange juice. Promotes healthy connective tissue and cellular health.* If you re going to take good care of your vehicles and equipment, then it s equally important to take good care of your body. -Bill Durand, 7-Star Regency Platinum Direct Jobber DBE01 DBE01 VB010 VB010 VB020 VB020 VB030 VB030 DOJ01 DOJ01 DEQ01 DEQ01 1) 120 ct. (1) 120 ct. (1) 100 ct. (6) 100 ct. (1) 120 ct. (1) 150 ct. (6) 150 ct. 9.60 57.60 11.47 68.70 6.10 36.60 16.15 96.90 8.10 48.60 16.70 100.20 10.05 57.60 12.00 68.70 6.40 36.60 16.95 96.90 8.50 48.60 17.50 100.20 Save on 6-packs! 14.60 87.00 17.30 102.70 9.10 54.00 21.80 130.20 12.45 74.10 24.90 148.30 For more information on these products go to www.altrumonline.com Stress Management System Loaded with B complex, vitamin C and zinc. Vitamin E-400 with Selenium Best quality D-Alpha Tocopherol and organically bound selenium on the market.* Coenzyme Q10 Highest quality 30mg softgels supports cardiovascular function, energizes cells and boosts stamina.*
Page 6 July 2011 ALTRUM Joint Formula Supports Ease of Motion * Joint Formula is a top seller among our customers, said Greg Sawyer, ALTRUM manager. Joint Formula has the right combination and strengths of ingredients that are so effective in improving joint comfort. * The graduating class listens to the final speakers at AMSOIL University 2011. ALTRUM Nutritional Supplements information was part of the core curriculum, and gave Dealers an opportunity to gain insights into the natural food supplements that play an important role in living a long, healthy, vital lifestyle. I am a career firefighter and have had two knee surgeries. Even after these surgeries, I still suffered from knee discomfort. I finally decided to start using Joint Formula. Within a few days I noticed a dramatic improvement in movement and comfort. I am a true believer in this product. * Dealer Craig Hamrick For more information on this and other ALTRUM products visit www.altrumonline.com Secure your health with ALTRUM Nutritional Supplements. Contact Us To submit a testimonial or question, write to: ALTRUM News AMSOIL Building Superior, WI 54880 CHANGE SERVICE REQUESTED PRSRT STD US POSTAGE PAID AMSOIL TM ALTRUM is published by the ALTRUM Division of AMSOIL INC. ALTRUM product and Dealer Information is available from your independent AMSOIL/ALTRUM Dealer, or write to AMSOIL INC., 925 Tower Ave., Superior, WI 54880. Order ALTRUM products quickly and easily. Call 1-800-777-7094 and use your VISA/MASTER/DISCOVERRD. Recycled Paper